Black Friday and Cyber Monday are right around the corner, and many beauty brands are feeling the pressure. Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, joins me today to discuss how beauty brands can still make the most out of these significant days.
Lauren shares her experience and proven strategies to help beauty brands thrive in this competitive season. We talk about creative hook strategies, bundle offers, and the best ways to connect with your audience.
It’s not too late! You can still make this holiday season your most successful yet. Lauren’s expert advice will help you maximize your sales potential, avoid profit pitfalls, and turn BFCM into your biggest revenue days of the year!
In This Episode:
- Meet creative strategist, Lauren Schwartz
- The "cheat code" for Black Friday and Cyber Monday sales
- Bundle strategy vs discounts: avoiding profit pitfalls
- How to create a bundle for BFCM
- Multiple bundle strategy vs site-wide sales
- What is the best discount price for BFCM bundles?
- How aggressive should you be when using bundles for LTV growth?
- Tips for creative hooks for beauty brands
- Understanding holiday hooks: subtle vs in-your-face approaches
- Black Friday and Cyber Monday webinar preview
Listen to This Episode on Your Favorite Podcast Channel:
Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491
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Connect with Lauren Schwartz:
Connect with Ralph Burns:
- LinkedIn - https://www.linkedin.com/in/ralphburns
- Instagram - https://www.instagram.com/ralphhburns/
- Hire Tier11 - https://www.tiereleven.com/apply-now
Connect with Lauren Petrullo:
- Instagram - https://www.instagram.com/laurenepetrullo/
- LinkedIn - https://www.linkedin.com/in/laurenpetrullo
- Consult Mongoose Media - https://mongoosemedia.us/
Mentioned in this episode:
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