Episode Transcript
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Agi Keramidas (00:00):
What if the
secret to financial wealth
wasn't about working harder, butabout providing more value in
the right way?
Welcome to personal developmentmastery podcast, and this is
another snippet of wisdom whereI select my favorite, most
(00:21):
insightful moments from previousepisodes. Today's snippet is
from my conversation with richWaterman, who is a senior
trainer for Tony Robbins. It isabout how wealth is related to
serving others effectively, andalso the concept of ikigai.
(00:42):
Let's dive right in. Okay,
Rich Waterman (00:43):
I want to create
more financial wealth. Financial
wealth money. Money was inventedas a basic an improvement, or
more efficient bartering system.
So bartering system was, I bringsomething of you know, I bring a
(01:03):
load of pigs to the market, andsomeone else brings some grain.
And we have an I need yourgrain. You need my pigs. I have
an asset. We have an assessmentof how many pigs get me a
certain, certain volume ofgrain. Now, obviously that
evolved because it didn't makesense for people to sometimes, I
didn't want grain. You wanted mypigs, but I didn't want your
(01:26):
grain. I wanted something else.
I wanted some pots. So then itgot complicated, because you
needed to get lots of peoplearound in one place. Was
obviously our towns and citiesand markets and things grew up.
So then we created this thingcalled Money was a
representation of value. Sothat's all you got to remember,
is money is just arepresentation of value. So if
you want more money, you wantmore financial wealth, you just
(01:46):
need to provide more value. Andthe way that I summarize is, how
can I be a more service toothers? That's how I do it. So
contribution is obviously a bigpart of my my life. The way that
I recommend people to createmore wealth is I'm a big fan of
a Japanese system called ikigai.
Been talking about it quite alot recently, because I think
(02:09):
actually there's an element ofit now that's even more
important. And ikigai are fouroverlapping circles, and in the
middle is like your sweet spot.
And my summary, the circles, itmay not be the traditional
summary, but is, what am Ireally great at? What am I
skilled at? I actually sometimeseven just say, Where do I get
(02:30):
results? Where can I help peopleget results? It might be through
a product or a service. Where doI know that I can effectively
add value to people? That's thefirst circle. That's my summary
of it. The second circle is,what am I passionate about? So
some people say on, I justcreated an amazing business, and
I'm a multi millionaire, and Iwasn't passionate about the
business. They probably werepassionate about the doing the
(02:54):
business, the actual being abusiness owner. They weren't
necessarily passionate about thecontent. A lot of people I work
with are actually passionateabout not only running the
business and growing thebusiness, but also the content
within the business as well.
Reason for that is, if you'remore passionate about something,
you bring more of you to it,more of your energy. You're more
likely to persist. If you havebumps in the road or challenges
(03:16):
or obstacles, you'll keep goingbecause you love doing it. So I
think it's quite a smart thingto do, to do things you're
passionate about, and if you'repassionate about it and you're
skilled at it, you're reallygood at getting results with
this thing or this product, thisservice, that's a great start.
The third circle, whichactually, in the past, I have
ignored to a certain point, Ithink right now is the most
(03:39):
important circle, potentially,of the three, which is, what do
people need? And so you justneed to be aware of what you do
and what you're passionateabout. How does that match with
what people need? So you need togo and ask people, if you think
you can help people with things,go and ask them, don't assume
anything. One of the biggestmistakes I see with business
(04:01):
entrepreneurs. I used to work alot with coaching startup
businesses. Biggest mistake isyou fall in love with your
product or service. You nevercheck whether anyone actually
wants it or not. KeithCunningham was one of my one of
my business mentors. I've gotloads of key stuff up here.
Lovely man, I'm one of thenicest people you ever meet. He
summarizes business as find outwhat people want. In other
(04:25):
words, find out what they need.
Find out what people want, goand get it, give it to them. So
right now, we really need tofind out what people want or
need. And actually, ideally,what you need to do is find out
what people want, because peopleare very emotional, will buy
emotionally. I know what peoplewant, give them what they want
(04:47):
and then deliver what they needas well. Because sometimes what
they want and what they need isdifferent, but don't try and be
the smart, the smart ass that'sselling them what they need
without meeting what they wantas well. I know what. Want meet
that and then deliver what theyneed as well. That is huge. And
then the fourth circle is, willthey pay? Who will our people
(05:09):
pay? Will put so you can haveI'm really good at this thing.
I'm really skilled at it. I'mpassionate about it. People need
it, but sometimes people won'tpay for it.
One of the challenges with beinga coach is what I do is that we
got strong desire to serve. Andso sometimes people go, you
(05:29):
know, I should do it for free,or I feel like I should give
this away and feel free to dothat when you're making enough
money to pay your bills. Yeah.
And as you said before, you cando it in parallel as well. Find
out what you're skilled that wayyou get results. Find out what
you're passionate about.
Definitely find out what peopleneed, and make sure they have
(05:50):
ability to pay, or if not,create products or services that
at a level appropriate levelwhere they will pay. And
actually one of the biggestmistakes people make when
creating financial wealth isit's easier to sell a lot of low
level products than high levelones. In my experience, is
exactly the opposite. I find iteasier to sell high level one to
one coaching than I do hundredsof 50 pound 100 pound courses or
(06:15):
programs or events. Might not betrue for everyone. I'm telling
you, mindset, but don't thinkthat selling that low level is
easier. It's actually notbecause you've got more
competition, because more peopleare trying to sell into that
space, whereas me, being a highlevel coach, I have less
competition because not manypeople are doing it. It's a
(06:37):
different game to play. So Ithink that those are few
thoughts there Agi around that,you know, there is no concept
of, Do I deserve it? Do Ideserve money or not? There
should not be a concept aroundthat, do I deserve money? You
know, I don't deserve to be tobe wealthy. I deserve to be
poor, that type of conversation,because you just got to bring it
(06:57):
back to value. Can I providevalue to another human being or
group of human beings, or, youknow, or a collection of them in
a business or something likethat. There is absolutely an
answer to that question of, canI provide value and for every
single person on that planet?
The answer is yes. You just gotto decide what it is, decide
whether you're passionate aboutit, decide whether people need
(07:18):
it, and decide whether peoplewill pay and then you will make
money. You make so much moneyyou'll make as much money as you
want to make. Surround yourselfwith people that have a really
healthy relationship withcreating money so people that
are wealthy and you admire theirvalues and morals. I
Agi Keramidas (07:43):
thank you for
listening. You will find the
full conversation with richWaterman in episodes 21 and 22
it's one of the first episodesof the podcast. The links are in
the episode description. If youenjoy listening and appreciate
what we're doing here the quick,simple favor I'm asking of you
is to click the subscribe buttonuntil next time. Stand out don't
(08:07):
fit in.