August 7, 2025 • 54 mins
As the founder of TopDog Law, James Helm has gone from $5K in monthly lead buys to seven figures a month across paid social, billboards, and more. If you're wondering where your budget should go—at $100K, $1M, or $10M—this is the guy to learn from.
In this conversation, James shares:
The hidden risks of under-spending (or over-hiring)
Why creative is the most overlooked cost center
When lead buying makes sense—and when it’s a trap
The $10M Uber Test that tells you if your brand is working
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