September 18, 2025 • 35 mins
Coasting is comfortable — until it isn’t.
After nearly three decades in practice, Manny Ibay realized he was stuck on autopilot. One spark reignited his passion and gave birth to Superhero Lawyer — a brand clients can’t ignore.
This episode is a reminder that it’s never too late to reinvent, stand out, and fall back in love with your practice.
We discuss:
How one idea at PIMCON became a movement
The billboard and bus wrap strategy (with real numbers)
Why branding for ego can still pay off in ROI
How side projects like books and podcasts amplify reputation
The long-term game behind “instant” success
PIMCON 2025 Tickets On Sale Now. Get yours today!
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