We are excited to have Serge Dedina on the show to share his stories as a southern Californian ocean conservation hero and founder of the organization WILDCOAST / COASTASALVAJE. In this episode, we cover many exciting stories about coastal conservation and the journey that inspired Serge to co-found WILDCOAST. Along the way, we share ocean knowledge and the benefit of blue carbon in acting as the world's largest carbon sink in fighting climate change. We learn about the vital work being done by WILDCOAST to support these natural solutions by restoring marine ecosystems to reduce the impacts of climate change. The mission of WILDCOAST as a community-based organization is to conserve marine and coastal ecosystems while addressing climate change through natural solutions. Tune into this episode to understand how Serge addresses these complex social ecologies and uses community conservation to help restore ecosystems and blue carbon processes with WILDOCAST.
Throughout the interview, Serge describes what it was like growing up in Los Angeles in the 60s and 70s and how much of his childhood experiences were spent at the beach learning about the wild seas. His early passion for environmentalism is demonstrated by his activism to protect what is now the Tijuana Estuary in Imperial Beach, San Diego. Combining his love for the sea and environmentalism, Serge was determined to make a difference for southern California and beyond across the border into Mexico. Specifically, he is well known for protecting the San Igancio Lagoon, a now UNESCO World Heritage Site, from being developed by a Mitsubishi Salt Plant that had plans to destroy the sacred breeding grounds of the endemic gray whale in the early 90s. Thanks to Serge and his team, they prevented the creation of the salt plant and protected Baja’s gray whale breeding habitat. This is truly a magnificent story of heroic action and coastal conservation!
Inspired by his journey in Baja, Serge co-founded WILDOCAST in 2000 and created the Mexico team, COASTASALVAJE, in 2007. The co-founder of WILDCOAST is a huge Olive Ridleys sea turtle advocate who wants to bring justice and protection to this species. Often, these sea turtles are hunted by humans and animals alike, causing a high juvenile mortality rate. WILDCOAST is a leader in protecting these sea turtles in Oaxaca despite obstacles like the cartel threatening local team members on the ground.
Sixteen years later, in 2016, Serge became the mayor of Imperial Beach, where he used his voice and position to advocate for solutions to the border-pollution crisis until 2021. With 55 million tons of waste released weekly, Serge and WILDCOAST took action to advocate to political leaders that this pollution needs to end and that we must protect the ocean.
Currently, they are taking action to reduce the threat of pollution from Tijuana into San Diego waterways as this crisis has become a growing tension between the US and Mexico. One example of swift action being done to clean up plastic trash is with a device created that captures and traps trash before it reaches the ocean. By using community-based volunteer forces, we are beginning to see the benefit of ensuring no physical trash items are making their way into the ocean. To accomplish this mission of deploying the trash collector, COASTASALVAJE teams up with communities along the border by educating them about the importance of protecting our waterways. In return, WILDCOAST brings parks to the communities partaking in stewardship activities.
In addition to reducing plastic pollution into the ocean, WILDCOAST is also partnering with whale-watching companies to ensure that proper safety guidelines are followed during whale-watching tours. Serge and WILDCOAST advocate
On Purpose with Jay Shetty
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