April 29, 2025 • 28 mins
What if the key to more abundance isn’t doing more — but doing less, with deeper intention?
In this final episode of our Good with Money series, I’m bringing you behind the scenes of our highest revenue and highest profit year yet — and how we increased our take-home income by 67% while doing less, not more. I’ll share the seven most powerful lessons we learned, from simplifying our business model, to tightening our systems, to embracing the relationships that truly move the needle.
I’ll talk about why what you keep matters way more than what you make, how confusion in relationships can actually be an important red flag, and why it’s time for all of us to claim the leadership roles we’ve been prepared for (yes, it’s time to wear your crown!).
If you’re craving more ease, more prosperity, and more alignment between your work and your wellbeing, this episode is for you. Plus, I’ll invite you into the next step of your journey if you’re ready to heal your relationship with money and unlock the abundance that’s waiting for you.
Your financial power and your ease await. Let’s step into it together.
“We don’t need to work as much. We don’t need to work as hard. We have simplified so that we can amplify and magnify our results and our impact.” -Kate Northrup
🎤 Let’s Dive into the Good Stuff on Plenty 🎤
(00:00) Introduction to Abundance and Money
(01:08) Lessons from a Successful Year
(04:00) Launching the Relaxed Money Program
(05:45) The Power of Focused Efforts
(07:34) Importance of Systems and Structures
(09:47) Navigating Relationships and Boundaries
(11:25) Simplifying for Greater Impact
(18:18) Embracing Personal Growth and Confidence
(22:36) Understanding Financial Metrics
(24:41) Empowerment and New Beginnings
Links and Resources:
If you’re ready to not just make good money, but also feel good with money, be good with money, and do good with money, then I would love to invite you into Relaxed Money.
Relaxed Money is a transformational, year-long experience designed to help you heal your relationship with money at the nervous system level — because true financial ease doesn’t come from just another budget or spreadsheet. It comes from building the internal safety and intuitive systems that allow you to expand into receiving, stewarding, and growing abundance in a sustainable way.
Inside Relaxed Money, you’ll receive:
- A neuroscience-backed approach to rewiring your money patterns
- Intuitive, easeful financial systems that actually feel good
- Strategic tools, coaching, community, and accountability
- The deep-rooted shift you’ve been craving to step fully into your financial power
If you’re ready to stop feeling like you’re just “getting by” and start living from a place of relaxed, receptive abundance, we are here to welcome you.
✨ Doors are open now — come join us at 👉🔗 www.relaxedmoney.com! 👈
Your time for more ease, more flow, and more abundance is now.
I can’t wait to walk this journey with you.
Related Episode:
Aligned Wealth: How to Enjoy Luxury Without Sacrificing Your Long-Term Goals (102)
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Kate Northrup (00:00):
We don't need to work as much. We don't need to
(00:02):
work as hard, and it has savedus tremendous amounts of time
and energy. We have simplifiedso that we can amplify and
magnify our results and ourimpact. Welcome to Plenty. I'm
your host Kate Northrup andtogether we are going on a
journey to help you have anincredible relationship with
(00:24):
money, time, and energy.
And to have abundance on everypossible level. Every week,
we're gonna dive in with expertsand insights to help you unlock
a life of hunting. Let's go fillour cups. Hello. We are bringing
it home today.
(00:46):
This is episode seven in a sevenpart series that we've been
doing about feeling good withmoney, being good with money,
and doing good with money. Sothis whole series has been about
expanding your capacity to feelpeace, prosperity, and pleasure.
(01:08):
What we know is that making goodmoney alone does not make you
good with money. But the lessonsI've been sharing in this seven
part series are part of thatequation. They're an they're a
critical part of that equation.
And today, we're bringing it onhome with seven lessons that we
learned from our highest revenueand highest profit year yet. And
(01:34):
that was in this past year,2024. We came in just shy of
3,000,000, which was our highestrevenue year ever in business,
and we came in at 31% profit,which was also one of our
highest years in profit ever. Ireally want to say if you're a
business owner and just ifyou're out here in the world
(01:55):
paying attention to revenuenumbers and like how many, you
know, how much cash monthspeople have, you know, people
are like, I had a 30 k cashmonth. I had a 33 k cash day.
I had a whatever whatever.That's all wonderful. And like,
I love a celebration of bigmoney. However, the money that
matters is what you keep.Revenue doesn't mean shit.
(02:18):
Okay? I know so many people whohave multi 7 figure businesses
who don't take anything home,where there's zero profits.
Because making more money is notthe whole picture. And
certainly, the online moneycoaching world and the online
(02:41):
entrepreneurship worldreinstates and deepens the
illusion that what matters istop line revenue, and it just
doesn't. I would much ratherhave a $500,000 a year business
or a $200,000 a year businesswith 50% revenue margins.
(03:05):
Right? Keeping 50%. So on a$500,000 a year business, that
would be keeping 250 at the endof the year. Like, that's an
amazing livelihood. Then havinga million dollar a year business
and parading that around wheremy revenue take home is only
10%, where my profit profitmargin is only 10%.
(03:27):
Right? Because a 10% profitmargin on a 7 figure business is
a hundred grand versus a 50%margin on a 500 k business is
250 k. So for those of you whodissociate with math, don't
worry about it. All I'm sayingis what you keep matters more
than what you than what comesin. So I wanted to share these
(03:50):
seven lessons with you.
Whether you have a business ornot, you can apply these to your
life, money life or otherwise.So number one, we went last year
from launching our signatureprogram, Relaxed Money, which at
the time of this episode goinglive, we are currently in
(04:11):
enrollment for Relaxed Money.This is the one time a year when
you can take this signatureprogram and get my support, my
coaching, and all of ourframeworks and systems for
healing your nervous system andcreating the intuitive, easeful
financial systems to grow yourwealth, be confident and clear
(04:32):
with your money, and reallycreate a financial legacy that
you are proud of, and to notonly make good money, but also
to be good with money. So that'shappening right now. And you can
go to RelaxMoney.com to find outmore about that.
But in the past, we've done twoRelax Money launches, and
(04:52):
they're a big full court pressendeavor. If you have been
following along with the launch,you know there's a free live
workshop. We have over a hundredaffiliates. We're running paid
ads. We're doing organic social.
There's email. It's like a wholesong and dance, and it is a deep
joy. I love doing it, and also Iwould be lying if I said it's
(05:13):
not a lot of work. And so weused to do it twice a year. And
we made a bold move in 2024, andwe decided to only launch Relax
Money one time.
Now it was a risk because wedidn't know if we would make
enough revenue from the launchuntil the cart closed, but we
(05:37):
made the statement that it wasthe only time you could join the
program that year during thelaunch before we had closed
carts, so it was a risk. Thegood news is we brought in
almost double, like at least80%. We brought in 80% more
revenue from launching one timethan we did launching twice. So
(06:02):
we did half the amount of workand brought in not a full twice
as much revenue, but nearlytwice as much. This is a law of
the universe.
When we do less but focus on theright things, we get a bigger
result. It just works. So askyourself, what is really moving
(06:27):
the needle in my life? If it'sin your business, if it's in
your career, what reallymatters? And double down and do
more of that so you can do lessof the other stuff.
Is there a way that you couldincrease the potency and give
one thing your all as opposed tospreading your efforts over a
(06:47):
lot of things. One of the thingsI noticed is because we were
only doing the launch one time,I left it all on the dance floor
like I went for it in a way Ihadn't previously when we were
doing two launches of the in theyear because I think I was
unconsciously holding back alittle bit to save up energy for
the second launch. But because Iknow knew that we're not
(07:10):
launching again for an entireother year, I wasn't saving up
anything. I gave it everything Ihad, and it was incredible. We
had so much fun.
And so we moved from a twolaunch a year model to a one
launch a year model, and itreally worked like a charm. It
was also great for the teambecause we could all sort of,
like, reserve our resources, andthe whole second half of the
(07:32):
year, we got to do all theseother things, like I finished a
book proposal, and hopefully bythe time this episode is
recorded or is, published, Ihave a new book deal. I'm just
putting that out in themanifestation field, and we did
all sorts of other fun things.So that was number one, do less.
Number two, systems, structures,and boundaries equal freedom.
(07:54):
So my friend James Wedmore saysthe more structure you have in
your business, the more freedomyou have in your life. Stay
tuned. If you're listening tothis around the time it comes
live, James has his business bydesign program launching very
shortly, and he is the best atteaching those business
(08:15):
structures for an onlinebusiness for course creators,
coaches, and healers, that sortof thing. So keep an eye out for
that. But the more structure youhave in your business, the more
freedom you have in your life.
And I just have to tell you, itis true. This year, we tightened
up so many things around ourhiring practices, our internal
(08:37):
systems, our operationsprocedures, our standard
operating procedures, ourscorecard, our metrics, our
KPIs. We didn't, like, overlycorporatize ourselves because
quite frankly, that makes mewanna vomit. But we did create
the amount of systems andstructures necessary to hold our
small but mighty crew so that wecan fall back and relax on the
(09:02):
structures and the systems tohold us very similarly to what I
talk about with your financialsystems. When we have strong
intuitive systems in place, wedon't have to think
unnecessarily.
We can use our thinking powerfor creative expression, for
really high level problemsolving, for innovation. We
(09:25):
don't have to be reinventing thewheel where it's like, oh, gosh.
What is it that I do again toget a podcast out the door? What
is it that we do again for ourlaunch? No.
You create systems, standingoperating procedures, so you can
rinse and repeat and use yourcreative life force energy for
things that really move theneedle. Right? So that's number
(09:48):
two, is systems, structures, andboundaries equal freedom. Number
three is a quote from my friendDanielle LaPorte, and it is the
following. Wide open heart, bigfucking fence.
So in this past year, we had acouple of scenarios where
relationships took a turn. And Iwill not go into details on
(10:11):
those, but I just really learnedthe earlier something starts to
feel off that I pay attention,the better. So in a couple of
scenarios, things started tofeel off. My big sign was I
started to feel confused ininteractions with these people.
(10:34):
And I started to second guessmyself and be like, was that
okay?
Yeah. That was okay. That wasn'tthat big of a deal. And it was
the confusion that was the signfor me, because I'm not a
confused person in general.Like, I'm a very clear person.
I'm clear. I know what's goingon. My instincts are strong. But
(10:55):
it was as though I had, in theseinteractions, I had it's as
though, like, I had taken myboat into the Bermuda Triangle,
and my compass and my GPS werejust, like, spinning fast in 360
degree circles. And I had lostsense of where was up, where was
down, where was east, where waswest.
And so that confusion now I'mtaking forward is my sign that
(11:20):
if I'm feeling confused in arelationship, there's something
that needs to change. And sothat was my lesson number three
was wide open heart, big fuckingfence. Thank you, Danielle
LaPorte. My lesson number fouris simplify to amplify. So in
the past couple of years in ourbusiness, what's allowed us from
(11:41):
to to take our business from the$1,000,000 mark to the nearly
$3,000,000 mark while increasingour profit margins has been
this, focusing in on one idealcustomer, solving one core
problem with one signature offerand one sales system.
Now I am sheepishly going tosay, I watched some dear friends
(12:05):
of mine follow that method forlike the last decade. So, you
know, I've known Marie Forleosince 02/2009. I will never
forget being on the way to thebeach with her. I was sitting in
the back seat of her Prius, andshe was like, hey, I had this
idea. I think I'm gonna teach anonline course for women about
marketing.
(12:26):
What do you think? And I waslike, yeah, sounds like a great
idea. That was 02/2009. It isnow 02/2025. She has been
launching freaking b school forhow many years is that?
Fourteen years? The same programevery year, the same customer,
the same sales system. There isa reason Marie is a legend.
(12:51):
Right? Same thing with my friendAmy Porterfield.
I've known Amy for a hundredmillion years, probably since
02/2009, '2 thousand '10 aswell, somewhere in there. Amy
has been launching DigitalCourse Academy for years in the
same way, the same program forthe same customer with the same
(13:11):
sales system solving the sameproblem. Now I watched these
women for years, and I was like,their business model is so
boring. I could never do that.But as a result, I ran around
spraying my creative energyeverywhere, coming up with a
million different offers, usingmy creative energy in all of
(13:32):
these different ways, and thatis wonderful.
That's my path. I actuallyreally have no regrets. However,
I had the model standing rightin front of me for simplicity.
And so over the last couple ofyears, we've I finally built up
the somatic capacity, thesomatic body, the nervous system
capacity and circuitry towithstand the level of stability
(13:58):
and ease that comes fromsimplicity in a business. And
this level of simplicity withone core offer, which is relaxed
money, has allowed us to makethat core offer freaking
amazing, to over deliver to ourcustomers, to serve them, to
focus on them, to make iteverything it needs to be, and
(14:22):
also to improve our marketing sothat more people can find us, we
can serve more people, and wecan serve them more effectively.
And what that's resulted in itis we don't need to work as
much, we don't need to work ashard, and it has saved us
tremendous amounts of time andenergy. So that we have
(14:45):
simplified so that we canamplify and magnify our results
and our impact, and that hasbeen huge in the last couple of
years. Number five, lesson.Relationships are everything.
I've always known this, I'malways going to know this, I
have to say this is a sweet spotin my life.
I have always felt like abillionaire when it comes to
(15:08):
relationships. People I can callwhen I'm having a hard time,
people I can call to have aparty, people I can call with
good news, with bad news. I feelmega, mega, mega supported when
it comes to relationships, andthis is an area of strength. And
it hasn't always occurred to methat it's an asset from a
(15:32):
business perspective. Likepreviously, I've witnessed
colleagues having much morestrict boundaries around like,
oh, I can't meet this person, oroh, I'm doing this thing so I
can't get together, and and Iand I blamed myself for like, I
I thought I was lessprofessional, or like less of a
baller, right, because I wouldgo to cities and see a bunch of
(15:55):
people, or I would make space tosee someone when they were in
town even if I was doingsomething else.
And it doesn't mean that, youknow, I'm a pushover or I don't
have good boundaries, but I justI make the space for the people
who matter in my life. I do. AndI love that. And it fills me up
personally. But what I realizedover the last last couple of
(16:17):
years, and especially last year,is that one of the things that's
really has moved the needle forus is our affiliate program.
We have a world class affiliateprogram, and one of our
affiliates who's been part ofmany of the major affiliate
launches in the online marketingindustry for the past fifteen
years told me that our affiliateexperience was the most top
(16:42):
level pleasurable, easyexperience that she has had in
fifteen years. And I am soincredibly proud of that. Now
the thing is that our affiliatesbring in 51% of our Relaxed
Money sales. So 51% of ourRelaxed Money sales in the last
(17:03):
year have come throughaffiliates. Relaxed Money
accounts for 80% of ourcompany's revenue.
So because I know my numbers,and and this is this is part of
the medicine of Relaxed Moneyand my entire philosophy, is
financial clarity, like knowingour numbers because our numbers
tell a story. Our numbers pointus in the direction of what we
(17:25):
need to do more of and where wecan taper off, what we need to
do less of. And what our numberstell me is that 50% of 80% of
our revenue, so a huge chunk,comes from treasured
relationships with affiliates.And so I know moving forward
that I can double down on myinnate gift of being relational.
(17:48):
Right?
And tending to thosefriendships. Not of course, not
all of my friends areaffiliates. Somebody doesn't
need to be my friend to be anaffiliate. They don't need to be
an affiliate to be my friend.However, there does happen to be
some overlap between those twocircles, and I also believe that
when we operate in reciprocityin the world, when we
participate in a reciprocaleconomy where we are giving from
(18:13):
an open heart, where we aregiving from overflow, we do end
up receiving.
It doesn't mean transactionallyfrom that same person, but it
does mean we end up receivingthat abundance elsewhere, and I
really trust in that greater webof flow. So relationships are
everything. And number six.Number six lesson is my theme of
(18:36):
this year is to wear my crown.Now what does that mean?
Well, I've been at this for along time. You know, I published
my first book in 2013. I'm notnew. And one of the things that
is super sweet about me that Ilove about myself is I have a
real strong beginner's mind. IfI go to a conference out there
(18:56):
in the front row with mynotebook, learning, taking
notes, I always can learnsomething from everything, and I
I never assume that I knoweverything.
I never assume I'm beyondlearning from anyone or
anything, and I just I'm alifelong learner, and I love
that. However, every every lightspot has a shadow, and the
(19:18):
shadow of that is sometimes Ican forget that actually I am
incredibly established, thatactually I've been in this
industry for a long freakingtime. I grew up here, and I know
what I'm doing. And I have, inthe past, missed opportunities
and wasted energy because I'moperating out of more of a
(19:41):
scrambling energy of newness asopposed to the rooted taking my
seat energy of I've been here.It's actually my turn to take up
space and to receive theseopportunities.
And so over the last year, Ihoned in really on an energy of
not you know, I I had said toone of my girlfriends at the
(20:04):
turn of the New Year, I waslike, you know, in 2025, I'm
just going to act more like abig deal. And I was like, I like
that energy, but it's not quiteright because it has a bit of a
I don't know, like saying I, youknow, I need to act like a big
deal has a sense of hierarchy init, and I don't really love
that. So I worked with my coachon coming up with the invitation
for myself to wear my crown.Because what she was sharing
(20:27):
with me, which I love, is areflection that sometimes in the
past I've been like, oh, youknow, I have this crown, it's
beautiful, but like, do you wantto wear it? Do you want to take
a turn with my crown?
Oh, maybe I should put it downfor a little while. Are you
going to is somebody going tofeel weird if I'm wearing my
crown and they forgot theircrown? Or whatever it was. And I
was just like, that is soaccurate. So instead, we came up
(20:52):
with together my theme for theyear of wearing my crown.
And there's such a rootedstability in that, and and she
gave me the analogy in more of atribal culture, in a smaller
society, in in more of a rootedculture where people used to
live more in like groups ofabout a 50 people, there would
(21:16):
be a time where someone had comealong through the process of
development where it was simplytheir turn to lead. And it
wasn't a matter of like, you'rebetter than someone or you're
worse than someone. It was justlike after you've been around
for a while, you've justgathered the wisdom that it's
your turn. And I was sharingwith her that I have this
(21:37):
problem with hierarchy, and Iwas like, oh, I don't know. It
feels weird.
And she was like, well, you'rejust going to have to get over
that because you get to nowsettle in that you've been here.
You've been doing the work.You've been showing up
consistently. I started a blogin 2010, so I've been showing up
consistently since 2015. I mean,since 2010, for fifteen years.
(22:02):
And she said, if you are if itis your turn and someone has
handed you your crown to put onand you're handing it back to
them, and you're saying like,oh, no. Not me. Da da da da. She
said it's like handing a miracleback to God of divine energy
(22:34):
that wants to come through. AndI really got it.
I really got it. And so thisyear is either even further
stepping into wearing my crown,but last year was a real develop
edge around that, and it and itfelt really good. It felt really
good and edgy. Okay. And thennumber seven, again, our numbers
tell a story.
(22:55):
So when we looked at our launchmetrics, and this is true
whether you're looking at yourfamily's expenses, whether
you're looking at your earnings,your your investment portfolio,
whatever. The numbers tell astory. And if you don't look at
the numbers, you miss the story,and you miss out on all this
critical intel that's gonna tellyou where to go next. And so we
(23:18):
looked at the numbers, and astat that was very interesting
in our launch debrief after ourRelax Money launch, the one we
did, was that 76% of our buyers,so 70 per 6% of the people who
joined Relax Money last year hadbeen on our email list for less
than six months. Now that'sreally interesting because
(23:42):
previously, I had thought thatthe success of our launches of
Relaxed Money, the success ofthis program, I thought it was
based on my longevity in theindustry.
I thought it was because I'vejust been around for a long
time. And while I'm sure thatdoesn't hurt, it was so exciting
(24:02):
to know that three quarters ofthe people who raised their hand
to say yes to Relax Money lastyear had been on our email list
for less than six months, whichmeans they are new to our
community, which also meansanything is possible at any
time. So it may very well bethat you listening to this right
(24:23):
now just learned about ourcompany and this work and the
work we do last month or lastweek. Like, you might be new,
and if that's the case, welcome.Right?
There's always, for all of us,anything is possible at any
time. Our past need notdetermine our present or our
(24:46):
future. At any point, we caninterrupt the pattern, interrupt
the unconscious habits, andcreate and write a new financial
story for ourselves, a new lovestory for ourselves, a new
health story for ourselves, anew family story for ourselves.
We get to choose. But the way weallow ourselves, the way we tap
(25:10):
into our ability and our powerof choice is to heal our nervous
system so that we can access ourrange of resonance and steward
our resources as opposed totrying to control them or
feeling controlled by them.
So in summary, my seven lessonsof our highest revenue and
(25:33):
highest profit year were doless, systems, structure that
was number one. Number two issystems, structures, and
boundaries equal freedom. Numberthree, wide open heart, big
effing fence. Number four,simplify to amplify. Number
five, relationships areeverything.
Number six, wear my crown. Andnumber seven, anything is
(25:55):
possible at any time. So on thatnote, I want to congratulate you
for making it through thisseries. If you've listened to
all seven episodes, woo hoo. Goyou.
I am so proud of you. I know youare changed. You cannot engage
with information like thiswithout it shifting something
(26:17):
inside of you. And if you areready for the next step, the
next step is relax money. Thatis a year long container where I
am going to give you theabsolute best when it comes to
healing your relationship withmoney with a neuroscience backed
(26:37):
approach that includescommunity, strategy, support,
accountability, and a deeptaproot for lasting change.
All of that information isavailable at RelaxedMoney.com.
Thank you so much for being onthe journey with this series,
and I will see you next time.Once a year, I teach a money
(27:00):
workshop that is an absolutegame changer for ambitious
humans who are ready to not onlymake good money, which they may
already do, but also to feelgood with money, be good with
money, and do good with money.So if that's you, if you are
ready to heal your relationshipwith money, if you're ready to
have rock solid financialsystems that allow you to feel
(27:23):
held and receptive and inflow,And if you are ready to unlock
the abundance that really wantsto pour into your life, join me
for good with money. This onlyhappens once a year, and you can
reserve your spot over atkatenorthrup.com/good.
(27:46):
This is your time. Yourfinancial power and ease await.
Join us atkatenorthrup.com/good. Hi.
We don't need to work as much. We don't need to
(00:02):
work as hard, and it has savedus tremendous amounts of time
and energy. We have simplifiedso that we can amplify and
magnify our results and ourimpact. Welcome to Plenty. I'm
your host Kate Northrup andtogether we are going on a
journey to help you have anincredible relationship with
(00:24):
money, time, and energy.
And to have abundance on everypossible level. Every week,
we're gonna dive in with expertsand insights to help you unlock
a life of hunting. Let's go fillour cups. Hello. We are bringing
it home today.
(00:46):
This is episode seven in a sevenpart series that we've been
doing about feeling good withmoney, being good with money,
and doing good with money. Sothis whole series has been about
expanding your capacity to feelpeace, prosperity, and pleasure.
(01:08):
What we know is that making goodmoney alone does not make you
good with money. But the lessonsI've been sharing in this seven
part series are part of thatequation. They're an they're a
critical part of that equation.
And today, we're bringing it onhome with seven lessons that we
learned from our highest revenueand highest profit year yet. And
(01:34):
that was in this past year,2024. We came in just shy of
3,000,000, which was our highestrevenue year ever in business,
and we came in at 31% profit,which was also one of our
highest years in profit ever. Ireally want to say if you're a
business owner and just ifyou're out here in the world
(01:55):
paying attention to revenuenumbers and like how many, you
know, how much cash monthspeople have, you know, people
are like, I had a 30 k cashmonth. I had a 33 k cash day.
I had a whatever whatever.That's all wonderful. And like,
I love a celebration of bigmoney. However, the money that
matters is what you keep.Revenue doesn't mean shit.
(02:18):
Okay? I know so many people whohave multi 7 figure businesses
who don't take anything home,where there's zero profits.
Because making more money is notthe whole picture. And
certainly, the online moneycoaching world and the online
(02:41):
entrepreneurship worldreinstates and deepens the
illusion that what matters istop line revenue, and it just
doesn't. I would much ratherhave a $500,000 a year business
or a $200,000 a year businesswith 50% revenue margins.
(03:05):
Right? Keeping 50%. So on a$500,000 a year business, that
would be keeping 250 at the endof the year. Like, that's an
amazing livelihood. Then havinga million dollar a year business
and parading that around wheremy revenue take home is only
10%, where my profit profitmargin is only 10%.
(03:27):
Right? Because a 10% profitmargin on a 7 figure business is
a hundred grand versus a 50%margin on a 500 k business is
250 k. So for those of you whodissociate with math, don't
worry about it. All I'm sayingis what you keep matters more
than what you than what comesin. So I wanted to share these
(03:50):
seven lessons with you.
Whether you have a business ornot, you can apply these to your
life, money life or otherwise.So number one, we went last year
from launching our signatureprogram, Relaxed Money, which at
the time of this episode goinglive, we are currently in
(04:11):
enrollment for Relaxed Money.This is the one time a year when
you can take this signatureprogram and get my support, my
coaching, and all of ourframeworks and systems for
healing your nervous system andcreating the intuitive, easeful
financial systems to grow yourwealth, be confident and clear
(04:32):
with your money, and reallycreate a financial legacy that
you are proud of, and to notonly make good money, but also
to be good with money. So that'shappening right now. And you can
go to RelaxMoney.com to find outmore about that.
But in the past, we've done twoRelax Money launches, and
(04:52):
they're a big full court pressendeavor. If you have been
following along with the launch,you know there's a free live
workshop. We have over a hundredaffiliates. We're running paid
ads. We're doing organic social.
There's email. It's like a wholesong and dance, and it is a deep
joy. I love doing it, and also Iwould be lying if I said it's
(05:13):
not a lot of work. And so weused to do it twice a year. And
we made a bold move in 2024, andwe decided to only launch Relax
Money one time.
Now it was a risk because wedidn't know if we would make
enough revenue from the launchuntil the cart closed, but we
(05:37):
made the statement that it wasthe only time you could join the
program that year during thelaunch before we had closed
carts, so it was a risk. Thegood news is we brought in
almost double, like at least80%. We brought in 80% more
revenue from launching one timethan we did launching twice. So
(06:02):
we did half the amount of workand brought in not a full twice
as much revenue, but nearlytwice as much. This is a law of
the universe.
When we do less but focus on theright things, we get a bigger
result. It just works. So askyourself, what is really moving
(06:27):
the needle in my life? If it'sin your business, if it's in
your career, what reallymatters? And double down and do
more of that so you can do lessof the other stuff.
Is there a way that you couldincrease the potency and give
one thing your all as opposed tospreading your efforts over a
(06:47):
lot of things. One of the thingsI noticed is because we were
only doing the launch one time,I left it all on the dance floor
like I went for it in a way Ihadn't previously when we were
doing two launches of the in theyear because I think I was
unconsciously holding back alittle bit to save up energy for
the second launch. But because Iknow knew that we're not
(07:10):
launching again for an entireother year, I wasn't saving up
anything. I gave it everything Ihad, and it was incredible. We
had so much fun.
And so we moved from a twolaunch a year model to a one
launch a year model, and itreally worked like a charm. It
was also great for the teambecause we could all sort of,
like, reserve our resources, andthe whole second half of the
(07:32):
year, we got to do all theseother things, like I finished a
book proposal, and hopefully bythe time this episode is
recorded or is, published, Ihave a new book deal. I'm just
putting that out in themanifestation field, and we did
all sorts of other fun things.So that was number one, do less.
Number two, systems, structures,and boundaries equal freedom.
(07:54):
So my friend James Wedmore saysthe more structure you have in
your business, the more freedomyou have in your life. Stay
tuned. If you're listening tothis around the time it comes
live, James has his business bydesign program launching very
shortly, and he is the best atteaching those business
(08:15):
structures for an onlinebusiness for course creators,
coaches, and healers, that sortof thing. So keep an eye out for
that. But the more structure youhave in your business, the more
freedom you have in your life.
And I just have to tell you, itis true. This year, we tightened
up so many things around ourhiring practices, our internal
(08:37):
systems, our operationsprocedures, our standard
operating procedures, ourscorecard, our metrics, our
KPIs. We didn't, like, overlycorporatize ourselves because
quite frankly, that makes mewanna vomit. But we did create
the amount of systems andstructures necessary to hold our
small but mighty crew so that wecan fall back and relax on the
(09:02):
structures and the systems tohold us very similarly to what I
talk about with your financialsystems. When we have strong
intuitive systems in place, wedon't have to think
unnecessarily.
We can use our thinking powerfor creative expression, for
really high level problemsolving, for innovation. We
(09:25):
don't have to be reinventing thewheel where it's like, oh, gosh.
What is it that I do again toget a podcast out the door? What
is it that we do again for ourlaunch? No.
You create systems, standingoperating procedures, so you can
rinse and repeat and use yourcreative life force energy for
things that really move theneedle. Right? So that's number
(09:48):
two, is systems, structures, andboundaries equal freedom. Number
three is a quote from my friendDanielle LaPorte, and it is the
following. Wide open heart, bigfucking fence.
So in this past year, we had acouple of scenarios where
relationships took a turn. And Iwill not go into details on
(10:11):
those, but I just really learnedthe earlier something starts to
feel off that I pay attention,the better. So in a couple of
scenarios, things started tofeel off. My big sign was I
started to feel confused ininteractions with these people.
(10:34):
And I started to second guessmyself and be like, was that
okay?
Yeah. That was okay. That wasn'tthat big of a deal. And it was
the confusion that was the signfor me, because I'm not a
confused person in general.Like, I'm a very clear person.
I'm clear. I know what's goingon. My instincts are strong. But
(10:55):
it was as though I had, in theseinteractions, I had it's as
though, like, I had taken myboat into the Bermuda Triangle,
and my compass and my GPS werejust, like, spinning fast in 360
degree circles. And I had lostsense of where was up, where was
down, where was east, where waswest.
And so that confusion now I'mtaking forward is my sign that
(11:20):
if I'm feeling confused in arelationship, there's something
that needs to change. And sothat was my lesson number three
was wide open heart, big fuckingfence. Thank you, Danielle
LaPorte. My lesson number fouris simplify to amplify. So in
the past couple of years in ourbusiness, what's allowed us from
(11:41):
to to take our business from the$1,000,000 mark to the nearly
$3,000,000 mark while increasingour profit margins has been
this, focusing in on one idealcustomer, solving one core
problem with one signature offerand one sales system.
Now I am sheepishly going tosay, I watched some dear friends
(12:05):
of mine follow that method forlike the last decade. So, you
know, I've known Marie Forleosince 02/2009. I will never
forget being on the way to thebeach with her. I was sitting in
the back seat of her Prius, andshe was like, hey, I had this
idea. I think I'm gonna teach anonline course for women about
marketing.
(12:26):
What do you think? And I waslike, yeah, sounds like a great
idea. That was 02/2009. It isnow 02/2025. She has been
launching freaking b school forhow many years is that?
Fourteen years? The same programevery year, the same customer,
the same sales system. There isa reason Marie is a legend.
(12:51):
Right? Same thing with my friendAmy Porterfield.
I've known Amy for a hundredmillion years, probably since
02/2009, '2 thousand '10 aswell, somewhere in there. Amy
has been launching DigitalCourse Academy for years in the
same way, the same program forthe same customer with the same
(13:11):
sales system solving the sameproblem. Now I watched these
women for years, and I was like,their business model is so
boring. I could never do that.But as a result, I ran around
spraying my creative energyeverywhere, coming up with a
million different offers, usingmy creative energy in all of
(13:32):
these different ways, and thatis wonderful.
That's my path. I actuallyreally have no regrets. However,
I had the model standing rightin front of me for simplicity.
And so over the last couple ofyears, we've I finally built up
the somatic capacity, thesomatic body, the nervous system
capacity and circuitry towithstand the level of stability
(13:58):
and ease that comes fromsimplicity in a business. And
this level of simplicity withone core offer, which is relaxed
money, has allowed us to makethat core offer freaking
amazing, to over deliver to ourcustomers, to serve them, to
focus on them, to make iteverything it needs to be, and
(14:22):
also to improve our marketing sothat more people can find us, we
can serve more people, and wecan serve them more effectively.
And what that's resulted in itis we don't need to work as
much, we don't need to work ashard, and it has saved us
tremendous amounts of time andenergy. So that we have
(14:45):
simplified so that we canamplify and magnify our results
and our impact, and that hasbeen huge in the last couple of
years. Number five, lesson.Relationships are everything.
I've always known this, I'malways going to know this, I
have to say this is a sweet spotin my life.
I have always felt like abillionaire when it comes to
(15:08):
relationships. People I can callwhen I'm having a hard time,
people I can call to have aparty, people I can call with
good news, with bad news. I feelmega, mega, mega supported when
it comes to relationships, andthis is an area of strength. And
it hasn't always occurred to methat it's an asset from a
(15:32):
business perspective. Likepreviously, I've witnessed
colleagues having much morestrict boundaries around like,
oh, I can't meet this person, oroh, I'm doing this thing so I
can't get together, and and Iand I blamed myself for like, I
I thought I was lessprofessional, or like less of a
baller, right, because I wouldgo to cities and see a bunch of
(15:55):
people, or I would make space tosee someone when they were in
town even if I was doingsomething else.
And it doesn't mean that, youknow, I'm a pushover or I don't
have good boundaries, but I justI make the space for the people
who matter in my life. I do. AndI love that. And it fills me up
personally. But what I realizedover the last last couple of
(16:17):
years, and especially last year,is that one of the things that's
really has moved the needle forus is our affiliate program.
We have a world class affiliateprogram, and one of our
affiliates who's been part ofmany of the major affiliate
launches in the online marketingindustry for the past fifteen
years told me that our affiliateexperience was the most top
(16:42):
level pleasurable, easyexperience that she has had in
fifteen years. And I am soincredibly proud of that. Now
the thing is that our affiliatesbring in 51% of our Relaxed
Money sales. So 51% of ourRelaxed Money sales in the last
(17:03):
year have come throughaffiliates. Relaxed Money
accounts for 80% of ourcompany's revenue.
So because I know my numbers,and and this is this is part of
the medicine of Relaxed Moneyand my entire philosophy, is
financial clarity, like knowingour numbers because our numbers
tell a story. Our numbers pointus in the direction of what we
(17:25):
need to do more of and where wecan taper off, what we need to
do less of. And what our numberstell me is that 50% of 80% of
our revenue, so a huge chunk,comes from treasured
relationships with affiliates.And so I know moving forward
that I can double down on myinnate gift of being relational.
(17:48):
Right?
And tending to thosefriendships. Not of course, not
all of my friends areaffiliates. Somebody doesn't
need to be my friend to be anaffiliate. They don't need to be
an affiliate to be my friend.However, there does happen to be
some overlap between those twocircles, and I also believe that
when we operate in reciprocityin the world, when we
participate in a reciprocaleconomy where we are giving from
(18:13):
an open heart, where we aregiving from overflow, we do end
up receiving.
It doesn't mean transactionallyfrom that same person, but it
does mean we end up receivingthat abundance elsewhere, and I
really trust in that greater webof flow. So relationships are
everything. And number six.Number six lesson is my theme of
(18:36):
this year is to wear my crown.Now what does that mean?
Well, I've been at this for along time. You know, I published
my first book in 2013. I'm notnew. And one of the things that
is super sweet about me that Ilove about myself is I have a
real strong beginner's mind. IfI go to a conference out there
(18:56):
in the front row with mynotebook, learning, taking
notes, I always can learnsomething from everything, and I
I never assume that I knoweverything.
I never assume I'm beyondlearning from anyone or
anything, and I just I'm alifelong learner, and I love
that. However, every every lightspot has a shadow, and the
(19:18):
shadow of that is sometimes Ican forget that actually I am
incredibly established, thatactually I've been in this
industry for a long freakingtime. I grew up here, and I know
what I'm doing. And I have, inthe past, missed opportunities
and wasted energy because I'moperating out of more of a
(19:41):
scrambling energy of newness asopposed to the rooted taking my
seat energy of I've been here.It's actually my turn to take up
space and to receive theseopportunities.
And so over the last year, Ihoned in really on an energy of
not you know, I I had said toone of my girlfriends at the
(20:04):
turn of the New Year, I waslike, you know, in 2025, I'm
just going to act more like abig deal. And I was like, I like
that energy, but it's not quiteright because it has a bit of a
I don't know, like saying I, youknow, I need to act like a big
deal has a sense of hierarchy init, and I don't really love
that. So I worked with my coachon coming up with the invitation
for myself to wear my crown.Because what she was sharing
(20:27):
with me, which I love, is areflection that sometimes in the
past I've been like, oh, youknow, I have this crown, it's
beautiful, but like, do you wantto wear it? Do you want to take
a turn with my crown?
Oh, maybe I should put it downfor a little while. Are you
going to is somebody going tofeel weird if I'm wearing my
crown and they forgot theircrown? Or whatever it was. And I
was just like, that is soaccurate. So instead, we came up
(20:52):
with together my theme for theyear of wearing my crown.
And there's such a rootedstability in that, and and she
gave me the analogy in more of atribal culture, in a smaller
society, in in more of a rootedculture where people used to
live more in like groups ofabout a 50 people, there would
(21:16):
be a time where someone had comealong through the process of
development where it was simplytheir turn to lead. And it
wasn't a matter of like, you'rebetter than someone or you're
worse than someone. It was justlike after you've been around
for a while, you've justgathered the wisdom that it's
your turn. And I was sharingwith her that I have this
(21:37):
problem with hierarchy, and Iwas like, oh, I don't know. It
feels weird.
And she was like, well, you'rejust going to have to get over
that because you get to nowsettle in that you've been here.
You've been doing the work.You've been showing up
consistently. I started a blogin 2010, so I've been showing up
consistently since 2015. I mean,since 2010, for fifteen years.
(22:02):
And she said, if you are if itis your turn and someone has
handed you your crown to put onand you're handing it back to
them, and you're saying like,oh, no. Not me. Da da da da. She
said it's like handing a miracleback to God of divine energy
(22:34):
that wants to come through. AndI really got it.
I really got it. And so thisyear is either even further
stepping into wearing my crown,but last year was a real develop
edge around that, and it and itfelt really good. It felt really
good and edgy. Okay. And thennumber seven, again, our numbers
tell a story.
(22:55):
So when we looked at our launchmetrics, and this is true
whether you're looking at yourfamily's expenses, whether
you're looking at your earnings,your your investment portfolio,
whatever. The numbers tell astory. And if you don't look at
the numbers, you miss the story,and you miss out on all this
critical intel that's gonna tellyou where to go next. And so we
(23:18):
looked at the numbers, and astat that was very interesting
in our launch debrief after ourRelax Money launch, the one we
did, was that 76% of our buyers,so 70 per 6% of the people who
joined Relax Money last year hadbeen on our email list for less
than six months. Now that'sreally interesting because
(23:42):
previously, I had thought thatthe success of our launches of
Relaxed Money, the success ofthis program, I thought it was
based on my longevity in theindustry.
I thought it was because I'vejust been around for a long
time. And while I'm sure thatdoesn't hurt, it was so exciting
(24:02):
to know that three quarters ofthe people who raised their hand
to say yes to Relax Money lastyear had been on our email list
for less than six months, whichmeans they are new to our
community, which also meansanything is possible at any
time. So it may very well bethat you listening to this right
(24:23):
now just learned about ourcompany and this work and the
work we do last month or lastweek. Like, you might be new,
and if that's the case, welcome.Right?
There's always, for all of us,anything is possible at any
time. Our past need notdetermine our present or our
(24:46):
future. At any point, we caninterrupt the pattern, interrupt
the unconscious habits, andcreate and write a new financial
story for ourselves, a new lovestory for ourselves, a new
health story for ourselves, anew family story for ourselves.
We get to choose. But the way weallow ourselves, the way we tap
(25:10):
into our ability and our powerof choice is to heal our nervous
system so that we can access ourrange of resonance and steward
our resources as opposed totrying to control them or
feeling controlled by them.
So in summary, my seven lessonsof our highest revenue and
(25:33):
highest profit year were doless, systems, structure that
was number one. Number two issystems, structures, and
boundaries equal freedom. Numberthree, wide open heart, big
effing fence. Number four,simplify to amplify. Number
five, relationships areeverything.
Number six, wear my crown. Andnumber seven, anything is
(25:55):
possible at any time. So on thatnote, I want to congratulate you
for making it through thisseries. If you've listened to
all seven episodes, woo hoo. Goyou.
I am so proud of you. I know youare changed. You cannot engage
with information like thiswithout it shifting something
(26:17):
inside of you. And if you areready for the next step, the
next step is relax money. Thatis a year long container where I
am going to give you theabsolute best when it comes to
healing your relationship withmoney with a neuroscience backed
(26:37):
approach that includescommunity, strategy, support,
accountability, and a deeptaproot for lasting change.
All of that information isavailable at RelaxedMoney.com.
Thank you so much for being onthe journey with this series,
and I will see you next time.Once a year, I teach a money
(27:00):
workshop that is an absolutegame changer for ambitious
humans who are ready to not onlymake good money, which they may
already do, but also to feelgood with money, be good with
money, and do good with money.So if that's you, if you are
ready to heal your relationshipwith money, if you're ready to
have rock solid financialsystems that allow you to feel
(27:23):
held and receptive and inflow,And if you are ready to unlock
the abundance that really wantsto pour into your life, join me
for good with money. This onlyhappens once a year, and you can
reserve your spot over atkatenorthrup.com/good.
(27:46):
This is your time. Yourfinancial power and ease await.
Join us atkatenorthrup.com/good. Hi.
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