109. James Wedmore Cried & Then Taught Me How to Sell Better

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
James Wedmore (00:00):
So what I do is I work primarily with someone who

(00:02):
has any type of digital product.And the first key to
understanding why your digitalproduct isn't selling was one of
the first lessons I had tolearn, and I learned it the hard
way. It will never sell itself.And if you're just putting it on
your website on the work with metab with an add to cart button
and no one's buying, now youknow why. It does not sell
itself.
We are not selling iPhone caseson Amazon. This is not

(00:24):
Tupperware. This is somethingcompletely different.

Kate Northrup (00:27):
Requires a party. It

well, that's right.

Which is a lunch.

That's That

is a promotion.

That is a Tupperware parties. That's a
that's a thing. I used topartend for those.

Hello. Today, I have one of my dearest friends
on the podcast. He is one of thesmartest, most magical humans I
know. His name is James Wedmore.We've been friends for over
thirteen years.
And in this episode, he actuallyI was impressed. He just, like,
nailed the date when we met,which I had no idea that he

(00:56):
would know. And he is, I think,the best teacher that we have,
for online business,specifically people who are
course creators and digitalbusiness owners. Now I will say
whether you have an onlinebusiness or not, this episode is
going to be really touching andbeautiful. He starts off with

(01:20):
the absolutely gorgeous story offalling back in love with the
love of his life of twenty yearsand the engagement story.
We both cried. It was awesome.So listen in just for that. If
you love love, you're gonna loveit. And then we really get into

(01:40):
why so many people are notselling as much of their
beautiful work as they could be.
So if you feel like you are thebest kept secret, if you have an
amazing digital product, whetherit's a course, a program, a
membership, and you're notselling as many as you want, or
if you dream of taking yourbusiness online, maybe you're an

(02:02):
in person service provider, likean acupuncturist or, you know,
some kind of service provider,and you really want to bring
your business online so you canhave more time freedom, more
location freedom, this episodeis going to tell you how to get
started. And if you're alreadyon your way, you will get very

(02:23):
specific instructions fromJames. In fact, I had to cut him
off because he was giving somuch incredible depth and
information. But you're going tohear exactly how to dial in the
most important part of makingsales online, and he's giving
you a step by step structure andframework. This episode is not

(02:46):
only an incredible love storyfrom James, but also it's
basically like a world classmarketing workshop.
So enjoy the episode with JamesWedmore and listen in because he
has an absolutelytransformational free event
coming up. You'll wanna justlisten in specially for the

(03:06):
information on that. Enjoy theepisode. Welcome to Plenty. I'm
your host Kate Northrup, andtogether we are going on a
journey to help you have anincredible relationship with
money, time, and energy, and tohave abundance on every possible
level.

(03:27):
Every week, we're gonna dive inwith experts and insights to
help you unlock a life ofplenty. Let's go fill our cups.

Speaker 3 (03:37):
Please note that the opinions and perspectives of the
guests on the Plenty podcast arenot necessarily reflective of
the opinions and perspectives ofKate Northrup or anyone who
works within the Kate Northrupbrand. Hi, James.

Hi, Kate.

Welcome.

Yeah. Thanks for having me.

I'm so happy to be here. Yeah. Do you know well,
you do know the synchronicity ofhow we ended up here. You know
the full synchronicity?

I think I do.

So what happened was my affiliate concierge
texted me or messaged me and waslike, hey. We should see about
getting James on the podcast,and, also, we should see about
you going on his podcast becauseof affiliate things or whatever.
Yeah. And I was like, well, Iwas on his podcast a year and a

(04:26):
half ago, and he was blah blahblah blah blah blah blah. Was

just Story was a noise.

In my stuff. Jenny texted not twelve hours
later, being like, hey. Weshould we should do with it.
Let's get together, whatever.You walk on to Miami.
I just was like, any chance youguys are gonna be in Austin next
week? And here we are.

Yeah. Isn't that great? There's more
synchronicity to that. I hadgotten an invite to go to a
mastermind networking thing outhere a month ago, And I always
say no to these things.

I know you do. You say no to everything.

Say no to a lot of things. And it's it's not for
any pretentious reasons.

Just You just like your life.

I like my life. I like living in my town of less
than 10,000 people and enjoying,you know, and travel can be
really taxing on me. I get likereally fried and sensitive
around like airports and allthat stuff. And Jenny as well.
But I for some reason just feltlike a yes to this.
And then, you know, what I'vebeen telling Mila says that

(05:30):
Jenny had a personal familyemergency thing where she had to
be out here on this same day. Solike, it was like this alignment
that couldn't have workedbetter. And I finished that
mastermind thing. Jen's beenhandling her stuff, and I come
over, here we are, and it'slike, let's go.

To what extent has synchronicity increased in
your life over the last coupleof years? And I wanna know what
you started doing in your lifethat increased the the Wow. This
kind

of power on this. So I know.

Let's do that. And then we'll do a little
digital product business. So as

shared with you, okay, so like can I I'm gonna
rewind the clock a little bit,because I wanna talk about my
one of my most favoritesynchronistic moments, and then
it will lead somewhere and itwill hopefully eventually answer
your question? But I got off aplane once, and this is I think
I wanna say it was like 02/2015,and I was listening to Abraham
Hicks. Did you ever listen toAbraham Okay.

My granny I just wanna give a shout out to Edna
Northrop.

May she

rest in peace. My granny got the entire Northrop
family on Abraham Hicks whenthey came on cassette tapes.
Wow. So we we go way Like

early nineties. Yeah.

No. My mom would pick me up at school with those
freaking things in her littletape deck.

Yep. So I've had this experience. It's only
happened about three times in mylife, and it's the most intense
experience. And I know you'vehad this happen at least once,
where I was listening to theaudio, and in the audio someone
who was like on the hot seatasking a question said the word
Sedona. And at the same timethey said it, I was in the

(07:10):
airport in Phoenix, and I lookup and I saw a sign that said
Sedona, and I read it the sametime I heard it.
Isn't that wild? And when thathappens, like, you don't fuck
around. And long story short, Istarted Those are direct
instructions. Can I get any moreclear? Can it get any more
clear?

Oh my god.

So I started feeling this pull to Sedona. I
ended up working with who I callmy spiritual mentor. He's a he's
a basically, originates from aYaqui Indian tribe of shamanism.
He's his whole lineage is iswhat the Carlos Castaneda work

(07:49):
is all based off of. And he'snot a business owner.
You can't hire him. He's on theInternet. He's just not a
business owner. Just a I don'twanna say just, but he's a

Yes.

Real shaman. He didn't get a certificate online
in a weekend or something likethat. And something that he
shared with me pretty early onis he said the law of
synchronicity is actually themost powerful law in the
universe. And he's like, peopledon't really talk about that
that much, but it's the mostpowerful law. And the way he

(08:21):
really starts to describe it andthe way you get a sense of it is
there's just this kind of thislike, you know, that feeling of
that divine hand that's like ifyou allow it, will move things
in a way that you could havenever planned yourself.
And of course, we have free willand we have choice, so we can
fight against that current. Youcan choose other paths, but

(08:42):
there's so much where you justget better and better at like,
I'm just gonna go with that. I'mgonna notice if I'm fighting
that current or not. So I can'tanswer your question with like a
specific a number other than,like, a hundredfold. Like, it's
just insane.
And then when you live in aplace like Sedona, which is a
really, really powerful,spiritually significant place to

(09:04):
live, like, thosesynchronicities just happen all
the time. Like, I've said thingsand then boom, they happen. You
know, like, man, I wish like, webought another property that's
gonna be a short term rental. Iwas like, I wish I could just
get someone short term to justlive there, and they could, help
me set it up. And then, like,the next day in the in the
Nextdoor app, you know, the likelocal someone's like, is there

(09:25):
any short term rental ownersthat are looking for a short for
a tenant to stay for like twomonths?
I'm like, wow. That that wasfast. And that happens all the
time. So I I've learned to justI think the more you get out of
your logic and the more yourreason and the white knuckling
need to control and plan everyaspect of your life, the more
you open yourself up to that atall times. And for me, for him

(09:47):
to say that it's actually themost powerful law that governs
the universe, the law ofsynchronicity has been like
really significant.

I love that so much. I know. Synchronicity is
my favorite. Yeah. I feel liketrusting synchronicity, opening
ourselves up to it, saying yeswhen it does show up is very do
less.
And there's a funnysynchronicity story about the
title of my book, Do Less, whichis that I was away on a trip.

(10:14):
And I had been sort of, like,noodling on my next body of work
and, like, my whatever next bookI was gonna write took me, like,
a really long time between firstand second books to get an idea.
And I call up Mike, and I waslike, hey. I have this I I I
know what I'm gonna call it. I'mgonna call it do less, and I'm
so excited.
This is like it's all landing.And he goes, you won't believe

(10:37):
this. And I was like, what? AndI get home. He's like, I'm gonna
tell you when I get when you gohome.
I get home. He unwraps his newvanity plate for his his new
car. And he was like, itliterally he had weeks ago
ordered a vanity plate for hiscar that said do less. What? And
had never mentioned it to me.

(10:59):
Isn't that wild? And I was like,okay. Universe, thank you. Yeah.
Vanity plates are my favoriteform of communication from the
universe when when I'm on thehighway.
Yeah. Yeah. Okay. So anyway,that's not what we're talking
about, but synchronicity. That'sso good.

Well, and we can talk about it because it is
really important because I thinkI think you can look at it as a
in a way as a scorecard for howyou're doing life. And and not
but don't judge yourself toohard about it, but like

If you're not getting synchronicity,

you suck. Yeah. But I mean, like, I kind of want
to say that in a way, but not ina judgmental I just want to say
like, you know, you should bepaying attention to that. And,
you know, looking back,recapitulating on like, wow,
like, actually, the last montheverything is like blown up and
gone wrong and da da da da dada. And and versus going, wow,

(11:50):
the last month, like, feel likethe less I effort.
Like, I I just had this where Ikinda had this idea of like,
we're gonna do this podcaststudio, but I don't really have
the time. And then I go, but ifit's meant to be and then Jenny,
sweet Jenny, of course, but thenshe had a family emergency. She
like booked all these episodes.And I'm like, well, we have all
these people, but I don't have astudio yet. And I don't know how

(12:14):
it happened, but all of asudden, like, it just got done.
And and I really can't and andpeople are gonna hear this,
like, what the f is he talkingabout? I'm like, I cannot
describe it to you. But I get atext and a handyman, I'd asked
him to do it, and he wasn'tdoing it. And then all of a
sudden he's like, it's done. Andhe built, he paint, he he did
all the drywall, he built theset, he painted everything.

(12:34):
And then one of the guests comesin town, and this is Mel, you
know Mel Abraham.

I love Mel.

And and I was like, hey, my my set's in. Like,
you wanna go check it out? Butit was just an empty studio. And
then all the boxes of of all theequipment, it arrives. And we
just look at each other.
He's like, you wanna set it up?And and it wasn't what we were
planning. It was just gonnawanna show it to him. We went to
dinner. It's like 09:30 atnight.
And we're like, this looksgreat. And he's like, wait. Put

(12:59):
a chair in. Put another chair.Wait.
Wait. Hold on. And we had themic. And I was like, wait. The
camera's right there.
And within an hour, like, we hada set, and I looked at him and I
was like, do you wanna record?And we just recorded our first
then all of a sudden, all theseother guests come in in the last
in the next two days. And wehave like five or six guests
recorded, and I'm like, I'mlooking for more of that in my
life at all times where like, Idon't feel like I have to force

(13:22):
something. I'm not jamming thesquare peg in in the round hole.
You know, my our engagementstories is the same way.
And I I have to share that for amoment.

Please do.

Because I think these things are really really
important. You know, know peopleWith

the primary female audience, we love an
engagement.

Yes. Don't can I ask your audience permission to
share my engagement story?Please do. Because this is my
college sweetheart, you know.Like I've known Jenny now.
It's been we're going on twentyyears. And it's another episode
for another time of,

well, why did it

take so? Back end long. But that's another story.
And I because I had to learn alot of lessons. That's why.
Okay? You're learning somebusiness lessons, and I had to
learn some lessons in love andrelationships. So I'm not
perfect.

We might circle

back. And maybe maybe I'm an open book. But
here's the deal. I I was in amarriage, and the way I describe
it was getting out, and thedivorce was really painful and
really long. It was almost athree year long divorce.
Is if you've ever hit, stubbedyour toe, been slapped in the
face, there's the initial pain,and then there's like the echo
where you like feel the stingfor a while. That's what I'd

(14:28):
been feeling. So I'm like, Ilove this woman, and I I wanna
be with her, but I still feelthe pain of that. And I don't
wanna jump into that next stepstill feeling it. So I'm like, I
still need some healing to dohere.
And then I don't remember when,but it was sometime in bed at
night, obviously in aroundNovember, I don't feel that

(14:50):
sting anymore. And I I think I'mready.

Do you felt this inside or you said that outside?

Inside. Just to myself. Just checking. Idea. I'm
not gonna tell her.
This needs to be No. I just Thisneeds to be a complete surprise
to her. I need Absolute no. No.No.
That's great. I need it to be atotal surprise for her because
she is a resident And

also she's been really patient.

And she's well, of course. I had to I had to
well, I got to give her ringsjust to say, give me an
extension on the proposal. Thisis an extension. I said here's a
what was it? Is it is itsapphire or blue topaz?
It's a beautiful aquamarine.Aquamarine. Was way up.

That's a

great aquamarine. Beautiful. I said this gives me
another year. Right? Right?
Just to just to wait until I'mready. Oh my god. And and I was
finally ready. And I said '20and this is November, and I said
twenty twenty five's gonna bethe year. Now quarter four of
twenty twenty four business wasone of the most busiest quarters
I've had in a very long time.

(15:45):
We had big transition with teammembers that have been here with
a long time. I got a new teammember that wasn't working out
while another team so they quitthe same time one of my a
players goes on mat leave whilewe go into the largest event
that we've ever done with someother people that we're bringing
in from outside that were notperforming at their best while
we also go into a launch of ourannual mastermind and a renewal

(16:07):
of one of our coaching programs,and I got a puppy. So oh, and I
bought a house. I did all ofthis in forty five days. Like it
wasn't busy without also sayingextremely productive.
Like I did a lot in forty fivedays. So I go home for the
holidays to be with family.Jenny went home to her family,

(16:30):
we're gonna meet up in a coupledays, December twenty seventh.
So I come in on the twenty firstand all I wanna do is nothing.
Play Zelda with my eight yearold nephew, my best friend.
But of course, my eight year oldnephew, Ewan, my best friend,
had different plans. He goes,when's Jackie Kenning? And I go,
the twenty seventh. And he goes,are you gonna marry her? And

(16:50):
they go, well, it's funny youask.
Yes, I I am. And he goes, yougonna do it when she gets here?
I'm like, no, buddy. No. No.
No. And he's like, you need todo it when she gets here. As
soon as she gets here. And I'mlike, yes, I agree with you, but
that's not gonna happen, yousee. And the reason I'm telling
this story is is because ofthis.
I started giving all thereasons, all the logic, all of

(17:11):
the the physical justifiedcircumstances that would tell me
now is not the time. And howmany times do we hear that from
wanting to start a business or anew idea? I'm not ready yet. Now
is not the time. I'm too busy.
And I was trying to explain toan eight year old child why I

(17:31):
couldn't find a ring, get it getit customized and sized and
perfect and plan a proposal inthree days. It's not it's not
gonna happen, kid. And he wouldnot let it up.

He just eight year olds are more connected to
their I know.

And I knew enough of that to like circle back to
it. So now it's December 23, andwe're downtown doing the fun
last minute Christmas shopping,Laguna Beach, California. And
all of a sudden, I find myselfright outside Rock Martin
jeweler, who is our familyjeweler. He's known my father
for thirty years. He did mysister's ring.

(18:10):
And I look, I'm with my mom, mysister, and little eight year
old Ewan, and I look at them andI go, well, doesn't hurt to
look. We walk in, my sister, Igo, Jill, I know she sent you
pictures of the ring that shewants. Pull them up. I grabbed
her phone, gave it to Mike, andI said, you got this? He goes,

(18:32):
here it is.
It was the ring.

Oh my gosh.

Perfect. They just needed to change it out
because it was like a differenttype of diamond. He goes, yeah.
I can switch it out. And hegoes, I can have it ready for
you on the morning of December27.
And I go, you mean the day thatJenny gets in? And all of a
sudden I start to freak outbecause ten minutes ago this was
not happening anytime soon.

Yeah.

And now the ring is in my hand as as well as the
bill, and all of this hashappened. Was

a total joy to pay.

It it yes. Yes. It was. Yeah. Thank you, Kate.
No. It is. Is. And wasn't aboutthe ring. It was like, is this
the right time, the right way,right now?
Which is what it always comesdown to. So I went outside and I
said I need a I need a moment. Ihad to take a breath. And I said
I need a I need a sign. So Iprayed.

(19:27):
Have I told you this story?

Not the

whole Oh, wonderful. Okay. So and I said,
I just got really quiet around abunch of people, so I probably
looked like a weirdo, but I'mokay with that. And I said, I
need a sign not to marry her.That was not in the question.
It was right now, this way, withthis ring at this time. And it
was almost like I heard a voice.It was almost like the voice was
like, alright, you fucking kid,you need another fucking sign?
How many more fucking signs doneed here? And he said he said,

(19:53):
okay, here's your sign.
You're gonna bump into somebodyfrom your past. And then you'll
know. And you'll know without ashadow of a doubt. So I heard
that voice, and I've heard thatvoice many times before. And we
go about our way, and that voicespoke up again and it said, look
up.
And I look, and there's a manwalking towards me and he's

(20:13):
wearing like one of those uglyChristmas sweaters and it says,
just wrap it. Oh, that soundsimportant. And then he said,
just look up he could look upagain like five minutes after
that and I look up and there's asign, and it's a real estate
company called First Team. Bam.And that's how I've always seen
us.
It's like we're a first teamtogether. And then five minutes

(20:34):
later, looked down at yourphone, and she had just texted
me. Jenny had just texted me.And she'd she'd had a kind of
like a rough Christmas at home,and her final thing was like,
basically, they weren't reallydoing Christmas. So she said, I
guess oh, this just makes me soemotional.
She goes, I guess no surprisesfor me this year. I'm like,
well, you're about to besurprised like you like you

(20:57):
can't imagine. So I'm alreadygetting these other signs. And
then the long story short is wewent to the supermarket next,
and we're leaving thesupermarket. And we back out of
the car, and I look to my right,and I'm in the back seat.
My sister's driving, and I see acar I recognize. I'm like, I've
seen that car. I know this car.And I look behind me, and sure

(21:18):
enough, there's someone from mypast walking right to the car.
They couldn't see me because I'min the car.
I didn't wanna see them. But I

could see I didn't want I didn't want them
to see me,

I mean, but I saw them. And it was a really
significant person because thisis someone that, you know,
wasn't really like a Jen fan,and that was really that was
really hard. So it's a verysignificant person of your past
that you're seeing, and I'mlike, I have got this sign loud
and clear. I went I I went rightback there. I said, I'm in.
Let's go. Let's do this. We'redoing it. And that night I

(21:52):
talked to her parents, asked fortheir blessing. And her dad
said, you're not gonna believethis, James.
Oh, and this I don't know why itmakes me so emotional. It's just
beautiful to me because it'sthis law of synchronicity. And
he said, I proposed to hermother on December 27. And it
was like, wow. And then when andthen when she, you know, she did

(22:15):
say yes, by the way, when shecame out just in case anyone's
wondering.
She said I've always wanted aChristmas proposal. I had no
idea. She'd never told me thisbefore. I had no idea. And I
confirmed, like, you've nevertold me that.
Right? She's like, nope. Nevertold you. It was the ring she
wanted. It was a Christmasproposal.
And the last thing she said was,I'd always wanted to share the a

(22:38):
wedding date that my parentshad, but my sister took the
wedding date, and she had noidea that her parents got
engaged on the twenty seventh.

So special.

And why I love sharing that story. I know it's
like the women love it, I getit, I get But why that story was
so impactful for me to have thatexperience and why I share that
story is that in business, whatI've been able to do is really
something that you and I havetalked about for over twelve
years, was cause miracles, leavea margin for magic. And that

(23:16):
takes surrendering, giving upour grip on the logic and the
reasons and the circumstances,and have some sort of faith that
something bigger and better isgoing to happen if you just take
the next step forward. And welearn these things, but it's so
common for us to only apply themin particular contexts. And I'm

(23:41):
just grateful that I had enoughexperience in doing in other
areas that I could see it andcourse correct.
Because even little Ewen went toJenny and he's like, oh, Jenny,
let me tell you. I was gettingso annoying. I wouldn't shut up
about it because he wasn'tlistening to me. I told him he
needs to do it on the twentyseventh. He wouldn't do it.
And I was like, yeah. Was right.Because I kept making my reasons

(24:02):
and excuses. And it's just it'sjust an invitation to all of us
to say, well, if if thedecision's already a yes, what
do you what what else are youtelling yourself to to delay it,
to to procrastinate on it andand not do the thing that you're
here to do?

I love that story so much. That was great. Thank
you. And one of the things I'mhearing in there is this piece
around getting what we wantsooner than we would have
allowed it ourselves. Yeah.
We have this idea that, oh, ityes. I get to have that, but

(24:41):
later. And I think we do that alot with our businesses waiting
for things to line up theperfect way, waiting until we're
qualified enough, waiting untilwe hit a bit of right?

It has to be more complicated. More complicated.
It has to take more

You have to have more experience.

Yeah. We have to make it a a bigger runway.

To feel ready. Yeah. And I see myself doing it,
you know, sometimes as well. Itjust came up in a mastermind I
was just part of yesterdaywhere, you know, a couple of my
friends were just, like, reallypointing out, like, but how
about now?

Right.

Like, if you know that's your next thing

Yeah.

How about now? And I know you work with
thousands of people, inside NextLevel, of course, inside BVD.
And what do you recommend whensomeone is up against that?
Like, okay. Yes.
I want it, but I'm not ready.Like, how can we give ourselves

(25:41):
permission to accelerate our owntimeline and just let ourselves
have the joy now? Let ourselves,like, why not now?

Well, the thing is is, like, I could also I
could argue with them and say,yeah. You probably aren't ready.
Yeah. But the only way you'regonna actually get ready is by
doing it.

Doing it. %. I want Which is frustrating. It's
very frustrating. But it is it'saccurate.

It's it's very frustrating because everyone
wants to look good, avoidcriticism, and do it perfect,
not make mistakes. And I'm like,congratulations. You're you're
gonna be the first person in thefucking Internet to do that?
Like, good luck with that. So Ijust have a very different
approach because something thathas been a secret weapon of
mine, and it's so simple, it'sembarrassingly simple, and but
if anyone else adopted this, Ithink it it's it will transform

(26:26):
how you show up in yourbusiness.
I have no resistance aroundmaking mistakes. I put all of my
emphasis on how I correctmistakes, not my my scorecard
for how many I've made. I haveno problem saying sorry. Have no
problem saying I fucked up. Iscrewed up.
I'll clean it up. I have noproblem with that today. So I
have no resistance to making themistake. So ironically, the way

(26:49):
the universe works is like theless resistance you have to make
a mistake, you find yourselfmaking less mistakes. Like, it's
just really weird how thatworks.
So that's a little secret hackfor everybody out there. But
here's what here's two things Iwanna say about the not ready
thing. So I want you to writedown, I am not ready, and then
you what you wanna do is youwant to elicit the criteria that
has informed that statementabout yourself. And what you

(27:12):
will find so fucking sneaky isthat the criteria for 98% of the
people, if not all 100%, arethings that you have put that
are outside of your control. Andwhat a ruse that your ego has
played on you.
There are things that you can'tchange, can't do anything about.
It's the timing, the economy,the season, the the size of this

(27:32):
or the number of that orwhatever. Things that

you can't even do anything about, which means that
ain't gonna change and you don't

have the power to change it, which means you'll
never be ready. And what we whatwe really find is that until I
am ready becomes an determinedsolely by an internal criteria,
that we will continue toperpetuate the story of I'm not
ready. Until we just say, I amwilling to take a step. I am

(27:57):
willing to put it out there,then we will continue to beat
the drum if I'm not readybecause my list isn't big
enough. Well, what are you gonnado to build your list if you're
not ready to do anything else?
You're not gonna build yourlist. I can't launch yet because
my list isn't big enough. Well,guess what builds your list?
What? Your fucking launch.
So you just put yourself in adeath loop. Right? So we just

(28:17):
gotta we gotta say like, I I amready because I've decided I I
wanna help. I I want to take astep forward. It's something it
has to be something internal forus.
Now here's the next thing. Andthis is something that I've now
been teaching and and shoutingfrom the rooftops, and our
students are just seeingphenomenal results with this.

(28:38):
And I love this. No onelistening is gonna like this. I
basically just say, do 20webinars, and until then, shut
up, and then we'll talk.
And it's unbelievable. So wehave a student right now, and
and I love this type of student.You know, he had done the

(28:58):
courses, and he'd done all thesethings, and nothing was working.
And he was kind of at that likelast straw. And that's my
favorite person to work with.
Because it's like, good, soyou're still in the game? That
means your success isinevitable. The people, there's
a lot of people that give up assoon as it gets hard, a lot of
people that stop as soon as itdoesn't work instantly. I'm
like, are you kidding me? I didthis for five years, not making
a dime.

(29:19):
And I kept going. And those arethe people I want to work with.
The people that are saying I'mwilling to have it fail 10 times
so that it can succeed on theeleventh. And so he took me up
on this challenge. I said, do 20webinars and and don't don't
give me anything until then.
Obviously, show me your resultsfrom your webinars, but don't
expect anything until then. Sohe did that. He started doing
weekly webinars. And, you know,nothing, nothing, not a little

(29:43):
bit, little bit, little bit, anda little bigger, little bigger.
And then he made a post at thebeginning of the year.
It was the coolest post I'veI've ever seen. He basically,
his first thirty days of 2025,he made the same amount in the
first month as he had in thelast six months. And this is all
he had been doing. And I said,so what number webinar did you

(30:05):
get to? Thirteen.
That's what it popped. It poppedat thirteen. And most people
here's what most people aredoing. There's this this I see
two categories of the big groupthat's failing. One is they
don't do anything.
That they're they'll they'llconsume, consume, consume, but
they won't actually do anything.And when I mean do it, they're
like, no. I'm doing so much. I'mlike, no. You're not.

(30:26):
You think you're doing. Buthere's how we know when we're
doing. I call it an at it's abaseball metaphor, I'm not a
baseball fan. You don't have tobe a sports fan to get this. An
at bat moment, which means youcan't score.
You can't even have thepotentiality of scoring until
you're up to the plate. Right.So you're not doing anything if
you're just writing an ebook orfilming videos. Then that's not

(30:46):
doing anything. I mean, I know Iunderstand it's doing, but none
of that, you could have ahundred courses

that Not a revenue generating activity.
Exactly.

And so you gotta step up to the plate. And sadly,
you don't step up to the plateuntil you're, like, gonna ask
someone on the Internet formoney. And I understand that's
scary. So we avoid that. Butthen there's the other camp, and
this is the camp that really setseparates the amateurs from the
professionals.
It sounds French to me. Is it aFrench Originally. Yeah.

There it is. See? Entour. In English, we say
amateur.

Oh, okay. Is it how you say? So I gotta keep
people on their toes. They'relike, I was tuning out. And then
he started speaking somethingnaughty in French.
So the second camp is that theydo it once and it didn't work.
Yep. And then they stop. Yep. Orin they instead of stop, they go

(31:40):
in a completely differentdirection.
I go, okay. I tried this,doesn't work. I'll try this,
doesn't work. I'll try this,doesn't work. Totally.
And it's like you are looking atthis so effing wrong. When I
launched Business By Design,this is after the heels of
several years of a $2,000,000 ayear business selling $97.
People come to me

all the freaking time. Okay. It won't cost. All
the effing time with, like, youcan't make a lot

of money unless you're selling something high
ticket. I had a $2,000,000 ayear business at a 60 to 65%
profit margin selling a $49 amonth membership and a $97
online course. And what the heckare you talking about? I worked
when I was doing that business,that's when you guys know me
knew me. I was living in LagunaBeach.
I was surfing twice a day. I wasprobably working two to four

(32:24):
hours, three days a week. It wasa YouTube video YouTube video a
week, a webinar once or twice amonth, and like getting on
podcast interviews. Yeah. Andthat was amazing.
People wanted to know how I wasdoing that. Enter in Business By
Design. Right. Well, it wasoriginally called James Webmore
Super Awesome Amazing Sexy Betacourse. But when I went to go

(32:45):
launch it the first time, itflippity flopped.
It was a flop. Really? Yes.Really. I had an email list of a
hundred now, again, I'm gonnasay the number.
Okay? And people are

gonna say, that was amazing.

But no. No. No. No.

No. It's all about contextual.

Everything's relative. Absolutely.

I had

an email list of a 70,000 people. I had a ton of
people sign up for the launch.And I went and made the offer,
and it did. It made, like,$220,000. That's great.
That's great money. Mhmm. I wasnot angry, upset, blah blah
blah. But it was like itconverted at, like, one and a
half percent, had an EPL of,like, $22. These are all, like
For James Wedmore, those are lownumbers.

(33:22):
Well, the James Wedmore, youknow, now those are low numbers.
Yeah. But here's the thing. Thisis the pivotal moment. This is
what what makes the amateur andthe professional sorry.
I'm say it like an AmericanYeah. In Austin.

We're in Texas.

We're in Texas, so we gotta say it like that.
And is that everybody else, noteverybody, a lot of people would
say, ah, this didn't work. MaybeI should try this other thing.
Maybe I should launch this otherproduct. Or maybe I should do
another strat maybe I should goEvergreen.
Maybe I should right? And I didsomething different. And I see
all the people that I see thatare tremendously successful have

(33:59):
the same simple it's so simple.And we we all say that same
thing, the successful ones. Wesay, this is a start, and I can
make it better.
And I can make it better and Ican make it better. So that's
what I challenged this gentlemanto and many others, do the same
thing. So that 13 webinars wasthe same webinar, same offer.
And you guys have no idea howmuch these tiny adjustments and

(34:24):
tweaks must happen to your copy,to your messaging, to your sales
page, to the offer, to what'sincluded in the deliverables
here in order to unlock the theexplosion of exponential growth
that is waiting for you. But youhave to do the 20 webinars or
however to log the hours to havesomething that converts.

Because if you are constantly changing your
offer, if you're constantlyreinventing, if you're
constantly changing your salesstrategy, if you're constantly
doing that, there's too manyvariables Yes. To know. Yes. And
you, sir, came in last year. Andwhen we were in Sedona, you were
like, hey.
Want me to be your launch coachjust for funsies? And I was
like, sure.

I know. And you weird.

It was like,

I just wanna be your launch coach. Like, can I?
And I was like, don't

Can you imagine if I said no? Like, would I why
would anybody say no

to that? I don't know. But I didn't ask for
money. I don't I'm like, no.

I want money. Just for, like, you because you
just wanted to.

I said just voice text me, like, once a day, like,

whatever your daily thing is.

And I

got you. Helped us take our EPL, earnings per
lead Yep. From $42 to $68.

And that's huge, by the way. That's a

huge do it again with even more tweaks. There
were things that are

like, oh, I can't do You

know what? When this episode is live, I will
have. So I'm gonna just

Be in that future you.

Yeah. So, James, we just got our EPL up to a
hundred dollars. A hundreddollars. And it was because
those additional tweaks that weweren't able to implement last
year because bandwidth. And I'mso excited to tell you about
that right now.

That just happened. Congratulations. It's
like we need do something tocelebrate this big one. I wanna
say two things really quickly.First of all, there's a there's
keywords that I use.
Words and language is extremelyimportant to me. There's two
words that I wanna create adistinction for. Difference
between a change and anenhancement. Mhmm. And if it
ain't broke, why fix it, is theis the philosophy underneath
this.
Right? A change is somethingthat if you make the change to

(36:23):
what you're doing, it could goup, but it could go down. And we
wanna limit changes. Whensomething isn't working, you
focus more on the changes. Like,maybe the price needs to change.
Maybe the promise needs tochange, something like that. And
then there's enhancements. Andenhancements are changes that
you make that only one of twothings will happen. Either stay
the same or go up. Go hog wildon your enhancements.

(36:46):
What's an example of anenhancement? Well, we had more
case studies. No one's gonna sitthere and say, Kate, I was gonna
join, but you just had way toomany success stories. I figured,
I don't wanna work with someonethat that that's that good at
what she does.

You know, one enhancement that we did last
year that really moved theneedle, and, like, I like the
ones that are you're just like,really? So Yeah. That that
works. My favorite. Just myfavorite too.
Like the underdog ones. Yes.Right? I mean, some of the ones
you say are like, oh, wow.That's really freaking
brilliant.
And then sometimes it's like,okay. So this one I knew it.

(37:20):
This one was I had just beensleeping on this for years. You
know, back in the day, we alwayshad a pop up Facebook group
around our launches. And then Iwas just like stop doing it.
It's passe. Like, who's onFacebook? No. No. No.
I'm too important to talk topeople on Facebook. I mean,
like, all the bullshit.

You never would have said I'm too important to
But,

like, a feeling of, like, I'm writing all the
emails. I'm showing up for all

the things. That's that's one more thing.

Not I'm too important, but

like I'm too busy. Like, it's

a lot of Just bandwidth. Yeah. I'll tell you
what. We did that Facebookgroup, and not only did I have
the time of my life in there, sothat's reason enough to do it
because of aliveness.

Yes.

But also, it really moved the needle. Yes.
And that was a greatenhancement. Yes. Then Perfect.
Because, like, no one's gonnanot join your program because
you added a free Facebook groupalong with your launch.

Exactly. It was like, I was gonna join, but the
fact that you like, talked to meand answered my questions

And did one on one coaching in

public for and worked with someone else that
doesn't care about me.

I love that distinction between change and
enhancements.

Okay. I say my rule of thumb is if it it never
make more than three, it's oneto two changes.

Changes. But enhancements.

Enhancements go

Go hog wild.

Don't overdo your bandwidth. Don't don't Exactly.
Don't burn yourself out. Don'tbite off more than you can chew.
I wanna talk about one morething because you you glossed
over it really quickly, andthat's EPO.
You said what it is. It'searnings per lead. The
calculation is actually in theterm earnings, which is how much
it earned. That's the top linesales revenue number. Per from
that particular promotionlaunch.

(38:56):
I have a different definition oflaunch than most people, because
launch is a very loaded word.Here's something I wanna say
before I describe what EPL isthat I think is really
important. So what I do is Iwork primarily with someone who
has any type of digital product.And the first key to
understanding why your digitalproduct isn't selling was one of
the first lessons I had tolearn, and I learned it the hard

(39:17):
way. It will never sell itself.
And if you're just putting it onyour website, on the work with
me tab with an add to cartbutton and no one's buying, now
you know why. It does not sellitself. We are not selling
iPhone cases on Amazon. This isnot Tupperware. This is
something completely requires aparty.
It well, that's right.

Which is a lunch. That is a promotion.

Is a Tupperware parties. That's that's a thing.
I used to bartend for those.Pleasure parties. That is a
different story.

Is a

different For a different time.

Well, we both know somebody amazing who was
like one of their top earners.Yes. Makosi. Yeah. She was on
the podcast.
Regardless.

Regardless, so it'll never sell itself. So if
I'm gonna give you this formula,this is so stupid simple, but if
you want to sell any type ofdigital product, I'm talking
course, the membership, groupcoaching, even one on one
coaching counts, virtual eventsand workshops and stuff like
this, gotta do it's four thingsin this order. Gate, message,

(40:16):
offer deadline. So gate meansI'm actually inviting people.
We've literally tested andproven that if you're not
inviting people, like they'rejust in your launch and they
didn't even know, that it'sgonna affect the performance of
it.
Like if people start Well, thatmakes sense. Yeah. Like I have
to say yes. Well, that'sconsent. It's doctor yes,
exactly.
It's doctor Robert Caldini's,one of his influence principles

(40:36):
of commitment and consistency.Sure. If I say yes to this one
little thing, I'm more likely toshow up.

If I'm

more likely to show up, I'll show up to the
next part, the next part, andmaybe I'll sign up. But if I
never said yes to anything, whyam I gonna say yes at the end?

So don't just dump people in there.

Yep. So I gotta have a gate, I gotta have the
message. The message iseverything. The offer is the
thing that you sell, but it'snot a product that we could dive
into any of these if you want,but this is all the stuff that I
teach. And people have this allwrong.
They're trying to sell theirproduct, and they think their
product is their offer, and itis it is not. A product is one
ingredient in the seveningredients of what makes an

(41:10):
irresistible offer. SomethingI've learned today and I really
help my students with is thatyou must, must, must, and you
can't find me one person that'ssuccessful that doesn't have
this, you must have anirresistible offer. And
otherwise, you're gonna have torely on like really sleazy, old
school, masculine sales tacticsto sell something that people
don't want. And then you getchargebacks and refunds and your

(41:31):
life and business just sucks.

And your the lifetime of your business has an
expiration date because Yes.Lack of integrity.

Exactly. Like,

reputations It starts smell. Spread so fast. On
the Internet, they do.

Yes. Yeah. So we got a we got a gate and invite.
Those are combined. This is amessage.
This is a great message. You cantalk about that if you want. And
the offer, and it's actually themessaging that sells the offer.

For sure. I want to talk about messaging.

I want to talk about it too. And then a
deadline, and a deadline. Now,that's it. So if you're going,
James, how do I sell more ofmyself? I go, first of all, you
need something that does allfour of those.
If it's not doing all four ofthose, then that's why it's not
selling. So we've to do that.EPL is the one metric that we
use to measure how well yourlaunch did. So I had a client
come to me just two days ago,and she goes I'm a little

(42:19):
hesitant to share my debriefbecause I have, and I forget
what the term she used. She hadlike said something funny like
Mickey Mouse numbers.
And she did about $11,000 in herlaunch, which apparently is
Mickey Mouse size numbers.

I think that's amazing. And

I and but that's what she shared. And I did her
EPO for her, which is earnings

per lead.

Divided by the lead. Right. Her EPO was over
$356.

I will take that, please. I would take that. And I
will take

that too.

The bank.

I mean, I hope she knows I'm teasing, but I'm
like, in what fucking world is$355 or whatever it was, Mickey
Mouse numbers? And her responsewas like, so should I do this
again? And I'm like, I wish Icould look you in the

eye as as you say that to meet my face. Should I

do this again? That's exactly Oh my god. What
you should do. So if you cancreate an offer and then put it
in a sales machine that hasthose four ingredients, the
gate, the message, the offer,and a deadline, and you can get
it past an EPO of 20%, which$20. And that might take five
webinars or five times to do it,that might take 10, and you can
do that, the game changes.

(43:27):
And the game from that point iseven simpler than you thought,
so that's why we need to workthrough all of our money
stories, because I have peoplecome to me and they go, how do I
scale? And I go, there's twoways to do it. There's two ways,
and it's as simple it's assimple as this. It's more people
in and more people out. Morepeople in is I'm doing more ads,
more content, affiliates,driving more traffic Yep.

(43:48):
Inviting more people, making ita bigger event. So instead of a
hundred people, I got athousand. Instead of a thousand,
I got thousand. Instead of10,000, we're going for a
hundred thousand this year,because we've had over 80,000
people come in just one of ourlaunches. That's just insane.
And then more people out meanshigher conversion rate. Yeah.
And how do you increase what isthe number one thing, if you had
to guess, that would increasethat conversion rate or EPL in

(44:08):
the launch? Messaging.

Yeah. What is messaging? I know what it is.
But what is it for people whodon't know what you're talking
about?

Well, here's here's what I want people to get
about it. I want you to imaginethat in order to sell content, a
course, a membership, coaching,that you have to use content to
sell it. The content that youuse to sell your content is what
we call messaging.

And it's So all our content before the sale is
messaging?

I would say yes, but I I say all the messaging
between the gate and the offeris the messaging we're gonna
talk about. Anything that comesbefore that is the messaging to
sell To get the gate.

Into the gate. Into the gate. So I have
messaging to

sell my webinar, and have messaging that sells my
offer.

So it hasn't been mentioned. Coming up I want to
use real examples. So you havecoming up Rise of the Digital
CEO, which is the gate.

When you land on a landing page, that is the
gate.

That is the gate.

Okay. So that's an event.

So talk to us about what the messaging is and
how did you come up with it formoving into Rise of the Digital
CEO.

Oh, man. Yeah. Months and months and months. So
But then

also make it sound easy for people.

No. No. I will. Like, I just I just I just I

don't know what to do.

No. I I totally will. I just Yeah. I want to
emphasize that this is whypeople are struggling is that
they are not putting time here.They're not putting emphasis on
there.
They they just think, I justhave to show up and be

Be in my vibes. And and high vibes and

and and say it's awesome and they'll buy. And
it's like, that's your message,and that's not a very good one.

Right.

So there's a lot to it. So I'm gonna I'm gonna go
through some things, and it'sgonna get really cool really
fast here. So first of I wantpeople to understand that the
function of great messaging isto create demand and desire for
your stuff. And then I want totake a step back and say people
are desire driven creatures. Sothe people that you're working
with or want to work withalready have a desire, okay?

(46:08):
The desire is attached tosolving of the problem that you
solve or getting the thing thatyou get help them get. You are
not convincing people to getthose things. So like when we
talk about the work that you doout in the world, you are not
going to work with somebody thatdoesn't want money, that doesn't
want to improve theirrelationship with money, that
doesn't want to be happier andhealthier with their

(46:28):
relationship with money. If theysay, I live off grid, I do I am
outside of the fiat currencysystem that exists. I am not a
part I don't pay taxes.
I live off the land in themiddle of nowhere. That is not
your ideal customer. Definitelynot. They don't want what you
got. And if you're trying toconvince that person that's
homesteading in the middle ofnowhere, you are wasting your

(46:51):
personal power trying toconvince someone to do something
they don't wanna Right?
So we had a customer come to meonce, she goes, James, how do I
convince more people to hulahoop? And I said

That's amazing.

I said, wrong question, because I watch these
hula hoopers down at the beach,and they're flipping it up and
around and doing all that. It'samazing to watch. It is. And I'm
so impressed. And I said, thereis nothing on the planet, and
I'm very good at linguistics andmessaging and the the power of
effective language patterns andand how to create a compelling
argument for for anything that Ibelieve in.
And I said, was nothing youcould do in the entire human

(47:22):
language that would everconvince me

to

gyrate my hips with a hula hoop, a plastic
circle around

me. Actually more of a front back motion, but

That's why I can't get it right. Yeah. Okay.
Now I'm I'm in. Never mind.
I wanna do it.

You've been doing it wrong.

But, yeah, I've been doing it all wrong. But you
see what I'm saying? It's like,I you're doing you're doing it
wrong. Do not convince anybodyto want something they don't
want. What a waste.
Totally. Instead, greatmessaging is used as a tool, and
that if you get this, this iseverything, to link the desire
they already have for theoutcome to the very thing that

(47:59):
you provide that gives that sameoutcome. And if you it's what I
call it is the triple planetaryalignment. It's like a triple
planetary alignment. When thesethree planets come in a line, it
is like the heavens will open upand and your bank account will
flood full of money.
And I I know it sounds silly andhyperbole, but we're having fun.

(48:19):
So why not? And the triplealignment is transformation,
which is the thing they alreadywant. Vehicle, we're gonna talk
about what that means, and youroffer. And when those are one in
the same, when thetransformation I want is
equivalent to the vehicle thatyou teach and talk about, which

(48:41):
is equivalent to the offer,you've knocked it out of the
park.
And if you can get that onething right, it will change
everything. And this is soimportant because I see more
people selling courses than everbefore, which is really
exciting. I mean, it's this islike people are just crushing
it. But there's a lot of peoplethat are good hearted, amazing
coaches with gifts, withtalents, with messages to share,

(49:03):
and they're not getting theirpeople. They're not making the
sales, and they're they'regiving up, and they're quitting.
And it's like, because you'renot doing any of what I'm
talking about right here. So I'mgonna explain this in the most
simplest way. This is a onepiece of one little thing, and
it changes the entire game. Andit comes down to this concept
that we call the domino belief.So when you wrote your you've

(49:25):
written two books now.
Mhmm. And these are both withwith Hay House. Mhmm. And was it
not true that either your editoror the publisher or somebody, or
at least maybe you, said as youwrite this book, you have to
have like a core premise? Yes.
Like there's gotta be this, likewhat's the theme of it? Like
what's the message?

Exactly. Yeah.

And every great book, non fiction book that I've
ever read, the first chapterintroduces this

Correct.

Big idea, this core premise. That's what the
domino belief is. Because Istarted to notice all the best
launches, promote it doesn'tmatter if it's a webinar,
doesn't matter if it's live orautomated, but all the biggest
sales campaigns all had a corepremise. And that's what we call
the domino belief. And if unlessyou have a domino belief, what

(50:16):
you're gonna fall into is thistrap that no, it did work for a
while, it does not work anymore.
Which is just give give give,teach teach teach, and then
they'll buy buy buy. And how'sthat fucking working for you?
Because I know there's somebodylistening that has poured their
heart and soul into their freewebinar, their free workshop.

(50:37):
They gave it all. And peoplewere like, this is amazing.
Bye. And they left. Totally. Areyou saying they didn't buy
because you didn't give givegive enough? It's not it.
And it answers the mill and I'mpun intended, the million dollar
question. I've been asked thismore times than I I know how to

(50:57):
count, which is how much contentis the right amount of content
that isn't too much content thatthey get overwhelmed and not
buy, but not enough content theyget pissed and leave to put into
my free stuff so that peoplewill buy. And I say, I love that
you're asking this question, butit's the wrong question. It's
the wrong question because it'snot about quantity. It's

(51:19):
quality.
It's the type of content. Andthe moment that your messaging
becomes the nucleus of yourmessaging becomes the domino
belief, it is the nucleus ofyour messaging, it changes the
game. Because when you presentthe domino belief, the entire
campaign message, whatever,webinar launch becomes about

(51:42):
making the case and presentingall the evidence to prove as
truth without a shadow of adoubt that this thing is true.
And the reason we call it adomino belief is because if you
can get people to say yes tothis, I believe this, I agree
with you, all the otherdominoes, the objections, the
reasons why not, fall with it.And when you start looking at it

(52:05):
this way changes everything.
Because one of the things thatwill also, I think the people
listening hopefully that are inthis industry and want to be in
this industry want to be changemakers and you want to be
thought leaders. So here's areally sound piece of advice,
great philosophy for changinglives. And it's as simple as
this, how you see anything willdetermine what's possible for
you. So we, if we're still stuckin this idea that if I give you

(52:28):
more things to do, if I tell youhow to do, let me give you 74
steps for doing this and 68steps for doing that, that
that's how you provide value,you have now overwhelmed people
beyond belief. They now know allthe things that they're not
doing that they're supposed tobe doing that they aren't doing
because they aren't doing theother things that they haven't
been doing, that seven otherpeople have been telling them
they need to be doing.

(52:48):
You're not helping anybody. No.In fact, we call that whipped
cream on garbage. And what Ilike to do is take out the
trash. And the domino belieftakes out the trash.
And it changes the way they lookat things. And when they can
change the way they seesomething, everything changes.
And we take for granted howvaluable that is for people. In
fact, I find it to be a % morevaluable to change how people

(53:14):
see something than to fill theirhead with more busyness.

A %.

Because everything about where I am
today is because I started tosee something differently. And
you can do that with one eightword sentence. It can be as
simple as five words, 10 words,it's the domino belief. It will
be one of the hardest thingsthat most of your listeners will
ever do, but it's also one ofthe most simple. It's

so

And

once you do it, you've got it. It's literally

and I'm gonna I know it sounds like I'm drawing
it out. I am. Of course, I'mdrawing it out. I'm I'm
literally I'm literally doingwhat I teach right now. Because
how many people do you thinklistening are saying, I need to
know what this domino belief is.
Yeah. I need well, it's like,I'm just demonstrating it in
real time. In fact, the mostsuccessful launches all have a
great domino belief. That lastsentence that I just said is a

(54:04):
domino belief. Right.
I just did a domino belief aboutdomino beliefs. They call me
what a meta more. They don'tcall me that at all. But it will
catch one of these things.

Will it will catch on.

Kate will call me that. Please, will you call me

Metawetimore? Metawetimore. Is that what you
just want me to

call? No. James. I'm gonna yeah. Go ahead.

So much in there. I've started. I know, but I'm
also aware that the podcaststudio wants to close.

Oh, shit. Okay. Though. Well, then let's I
didn't know that. What do wannado?

I I think we need to end, which is like a you
just, like, left us on acliffhanger, but I think it's
okay.

Okay.

I mean, there's two more things, right? In in
the you had the domino beliefand then you were going to what
and what?

The domino belief is made up of three ingredients.
Oh. Vehicle, superlative, andtransformation.

Okay.

The vehicle is the thing that you teach. Yep.
Like regulating your nervoussystem would be an example of
that.

Right. Regulating your nervous system around
money.

Around money. And superlative

Right.

Is makes it that makes it a bold statement. Like
it's the only way. It's thefastest way, it's the most
effective way.

It is the only way to experience actual
abundance in your

And actual abundance is the transformation.
That's your domino belief. Yeah.And so now your training isn't
about let me give you a millionthings to do, think about, and
apply. It's let me let me provethat without a shadow of a
doubt.
Because people need to know whybefore they get into the how.

Thank you for handling my

domino Yeah. Yeah. And I gave you a domino
belief about domino beliefs, andyou got that about that. And
that when I just opened a doorto an entire world of how we
need to look at contentdifferently. Yes.
We need to look at offers andmessaging completely differently
if you wanna not just survive,but actually thrive in today's
marketplace.

So brilliant, James.

So they know it's like, oh.

I wanna ask you 35,000,000 more things. The good
news is Yeah. I know I'm gonnaget to learn them coming up Yep.
In your amazing Yes. Freeexperience.

The Rise of Digital CEO. Yes. Yep.

Tell me about it.

This is if if you are or want to be any type of
digital product creator, anytype of course, membership,
coaching program, you name it,I'm gonna I'm gonna lay out the
whole the whole enchilada. Thisis eighteen years of an
obsession and passion of helpingreally the the the good hearted
ones out there, the ones thatactually care. Not the sleazy
marketers that wanna funnel hackand extract money from your

(56:26):
wallets, but you're like, when'sit gonna be my turn? When when
do I get to actually stop beingeveryone's, like, best kept
secret and actually build thisthing and and and build a real
business around it, somethingthat that works for me, that
gives me life, gives mefulfillment, and and obviously
fills my bank account? That'swhat the Rise of Digital CEO is.

(56:46):
Been doing this for years andyears, and people say this free
training alone, they get morevalue, more clarity, more
insight, more distinctions, moretools than all of the thousand
and $2,000 online courses thatthey bought. We just bring it.
It is intense. It is insane.It's super fun.
And we're gonna blow your mindwith how we're approaching
business and marketing. Andbottom line, it works. It's

(57:07):
gonna help. It's gonna help you.

And I will say, like, anybody who's a beginner
needs to absolutely do this.However, I have been in this
industry for fifteen years, andI actually personally got a lot
out of that training. Yeah. So Iwanna say no matter what stage
you are, it would be a place forsomeone to show up. Yeah.
Anybody who wants who's alreadyor wants to sell a digital

(57:31):
product.

That's it.

Yeah. Amazing. It begins

May 29.

May '20 ninth. '20 '20 '5. Okay. Amazing. So go
to KateNorthrop.com/rise, andyou will get yourself that
invitation.
I'm so excited. I'll befollowing along because I
actually really like learningfrom James. I've been doing it
since 02/2012. Thanks, Kate.Thank you for being here.

The couldn't go for four more

hours here. I'm I know. I'm ready for more. I know
you're ready for more, but thepodcast man wants to go home.
Yeah.
Yeah. I don't

blame him. I don't blame him.

Thank you, James.

Yeah. And thanks, Kate. Thanks for having me. I'll
love you too. Thank you.

If you are a course creator or have a digital
product of any kind, amembership, a program, a group
coaching thing, anything anebook, like anything that you
sell that is digital, you needto listen to this. My friend
James Wedmore has also been amentor and teacher of mine for
thirteen years, and I can creditso much of the success we've had

(58:28):
in the digital online space asan educator with the training
and teaching that I have learnedfrom James. Last year, he took
me aside and was like, hey. CanI just be your launch coach for
fun? And he helped us todramatically increase our launch
results by, like, 75%.

(58:51):
He has a free training coming upcalled Rise of the Digital CEO.
I will personally be there, andit is a powerful three day
training to take you throughexactly how to take off with
your digital product business.He gets so specific, so

(59:15):
practical, so strategic, reallyinto how to actually do it. This
is not theory. This is notblowing smoke up skirt.
Like, this is an actual step bystep workshop completely for
free. I have learned so muchfrom James. And when people say,
like, how should I take mybusiness online? How can I sell

(59:38):
more of my thing? I'm like, yougotta go learn from James.
This is the one time a year he'sdoing it, and you can sign up
over at KateNorthrop.com/rise.Kate Northrop Com forward /
rise. I'll see you there.

All Episodes

Episode Transcript

Popular Podcasts

Dateline NBC

Amy Robach & T.J. Holmes present: Aubrey O’Day, Covering the Diddy Trial

Stuff You Should Know

.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}109. James Wedmore Cried & Then Taught Me How to Sell Better

Episode Transcript

Popular Podcasts

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}Dateline NBC

Amy Robach & T.J. Holmes present: Aubrey O’Day, Covering the Diddy Trial

Stuff You Should Know

All Episodes

109. James Wedmore Cried & Then Taught Me How to Sell Better

Dateline NBC