122: How to Buy Back Your Time with Dan Martell

Episode Transcript
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Dan Martell: (00:00):
Like, do you see Tony? No. I'm on stage because

(00:02):
he's not there. That's the wholepoint. So even changing the
frame of I want other people toproduce the thing.
I will plug in if I'm absolutelyneeded. Other than that, I'm
okay letting go.

Kate Northrup: (00:14):
Hi. This episode really surprised me, and I'm
gonna tell you why. So DanMartell is a best selling author
of Buy Back Your Time, which isa wonderful book. He's very
tall, very fit, and very bro y.He went to jail at the age of 17
and then to rehab and decided toturn his life around when he

(00:37):
learned how to code and went onto build and sell three
different software companies.
And now with Martell Ventures,he has a portfolio of companies
that makes over a $100,000,000in revenue revenue, and he has
also, invested in over 60different companies. Companies.

(00:59):
Now I'll tell you why thisepisode surprised me. So Dan was
sort of barking up my tree toget off the podcast, and he
rolled up with an entire posse,like, seven people deep,
including a cameraman and, youknow, all these are people. And
what I didn't he's just like,he's a he's a lot, and we talk

(01:21):
about that on the episode.
And we talk about the fact thathe has gotten over or perhaps
never really cared what peoplethink of him at first because
he's playing the long game. AndI was really honest with him
about what I thought when Ifirst met him. But in this
episode, we really got under thesurface. Dan cried three times.

(01:46):
We talked about God.
We talked about love. We talkedabout what really matters. So
not only will you learn how tobuy back your time in this
episode, you'll learn how toknow when it's time to let go of
an employee. You learn so manyother things, but most
importantly, we go really deepright to the core of what really

(02:07):
matters. So enjoy this episodewith Dan Martell.
Welcome to Plenty. I'm yourhost, Kate Northrup, and
together we are going on ajourney to help you have an
incredible relationship withmoney, time, and energy, and to
have abundance on every possiblelevel. Every week, we're gonna

(02:31):
dive in with experts andinsights to help you unlock a
life of plenty. Let's go fillour cups.

[voiceover]: (02:39):
Please note that the opinions and perspectives of
the guest on the Plenty podcastare not necessarily reflective
of the opinions and perspectivesof Kate Northrup or anyone who
works within the Kate Northrupbrand.

Hey. Welcome. Thank you.

Thanks for coming to Miami.

I appreciate it.

Not in my studio, but real close.

Real close.

Real close. Okay. So I wanna start off with
we're I'm sure we're gonna windaround more for details of your
story that you're gonna share,will be great. But given where
you came from, which we'll getinto, and where you are now, I
really wanna know, like, youhave a hunger that is apparent
energetically. I don't know youwell, but in our interactions,

(03:22):
there's like a it's like anoomph.
It's like a fire. And I'mcurious because so many people
who have created the level ofabundance that you have created,
who could totally just bechilling, playing golf, only
skiing, you know, all whatever.I don't know that you're a
golfer, but mountain biking,skiing, you know, wake surfing,
whatever, all the things. And Iknow that a long time ago, you

(03:45):
had an off ramp, and you've hadevery moment of every day is an
off ramp. Right?
Mhmm. But you feel you seemquite compelled to work and
create and collaborate. And I'mjust curious, what's under there
driving you?

You said the word, which is create. See, I think
where I've gotten to that makesit not hard. Because I I still
remember the days where the workfelt like work. And I talked to
entrepreneurs every day thatlike, you you can feel it in
their bones when they're in it.They're like, it's hard.
They're doing the thing. Theydon't know if it's right.

(04:21):
They're confused. They theysecond guess them. And I
remember going through all ofthat.
So when you use the word work todescribe it, it's like, it's
it's hard. I just got to a placewhere I honor the fact that I'm
here to create. And that I haveI have faith and I believe in a

(04:42):
creator and He created me in Hisimage and He gave me my skills
and He said, do something withthem. And I think what people
feel is my work ethic is abyproduct of my gratitude. And
when I say that, I get a littleemotional because like, I still

(05:05):
I can't believe I get to do whatI do every day.
I can't believe this is my life.I can't believe that people
wanna live. Honestly, like Ilove I just love everything
about what it's gotten to and atthe same token, I honor it and I
know I'm capable of more. It'snot from a place of lack or not
enoughness and I've been there.I know the difference.

(05:27):
It's a desire to serve. Yeah.And that's that's what it is.

Because if you know what's possible, sharing
that with others really is themove. I mean, not for everyone,
but it seems like it's reallythe move for you.

Because I'm a I'm a byproduct of other people
sharing. Like I am first andforemost a customer, a client, a
consumer. Like I'm I'm I'm thekid that read the books that
looked up to the people on theTVs. Today it would be the
YouTube's, the socials Right.That just wondered what what if,

(06:04):
what if not even what if.
I didn't even have thataspiration. It's I wonder what
it's like or that's cool. Orlike, you know, learning about
these people, studying theirbiographies, reading the books.
I'm just I know I know thosepeople are watching me and I
just don't wanna dishonor that.Like I don't want I don't take

(06:26):
it's not even I don't take itfor granted.
I wanna honor that relationshipthat they gave me that. Like
yesterday, gave a talk 1,400people in Kansas City. And
somebody asked me, they go, howdo you what do you think about
before you go on stage? And I'mlooking at the TV that's showing
me the audience and the stage.And I I literally start tapping
the people.
I said, I am so grateful forthose people. And I got sixty

(06:49):
minutes with those people. And Ijust I'm not gonna miss the
opportunity to just show up inmy Like whatever I can do to
just serve them. Because I'vebeen in that audience and I want
the best from the person. Youknow what I mean?
So that's why I do what I do andthat's that's why it there's no
I'll never not have that.

Was that true as your driver in the early days?
No. What drove you at first?

I think well, I don't think. I know what it was.
It was it was every person thatdidn't believe in me, this wild
anger of f you, watch me. Mhmm.Like, full on.
I remember growing up, my buddy,there's three brothers, Dan,

(07:38):
Mike, and Mark. And their momrefused to let me in their yard.
So you gotta understand, if Iwanted to go see them, I had to
stand on the sidewalk and figureout some way to get their
attention. K? Now you say, well,you can call.
Guess what? If I called, shehung up on me. It's not healthy,

(07:59):
but I'll tell you for severalyears, it was a f u

To her.

Oh, a 100%.

Like, I'll show you who I can be.

Guess whose house I drove by when I got my first
McLaren. Do you know how dumbthat is? Like, it's so dumb.
Like, she doesn't even rememberme. I'm like a distant memory,
and and it's it's actually quitefascinating to think about how
much headspace people can takeup that then don't even
remember, like

Well, in heart space too. Right? Because when
we're holding those kinds ofresentments, I was talking about
this on a call yesterdaybecause, you know, my work is
around money. But these money, Ifind to be largely energetic
and, you know, it's alwaysthere. You just have to unblock.
And one of the biggest blocks wecan have is holding resentments
and blocking the flow. So wewere talking about unclogging

(08:50):
the pipes through forgiveness.And I'm curious for you, you you
know, you had this list ofpeople that maybe you were aware
of, not aware of, that you wereholding resentments about. And
it was like, your drive was abig f u. Yeah.
What did you do over time andwhen did you become aware that
that was not gonna be the gameanymore?

What a question. That's a great question. I would
love to say there was the Iwould say probably one of the
most pivotal moments. If I hadto pick like one massive unlock,
me and my brother decided to getin business together. He he he
wants to start a home buildingcompany.
I I was the money guy, Pierre.Yeah. Yeah. I'm I'm the money
guy. He's the doer.

(09:29):
He goes and does this thing. Andit was cool because we started
doing like planning session.Anyways, we're we're doing like
a quarterly offset. I mean,we're 20 we don't even know what
we're doing. Yeah.
We're just hanging out in ahotel room, drawing stuff on
sticky notes and stuff. But webought these books and the book
was the Millionaire Mindset by THarv.

First one of the first mega conference thing

I went So there's a thing. If you get the book,
you get two tickets. Right. Sowe look at each other, we gotta
go to this event. Totally.
So we fly to Toronto. And Iwould say that event was the
first time I was exposed to thekind of literature that helped
me understand how my moneybeliefs were stopping me from
the abundance. That was like,you know, three days nonstop

(10:17):
exercises processing. And, youknow, being there with my
brother was really great becausewe actually decide we'll sit
separate. But every night whenwe get back to the hotel room,
we'll compare notes.
You know, grew up in the samefamily, so it's really great to
kind of process some of the whatdid you take away from this? And
Yeah. Those and at the end ofthe three days, which I look
back at as one of the mostimportant decisions and not even

(10:41):
that I make is technically mybrother made it that I
supported. Because again, I hadthe financial resources. He
decided to join the three yearmastermind.
Wow. $36,000. We're 20 I'm 26.He's 20 Like we didn't like I
credit card, he he ran to theback of the room and and that

(11:01):
essentially put us on a pathwhere and it was super fun. For
the next few years, we wouldmeet up because I ended up
moving to San Francisco and wewould just meet up in different
cities to do different seminars.
And that was probably the thebiggest shift where it got over
the I was doing this from a darkenergy point of view. That kind

(11:23):
of like and it's a powerfulenergy source, kinda like
diesel. It's got torque. It itjust it just burns dirty. So
there's a so I'm as I'mbuilding, I remember that
company I was building at thetime.
Like the shrapnel, the emotionalshrapnel as a byproduct of
creating. I almost decided afterI sold that company, I almost

(11:44):
didn't do another one. Yeah.Because if that was how it had
to feel, I don't wanna do thatagain. I don't wanna to create
those that kind of wake offrustration with me.
And, that was like going throughthat process is what taught me
good news. There's a differentway to do it. Not only is it
easier, lighter, it's 10 timesmore powerful. Mhmm. That was in

(12:09):
my late twenties, '28, '29.
Yeah.

Yeah. Saturn return.

I don't know if you're an astrology guy. Not as
much as I probably should be.

But my listeners are. So they know what that's
talking about. Many of them. Soover the years, so, like, '28,
'29, you're in that, like, oh,there's a different way. Over
the years, what kind of I knownow you're you're a Christian
guy, like you've reallyconnected with God, which is so
beautiful.
Was that true in yourupbringing? Was that part of
your upbringing?

No. We grew up Catholic, but the way they call
it is CNE Catholic. What doesthat mean? Christmas, New
Year's, and Easter. Totally.
I've heard that sound. Was like,that was us.

Okay. So we're coming back to that. And then
I'm curious, what are some ofthe healing modalities or things
that you've invested in over theyears to unravel some of those
patterns and change your fuelfrom darkness to more
sustainable sources?

All of them.

K. What are your favorites?

Oh, good question. What are my favorites? Let me
let me let me think about whatwhich ones are the most
transformational. Perfect.Because like prior, I was always
I mean, it's funny.
I would do nothing because Ididn't wanna do the wrong thing.
That's funny.

Like You would do nothing in terms of healing
stuff?

No. What if I pick the wrong therapist and they
mess me up?

That's so interesting.

Oh,

yeah. Know, I bet you that's incredibly
common.

I didn't realize till I started sharing. They're
like, oh, thank goodness. Ithought the same thing. Because
like, it's they wanna do thework, but what if I pick the
wrong one? Oh my god.
Like, I I was so scared becauseI grew up in therapy.

Okay.

And then now I wanna do this like new kind of
work, but who do I trust?

Yeah.

So it took me a while to build a peer group of
folks that I trusted to then getreferrals to to choose. But I
would say, you know, a lot of itis I I've always done well in
environments. So retreats andseminars Mhmm. For me guided a
100%. And the funny part is isI'm not even it's not even the
specific person type of seminar.

(14:07):
It's the creating the space forme to reflect and to go through
a process. One of my favoritesguy named Philip McKernan, not
really well known, but veryincredible. I saw I I got to
know him as a speaker atdifferent events and, you know,
he was there when I shared mypersonal story for the first
time on stage and it it justcracked me wide open. And and he

(14:28):
comes up to me at the hotel.He's such a funny cat.
He goes, I saw what you didtoday. And I got I broke down in
front of him. I said, I don'tknow how I don't even know what
that was. He goes, I know. And Isaid, well, how do I do that?
Like, do I do that again? Like,I don't know. And he goes, he
goes, I'm excited. And he goes,but let me tell you, I'm not

(14:51):
even excited for you. Honestly,I don't give a shit about you.
I'm excited about the peopleyou're gonna serve with that
message. So how do I how do Ifigure this out? He goes, I know
what you need to do and whereyou gotta go. I just don't think
you're willing to do it. Tellme.
Even joking. He knew exactlywhat button to push by. Yeah.

(15:11):
He's like, I know this kind ofguy, the mister competitive. He
won't do it.
But no joke. He goes, you gottacome to Peru. It's in two weeks.
K. And I'm sitting there.
I'm a busy I don't have openspace in my calendar to just go
to Peru for ten days. And letalone, it takes a day and a half
to get there. We're talking twofull weeks. Yeah. I got little

(15:33):
babies, you know,responsibilities and talked to
my wife Renee.
And she goes, I think you gottago. Philip knew what he was
doing. He he run he ran aprogram where the first three
days was us volunteering atorphanages and not just a normal

(15:54):
orphanage. The first one wereyoung women that were caught up
in the kind of sex slavetrafficking. The other one was
the children that were born withdisabilities that people left on
the side of the road.
And I mean, it out By the thirdday, I'm like, why are we doing

(16:19):
this? Like my heart is broken.The third day we went to kind of
the bad kids, which I grew up,that was kind of my story, the
troubled youth. And I playedsoccer with these kids and I'm
competitive. And when we get onthe bus, he he looks at me and

(16:40):
he goes, hey, Martell, who'sthat guy that was out on the
soccer field?
I said, what do mean? Who's whothe heck's the guy trying to
kick the ball to hit the guy thekid in that take their head off
and like chirping and joking andlike, who's that funny guy
making up jokes on the field?And I was like, because I like
that guy. Because that businessperson that you try to I like

(17:02):
that guy. So that was three daysof that.
Then we go three days hikingthrough the mountain. Literally,
he gives us a question in themorning. We hike through the
mountains, try to meditate. Nowthis is how dumb I am.

Try and meditate.

Try and meditate on the question, reflect on the
question. I don't read the PDFattachment because I don't do a
good job in my inbox. That tellsyou the clothes and stuff we're
supposed to bring.

So literally never read those sorts of
instructions.

I'm in a tent. It's raining. I'm drowning, and
I'm freezing to death

on the side. When I tell you Wait. Wait.
Wait.

I put on all of the clothes I brought, that was
none of the stuff I shoulda had.I had four pairs of jeans on.

Oh, jeez.

16 pairs of socks. Yeah. Didn't have a two because
that would have been a goodidea. Americans, that means hat.
Yes.
A hat or a winter hat, a beaniebeanie. Luckily, rest of the
group were kind enough to lendme some of their extra stuff and
I did better. And then the lastthree days, so it was nine days.
The last three days was on aretreat to reflect. And and it

(18:00):
was that that was a decade agoish and was the moment I
realised that I knew what I washere to do.
And it's to work with At RiskYouth and use my story to
support them and that that'sokay. And and that's what I do.
I mean, last time I was inMiami, I went and visited Dade

(18:20):
County and, Broward County.Miami Dade and yeah, Broward
County. And I just that's just

And where specifically are you visiting
when you're visiting those

The juvenile detention centers.

And they'll let you go do that? Yeah. Like
that's something you canvolunteer, go

No.

Talk to kids? Like how does this work?

You need a person. You need reputation. They don't
Yeah. Because obviously

they're letting you because you're

Not back around. I've shared the story. Author
and you're Yeah. Oh, no. Yeah.
But and and yeah. They they they

trust the

like roll up and do that. Unfortunately not.

It it makes sense, obviously.

Yeah. Even women like We need the one and like,
they usually don't even letwomen in.

I see.

Because I only speak to the boys. Right. And
yeah. And there's no cameras ornothing. Like, nobody No.
No. No. It's just me me, myself.

Okay. So I've I've two questions. Number one,
what's the version of that storythat you'd like to tell today?

What a great question. You're good. Okay.
What what version? I'll justI'll just, you know Yeah.
The runner show is between meand God. Yeah. My heart. I can
say this. I think a lot ofpeople have difficulty in their
family.
And I had my flavor of that inmy home with my parents. And I
think as young adults, as ateenager, I struggled to find

(19:39):
who like, who has who's Dan? Ididn't have an older brother. I
had two younger brothers, oldersister. And I think I found men
at that point when I got in, youknow, I got unfortunately some
bad decisions, got in troublewith the law and then drugs.
And I found people that weretwice my age, honestly, that
were doing things that I admiredas a young person because of

(20:03):
just like the situation I foundmyself that and I just got
taught stuff. And and one partof me appreciates them being
willing to like take me undertheir wing, but there was
nothing like what people wouldconsider positive.

Right. So you were getting taught the wrong
things but there was mentorship.

A 100%. And leadership.

Yes. And maybe to not a place you

No. Jeez. No. Needed to be going. No.

No. But in retrospect, obviously.

Yeah. And what happened is my life spiraled
absolutely out of control to aplace where I didn't feel like I
deserved to breathe the air Iwas taking. And out of
desperation, I stole a car and Ihad a gun in a duffel bag. And I
told myself if the cops stop me,I'm just gonna pull the gun and

(20:51):
let them take my life. I'd Ijust I got to that place and an
exit off the highway turned intoa high speed chase.
And as I'm getting make tryingto make my way, I know how it's
gonna end. And I end up,crashing into a house and I go
for the gun. And I rememberhearing the cops roll up and

(21:17):
they run up, they literally thedoor opens and they just like
pull me out of the car. And as Iwas going for the gun, it got
stuck. And and it's funnylooking back today because I
didn't I didn't have faith.
I can still remember how much Ididn't believe. It was almost
like, it was like a it was likea it it was it was it's like

(21:42):
cement. Like, I can remember howempty, dark, non believing cold
my thoughts were and grasping oflike, I I I I'm sitting there in
this jail cell in a place calledSussex, New Brunswick. I'm 15 or
16. And I'm I'm like, hey, God,if if what do you want?

(22:02):
What are we doing? What are wedoing? Help me. You help me now.
I'll I'll And I and I was it wasthe most inauthentic request for
help out of desperation from aplace of fear that honestly, he
didn't show up.
He didn't say I didn't hear avoice. I didn't believe after

(22:26):
that get I got sentenced almosttwo years. I did six months in
an adult facility. Then I gotreleased to rehab center, did
eleven months. You think life'sstarting to turn around.
I'm I'm getting sober and Ididn't believe for probably
another fifteen years. And whenI look back today, it's wild

(22:48):
that I thought he wasn't there.It's wild that I think he wasn't
there.

How much of that paradigm, that cement box that
you can still feel? Becauseanytime any of us have been in a
place of desperation, it getsdistant, but there's a thread.
Like, we can remember how awfulit felt. How much of that do you
think and of course, this iscompletely subjective. We don't

(23:18):
have data on this.
How much do you think was, youknow, trauma from upbringing
versus the environment you werein versus actual, like,
chemicals in your body fromdrugs and alcohol. Just curious,
like, your own perspective onthat.

I've gotta knowing what I know now. Right? Being
sober and and and, you know,there's a whole story about how
I started drinking again, but Iquit thirteen years ago when my
wife told me she was pregnant.And to see that evolution, the
mind, the chemicals in the mindis it's it's it's the
foundation. It's kind of likerecently I was just talking with

(23:57):
the team and my dad's there andwe're talking about glasses.
And he was joking how when hegrew up, they didn't have an
optometrist in their littletown. And so when he was in
college and only at 20 yearsold, he found out he couldn't
see. And then he got glasses andhe was laughing about going
outside and looking around andgoing like, oh, is this how this

(24:17):
is how you see the world? Yeah.That's the problem when you're
when you have a drug addictionor your brain chemicals off is
you don't even know that therest of the world doesn't live
like that.
Oh, yeah. So like knowing what Iknow now and how I wake up and
how I feel, I say this all thetime. I wish I could bring

(24:37):
people into my mind. I wish Icould show you how it could be.
Cause if you knew, you would youwould work really hard to get
away from that place.

No. There are simultaneous realities
happening. I remember just acouple days ago, so I have over
time struggled with anxiety andit can just, not for years has
it been an issue, but there havebeen days where I just, I
remember sitting on the subwayand looking at everybody and
being like, how does anybody,how is anyone doing this? How is

(25:08):
anybody waking up and getting onthe subway and even making it
through the next five minutes?Yeah.
Because you look at the worldthrough that lens of there's no
other reality that's everpossible. And then you do all
the things you've done. Youinvest in the workshops. You
show up at the thingsincrementally. Right?
You connect with God. You stopdrinking. You fall in love. You

(25:30):
have you know, all of thesedifferent things that happen in
our lives. And then I can't evenbelieve that that ever was a
thought.
But the other day, I was feelingreally anxious. And I I watched
a woman walk down the street andI was in this, like, my anxious
spin for a minute. Now I knowhow to find my way out pretty

(25:51):
darn quickly. But it doesn't forme, it's not ever completely
gone. It's just like dormant.
And then I'll have like, andthen dormant. And I was looking
at her and I had that samefeeling of like, I could tell in
her reflection, like, she's init. And I could feel shoulder to
shoulder for a minute. Andthere's also something to that

(26:12):
from shared humanity for beingin service because when we're so
far away from people'sexperience, like when we're I I
have, you know, people in mylife, I'm sure you do too,
people I've met, where there'ssuch a profound disconnection
from, like, how it can be hardsometimes that it's very

(26:32):
bypassy. Like it's veryspiritually bypassy, and I have
trouble connecting in thatplace.
And what I'm witnessing in youis you're really in your heart.
Mhmm. And you're really presentto like the feelings now and
from the past. And I wanna know,is that something you have
invested in reconnecting or isthat just how you are?

I'll stop saying this because I don't want you
are so good. That is such agreat question. I didn't know I
was this way. I've the fun partfor me is I again, twenty eight
years of building companies and,you know, first time I went to
rehab and all the sudden, I'm 45now. So I like I got some space.
Yeah. The heart part has alwaysbeen there. It's it's a 100% my

(27:19):
superpower. I've learned thatthat's what it is. When you when
you build an audience, theaudience will tell you what it
is, as you know.
And I think when I go back tolike, how did I develop it?
Because once I understood,there's a lot of things I do
that I think your audienceactually might might appreciate.

(27:40):
I several times a day, anytimeI'm dealing with conflict, ask
myself, what would love do? I'ma man. I'm I'm I'm alpha.
I I go into the paint. I'm likevery bicep you know what I mean?
Like, I'm that guy. And Iunderstand motions up, IQ down.

(28:03):
Mhmm.
What would love do? Mhmm. I andI

Beautiful question.

Do that a lot. Another question, which is my
primary question that drives myday to day, anytime I feel any
conflict is I ask myself, howcan I appreciate even more God's
grace and guidance in thismoment? That question, I call it
it gets me to eight k. It usedto be four k, now it's eight k.
That question makes everythingbrighter.

(28:27):
Mhmm. How can I appreciate evenmore God's grace and guidance?
This is so cool. I mean, I usequestions to redirect my focus
because I know what I focus onexpands. There's a part of me
that, on the present side,there's a there's a rhythm of my
existence that I know if Ifollow, I can be with people and

(28:48):
I I honor that.
You know, the book that mostpeople know me for the Buy Back
Your Time book creates a placewhere because I have learned to
let go, that I don't have openloops. There's no worrying. I'm
here.

I don't have open loops.

I don't. My team probably does. I They

have a plenty.

They do. I'm I'm here with Kate.

This show is plenty. They have plenty of open
loops and you have plenty ofpresence.

And that and that is a once I understood that,
that was a big upgrade on theability to kind of lead with the
heart. The other thing I thinkjust like points of view, I play
such a long game on life thatI'm also willing to be a 100%
who I am because I think early Iwouldn't show. That's why when

(29:39):
Philip said to me, he goes, whowas that guy? I never joked in
business. I never I neverplayed.
I was zero play. Dan was Oh.100%. Interesting. Oh, for a
long time

because you thought you had to be serious.

If you if I in in the big and this is so wild. I
was worried if I wasn't serious,you wouldn't be serious, then
you wouldn't do the thing. ThenI'd fire you, then you'd be mad
at me because I flipped up. Andwhat I've learned since then is
people like to work with,especially talented people that
can do anything and do their ownthing or work for anybody else.
They're only working with you ifthey enjoy it.

Right.

It turns It's be It's gotta be fun. And and I
would, you know, I've spent alot of time allowing myself to
have more and more and more fun.And I think I have quite a bit
of fun now. So I love that. Iwould say that getting out of my
head and allowing myself to justbe me and leading with the
heart.
And and because I play such along game, I'm willing to be
misunderstood the first fewinteractions. Because I know

(30:40):
eventually, like even likehaters and comments, I just love
it. I'm like, you're just aconfused fan. You'll get it.

Willing to be misunderstood

Long periods

of for the first few interactions, which really
flies in the face of the commonwisdom, quote unquote, that
first impressions are lastimpressions.

They're fake impressions.

Can you give me an example of someone who didn't
like you at first or possiblyhad a misinterpretation of an
interaction that in the longgame ended up being a key
relationship in your life?

Yeah. You know, it happens so often. People are
like, when I first saw yourstuff, I I I feel like that is
the norm now.

This is

Yep. Yeah. Because I'm too

People are really trying to make a good
first impression. I love thatyou're not.

I'm not because it's not real. Yeah. It's kind
of like, I know I'm too much forsome people. I'm okay being that
because I don't wanna be less.And I know that over time,
you'll realize I'm not that onedimension.
Like, you know what I mean?

Yes. I do.

Like, I walk around with camera guys
recording me all the time now.It is unusual. It's super

And I met you with your camera crew. Yep. And
I was like, what is evenhappening right now?

I totally

get Who is this person? And then I sat with you
at that dinner. I was the onlywoman and I was like, I do not
know what's happening right now.And it was an impression. I was
like, okay.
Alright. See who this

person just is. Trust. If if they stay around,
Peyton, they don't unsubscribe,block them, screw that guy,
never talk to them again. I'mjust I know I know it's the
intention I have. Like, I thinkthat's the thing is I'd rather
you like me for who I am thanlike a version of me I'm not.
Mhmm. I think that's just whereI've gotten to in my life. And

(32:31):
like even my business coaches,these are very successful, the
top of the top people. And Idon't wanna come into that
meeting acting a way that I'mnot to try to not like, if I
wanna say, I'm gonna say it. Andand I and if that's different
than the way you do it, thenthat's what it is.
But I think life's funner whenyou realise I don't need any one

(32:51):
person to accept me. Like,that's the the I've gotten to
that place where I don't needthere's no one person in the
world's gonna decide my ceiling,where I achieve. Nope. I'm
willing to go, why?

I mean, that person is you.

There we go. There is one. There's one. And I think
it just allows me to just feel alot more free. Yeah.
I don't wanna be inside my head.That's that's honestly what it
was. I was inside my head. I wasat every interaction. Was like,
did I say the right thing?

That's thing.

What should I do? Should I do this now? It's like,
how about I just breathe andjust be me and that's fun and
light and easy. And and guesswhat? The people and and again,
the the feedback comes in.
Dan, what I love about you isyou're real. Mhmm. Thanks. I'd
rather you say that than what Ilike about you is this and me
go, that's not really That wasunfortunate. Was a mess.
You think I'm this way and now Igotta play into that. A lot of

(33:47):
the influencers online,unfortunately, they do that.
Yeah. I gotta be this way.That's not who they are with
their friends.
And then all of a sudden, theyfeel a prisoner to this world
they've created where now theanxiety for sure comes in
because like people think I'mthis way, So now I gotta like
hide myself.

Talk about an energy suck. I mean, your, you
know, your book, Buy Back YourTime, of course, is about time.
But really time is about energy.And so when we are faking it on
any level, even if it'sunconscious, it is a massive
friction creator. And it sucksour life force in a huge way.

(34:27):
So just being who you are thesame way in all categories for
the most part is a really greatway

What do you to manage your energy. I'm curious.
What do you tell people that arescared of showing up?

Well, I also, as I mentioned, am really connected
to God. The universe, life, orwhatever you wanna call it. And
a couple of years ago, I was ina scenario in which my mom was
getting canceled publicly in abig way. She got de platformed.

(35:01):
It was a huge mess.
And people were wanting to holdme accountable for that. And
coming just barking up my treeconstantly in all the channels,
whether it's personal friends,social media, email, all the
things. And I started off tryingto defend myself, explain the

(35:26):
differences between her and myperspective. I was, like, trying
to twist myself into a freakingpretzel. And then one day I was
like, wait a second.
People are going to foreverthink whatever they're gonna
think about me. And at the endof the day, only God knows
what's in my heart. Only Godknows the truth, and it is

(35:46):
between me and God, the end. SoI am done trying to tell anyone
anything, trying to explainanything to anyone. It doesn't
even matter.
It's all a freaking hologramanyway. And so my recommendation
is always deepen your connectionwith source. I also use the word
source a lot with a capital s.Deepen your connection with
source because that is thepurest connection you will ever

(36:09):
have. And when we're acting fromour connection with source,
there's just not the friction.
There's just not the static.You're not second guessing.
You're just there. And then youdon't really have to worry about
it. And everyone is looking forthat.
Everyone is turning towards thelight, even if they think it's
coming from drugs or alcohol.Like, we're all looking for more

(36:33):
life force. We just are oftenlooking in the wrong places. And
so that's what I say. Yeah.
Okay.

Good.

Coming back, I wanna know where was it on your
journey and what happened whenyou became became a man of
faith? Was it over time? Wasthere a big moment? How'd that
happen?

I think there was, you know, there was so it's the
there's it's it's phasic. Mhmm.Like, I know like it's fun to
tell the story and the momenthappened and then I saw the
light. Like, I get that andpeople want that version so they
can they see themselves as me. Iget that.

It's good for a keynote.

I can't. I but again, I'm gonna go to my heart
and God's going, don't do that,Dan. I would say one of the
first meaningful moments washanging out with my buddy and
he's a Christian and he's alwayshas been and he's a beautiful
one and he and he never it's notlike there's a way. He's just he
just talks and he wasrecommending another person. And
I think one of them was EdMylett had somebody on his

(37:36):
podcast and he sent me the theepisode and I'm listening to it.
And something occurred to me. Itwas like a whisper. All the
people you admire areChristians. And I started
checking and I woke up and Irealized all the people I admire
were people of faith. Some ofthem said it, some of them never

(37:57):
told anybody.
And I was like and I remember,so I I my buddy Brad who I hang
out with every Friday, we gosnow biking. It's like
snowmobile, but a dirt bike. AndI remember so this is like
months before he tells me aboutthe pod then I I listened to it
and it's it's with a guy namedErwin Mcmale McManus. Erwin. And

(38:18):
how crazy.
This is as crazy. I listened tothis podcast and he just has a
way of explaining things I'venever heard before. And I go
into his work and I I talk toother people and everyone my
mentor. Oh, really? Oh, didn'tknow that.
Oh, yeah. Big part of my life.Somebody else, big part of my
life. Big part of my life. Oh, Iwouldn't be where I'm at without

(38:39):
it.
Anyways, so I remember one day,it's so crazy. This guy, Dan
messaged me on Instagram andsays, hey, I'm working with this
guy, Erwin McManus on a projectand I brought your name up and
he asked me if I could connectyou too. Okay. Yeah. I would
love that.
And I'm sitting, I rememberwhere I was. I'm sitting in the

(39:00):
parking lot. I'm about to havethis call with him and I don't
know about anything. Like, I'mso skeptical. I'm like, what
about the Bible?
And I wrote down all thesequestions and I get on with him
and I think, if I'm gonna get acall with him, I'm gonna give
him the hard hitting questions.And I was like, is it I I hope I
don't offend you or insult youor frustrate you, but I I have
questions if it's okay. He'sjust like, of course. To learn

(39:23):
later when he at his, church, heliterally leaves 40% of the room
open for atheists. Because he'slike, why would I preach to a
bunch of believers?
Like, I actually wanna haveconversation with people and I'm
sitting there, I'm asking themall these questions. And he just
he had this beautiful answer. Hesaid, you'll always have more
questions than answers. And I'ma left brain analytical software

(39:45):
programmer. So that was like,what?
I don't like that at all. And hegoes, it just is what it is. And
I would encourage you to juststudy, study Jesus. That's what
he said. Just mind you gave me abunch of books and he said, just
go go study.
And that was like the beginningof the journey of just and
again, as I went down that path,am I oh, it's so crazy. Friends

(40:07):
of mine that I've known forseven years, I find out they
used to be pastors in theirprevious lives.

So interesting.

Fascinating to me.

Are some of these people of different faiths
that you admire? Right? Like, ofthe people that I have when I've
gotten under the surface, I'veyou know, they are like deeply
into Jewish mysticism or deeplyinto these different faiths. So
I'm just curious

It's kinda

Does that is there ever like overlap with

different I will tell you where I'm at now is I
have relationship with God.Right. And when you say
universe, source, lifespan Yeah.I'm going to law. Like, I'm I'm
there.
Yeah. I'm with I'm like, hey,I'm not religious.

Yeah. I'm sane. I was not I mean, I was raised
in a family where we, like, dida little Christmas, but mostly
we're, like, we celebrated thethe summer solstice. My mom, you
know, raised us.

Yeah. My belief in tree divas.

Yeah. I mean, kinds

of things. Yeah. I'm again, I'm not there. That's
what was saying. Do you believein astrology?
Not yet. I'm I'm open Right. ToAnd that's why, like, even even
with with quantum physics orquantum mechanic like, just the
idea of the law of attraction orlike creation. Interesting.
Yeah.
Energy. You know, some people Iask Ed, I interviewed Ed Mylett
because he's, you know, aChristian and then he also
believes in this. And he said,well, I believe that God created

(41:27):
everything and I believe inthat. So God created that and
that's just how it is. And so somy favourite thing is to ask
people about their God andlisten.

Yeah.

I I I'm just the one thing I can say is love is
always present at the centre ofit in its beauty and lightness.
That is there. The union, theoneness, the connection, all of
it. And when you said hologram,you know, I used to say none of
this is real. And my wife Reneesays, stop saying that.
You sound crazy. And I said,okay. Well, now it's an
illusion. Hologram's good.

Yeah. I mean, none of this is real and we're
all gonna die.

The proof of that is just for me to audit my
thoughts and go, well, what Ithought before wasn't the truth.
Yeah. And I know what I believetoday will be as I evolve. If
you don't contradict yourself,are you really growing?

Yeah. How's that? That's a good question.

A lot of people don't consider that because
because I I guess if you're on ajourney of reflection all the
time and journaling and you'relike, oh, this is weird. I can't
believe I used to think that. Icouldn't believe I used to have
that anxiety. I can't believe Iwas that angry. I can't believe
I did stuff to prove my buddy'smom wrong.
Like, that's crazy.

It is wild. Our our potential for evolution is
infinite. And I'm curious, youknow, in our I haven't literally
asked you any questions aboutyour book, but I do wanna know,
given our infinite capacity forevolution, like with something
like your DRIP matrix whereyou're looking at, okay, this
the spectrum of this task interms of time, how much does it

(42:57):
take, in terms of energy, howmuch does it take? And and, you
know, folks, please get thisbook. It's it's excellent.

Thank you.

Very practical. And I think for people at any
level, you know, because I'm avery well established
entrepreneur and there are manythings in here that I can tweak
and implement. So, but thematrix really shows you how to
get yourself into the productionproductivity or production?
Production. Production quadrant,whereas things are lighting you
up and things are making youmoney.

(43:25):
We're getting results. Yeah.Right?

I'm not the four hour work week guy. I'm a guy
that wants to help people createI call it an empire. But an
empire from my definition isdifferent. It's a life of
unlimited creation you neverhave to retire from.

Yeah.

I want that for everybody. I I gotta start with
the beginning because mostpeople just don't even know how
to let go. They don't even knowwhat to give other people. I
mean, in the the drip matrix,you know, I talk about the
delegate in the in the firstplace is like an, you know,
admin, a virtual assistant. Andit's people think, well, I got
one of them.
It's like, but you didn't givethem all of it, you know. So

(44:01):
like, I don't know. To me, itstarts with an audit of your
time to ask yourself, what arethe things I'm doing that suck
my energy? Because people canalways identify what they don't
want. They have a hard timeasking for what they do want.
So if you look at what theydon't want, that's why So if if
somebody wants help with this,find me on Instagram, l l

(44:23):
Martell. Message me, e a. I'llsend them my internal Google
doc. Executive I think it's 42pages. I've cleaned it up
because I can't put you in mypersonal credit card stuff in
there.

Ideally not.

No. And I'm hoping Anne, my assistant took all that
stuff out.

Handbags on dance.

Yeah. Just find me and message me executive
assistant or EA. I'll send youthe Google doc directly. Great.
And it'll give you the audit.
Because what my bet is isthere's things that you won't
let go that you know you don'twant, like that you know you
should, that I think that'swhere the work is. So that

That is where the work is. And it comes back
to the same conversation we'rehaving, which is faith. Because
if we are acting out of fear,fundamentally, we have
disconnected from source,disconnected from love. And it's
like, no no no. My connection tosafety is being the one in
charge of my inbox.

It's false. It's not real.

Right. So letting go is that same It's I
passive surrender.

Always think in the world, I go, the world will
show me where I'm not free. Oh,there it is. There it is. So
that's why I love to give peoplethat 42 page document. Because
in there, they'll be like,

oh, I would that never DM.

Yeah. They're like, I would never let that go.
Right? And I'm like, okay.

But then we can get curious.

That's the whole point.

What is the fear? What is actually the fear?
Because when we can actually getunderneath and really say, like,
okay. So knee jerk reaction is,no. Don't.
No. What's actually the fear? Sofor example, our director of ops
message messages me the otherday, and she's like, is there a
reason why you won't let Elenawho I have sort of given my

(46:10):
scheduling?

Sorta kinda. Sorta kinda. Only in these limited
examples.

Why she has to confirm with you? Actually, I'm
gonna just ask you this questionas, like, because I have you
here. So help me. Okay. Sohere's the deal.
I am scared that things will endup on my calendar that I don't
wanna do. Okay. Because I reallyonly wanna do what I wanna do.

Okay? You wanna protect your energy.

I really wanna protect my energy. I really
wanna protect my time. Myfavorite days are the days when
I have, like, nothing scheduledor one thing that I'm really
excited about. I do great withwide open time. And so what ends
up happening is Elena schedulesthe things, but she has to
confirm with me unless I'vepreslotted, like, these are

(46:56):
available slots that are forpodcasts or this day I'm doing
this, so go at it or whatever.
And so so our DOL was like, isthere a reason you're not
letting her just, like, do thiswithout confirming with you
because it seems like it's anextra whatever? And I was like,
yeah. Because I don't all of thefears I just shared. So I'm
probably like other people. Whatwould you tell me what to do.

And and I appreciate the, the openness to
have the conversation. The thetruth is, if you wanna create
more, you have to learn tochange your approach. So like
the the I know who I am today,can't be who I need to become to
achieve. The lightness and theconnection to source, that stays

(47:40):
strong. The idiosyncrasies, theweird beliefs that those gotta
evolve, twist around, bechallenged and dissipate to
become the person who can easilycreate outcomes.
So when you say you're holdingon, well, then there must be
some kind of outcome you wannaachieve that also requires

(48:00):
structure. Mhmm. Because youcan't like, I want a best
selling book. Great. We bothknow what it takes to do that.
Yeah. And it's not let me dowhat I wanna do. It's

No. But it's interesting that you say that
because one of the things I'mworking on is my next bestseller
and I require Perfect. Lots ofopen chunks of time. So I don't
want like an Instagram livestuck in the middle there, which
obviously I guess just requiresme blocking the time. I mean,
that's fair.

So this is where I'll get to. So I always address
the being first before thetactic. So understanding and at
the end of the day, the theunderstanding is I I need to
give up that control, but Igotta also create the rails.

Yeah.

So so my life is here's a template, the perfect
week I call it.

Yeah. And that's in here. That's a chapter.

100%. And it because it's without it, it
doesn't work. Totally. And andthen some really tactical stuffs
not in the book that I'll giveyou because it's Thank it really
makes sense is, first off, everyweek I've got an opportunity for
me to sit down, review the week,and give feedback to my
assistant. Great.
So worst case, that happens oneweek.

Is that like Monday morning?

Or when do She you do schedules it. See how I did
that?

So it's just whenever it happens.

Yeah. Because it's not a high priority thing. Yeah.
So so it has to happen. Yeah.
It doesn't need to bereoccurring because I don't like
reoccurring meetings becausepeople use reoccurring meetings
to have meetings that they don'tneed to have.

It's the worst. I have meetings when don't like
meetings.

Perfect. So now

you're fact, seeing I never wanna be on them.

No. But but now you're starting to see how I
think about my time. So a lot ofpeople say, oh, one on ones are
every Monday at this time. It'slike, okay. Or they have to
happen and it's in between.
Let's say there's a gap betweenI have a meeting here and a
meeting here, just put it there.That way it doesn't feel
wasteful. It doesn't feel likeit's out of the blue and it's
out of context. So I call ittrain, don't tell. I don't tell

(49:51):
people the report to me what todo.
I train them because that's thecoaching. It's what we do with
clients. It's it's we talk tothem about the principles, not
the activity because theprinciple scale. You can never
create a SOP with enoughchecklist to take advantage of
all the crazy situation thatcould ever come up. You have to
lead with principles.

Yeah.

So what we have is principles for priority. So
like, let's say I text her and Isay, hey, I wanna meet with
Kate. I go priority one. Sheknows a priority one is cancel
somebody else to make it happenfor Kate as soon as possible.

So you have a language.

Yeah. Priority

one, two, three, four, five. Yeah. Have four.
Hopefully, don't thank you. I'mlike, where does that end?
Because you can't

have Stops at 4. 4. And and it's just simple. One
is cancel something else to makeit

And you two communicate via text?

Yeah. I only communicate via text with her.
Yeah. She uses Slack for a lotof stuff so that there's
awareness across differentteams.

And But you're not in your Slack?

No. No. I mean, I'm in there, but I don't nobody
Not actually. My rule is, nobodycan expect a to do from me.
Okay.
If you need something done byme, it has to go through my
checking Don't message me onSlack saying, Dan, I need this
from never happening. Nothappening. Right. I just, that's
the I'm talent.

Now we're in the minutiae because I love this.

Let's go.

So you are only communicating with Anne or there
are other people who arereporting to you? Like how many
people?

No. At my level. So I I run over, you know, we'd
over 100,000,000 a year inrevenue Yeah. Across the
portfolio of companies. I haveCEOs that run the companies.
I would say Anne's my onlydirect report. I'm the talent in
my companies. So it's kinda wildbecause I have a media company
that I'm the person Yeah. Thatwe produce media for. And if we

(51:36):
do an event, the relationship isis if I'm a speaker at my own
event.
Right.

Totally. I get that.

So my assistant's not doing anything other than
when do you need Dan?

Right.

Nine to 10:30? Perfect. Dan, you're on stage
nine to 10:30. Yeah. The rest ofmy day is mine.
Right. Like, it's wild when myfriends come to I invite a
friend to speak at my event andthey're like, hey, man. Just go
to the hotel. Where you at? I'mlike, I'm in another city.
And then they're like, I'm onstage. Are you here? No. I'm
only speaking this afternoon.Right.
It's your own event. Oh, I know.I have an m I have an emcee.

Yeah.

Like, speak at Tony Robbins event. Yeah. And
people are like, do you seeTony? No. I'm on stage because
he's not there.
Right. That's the whole point.So even changing the frame of I
want other people to produce thething. I will plug in if I'm
absolutely needed. Other thanthat, I'm okay letting go.
And that is the that's what thewith somebody like an executive

(52:31):
that's why it's impossible foryour EA to know every scenario
of how Kate's feeling. Once aweek, they'll do something that
you're like, oh, didn't likethat. I write it down. So I have
a Google doc of everybody in mylife. So like, who's am I?
I got my wife in my life, myhouse manager in my life, I got
Anne on there, I got my head ofcreative director, I got my
legal team, I got my you knowwhat mean? And anytime I have

(52:51):
something where I'm like, oh Youjust put it I write it there.

Great.

Next time I'm on a call, guess what's the first
agenda on the meeting? What?What's on your list?

Right.

Literally, they ask this is the cool part.

What's on your list?

They ask me.

I love this.

Change it'll change a So

much I have an agenda for, my husband. But now
officially, I will begin it withAnd he rather from me. Than like
because what I do is I sort oflike address it ad hoc or
whatever.

No. And they don't want it

ad has trained me. God bless Mike. He has he's
like he's like, babe, I loveyou. However, when we're in the
middle of bedtime,

which begins Not the time to pull up your
windows.

The time. Or like, hey, we're having a nice
morning over coffee. Like, canyou not and so he has trained me
to a agenda ties myself. We wedo a weekly meeting

for that. No. We Renee and I literally have a
weekly meeting. For

logistics or just this It's

all of it. Yeah. Yeah. It's it's I ask her how
have I been as a husband for youin the last And she'll tell me
and I say thank you.

Do you put all the things? Because we have a
separate money meeting and thenwe have a separate scheduling
logistics meeting and then wehave a separate date night. So
all three of these things areseparate.

Yeah. Yeah. Date night's Thursdays. We do, I
think I'd have to ask Anne, butI think it's every Tuesday is a
Martell meeting, family meeting.

Uh-huh.

And that's where we check-in with each other, we
review our goals. We I mean, oneof my favorite questions is
what's important for you thisweek?

Yeah.

How can I support what's important for you? So
great. And the one thing I willsay, it's the funniest thing,
100% has to happen. I don't careif there's another meeting, we
didn't get to it. What are wedoing this weekend?
Schedule the weekend. Yeah. Wegotta schedule the weekend. Like
that's on the agenda, but if weget going and we got we do it
over lunch and we have a meal,we always like, okay, what are
we doing this weekend?

Do you bring your kids ever into the family
meeting?

No. We do a like a dinner meeting with the kids.

Okay.

Not to a family meeting. Eleven and twelve.

Okay. Yeah. Mine are six and nine. So I'm like,
I'm not sure quite when to bringthem into the logistics.

Yeah. Some people do the family meeting with the
kids. We're we're, you know,because we're doing finance,
like a state Yeah.

No. No. No. I mean, it's not appropriate.

For an eye. Yeah. Yeah. It's like, babes, my love
language touch. I'm just saying.
Yeah. I think what what I'velearned and this is where I used
to not be that. I used to be theguy that came in, saw things,
bro. I call it, seagullmanagement, where you like fly
in, sloop down shit on everybodyand then fly out. Now what I do
is I I I and the other thing isI'll prioritise because like
there's only so much correctionsomebody can hear.

(55:18):
And like, you you gotta knowthat as a as a person, as a
team, you gotta go like, I'm notgonna go over the five. I'm
gonna pick the most importanttwo. And you know what? Next
week, if those other ones arestill important, I'll bring them
up. If not, I'm gonna call it aday.
My rule is 80% done by somebodyelse is a 100% freaking awesome.
And I'm just so grateful to havepeople in my life support me

(55:41):
that I'm okay. And it mistakeshappen like they just do and
they're unfortunate and it is Italways sucks, but at the same
time, it's a hologram. Like,let's I I literally sometimes my
team, they're just like, and I'mlike, we are not curing cancer.

No. I always say to my team, there is no such
thing as an online marketingemergency. Like, you know, I was
raised in a my parents are bothdoctors. Like, there were real
emergencies that they weredealing with. I am not.
No. Now, there has to beaccountability, there has to be
repair, but it's not like, wedon't need to have an

anxiety attack. I don't want yeah. I don't want I
don't I want I don't wantsomebody emotionally, having to
suffer, if that makes sense,because of

Okay. That being said, how do you know having now
hired a bajillion of people.Right? Managed a lot of people.
Obviously, right now, you know,in your current framework,
you're not, like, dealing withtons of stuff.
But how do you know thedifference between, like, okay,
humans make mistakes, and we'reall gonna make mistakes. I mean,

(56:48):
I make mistakes every singleday. Right? And when it's time

Underperformance.

To part ways

Yeah.

With an employee.

My framework is always, is it a process problem
or a people problem? And it'sfunny because it took me a while
to figure it out. My firstcompany was like Wild West and
drunken sailor hiring strategy,like just wild. You know, they
suck. I hired them.
They're supposed to know this.They can't do their job. You're
gone. Somebody new or man, Ireally like this guy. I'll put

(57:18):
up with them.
Three years later, he's cost memore than he's made like by I've
done it all. I the the thesequence is always if somebody
made a mistake, I actually had asales guy make a $100,000
mistake a few years ago. Likereal money gone out. Bummer. He
felt bad, but he called me up,felt horrible about it, you

(57:41):
know, beating himself.
I remember listening to him justboom. I said, are you done? He's
like, what what do you mean? Isaid, did you learn the lesson?
He said, yes.
I said, good. I said, here's thething. I know there's no process
for what you did. That's my probthat's my fault. Okay.
So we're gonna we're gonna addto the process that this gets

(58:04):
checked and it's a copy paste ofthe blueprint so you can't make
the mistake ever again. And thenI train. So my first thing is
did I do I have a checklist? Doyou have a process? Did I train
them?
Because it's not enough. A lotof people have an SOP, you
didn't follow it. It's like younever slow it down. It's like
the alarm in the office theother day went off and they're
like, there's an SOP, you shouldhave done. No.

(58:24):
Train every like, let's allstand in front of the ad. Well,
also what would love do? Yeah.

Right? Like, love would spend a little extra

be like, hey, let's go do this.

Oh my god. Don't ever try

to train me on an alarm system. No. I was like,
I'm gonna never be here to setit or disarm it. So we're gonna
call that a day. And then andthen it's if I've done that and
the mistake keeps happening,then I then I probably have a
people problem.
Okay. And the thing that I theframe I use in transition, I

(58:57):
don't fire people. Yeah. Itransition them. And I can love
them from another team.
Like, even if they made amistake, even if they're

a little bit ambitious. Team on a company
that you don't own.

I actually, yeah, I should. In my early days from
the dark energy, I would referpeople I fire to my competitor.

That is a total asshole.

I know. It made me giggle when I did it, and
eventually I said, that's notgood energy. I gotta stop doing
that. Yeah. Was like, you shouldapply there.
So bad. So it's bad.

It's true. Okay. So you transition people.

I just transition people on and off the team, and
I'm clear about it. I I'm youknow, I think people buy your
standards, not your presence. SoI have very clear standards and
I try I take the emotion out ofit. Right? Like when it's time
to move on, usually the personknows and it's kinda I I think

(59:50):
you can't always get it right.
And and again, you do things athousand times. It's just a law
of large numbers. Noteverybody's gonna be happy about
it. But I'm just I also honourthe fact that everybody will
find the place if they're on ifthey continue looking where
they're just gonna be absolutelylit up. It's the right place.
And if it's not with me, I'mactually quite selfish. Keeping

(01:00:12):
them, not doing it because itwould be painful. Because that's
what it is. Most people keeppeople on their team because if
I let them go, it's gonna bemore pain for me. And I gotta
hire somebody and I gotta trainthem.
But yet you're also now takingadvantage of them because
they're never gonna thrive here.They're gonna they're gonna
probably be anxiety prone everyday when they come to work
worrying that they're gonna makeanother mistake because they're

(01:00:33):
in over their head. And yourselfis very selfish. I just don't do
that.

Kate Northrup: (01:00:38):
Yeah. I love that.

Dan Martell: (01:00:39):
Yeah. So so usually, I'd say 99% of time
it's a process problem and thensometimes a people problem.

Yeah. It's really good wisdom. Thank you.
This has been so much fun. Icould ask you a million more
things, so you know, maybeyou'll

come back. Anytime.

But my last thing that I wanna ask you is
what as a man who you areobviously constantly tinkering,
working on expansion, you know,whether it's personally in your
marriage, whatever, like in yourbusinesses, what are you
personally chewing on right nowthat's your growth edge?

Oh, Alright. So it's quite fascinating because
I've done a lot of things in mylife. I feel super blessed.
Again, to most people'sstandards, they feel like, you
know, you've made it Andwhatever it is or made, it's
kind of fascinating. And then,you know, I started working with

(01:01:29):
my coach and he says to me inthe first call, not even first
call, I'm in the meeting.
I tell him where I'm at, whatI've done, sold these companies,
here's my situation, here's whatI got to work with. And he looks
at me and he goes, if you're nota billionaire in five years,
I'll never talk to you everagain. And I was like, okay, I
didn't personally have thatdesire. Why do you say that? And

(01:01:52):
he goes and again, right.
Is it true or not? I don't know.Does he say this to everybody? I
don't know. He goes, you're toosmart to not be.
And if you don't, it's becauseyou didn't live in your
potential. Now I take that backand I'm sitting there and I'm
like, that sounds like work. Butwhat's funny is that I used to
think that back in the day. Iused to think that about where
I'd be today. And I teach peopleevery day that the bigger it

(01:02:14):
gets, the easier it gets becausethey have more resources.
So it's not true. And I watchmyself do the same thing I used
to do now. So I fought throughit and I kept asking myself, k,
what would need to be true? Whatwould need And I looked at like
the thing and I click, click,click, click, and I put it all
together. The reason I say thatis because in subsequent
meetings when I'm talking to himand we're debating the greats

(01:02:39):
and what it takes, we come tothe real not even we, he
explained to me.
He tells me.

Thank you for your honesty.

Yep. That the difference maker is literally
the ability to think bigger. Andin all ways, like, you know, and
like and when I say that, it'sfunny because some people and I
was that kid, 28, sold mycompany. I'm really successful.
I was in my town.
150,000 people won the awards,literally won the war for an

(01:03:09):
entrepreneur of Canada. And Iwas proud of my but that was my
that was the thinking that wasthe bigness of my thinking was
the city. And then it was thecountry. And then maybe North
America. Then even, you know,like even in the internet and
then it occurred to me that whenwe allow ourselves to expand our
thinking, then we live into thecontainer.

(01:03:33):
So what's fascinating to me isthe idea of our container is a
reflection of our self worth, ofour belief of our self worth.
Not true, but just ourenvironment. What you what you I
mean, it's a difference in like,do you live in a box on the side
of the street or do you live ina beautiful mansion? What do you

(01:03:53):
allow yourself? Do you even giveyourself the ability to dream
that that is or potentiallycould be?
And I know I work with people,they have the financial
resources to do it. They don'tdo it because they don't feel
whatever. So I just I'm justfascinated by the concept of and

(01:04:13):
this is what I distill it downto. Okay? I call it the rule of
300.
It's a 100% clarity, a 100%belief, a 100% of the time. So
when I think of like, let's sayElon Musk, whatever you think of
him, everybody else, the bignessof their thinking is their city,
maybe their country. He's noteven thinking of this little

(01:04:35):
blue dot in the galaxy. He'sthinking galaxy. What?
It's wild. Wild.

It's wild. And I just wanna say, because I can
hear the little in the minds

Must be easy for you.

Listeners and many things. One of them is
they're having a feeling abouteven aspiring to be a
billionaire. So I wanna say foranyone who's having that
feeling, fine. Think whateveryou want about toxic capitalism,
blah blah blah. Like, fine.
However, I'm gonna invite you tolisten underneath for what's the
invitation for you aboutexpansion regardless of what you

(01:05:10):
this is activating for you aboutyour money stuff. Because what's
true is that when we play abigger game, when we think
bigger, we are creatingopportunity and flow for
everyone in our sphere, and insome cases, everyone in the
galaxy. So I just wanna saythat. And then I also wanna say,
because I know it called pingedall your things, which is I you

(01:05:32):
know, great. Our self worth isnot the same thing as our
inherent worth.
Right? So when Dan is saying,you know, the size of your
container is equatable to yourself worth that is not the same
thing as your inherent worth,which is infinite, inevitable,
and can never be changed is justbecause we are Just is. Absolute

(01:05:55):
made in the image of God. So Iwanna say that. And then we're
playing this human game.
And so what you're talkingabout, I think, is playing that
infinite game that you spoke of,the Simon Sinek, concept, where
we are playing the game of howmuch life force can we allow to

(01:06:17):
flow through our bodies, throughour lives, through our
containers. And that's reallyabout abundance, and that's
really about love. So I lovethat you're chewing on that.
That's really fun. Thank you forbringing that.

Cool.

So amazing. Thank you for being here. Where
should people go to find you,connect? You already said about
Yeah. Dan Martell.

2l'smartell.com is my website. Instagram.

Wait. What was your website?

Dan Martell.

Oh, I don't know why I thought you oh, 2l's. The
Martell. That's the two l's.

Got it. I always add that there. Dotcom.
Instagram is my favorite. Andthen YouTube is where I teach.
We're almost at a million subs.Great. It's crazy.

Great. And your YouTube is Dan Martell? Yeah.
Okay. Great.

I'm Dan Martell and I'll

post And get yourself a copy. Buy Back Your
Time.

Buy Back Your Time. Really On Amazon. I think
right now, it's the number onebook in productivity
entrepreneur. It's bananas. It'scrazy.
It's doing really well.

Amazing.

Thank you.

Thank you. If you're seriously committed to
healing your relationship withmoney, the place to start is my
book, Money, A Love Story. It'savailable in print, it's
available digitally, but it isalso available on audio in a
completely updated and revisededition. So no matter what your

(01:07:29):
book consumption preference is,this is the place with
exercises, healing strategies,and repatterning strategies to
get started healing yourrelationship with money. Money,
a love story is availablewherever books are sold.
Go get yourself a copy.

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