September 2, 2025 • 22 mins
Have you ever had your intuition whisper "stop" while your business (or bills) shouted "go"?
In this week's Plenty episode, I hand the mic to my producer for a surprise Q&A—and I share honest, behind-the-scenes stories about trusting inner knowing, closing successful offers that are no longer aligned, navigating chaotic seasons, and holding both structure and flow in business and life. You'll hear how I work with my nervous system when money pressure spikes, why "feminine" leadership doesn't mean avoiding systems, and how I stay in integrity when industry hype says otherwise.
What you'll learn:
- Intuition vs. obligation: Why every leap I've taken that "didn't make sense on paper" ultimately created more alignment and revenue
- Doing less, not avoiding life: The difference between regenerative rest and resistance (and how I spot it in myself)
- Structure and surrender: How healthy systems let your creative, feminine energy flourish—without outsourcing your power
- Rhythms through hard seasons: Why cycles include creation and destruction, and how to trust the rhythm even when life feels anything but "in flow"
- Money, nervous system, and Source: Practical ways I reset when finances feel tight so I can see possibilities again
- Integrity in the personal-growth space: Why I don't believe in "having it all figured out" and how I stay honest about being human
This conversation pulls back the curtain on what it really looks like to build a business and life from authentic alignment.
“Feminine leadership doesn’t mean avoiding structure—it means building containers that let you exhale.” –Kate Northrup
🎤 Let’s Dive into the Good Stuff 🎤
00:00 Introduction to Abundance and Inner Knowing
02:46 Feminine and Masculine Energy in Business
04:19 Cycles, Rhythms, and Trusting the Process
07:42 Intuition vs. Financial Pressure
12:13 The Shadow Side of Personal Development
15:52 Navigating Spiritual Alignment and Financial Pressure
19:05 Control in Relationships and Health Choices
21:40 Introducing the Money Reset Program
Links and Resources:
✨ The Money Reset: Feel Good with Money—No Matter How Much You Make
Making more money doesn’t guarantee financial ease… but this will. The Money Reset is a free audio experience designed to help you rewire your nervous system for wealth—so managing money feels effortless. 🎧💸
Inside, you’ll learn how to:
💡 Break the ‘money in, money out’ cycle and create lasting stability.
🎯 Relax into a new relationship with money—where structure meets flow.
✨ Use the 5-Minute Calm Cashflow Ritual to bring instant clarity to your finances.
More money won’t solve money stress—a resourced, supple nervous system will. Ready to shift? 👉 Get The Money Reset Now! 👈
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Kate Northrup (00:00):
Every time I have made a decision that didn't
(00:03):
quote, unquote make sense in mybusiness based on my inner
knowing, it has always workedout better than if I had
continued just because peoplewere expecting me to or just
because we quote unquote neededthe money. Welcome to Plenty.
I'm your host Kate Northrup andtogether we are going on a
(00:24):
journey to help you have anincredible relationship with
money, time, and energy, and tohave abundance on every possible
level. Every week, we're gonnadive in with experts and
insights to help you unlock alife of printing. Let's go fill
(00:45):
our cups.
We're doing something a littledifferent today, and my
videographer is asking mequestions instead of me just
talking. So let's see whathappens with this little
creative interview.
Podcast Producer (01:02):
Hello, Kate. Hi. So first question, you built
a brand around doing less, buthas there ever been a time when
doing less was actually a formof avoidance or fear?
Kate Northrup (01:14):
Oh, that's a good question. For me, doing more was
generally my way of being inavoidance or fear. So mostly no,
but I will say, yes around twothings. So my things that I
avoid and do less ofhistorically are writing and
(01:39):
dancing. Writing and dancing aremy favorite things, and those
are the when I, like, come mostalive, and it has been I can
procrastinate around writing,like especially writing my
books, and so doing less ofthose is absolutely a sign I'm
in fear or avoidance, and thenwhen I start coming up with
(02:00):
reasons I can't go to danceclass, that is absolutely like
fear and avoidance, because Ithink so many people, and we all
have our things, writing anddancing won't be the thing for
most people, but there arecertain things that are like our
thing that is just I I don'tknow how I would describe it,
but like the thing that makes uscome alive the most, and we will
(02:20):
be in resistance around itbecause sometimes we're just in
resistance around our expansionbecause it feels safer to be
miserable because our oldpatterning is usually about
being miserable.
And so feeling that much joy canactually feel really
uncomfortable. So yes, mostly Iam an overworker, like as a
(02:44):
default patterning, but when itcomes to dance and writing,
sometimes that's my do lessavoidance strategy.
Podcast Producer (02:51):
What's one belief about feminine energy in
business that you've outgrown orsecretly disagree with now?
Kate Northrup (02:58):
Well, I see a trend, which is an idea that in
order to be in your feminine,you need to be in some way not
engaged in the details ofstructures and systems. And I
(03:20):
think that that's a less evolvedconcept of the masculine and the
feminine. And the truth is whenwe build the masculine
structures in our businesses andin ourselves, we can experience
both expressive masculine energyand feminine energy at the same
time. The idea that in order tobe in my feminine and be totally
(03:43):
surrendered and totally in flow,all the structures and systems
have to be done by someone elseand outside myself is yet
another way of externalizing ourpower when actually we can
create that. This doesn't meanyou don't get to have that from
someone else.
Mean anyone who's known me fortwo seconds knows that Mike
(04:03):
creates the vast majority of thestructure in our lives. However,
like I'm not just giving it allover to him. Like I know what's
going on over there, and themore I can create some of that
myself, the more relaxed andheld I actually feel.
Podcast Producer (04:19):
You talk a lot about cycles and rhythms. What
happens when life is justchaotic and refuses to flow? Do
you still trust the rhythm oroverride it?
Kate Northrup (04:29):
I still trust the rhythm because actually, we I
think we can have this idea thatcycles and rhythms are that like
nature and cycles and rhythmsand feminine energy is like this
sweet, sort of like floral,pink, lovely, always nurturing,
and actually feminine energy isalso incredibly destructive. I
(04:51):
mean the goddess Kali is like,you know, she like goes around
with like severed heads, youknow. So there's a destructive
cycle that's really important,and honoring both death and
rebirth. So sometimes when we'rein maybe a death portal in our
lives, and things aren't quoteunquote in flow, they may not
(05:13):
feel easy, they may not be goingour way, but that doesn't mean
they're out of rhythm in anyway. So even if it's brutal,
even if it's like one thingafter another, and I'm like,
really?
Also this, like I remember whenMike was really sick, we were in
the pandemic, we'd moved toMiami, things were so stressful,
and then he also fell off hisbike and broke his knee, and I
(05:34):
just remember being like, andalso my husband can't walk? Like
really? This is too much. But itwas such a clearing that was
going on in our lives to makespace for what was next, and it
was forcing me to look at mypatterns, and apparently I
needed to be forced hard. Andso, yeah, it was a little hard
(05:54):
to trust the rhythm then, but Istill did.
Podcast Producer (05:57):
What part of your past self, your earliest
household driven version, do youstill miss, if any?
Kate Northrup (06:06):
Okay. Here's what's fully honest. I was an
academic hustler, but the truthis, like I was really
conditioned to believe thatacademic achievement really
mattered, and so I always wentfor getting straight A's and
working really, you know, quoteunquote hard. But even then, I
(06:26):
chose a major in college thatrequired the fewest number of
classes to complete, and alsothat I knew I could do
relatively easily. I became anart history major because I'm
really good at, a, I'minterested in the topic, but b,
it was really easy to ace theexams because I'm really good at
looking at an image andremembering the date and the
name.
I'm just like really good atmemorization that literally
(06:49):
leaves my brain the next day, sothat was useless. But it made it
really easy to ace that degree.And so the truth is, I'm less of
a recovering hustler, and I'mmore of someone who's always
looked for the loophole in termsof like, okay, if I wanna get
this particular result, what isthe path of least resistance? So
(07:13):
there are people who are moretypical, like, you know, I would
stay up all night, I was, like,addicted to Adderall, so I
could, you know, this, that, andthe other thing, and I was
always a little bit like,there's gotta be an easier way
here. And so, yeah, I don'treally have a part of me that
(07:36):
was what people might expect.
It's always been the work. Yeah.One of my one of my first book
idea, was gonna write an ebook,like in my early days of,
learning Internet marketing. Iwas gonna write an ebook called
The Lazy Girl's Guide to GettingShit Done, which is essentially
what do less is.
Podcast Producer (07:57):
You teach people how to work with their
body and intuition. But what doyou do when your intuition says
stop and your business says go?
Kate Northrup (08:05):
Oh. Yeah. That's such a good one. I have had many
moments where my intuition hassaid stop and my business has
has said go, or my financialneeds have said, I'm sorry,
ma'am. Like, I know you don'twanna do this, but like, we have
real financial needs here, oryou have payroll, or you know,
or my business partner, who alsois my husband, was like, hello.
(08:29):
I will say this. Every time Ihave made a decision that didn't
quote unquote make sense in mybusiness based on my inner
knowing. It has always workedout better than if I had
continued just because peoplewere expecting me to, or just
because we, quote, unquote,needed the money. So two
(08:51):
practical examples of this. One,when I closed my membership, it
did not make any sense on paperto close my membership.
It was a successful membership,the Origin membership, for six
and a half years. We sometimeshad a 98% retention rate. We had
had members who had been membersfor six and a half years. People
(09:12):
loved it, but I just was like,there's something else calling
me, so we closed it. And it wasalso a multiple six figure.
I think I think at that time, itbrought in $600,000 a year or
something, so it wasn't like asmall it was, you know, it was a
(09:33):
big chunk. But we decided toclose it down, and Relax Money
came through, and more thaneasily replaced that revenue,
and is honestly just like beenthe biggest blessing in terms of
a business model, and being ableto reach more people in a deeper
way. Not to say that I'll neverhave another membership, that's
(09:55):
not what I'm saying. But thatone needed to close. And then
the other example of this was myMastermind, the Origin
Mastermind, which was very easyto sell, even though it was a
$50,000 investment.
I had many women already signedup for the next year, and I
just, at our annual planningmeeting, I just was like, this
(10:15):
feels tight in my body, like itjust feels heavy. And I said to
Mike, if we didn't need themoney, I wouldn't do this
program. And Mike said, we neverneed the money enough for you to
do something you don't want todo. And so we either refunded
the members, or gave them atransfer to another offer. And
(10:38):
that was, I don't know the math,but whatever eight people times
50 k is, or 400 k, that I didn'thave a plan for replacing that
revenue, and once again, noproblem, I closed that down, and
the revenue was more than easilyreplaced.
So I will say I love making abig leap like that. Most people
(11:00):
would be like, you need to havea plan. I have never found that
I needed to have a plan, and itusually works out. Good. Good.
Good. Good.
Podcast Producer (11:07):
If your daughters grew up and rejected
everything you teach, choosinghustle, corporate life, and
linear goals, what would yousay?
Kate Northrup (11:17):
I would say, you know, your path is not my path.
And I already my girls surpriseme all the time. I was playing
this game with my oldestdaughter. I can't remember. It's
called, like, brain puzzle orsomething.
I don't know. It's it's like youput in these pegs, and then
(11:37):
you're supposed to arrange theselittle blocks. It kinda looks
like Tetris, like, around thepegs, and you're supposed to do
it as fast as you can. Andliterally, it's so hard for me.
She got it done.
She's nine. She got it done intwo seconds, and she, like,
lifts the thing and shows me herlittle thing. And she's like,
mama, why is this so hard foryou? It's so easy. All you have
to do let me show you what I do.
(11:58):
And she, like, takes out theblocks, and then she goes, see,
if you look at it like this, Ican just see in my in my mind
the shapes and how they all fittogether, so I just know it's
gonna work. And I and she waslike, don't you see that? And I
was like, no. I don't. And so itwas such a cool experience of,
like, this kid is her ownperson.
(12:18):
She has skills that I will neverhave. She has an understanding
of the world already at ninethat I will never have, and I
couldn't possibly know whatshe's supposed to do with her
life. And I just am kind of inawe. You're so cool and
different than me.
Podcast Producer (12:32):
What's the shadow side of the personal
development world that no onewarns you about until you were
deep in it?
Kate Northrup (12:40):
That's a good question. What is the shadow
side of the personal developmentworld that nobody warns you
about until you're deep in it?Well, the thing is that I was
raised deep in the personaldevelopment world, so I have
always known the shadow side.And the shadow side is there's
no there there, and no one getsout of being human. So people
talk about enlightened beings,and these people who just have
(13:03):
it figured out.
I don't believe in that. I justdon't. I have been behind the
scenes with some of the mostwell respected, pedestalized
personal development andspiritual leaders, and
everyone's got their stuff. And,I'm so grateful that I was
raised in that environment, so Inever really had an illusion
(13:25):
that anyone was, like, betterthan. I think this whole concept
of enlightenment, and I'm nottrying to bash anybody's
religion by any means,specifically Buddhism.
For me, the idea ofenlightenment in the realm of
personal development, I don'tthink is true. I think there are
(13:47):
humans who have developedthemselves and evolved, and done
a lot of work on themselves, andhave been able to open their
hearts, and are reallybeautiful, and have done a lot
of personal cleanup, but I haveyet to meet anybody who has it
all figured out, and that's theillusion of the personal
development industry is that ifsomeone is teaching some kind of
spiritual principles or personaldevelopment, that they don't
(14:09):
have any issues and they nevermake mistakes. But when you get
up behind the scenes, you'relike, oh, wow. Yeah. That's a
messy closet back there.
And that's okay. I just think weI wish we were more honest about
it.
Podcast Producer (14:21):
Have you ever felt disillusioned with the
conscious business space? Who orwhat made you question it?
Kate Northrup (14:28):
So I've never really felt disillusioned with
the conscious business space. Ireally haven't. Because I'm
always I am eternally optimisticand I am always looking for
like, what can we learn here?How can we look at things in a
new way, what are otherpossibilities. The thing I take
issue with is teaching somethingthat you're not practicing.
(14:53):
And that I see, where it's likesomebody's out here espousing,
you know, the power of love, andthen behind the scenes, they're
a complete jerk to their staff.Or they're talking about
authenticity, and then like,they're never being honest about
who they are, and like keepingsecrets all the time. And you
(15:16):
see that a lot, so that's abummer, but it doesn't make me
fall out of love with theconscious business space at all.
I just think that it would bereally great if folks were more
honest about their struggles.Unfortunately, we live in a time
where that's not as good forsales or hasn't been
(15:38):
historically.
And then, unfortunately, itturns into this gross other side
of it of, like, authenticity forthe purpose of selling, which is
also not my favorite. I don'tknow. It's tricky.
Podcast Producer (15:53):
How do you navigate the tension between
spiritual alignment andpractical financial pressure,
especially when bills are dueand the flow isn't flowing?
Kate Northrup (16:02):
Yeah. Yeah. This is great. Okay. So spiritual
alignment and practicalfinancial pressure.
Totally. Like, what you know,stuff is due, the money's not
there. What do we do? Well, thisis when I think it's a really
good idea to have a deepconnection to source as our
(16:24):
source as opposed to money asour source. And it is what I
teach all the time that, andthis is, you know, shout out to
a man named John Randolph Pricewho wrote the abundance book.
This is where I got, thisoriginal concept that source is
(16:44):
accessed within us. We can wehave a direct line to source
energy, and that's ourcreativity, that's our
resourcefulness, that'sremembering like, oh, yeah, my
aunt Sally Jane said, like, if Iever need anything, I should
call her. Or like, my friend Suetold me that she has a client
that I should she she wants torefer me to, but I just need to
(17:06):
do x y z. The thing is whenwe're in financial fear, we
immediately forget all thepossibilities, including the
practical ones, like calling upSue or our aunt Susie Jane or
whatever I said her name was.Like, we just forget, and our
resourcefulness goes out thewindow.
And we when we're in financialfear of like, my only source is
(17:31):
my job, or my only source isthis one high paying client, or
my only source was this grantthat I was applying for, and
then I didn't get it. So now I'mcompletely locked out of
abundance. That's when our brainwill not see possibilities. So
that's why I love nervous systemhealing tools, because nervous
(17:52):
system healing tools bring usback into our body feeling safe,
which brings more blood flow toour brain, which also puts us
more in our prefrontal cortexwhere we can think logically,
and then also be intuitive andremember, oh, I am resourceful.
I'm a creative being.
What are the other options? Likethe other day, we were in our
(18:14):
enrollment for Relax Money, andthere was a woman, who wanted to
do the program, but was feelinglike the investment was a
stretch. And she practiced someof what we had done in the Good
With Money free workshop, whichis all about learning to heal
your nervous system so that youcan have the capacity to think
in new ways, behave in new ways,be resourceful, and find all the
abundance that was there anyway.And so she used the tools, and
(18:37):
she remembered that she had allthis furniture in her home that
she had been meaning torefurbish. She does a special
technique.
So she refurbished it. Sheturned around and was able to
sell it to a local store thatshe already had a contact with
immediately, and that store,when she made the call to say I
have new pieces, placed an orderfor, like, five more pieces on
(19:00):
the spot, paid her for them, andthen she had more than enough
money to invest in the program.That was abundance that was
already present. That abundancedid not become available later.
It became available because ithad already been there, and now
she was seeing the world in anew way, and she saw everything
that was possible.
(19:20):
And so, that was a long answerto a short question.
Podcast Producer (19:25):
That was great. So last question. When
you look at your own marriageand business, where do you
notice control still sneaking inOh. Despite your efforts and
surrender?
Kate Northrup (19:36):
I I don't like this question. It's good. Okay.
So I have a thing. It's funnybecause we were just recording
another episode about what do wedo when we're on an abundance
journey, but our community isnot.
And I was I was talking abouthow, like, it is not our job to
change anyone, and it is not ourjob like, we just need to be on
our own path, and people willcome if they're ready, but we
(19:58):
can't get them to do that. Andwith Mike, I have a tendency to
think I know what he should doabout his health, because we've
been through such a journeyaround, like, his health, and I
notice what happens when hemakes certain choices, and I
just have to keep my lips zippedand sit on my hands and just let
(20:21):
him be in relationship with hisown body, because I am very
controlling to the point ofborderline mental illness around
nutrition and health stuff. LikeI get so black and white when
Mike and I did this programwhere we weighed our macros
(20:41):
before our wedding. I literally,for four months, did not eat
anything that was not exactly inmy macro plan. Like, I weighed
everything.
I weighed my lettuce. Like, itwas insane. And so I can go so,
(21:02):
rigid around food rules, and Ican see the way sometimes Mike's
choices impact his body, and Ijust have to really be like,
just because I think rigid foodrules would help him does not
mean that's true, and he livesin that body. I don't live in
(21:23):
that body, and he The only wayhe's ever going to thrive is to
be in his own relationship withhis own body and his own way, so
I have to really shut up, andit's hard. Thank you for that
question.
Podcast Producer (21:39):
Alright, Kate. Well, thank you for answering my
questions.
Kate Northrup (21:42):
Thank you. Hope you enjoyed this episode.
Something a little different.What if managing money felt
effortless? You've worked sohard to earn money, so why does
it feel stressful?
Well, I wanna introduce you tosomething brand new that I've
created called the money resetbecause abundance starts in your
(22:02):
body, not in your bank account.This free audio experience will
help you rewire your nervoussystem for wealth, stop the
money in money out cycle, andcreate a foundation for true
wealth, and relax into a newrelationship with money. Plus,
it comes with the five minutecalm cash flow ritual so you can
(22:28):
have financial clarity andmagnetism anytime you want. All
you need to do to get the freemoney reset is go to
katenorthrop.com/reset.
Every time I have made a decision that didn't
(00:03):
quote, unquote make sense in mybusiness based on my inner
knowing, it has always workedout better than if I had
continued just because peoplewere expecting me to or just
because we quote unquote neededthe money. Welcome to Plenty.
I'm your host Kate Northrup andtogether we are going on a
(00:24):
journey to help you have anincredible relationship with
money, time, and energy, and tohave abundance on every possible
level. Every week, we're gonnadive in with experts and
insights to help you unlock alife of printing. Let's go fill
(00:45):
our cups.
We're doing something a littledifferent today, and my
videographer is asking mequestions instead of me just
talking. So let's see whathappens with this little
creative interview.
Podcast Producer (01:02):
Hello, Kate. Hi. So first question, you built
a brand around doing less, buthas there ever been a time when
doing less was actually a formof avoidance or fear?
Kate Northrup (01:14):
Oh, that's a good question. For me, doing more was
generally my way of being inavoidance or fear. So mostly no,
but I will say, yes around twothings. So my things that I
avoid and do less ofhistorically are writing and
(01:39):
dancing. Writing and dancing aremy favorite things, and those
are the when I, like, come mostalive, and it has been I can
procrastinate around writing,like especially writing my
books, and so doing less ofthose is absolutely a sign I'm
in fear or avoidance, and thenwhen I start coming up with
(02:00):
reasons I can't go to danceclass, that is absolutely like
fear and avoidance, because Ithink so many people, and we all
have our things, writing anddancing won't be the thing for
most people, but there arecertain things that are like our
thing that is just I I don'tknow how I would describe it,
but like the thing that makes uscome alive the most, and we will
(02:20):
be in resistance around itbecause sometimes we're just in
resistance around our expansionbecause it feels safer to be
miserable because our oldpatterning is usually about
being miserable.
And so feeling that much joy canactually feel really
uncomfortable. So yes, mostly Iam an overworker, like as a
(02:44):
default patterning, but when itcomes to dance and writing,
sometimes that's my do lessavoidance strategy.
Podcast Producer (02:51):
What's one belief about feminine energy in
business that you've outgrown orsecretly disagree with now?
Kate Northrup (02:58):
Well, I see a trend, which is an idea that in
order to be in your feminine,you need to be in some way not
engaged in the details ofstructures and systems. And I
(03:20):
think that that's a less evolvedconcept of the masculine and the
feminine. And the truth is whenwe build the masculine
structures in our businesses andin ourselves, we can experience
both expressive masculine energyand feminine energy at the same
time. The idea that in order tobe in my feminine and be totally
(03:43):
surrendered and totally in flow,all the structures and systems
have to be done by someone elseand outside myself is yet
another way of externalizing ourpower when actually we can
create that. This doesn't meanyou don't get to have that from
someone else.
Mean anyone who's known me fortwo seconds knows that Mike
(04:03):
creates the vast majority of thestructure in our lives. However,
like I'm not just giving it allover to him. Like I know what's
going on over there, and themore I can create some of that
myself, the more relaxed andheld I actually feel.
Podcast Producer (04:19):
You talk a lot about cycles and rhythms. What
happens when life is justchaotic and refuses to flow? Do
you still trust the rhythm oroverride it?
Kate Northrup (04:29):
I still trust the rhythm because actually, we I
think we can have this idea thatcycles and rhythms are that like
nature and cycles and rhythmsand feminine energy is like this
sweet, sort of like floral,pink, lovely, always nurturing,
and actually feminine energy isalso incredibly destructive. I
(04:51):
mean the goddess Kali is like,you know, she like goes around
with like severed heads, youknow. So there's a destructive
cycle that's really important,and honoring both death and
rebirth. So sometimes when we'rein maybe a death portal in our
lives, and things aren't quoteunquote in flow, they may not
(05:13):
feel easy, they may not be goingour way, but that doesn't mean
they're out of rhythm in anyway. So even if it's brutal,
even if it's like one thingafter another, and I'm like,
really?
Also this, like I remember whenMike was really sick, we were in
the pandemic, we'd moved toMiami, things were so stressful,
and then he also fell off hisbike and broke his knee, and I
(05:34):
just remember being like, andalso my husband can't walk? Like
really? This is too much. But itwas such a clearing that was
going on in our lives to makespace for what was next, and it
was forcing me to look at mypatterns, and apparently I
needed to be forced hard. Andso, yeah, it was a little hard
(05:54):
to trust the rhythm then, but Istill did.
Podcast Producer (05:57):
What part of your past self, your earliest
household driven version, do youstill miss, if any?
Kate Northrup (06:06):
Okay. Here's what's fully honest. I was an
academic hustler, but the truthis, like I was really
conditioned to believe thatacademic achievement really
mattered, and so I always wentfor getting straight A's and
working really, you know, quoteunquote hard. But even then, I
(06:26):
chose a major in college thatrequired the fewest number of
classes to complete, and alsothat I knew I could do
relatively easily. I became anart history major because I'm
really good at, a, I'minterested in the topic, but b,
it was really easy to ace theexams because I'm really good at
looking at an image andremembering the date and the
name.
I'm just like really good atmemorization that literally
(06:49):
leaves my brain the next day, sothat was useless. But it made it
really easy to ace that degree.And so the truth is, I'm less of
a recovering hustler, and I'mmore of someone who's always
looked for the loophole in termsof like, okay, if I wanna get
this particular result, what isthe path of least resistance? So
(07:13):
there are people who are moretypical, like, you know, I would
stay up all night, I was, like,addicted to Adderall, so I
could, you know, this, that, andthe other thing, and I was
always a little bit like,there's gotta be an easier way
here. And so, yeah, I don'treally have a part of me that
(07:36):
was what people might expect.
It's always been the work. Yeah.One of my one of my first book
idea, was gonna write an ebook,like in my early days of,
learning Internet marketing. Iwas gonna write an ebook called
The Lazy Girl's Guide to GettingShit Done, which is essentially
what do less is.
Podcast Producer (07:57):
You teach people how to work with their
body and intuition. But what doyou do when your intuition says
stop and your business says go?
Kate Northrup (08:05):
Oh. Yeah. That's such a good one. I have had many
moments where my intuition hassaid stop and my business has
has said go, or my financialneeds have said, I'm sorry,
ma'am. Like, I know you don'twanna do this, but like, we have
real financial needs here, oryou have payroll, or you know,
or my business partner, who alsois my husband, was like, hello.
(08:29):
I will say this. Every time Ihave made a decision that didn't
quote unquote make sense in mybusiness based on my inner
knowing. It has always workedout better than if I had
continued just because peoplewere expecting me to, or just
because we, quote, unquote,needed the money. So two
(08:51):
practical examples of this. One,when I closed my membership, it
did not make any sense on paperto close my membership.
It was a successful membership,the Origin membership, for six
and a half years. We sometimeshad a 98% retention rate. We had
had members who had been membersfor six and a half years. People
(09:12):
loved it, but I just was like,there's something else calling
me, so we closed it. And it wasalso a multiple six figure.
I think I think at that time, itbrought in $600,000 a year or
something, so it wasn't like asmall it was, you know, it was a
(09:33):
big chunk. But we decided toclose it down, and Relax Money
came through, and more thaneasily replaced that revenue,
and is honestly just like beenthe biggest blessing in terms of
a business model, and being ableto reach more people in a deeper
way. Not to say that I'll neverhave another membership, that's
(09:55):
not what I'm saying. But thatone needed to close. And then
the other example of this was myMastermind, the Origin
Mastermind, which was very easyto sell, even though it was a
$50,000 investment.
I had many women already signedup for the next year, and I
just, at our annual planningmeeting, I just was like, this
(10:15):
feels tight in my body, like itjust feels heavy. And I said to
Mike, if we didn't need themoney, I wouldn't do this
program. And Mike said, we neverneed the money enough for you to
do something you don't want todo. And so we either refunded
the members, or gave them atransfer to another offer. And
(10:38):
that was, I don't know the math,but whatever eight people times
50 k is, or 400 k, that I didn'thave a plan for replacing that
revenue, and once again, noproblem, I closed that down, and
the revenue was more than easilyreplaced.
So I will say I love making abig leap like that. Most people
(11:00):
would be like, you need to havea plan. I have never found that
I needed to have a plan, and itusually works out. Good. Good.
Good. Good.
Podcast Producer (11:07):
If your daughters grew up and rejected
everything you teach, choosinghustle, corporate life, and
linear goals, what would yousay?
Kate Northrup (11:17):
I would say, you know, your path is not my path.
And I already my girls surpriseme all the time. I was playing
this game with my oldestdaughter. I can't remember. It's
called, like, brain puzzle orsomething.
I don't know. It's it's like youput in these pegs, and then
(11:37):
you're supposed to arrange theselittle blocks. It kinda looks
like Tetris, like, around thepegs, and you're supposed to do
it as fast as you can. Andliterally, it's so hard for me.
She got it done.
She's nine. She got it done intwo seconds, and she, like,
lifts the thing and shows me herlittle thing. And she's like,
mama, why is this so hard foryou? It's so easy. All you have
to do let me show you what I do.
(11:58):
And she, like, takes out theblocks, and then she goes, see,
if you look at it like this, Ican just see in my in my mind
the shapes and how they all fittogether, so I just know it's
gonna work. And I and she waslike, don't you see that? And I
was like, no. I don't. And so itwas such a cool experience of,
like, this kid is her ownperson.
(12:18):
She has skills that I will neverhave. She has an understanding
of the world already at ninethat I will never have, and I
couldn't possibly know whatshe's supposed to do with her
life. And I just am kind of inawe. You're so cool and
different than me.
Podcast Producer (12:32):
What's the shadow side of the personal
development world that no onewarns you about until you were
deep in it?
Kate Northrup (12:40):
That's a good question. What is the shadow
side of the personal developmentworld that nobody warns you
about until you're deep in it?Well, the thing is that I was
raised deep in the personaldevelopment world, so I have
always known the shadow side.And the shadow side is there's
no there there, and no one getsout of being human. So people
talk about enlightened beings,and these people who just have
(13:03):
it figured out.
I don't believe in that. I justdon't. I have been behind the
scenes with some of the mostwell respected, pedestalized
personal development andspiritual leaders, and
everyone's got their stuff. And,I'm so grateful that I was
raised in that environment, so Inever really had an illusion
(13:25):
that anyone was, like, betterthan. I think this whole concept
of enlightenment, and I'm nottrying to bash anybody's
religion by any means,specifically Buddhism.
For me, the idea ofenlightenment in the realm of
personal development, I don'tthink is true. I think there are
(13:47):
humans who have developedthemselves and evolved, and done
a lot of work on themselves, andhave been able to open their
hearts, and are reallybeautiful, and have done a lot
of personal cleanup, but I haveyet to meet anybody who has it
all figured out, and that's theillusion of the personal
development industry is that ifsomeone is teaching some kind of
spiritual principles or personaldevelopment, that they don't
(14:09):
have any issues and they nevermake mistakes. But when you get
up behind the scenes, you'relike, oh, wow. Yeah. That's a
messy closet back there.
And that's okay. I just think weI wish we were more honest about
it.
Podcast Producer (14:21):
Have you ever felt disillusioned with the
conscious business space? Who orwhat made you question it?
Kate Northrup (14:28):
So I've never really felt disillusioned with
the conscious business space. Ireally haven't. Because I'm
always I am eternally optimisticand I am always looking for
like, what can we learn here?How can we look at things in a
new way, what are otherpossibilities. The thing I take
issue with is teaching somethingthat you're not practicing.
(14:53):
And that I see, where it's likesomebody's out here espousing,
you know, the power of love, andthen behind the scenes, they're
a complete jerk to their staff.Or they're talking about
authenticity, and then like,they're never being honest about
who they are, and like keepingsecrets all the time. And you
(15:16):
see that a lot, so that's abummer, but it doesn't make me
fall out of love with theconscious business space at all.
I just think that it would bereally great if folks were more
honest about their struggles.Unfortunately, we live in a time
where that's not as good forsales or hasn't been
(15:38):
historically.
And then, unfortunately, itturns into this gross other side
of it of, like, authenticity forthe purpose of selling, which is
also not my favorite. I don'tknow. It's tricky.
Podcast Producer (15:53):
How do you navigate the tension between
spiritual alignment andpractical financial pressure,
especially when bills are dueand the flow isn't flowing?
Kate Northrup (16:02):
Yeah. Yeah. This is great. Okay. So spiritual
alignment and practicalfinancial pressure.
Totally. Like, what you know,stuff is due, the money's not
there. What do we do? Well, thisis when I think it's a really
good idea to have a deepconnection to source as our
(16:24):
source as opposed to money asour source. And it is what I
teach all the time that, andthis is, you know, shout out to
a man named John Randolph Pricewho wrote the abundance book.
This is where I got, thisoriginal concept that source is
(16:44):
accessed within us. We can wehave a direct line to source
energy, and that's ourcreativity, that's our
resourcefulness, that'sremembering like, oh, yeah, my
aunt Sally Jane said, like, if Iever need anything, I should
call her. Or like, my friend Suetold me that she has a client
that I should she she wants torefer me to, but I just need to
(17:06):
do x y z. The thing is whenwe're in financial fear, we
immediately forget all thepossibilities, including the
practical ones, like calling upSue or our aunt Susie Jane or
whatever I said her name was.Like, we just forget, and our
resourcefulness goes out thewindow.
And we when we're in financialfear of like, my only source is
(17:31):
my job, or my only source isthis one high paying client, or
my only source was this grantthat I was applying for, and
then I didn't get it. So now I'mcompletely locked out of
abundance. That's when our brainwill not see possibilities. So
that's why I love nervous systemhealing tools, because nervous
(17:52):
system healing tools bring usback into our body feeling safe,
which brings more blood flow toour brain, which also puts us
more in our prefrontal cortexwhere we can think logically,
and then also be intuitive andremember, oh, I am resourceful.
I'm a creative being.
What are the other options? Likethe other day, we were in our
(18:14):
enrollment for Relax Money, andthere was a woman, who wanted to
do the program, but was feelinglike the investment was a
stretch. And she practiced someof what we had done in the Good
With Money free workshop, whichis all about learning to heal
your nervous system so that youcan have the capacity to think
in new ways, behave in new ways,be resourceful, and find all the
abundance that was there anyway.And so she used the tools, and
(18:37):
she remembered that she had allthis furniture in her home that
she had been meaning torefurbish. She does a special
technique.
So she refurbished it. Sheturned around and was able to
sell it to a local store thatshe already had a contact with
immediately, and that store,when she made the call to say I
have new pieces, placed an orderfor, like, five more pieces on
(19:00):
the spot, paid her for them, andthen she had more than enough
money to invest in the program.That was abundance that was
already present. That abundancedid not become available later.
It became available because ithad already been there, and now
she was seeing the world in anew way, and she saw everything
that was possible.
(19:20):
And so, that was a long answerto a short question.
Podcast Producer (19:25):
That was great. So last question. When
you look at your own marriageand business, where do you
notice control still sneaking inOh. Despite your efforts and
surrender?
Kate Northrup (19:36):
I I don't like this question. It's good. Okay.
So I have a thing. It's funnybecause we were just recording
another episode about what do wedo when we're on an abundance
journey, but our community isnot.
And I was I was talking abouthow, like, it is not our job to
change anyone, and it is not ourjob like, we just need to be on
our own path, and people willcome if they're ready, but we
(19:58):
can't get them to do that. Andwith Mike, I have a tendency to
think I know what he should doabout his health, because we've
been through such a journeyaround, like, his health, and I
notice what happens when hemakes certain choices, and I
just have to keep my lips zippedand sit on my hands and just let
(20:21):
him be in relationship with hisown body, because I am very
controlling to the point ofborderline mental illness around
nutrition and health stuff. LikeI get so black and white when
Mike and I did this programwhere we weighed our macros
(20:41):
before our wedding. I literally,for four months, did not eat
anything that was not exactly inmy macro plan. Like, I weighed
everything.
I weighed my lettuce. Like, itwas insane. And so I can go so,
(21:02):
rigid around food rules, and Ican see the way sometimes Mike's
choices impact his body, and Ijust have to really be like,
just because I think rigid foodrules would help him does not
mean that's true, and he livesin that body. I don't live in
(21:23):
that body, and he The only wayhe's ever going to thrive is to
be in his own relationship withhis own body and his own way, so
I have to really shut up, andit's hard. Thank you for that
question.
Podcast Producer (21:39):
Alright, Kate. Well, thank you for answering my
questions.
Kate Northrup (21:42):
Thank you. Hope you enjoyed this episode.
Something a little different.What if managing money felt
effortless? You've worked sohard to earn money, so why does
it feel stressful?
Well, I wanna introduce you tosomething brand new that I've
created called the money resetbecause abundance starts in your
(22:02):
body, not in your bank account.This free audio experience will
help you rewire your nervoussystem for wealth, stop the
money in money out cycle, andcreate a foundation for true
wealth, and relax into a newrelationship with money. Plus,
it comes with the five minutecalm cash flow ritual so you can
(22:28):
have financial clarity andmagnetism anytime you want. All
you need to do to get the freemoney reset is go to
katenorthrop.com/reset.
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