What if the financial security you’re craving doesn’t come from working harder—but from trusting more?
In this episode of the Plenty Podcast, I sit down with Lauren and Brian Chaitoff of Yogi Beans to discuss their incredible transformation from financial uncertainty to thriving abundance. When Brian lost his high-paying job, they were forced to take a hard look at their finances and business, which were already facing challenges. Struggling with manifestation and abundance concepts, they knew something had to shift—but they weren’t sure how.
Through their journey in the Relaxed Money program, Lauren and Brian discovered the power of nervous system healing, practical money management, and reframing their beliefs around success. By focusing on gratitude, ease, and self-investment, they not only increased their revenue by 30% but also grew their net income by an incredible 125%—all while creating a more aligned and fulfilling life.
Their story is a powerful testament to the fact that healing your relationship with money isn’t just about numbers—it’s about creating more space, freedom, and trust in every area of your life.
Listen now and get ready to shift your money story!
“For so long, I equated busyness with success. Letting go of that was terrifying, but it was also the key to our biggest breakthrough.” -Lauren Chaitoff
🎤 Let’s Dive into the Good Stuff on Plenty 🎤
(00:18) Lauren and Brian’s Financial Journey
(02:13) Overview of Lauren and Brian’s Life
(03:23) Brian’s Job Loss and Its Impact
(04:39) Turning Point and Seeking Help
(06:00) The Decision to Work Together
(12:45) Fears and Hesitations in the Program
(14:31) Commitment to the Work
(17:53) Understanding Urgency and Stress
(19:12) Unexpected Financial Opportunities
(21:25) Financial Growth and Clarity
(26:09) Expanding Business and Hiring
(31:09) Balancing Spiritual and Practical Approaches
(35:26) Advice for Partners Facing Resistance
(39:09) Cultivating Gratitude and Abundance
Links and Resources:
Connect with Lauren & Brian:
Website
Instagram
Facebook
Tiktok
When Does Money Actually Feel Good?
I’ve watched a pattern play out for years, and I know you’ve felt it, too: Making good money doesn’t automatically make you good with money.
Even as my income increased, money stress never truly disappeared. I still felt a near-constant low-grade scarcity and pressure. I kept wondering:
“When do I finally get to exhale?”
And I know I’m not alone.
I’ve seen brilliant, ambitious people—earning anywhere from $50K to $300M—still feeling:
☑ Uneasy checking their bank accounts
☑ Guilty when they finally buy something just for them
☑ Confused about where their money actually goes
☑ Like they should have “figured this out” by now
☑ Unhappy and wondering if it’s all worth it
Here’s the truth: More money alone doesn’t fix this.
So what does?
Here’s What You’ll Learn in the 3-Day Experience:
💡 Day 1: The Surprising Key to Relaxed Money Manifestation
Why traditional money advice fails – and the nervous system shift that makes wealth flow effortlessly.
💡 Day 2: Unlocking Financial Confidence, Clarity & Magnetism
A simple 6-step process to trust yourself with money, make aligned decisions, and feel f
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Lauren Chaitoff (00:00):
I've been doing this work for a while. I'm in
(00:01):
the health and wellness world.Sure. And I've always written my
manifestations down. I did myabundance work like a good girl,
and I always say to Brian, like,I get it in my head.
Yeah. I get it. But I'm not Ididn't even use the word
embodied because I don't eventhink like, I was like, but I'm
not feeling it. I'm not feelingit. Yep.
And what you taught me was youhave to get before the thought.
(00:24):
Hello. Today kicks off
Kate Northrup (00:26):
a new series on Plenty that we only do once a
year. It is a series taking youbehind the scenes with our
students. So today, you're gonnahear from Lauren and Brian, and
their story is absolutelyincredible when it comes to
their reclamation of financialpower and financial ease and
(00:51):
relaxation. So no matter whereyou are in your journey around
your money, listen in becauseLauren and Brian were in a place
in their lives where they werefeeling up against a wall. It
was a sink or swim moment aroundtheir own finances and their own
sources of income.
(01:11):
Brian had been let go from hishigh, high paying job, and
suddenly, they needed a newplan. So if that resonates with
you, if you've ever been in theplace where you're, like,
looking for the corporate job togive you the benefits and the,
quote, unquote, security, if youand your partner struggle around
money conversations, if it's asource of tension in your lives,
(01:34):
then Lauren and Brian's story isfor you. They are delightful.
They are delicious, and theirstory is so powerful and
transformational. So enjoyLauren and Brian, our Relaxed
Money case study.
Welcome to Plenty. I'm yourhost, Kate Northrup, and
together, we are going on ajourney to help you have an
(01:55):
incredible relationship withmoney, time, and energy, and to
have abundance on every possiblelevel. Every week, we're gonna
dive in with experts andinsights to help you unlock a
life of plenty. Let's go fillour cups. Please note that the
(02:16):
opinions and perspectives of theguests on the Plenty podcast are
not necessarily reflective ofthe opinions and perspectives of
Kate Northrop or anyone whoworks within the Kate Northrup
brand.
Hi. Welcome to Plenty.
Brian Chaitoff (02:30):
Thank you.
Kate Northrup (02:30):
I'm so happy you guys came in person. Thank you
for saying yes.
Lauren Chaitoff (02:34):
Oh my god. Thank you for asking.
Brian Chaitoff (02:35):
My gosh. It's an honor.
Lauren Chaitoff (02:36):
Thank you for having us.
Kate Northrup (02:37):
Thank you. Okay. So I wanna know, just for our
listeners, can you kind of giveus the idea of the constellation
of your lives? What do you dofor work, kids, you know, just
kind of like the the the factsof the general Yeah. Broad
overview of your life.
Lauren Chaitoff (02:54):
Would you like me to do the broad overview?
Brian Chaitoff (02:56):
Please. Okay.
Lauren Chaitoff (02:56):
I'm gonna do I'm gonna I'm gonna okay. Broad
overview. So we've been marriedabout fourteen years. We have
two girls like you. Ours arenine and 12.
And we own a children's yogabusiness called Yogi Beans that
was started in 02/2007. Mhmm.And I'd say it wasn't oh, it
wasn't You've
Kate Northrup (03:12):
got a really long term business.
Lauren Chaitoff (03:14):
Yes. And we had some major money blockages to
the business.
Brian Chaitoff (03:18):
Different iterations?
Lauren Chaitoff (03:19):
Different many different iterations, many poor
business decisions, poorbusiness partners. So I'd say it
wasn't until 2019 where I had totake out a loan to buy my
business back Mhmm. That we hadfull ownership of the business
and things started to change.Okay. So it's very long journey.
And in 2023 what do you wannatake over? Oh, okay. I'm gonna
(03:40):
keep going. In in 2023, Brianwas as we were running the
business, Brian always had the 6figure job. Had the insurance.
Yeah. Had the security. Yep.Right? Because the business for
a while was a liability,business partners, ex business
partners, legal fees, all that.
So Brian was always kind of theanchor or the breadwinner. And
in 2023, Brian got let go fromhis tech startup when the whole
(04:01):
kind of tech world
Kate Northrup (04:02):
Imploded. Imploded. Yes.
Lauren Chaitoff (04:04):
And our life imploded at the same time. So in
2023, he got let go from histech startup. We had our
business, which was doing well.We had full ownership. Yep.
But we were still having this 6figure salary
Brian Chaitoff (04:17):
Yeah.
Lauren Chaitoff (04:17):
Insurance and all of that. And after a year of
Brian looking for work andthings starting to feel really
low. April is my birthday. Lastyear, April was a really low
point.
Brian Chaitoff (04:30):
Yeah. So my birthday was in May
Lauren Chaitoff (04:32):
of low We were really starting to feel like a
sink or swim moment. I was likeand I was in a bad place. What's
going on with my life? Why can'tBig Brian get a job? And lots of
resent, lots of anger.
Brian Chaitoff (04:45):
Right. With these prevailing structures
about money and jobs still verymuch active Yeah. During that
time. I do this, here's that.You The separation.
Kate Northrup (04:56):
Right. And and, like, possibly some stuff in
there about traditional genderroles and all it. Programming.
Partnership.
Brian Chaitoff (05:03):
It brought to surface everything. Yeah.
Lauren Chaitoff (05:06):
Everything. So that was 2023, '20 '20 '4, a
year later, low point. And Ikind of had a Lauren, you're
either gonna sink this family,you're gonna ruin everyone's
life, or you're gonna rise tothe occasion. And, like, we're
gonna figure this out. Andthat's when I saw you with Mama
Gina on, like, a live orsomething.
(05:26):
No way. Oh, yeah. Oh, yeah. Ohmy god.
Kate Northrup (05:30):
That's amazing because I didn't know you came
through Regina.
Lauren Chaitoff (05:35):
No. I I came to I've probably I I found you
through Megan. I found youthrough Duless. I think I I feel
like you and I might have been,like, early the the early oughts
been in a room together atMegan's prom Yeah. So I think I
found you through MeganWatervilles.
Duless. Like, I've known you forlong time.
Kate Northrup (05:51):
Oh. So I But but that live popped up with Regina,
which I was doing in my car in aparking lot outside a school
visit in Miami, and it was,like, literally a hundred
degrees. And I couldn't keep thecar on because it was too loud
for the live. Sweating my assoff. Regina was asking me
ridiculous questions, which shealways does.
Oh my god. That's really funny.
Lauren Chaitoff (06:12):
So I saw you on that, and I thought to myself at
this, like, low point in mylife. I was like, relax money.
I'm like, that, like, I'm like,that would be nice to be relaxed
about money kind of like Yeah.
Brian Chaitoff (06:23):
Right? Situation was anything but relax.
Lauren Chaitoff (06:25):
Anything but relax around money. And I kind
of, like, chuckled at the name,but it caught me because I was
like, I need relax money. Thatbut I, you know, I watched. I
remember where I was. I wasputting my makeup on.
I watched the live for, like,three minutes, and then I kind
of, like, got swiped. So I waslike, oh, okay. Kate from
Duless. Yeah. Then I got anemail from Jen Rasiope.
Oh. Who I was, like,
Kate Northrup (06:44):
obsessed with in her book. I freaking love Jen.
Amazing. We gotta get her on thepodcast. So good.
Lauren Chaitoff (06:49):
Side note. Yeah. And right around this
time, I had this epiphany. Iwas, like, at the sink or swim
moment, and I said to myself,the universe is giving us pings,
Brian. Mhmm.
You're not meant to get a job. Iwas like because it was so low
and we were he was applying forthings that were so not in
alignment. And I finally hadthis surrender and I was like,
(07:09):
you're not meant to get a job.Yeah. You're meant to work with
me and we're meant to grow yogibeans together.
Like, I just know it and that'sreally scary to be like, you're
not gonna get the the job, oursecurity, our insurance. So we
made this decision and that'swhen I got the email from Jen.
(07:30):
And I was like, oh my god. Afree reading with Jen, which I
was like, you know, and I waslike, this relax money. I'm
like, Brian, we need to do adiscovery call.
We need that something aboutthis is like, I feel like if
we're gonna make this shift inour life, where we're doing the
business together and it's ahuge change for us, like, we
need help. Yeah. So we did thediscovery call with Takesha. Oh.
Obsessed with.
Love your team is
Kate Northrup (07:51):
Takesha is
Lauren Chaitoff (07:53):
the gift moment. Just the moment. She's
so great. Takesha. Yep.
And what was really huge for uswas when Takesha said, if you
join Relax Money, your partner
Brian Chaitoff (08:07):
That was the kicker.
Kate Northrup (08:08):
Okay. So so that was the kicker for you was like,
okay, you get to like, yourpartner gets to do the program
Brian Chaitoff (08:15):
Yes.
Kate Northrup (08:15):
For for, you know, one login per romantic
partnership, essentially. Yes.If you're in a, I suppose we
could also extend that work.
Brian Chaitoff (08:22):
But yes. It was a great opening. I Yeah. Had no
resistance to to going in theprogram and being with Lauren,
but just that fact that Tisha
Lauren Chaitoff (08:31):
So your partner can do it
Brian Chaitoff (08:33):
for both of you.
Lauren Chaitoff (08:34):
Cool. Was huge. And I was like, Brian, if we're
gonna take this leap, because Iwas scared. Yeah. I am a very,
like you said, roles, security,like insurance, more like all of
that.
And had so much scarcity mindsetaround money. And we were like,
we're gonna do this. And it feltso it was like a okay. We're
(08:54):
gonna make this transition andthis huge change in our life
that's gonna affect usfinancially. Yeah.
And we're gonna have you
Brian Chaitoff (09:01):
Yes.
Lauren Chaitoff (09:02):
To kinda guide us through it. And that, Kate, I
can't tell you. It changed ourlife Wow. Going through this
huge transition.
Kate Northrup (09:13):
That timing is so interesting. I okay. I wanna
come back to that. And Brian,I'm curious for you, like, talk
me through that year, twentytwenty three for you, and into
this moment when Lauren said,like, you're not meant to go get
a job. Like, what was going oninside you Yes.
During that time?
Brian Chaitoff (09:33):
It's a very hard year 2024.
Lauren Chaitoff (09:36):
Twenty '20 '3.
Brian Chaitoff (09:37):
Twenty '20 '3 into early twenty twenty four.
Historically, I always got a jobrather quickly within one to
three months in a crazy highrisk, high return world of the
tech startups. Yeah. And thiswas very different. It did not
pan out that way.
And it evolved into notions of,like, what is this job that I'm
(10:02):
getting? Where does this fitinto my life? How how long is
this going to oh, what is thisgonna do for us? It just it
surfaced so much, not just ajob, but who am I? You know?
What do I want in a job? And itwas so shrouded with job, job,
money, money. It doesn't matter.It doesn't matter at anything.
(10:24):
Just get a job.
Get get a job. It waspurposeless. It was aimless.
Wow. It was kind of subservientto our subservient to our our
familial global situation, justget a job.
Yeah. It doesn't matter. Itdoesn't matter your feelings or
anything, where or when orcommute or not It's It was I was
(10:45):
lost, and we were unhappy, andthe family life was just
stressed out.
Kate Northrup (10:52):
Yeah. And then what did you feel like when
Lauren said, this is you're notmeant to get a job. You're meant
to join me in yogi beans andgrow this with me.
Brian Chaitoff (11:03):
It was humongous. It was a relief. It
was over a birthday dinner, andI reached for her arms over, and
I got a little teary eyedbecause I realized once again,
Lauren found the summoned theenergy of on behalf of us and
our family. And, yeah, she shesaw that, well, we we can either
(11:26):
be pulled down or we can growtogether.
Lauren Chaitoff (11:28):
Yeah. Yeah. It was one of those, like, you
know, where you hit sometimesyou need to hit that lowest
point in order to
Kate Northrup (11:35):
that weren't true, but it just is.
Lauren Chaitoff (11:37):
Kind it kind of, you know, it was like that
surrender moment. Totally. Like,what are we gonna do? Are we
gonna, like, sink or swim? Andthen finding relaxed money and
being like, that's what I need.
I need to be
Kate Northrup (11:48):
relaxed about in this big transition for our
family.
Lauren Chaitoff (11:52):
I had blockages around abundance. Uh-huh. And
something that you taught me,Kate, that was so profound. I
mean, I've been doing this workfor a while. I'm in the health
and wellness world.
Sure. And I've always written mymanifestations down. I did my
abundance Yeah. Work like a goodgirl, and I always say to Brian,
like, I get it in my head. Yeah.
I get it. But I'm not I didn'teven use the word embodied
(12:12):
because I don't even think,like, was like, but I'm not
feeling it. I'm not feeling it.
Brian Chaitoff (12:16):
Yep.
Lauren Chaitoff (12:16):
And what you taught me was, you have to get
before the thought. Like, I'dread all love Joe Dispenza which
read the books and be like, thisis great. Why is it not working?
And the way that you tied in thenervous system healing with
abundance work, I said to Brian,I said, I kinda feel like, how
(12:36):
how have I been in this world solong and I didn't know about
nervous system healing? I waslike, how have I been doing
this?
And, like,
Kate Northrup (12:43):
this is brand new to me.
Lauren Chaitoff (12:44):
It was like the missing piece.
Brian Chaitoff (12:45):
Yes. And you are a kinesiatic person. Yeah. Yeah.
And movement based.
Lauren Chaitoff (12:49):
Yes. That was Yeah. Yeah.
Kate Northrup (12:52):
That's amazing. Now I'm curious. What were some
of the fears that were you know,you said when Tequisha said,
okay, your partner can do thiswith you, you know, for, you
know, essential I mean, itsounds so cheesy, but it's like
two for the price of one. Right.Great.
It was great. Right? That wasbig for you guys. What other
fears or hesitations were comingup around doing this work?
(13:16):
Because it's not a meaninglessinvestment, especially when you
are changing your financialsituation so dramatically.
Like, it's significant. Peoplereally have to think about it.
Brian Chaitoff (13:29):
And it's and it can be hard?
Lauren Chaitoff (13:30):
Yeah. Yeah. What what was the question? What
were
Kate Northrup (13:34):
the fears? Like, what were your what were you
worried about?
Lauren Chaitoff (13:37):
Money. I was worried about, like, can we do
this? Right. Can we
Brian Chaitoff (13:42):
Monthly expenses. Yeah. Can we meet our
monthly expenses?
Kate Northrup (13:45):
Yeah.
Brian Chaitoff (13:47):
And be free, you know, to own our own business.
Lauren Chaitoff (13:51):
I I think something you said too is really
important. Like, when we wentinto this, like, I kind of put
on my, like, Lauren's studenthat. You know? I get there. I'm
like, if I'm gonna do this andRight.
I remember, you know, it was aninvestment, and you said
something like, the bestinvestment you can make is in
yourself.
Kate Northrup (14:05):
And I will just say, like, I just wanna sideline
that. I have talked to many,many financial professionals who
are investment advisers and andwealth planners, financial
advisers, and they every singleone of them say, at the end of
the day, the best investment youcan make is in your own business
The best in yourself.
Lauren Chaitoff (14:26):
It was the best investment.
Kate Northrup (14:27):
Of the market, regardless of anything, like,
it's always gonna pay thehighest returns. And I was like,
you know, that has always felttrue to me, but I love hearing
it from a professional.
Lauren Chaitoff (14:37):
It was so it's very true. And you said that,
and it really resonated. And Ithink what you said though about
I we went into this and kind ofI was like, we're you know, I
put my student hat on, and I'mlike, Kate is my teacher. And I
can I feel like I canconfidently say that this what
you are teaching in RelaxedMoney works if you do the work?
(15:00):
You have to if you are gonna gointo it, and I went into it, we
both went into it very open.
Yeah. Right? Which I love thatsong, Rye Open.
Kate Northrup (15:06):
Yeah. I love that song. It's It's Everyday. It's
it's definitely on my twentytwenty four most played songs.
Lauren Chaitoff (15:11):
A %. And you have to you have to be open, and
the work like Brian said, it'snot easy. Did I enjoy writing
my, like, three days of the samething over? What no. Like all my
issues and childhood issuesaround money and sitting there
for three days.
You're like, you have to do thethree days. But we we did the we
did everything you told us, andI felt like, you know, when you
(15:33):
read like those like a self helpbook and you're like, it worked
for them, and like they telltheir story, and I'm always
like, why am I never the story?Like, why is it not work? Not
just like, I wanna be the onethat takes the leap or has the
Yeah. Reckoning.
And with this, like, I was like,oh my God, the magic that
started happening. I'm not like,after we started doing the work
(15:55):
was like, just the changes wesaw in our life, and in our own
relationship too. Like, what youtaught us about money dates, and
like how we talk about moneynow.
Brian Chaitoff (16:06):
Absolutely.
Kate Northrup (16:07):
What were some of those magical moments for you
guys? Like, what were some ofthose tangible shifts that
started to happen? Shifts fromsoon after you made the
commitment Oh, sure. Did theystart?
Brian Chaitoff (16:21):
Shifts around our money dates and how we
talked about money was really abig formative first kind of
change. Yeah. We were able to becalm and specifically Calm
Lauren Chaitoff (16:33):
specific. I love that.
Brian Chaitoff (16:35):
Be calm for a half hour.
Kate Northrup (16:37):
Yeah. Totally. I
Lauren Chaitoff (16:39):
think it also gave us, like when you you
suggest the money date, it wassuch a good idea because there
was always tension around moneyin our marriage. Yeah. There was
just always, like, a tensetopic. If I bring it up, it
would escalate. Like, it wasnever.
Brian Chaitoff (16:51):
Yes. It's expenses. How we can pay for
this? It just went out monthsand months and months, and it
was just we had no structure. Wewe were just working off our
feelings and our emotions.
Yeah. And
Lauren Chaitoff (17:02):
and So having that planned date, even
sometimes, like, I'd say toBrian, oh, if something came up
during the week, I was like,know what? Don't break it up now
because you're gonna speak onMonday. Right? Right. You know?
Like, so it gave us so we
Kate Northrup (17:11):
really got clear. Like, there's a container Yes.
Brian Chaitoff (17:14):
For this. Yes.
Lauren Chaitoff (17:15):
Yes.
Kate Northrup (17:16):
Yeah. We don't have to, like, talk about it as
we're, like, trying to put thekids to bed. Or, like Or You
know, Sunday mornings orwhatever.
Lauren Chaitoff (17:22):
Right. Right. Worst time at night. I'm like,
hey. By the way Yeah.
Oh my god.
Kate Northrup (17:25):
Oh my god.
Brian Chaitoff (17:26):
I think in a relationship, I I'm speaking for
the general world, but Yeah.When something pops up in our
heads, often we project thatthrough text or verbally onto
our partners. And one byproductof the money dates has been
recognition of boundaries andunderstanding that things can
wait. Yeah. Yeah.
(17:46):
I'm not just gonna send off myvomited thoughts over text to
Lauren. It's just a projectionof my own anxiety.
Kate Northrup (17:53):
That's so beautiful. Yes. Right? Like,
this is not an emergency,actually. And the nervous
system, the wounded nervoussystem actually tells us that
things are urgent Yes.
When they're not. And one of thesigns that we're in our wounded
nervous system is false a falsesense of urgency around
anything, really. We know whensomething's actually urgent.
(18:16):
Like, when your child is cryingand bleeding
Brian Chaitoff (18:18):
Yes. Urgent. Yeah. You hear that tone.
Kate Northrup (18:20):
You know? Like, when you're having contractions
and you feel the urge to push?Urgent. Urgent. Other than that,
like, most things actuallyaren't.
And so I love that the moneydate and having that container
and that place to come togetherevery week gave you that ability
to take space. Yeah. That's sobeautiful.
Lauren Chaitoff (18:40):
You said to the like, what how quickly? Like,
that was what was amazing for mebecause like I said, we went in
and we did the work. We werelike, we're listening to Kate.
We came to every Yes. You did.
Yeah. We did. We did.
Kate Northrup (18:50):
A, students. Yes.
Lauren Chaitoff (18:52):
Yes. I put on my I was
Kate Northrup (18:53):
like, you're coming with me every, you
Lauren Chaitoff (18:55):
know, Wednesday at twelve, and he was was like,
Kate Northrup (18:56):
are guys really committed?
Brian Chaitoff (18:57):
Yes. Yes. The cathartic writing, the expense
profile evaluations.
Lauren Chaitoff (19:02):
The way you had us go through, like and, again,
like, if you do the work though,it works. You had us when we're
in the beginning going throughall the expenses and going
through like, we did everything.I cannot tell you how helpful
now having that clarity Yeah.Is. And in August, because I
think, like, the modules went tothe August.
Kate Northrup (19:22):
Right? They run basically, like, May through
August.
Lauren Chaitoff (19:24):
Yes. So at the August, we got back from our
trip. We went away with thefamily. Yes. And we got back.
And this
Brian Chaitoff (19:29):
Well into the course.
Lauren Chaitoff (19:30):
We were well into the course. I think the
modules were just winding down,still had the coaching calls and
stuff. And August, we're in thekids business. So August is like
a typically a slow month. Right?
Because schools are out, campsare kinda done. It's always like
we know, like, August is gonnabe pretty pretty quiet. One of
our like, one of an organizationwe worked with literally called
us. We were at that coffee shop,and they were like, hey, we have
this grant we wanna use you for.Can you send us an invoice?
(19:55):
And I was like, for how much?She was like, I don't know. Just
put a number, and if it's toomuch, we'll let you know. I
mean, literally, I was like,Brian, what's going on?
Kate Northrup (20:04):
So like write a blank check to yourself. Yes.
Essentially.
Brian Chaitoff (20:07):
Yeah. Something I mean,
Lauren Chaitoff (20:08):
I had to figure out, like, okay. Like, you know,
could. I wanted it to be, like,somewhere reasonable Related to
Yes. Related to
Brian Chaitoff (20:15):
be, like,
Lauren Chaitoff (20:15):
a million dollars. But, like, it was a
nice a A five figure out of theblue, like, boom in my and
she's, great. Send us theinvoice. This is gonna move
quick. You're gonna get acheck-in three days.
Please let us know when youreceive it. And it was one of we
were like, what just happened?Okay. Like, the heck just
happened? And I, we both we werelike, it's the work.
(20:37):
It's the work working.
Brian Chaitoff (20:39):
We were relaxed. It just
Lauren Chaitoff (20:40):
It just and Yeah. That's what I knew when
I'd read books and hear thesestories, and I'm like, oh my
god. It's happening to us. It'shappening. I'm like, it's me.
I'm the person in the story. Andit's because of what you taught
us, and I can wholeheartedlysay, like, anyone that is
listening, because I listened toall the case studies last year,
that is going through atransition, that has it it just
(21:01):
tension with your partner aroundmoney, or just feels like you
know you are blocked aroundabundance. You have changed my
life with this work. Our life.Like, it if you do the work, you
can't just sign up and be like,no.
My life's gonna change. If youdo the work, it will work for
you. Like, I'm not we're notspecial. I mean, we're all
special. But, you know, I'm notWe're
Kate Northrup (21:22):
all special and
Lauren Chaitoff (21:22):
none of
Kate Northrup (21:23):
us is special.
Lauren Chaitoff (21:24):
Right? Right. Like, I'm not anyone like, oh,
like, I've been doing this foryears and nothing clicked. And
then this jump really and doingthis course, it mean, you could
speak more to the numbers even,like, in our
Kate Northrup (21:38):
business what we Yeah.
Lauren Chaitoff (21:39):
Please do
Kate Northrup (21:40):
whatever you wanna share. It's it's great
specifically.
Lauren Chaitoff (21:43):
Doing this work.
Brian Chaitoff (21:44):
Yeah. Coming out of 02/2024, this year. Well,
we've seen shifts in our ourpersonal communication around
money, and of course, thebusiness has reflected that as
well. Financially, our revenuetop line grew 30%. And more
specifically, the work on theexpense side Yeah.
(22:07):
In relaxed money really enabledus to do several things. One, it
clarified personal versusbusiness. We have a very
enmeshed situation, and it'sbeautiful.
Kate Northrup (22:17):
I'm familiar.
Lauren Chaitoff (22:18):
Yeah. Yeah. Yep.
Kate Northrup (22:19):
We have
Brian Chaitoff (22:20):
a very enmeshed Yes. Personal and business
situation.
Kate Northrup (22:24):
Kate knows. You could call it integrated.
Brian Chaitoff (22:26):
Integrated. It's good. So clarity, I remember in
the course. Now that's personal.That's business.
Clarity around that. And then onthe expense side, the course
really enabled us to build, forexample, salary distributions
around that monthly expensenumber. We really got honest.
(22:46):
What do we what do we spend?What do we need?
And that's it. And it justworks. It
Kate Northrup (22:52):
you know what? When you get clear on the
numbers, but you have to feelsafe enough to do that first so
that you can come to it withsome level of neutrality and and
love. Yes. You know, as opposedto because most people are
coming to those conversationsalready from a place of judgment
(23:13):
and scarcity. Yes.
Yes.
Lauren Chaitoff (23:18):
And I don't wanna cut you off. Oh, he's
touching my leg. Don't Okay.
Brian Chaitoff (23:21):
Absolutely. And because of that monthly expense
profile and the changes both onthe Yeah. To our product revenue
offering side and the expenseside, we actually grew our net
income 125% year over year forthe first two months of this
year.
Lauren Chaitoff (23:36):
First two months of year, though.
Brian Chaitoff (23:37):
But For January, February.
Kate Northrup (23:38):
That's a great start to the freaking year,
Brian Chaitoff (23:40):
you guys. Great start. We're coming out hot.
Wow. We built a multi 6 figurecompany on our way to our first
seven.
Kate Northrup (23:47):
Yeah. You are.
Lauren Chaitoff (23:48):
And other thing I just wanna say that you taught
us that has helped us, becausewe speak about this a lot, is
there's a module where you spokeabout spending money that aligns
with your values. Mhmm. And Ithink that was huge for me, for
us, because Absolutely. I reallycame into Relax Money with a big
(24:08):
scarcity mindset. Mhmm.
I was a remember, like, empress.I I was like the horde. I was
like, oh, we're not gonna spend.We're not gonna spend. Like, we
can't spend.
And you taught me about currencyand how money needs to move. And
since then, little things, I Ieven like I mean, I could give
you an example of, just cominghere. Right? Like, saying, we're
gonna we're gonna we wanna be inperson, and we're gonna fly
(24:29):
back, and we can do it. And,yes, we were, you know, we've
loved Relax Money Live.
We were amazing. We're like, wewanna come back, and we wanna be
in person. And then, just fromwhat we learned, we were like,
we're gonna get the AmexPlatinum card. Right? And that
was I would have never paid afee, like, I would have never
done that.
And then we were like, we wentto when we came to Relax Money,
(24:50):
we went to the lounge, and theywere like, oh, you only have one
card, because we were like, oh,he'll get the Right. I got him,
like, the plant.
Kate Northrup (24:54):
The bunny. Yeah. Totally.
Lauren Chaitoff (24:56):
And then we were like I was like, oh, no.
And we were like, we're gonnaget you the two cards. Yeah. But
I've never done that because whywould I spend the money? Right.
And when we came here, we wentto the lounge, and it fell. So
and I know that that, you know,but it felt so good. Yeah. It
felt so abundant. And I waslike, this feels right, and it
feels like, yeah, we can we'reliving it, you know.
(25:17):
In the past, I would've nevernever, even like small things
like, just just not feeling soscared. You know, not feeling so
like, I have to hold on toeverything. I'm still saving and
being practical. All thosethings. Yet the mindset.
Brian Chaitoff (25:35):
Yeah. Absolutely. And it's really
opened up other opportunitiesfor not just yogi beans, but for
people who work with yogi beansand just the opportunities.
Lauren Chaitoff (25:46):
Supply people with work feels so good,
meaningful work, all of thosethings. It's like a trickle
down.
Kate Northrup (25:50):
You know? It is. Because it turns out, as a
business owner specifically, butreally everyone, when we have
more resources come into oursphere, we are able to steward
those resources and allow themto flow into other people's
lives in a far more powerfulway. Absolutely. Yeah.
So have you been able to makesome more hires or bring in
(26:14):
contractors, or can you tell memore about that?
Brian Chaitoff (26:16):
Yes. Absolutely. Yes. We we currently have a
marketing hire. We're playingwith the idea of a virtual
assistant.
Amazing. We are expanding ourinstructor base Yes. And Yeah.
And and more.
Lauren Chaitoff (26:30):
Yeah. We have yeah. We have some that now
helps us with our emails and ourblogs, like all of those things
Yeah. And looking to expand onthat. And it feels really good.
Kate Northrup (26:38):
Able to free up your own time also, which is
another form of currency.
Lauren Chaitoff (26:44):
Well, you you taught us a lot too about, like,
being a steward of the moneyand, like, all all of those
things that he I never it wasjust like when Brian was saying
it was like it was just like, weneed money.
Brian Chaitoff (26:53):
We need money. We don't
Lauren Chaitoff (26:53):
have enough money. We don't have enough
money. We need money. You know?
Brian Chaitoff (26:56):
Intense. Vacuum of
Kate Northrup (26:57):
that's what happens. So, you know, in the
the greater sort of scientificor neuroscience context, what's
important to understand, I knowyou guys know this, but for
people listening, is when we arein a dysregulated nervous system
response, it limits our capacityto see the big picture. So we go
(27:20):
into blinders, literally.Actually, our peripheral vision
goes away. And then moremetaphorically, our peripheral
vision goes away.
And we cannot see outside thepossibilities of what we've been
programmed to see. Right? Like,you just if you you know, we
(27:42):
hear about these stories of whenpeople are actually presented
with something they've not seenbefore and no one else in their
life has seen before, theyliterally actually can't see it
because there's not a receptorsite. That's the same thing so
that, like, I have to get asafe, secure job for the health
insurance. I'm just curiousbecause people are wondering,
(28:02):
what do you guys do for healthinsurance now?
Oh, so that
Lauren Chaitoff (28:04):
was good thing.
Brian Chaitoff (28:05):
Yeah. It's great. That was a big
transition. I had excellenthealth insurance from these
startups, then we moved toCOBRA. Yeah.
We COBRA was like COBRA. Andthen we moved, to a a New York
State plan
Lauren Chaitoff (28:18):
Great.
Brian Chaitoff (28:18):
For our family.
Kate Northrup (28:19):
And it's working. And it's great. Things okay?
Brian Chaitoff (28:21):
Yes. They're
Kate Northrup (28:21):
great. See? They're great. Okay. This is so
big because people are soprogrammed from being employees
to believe that you have to havea job for the benefits.
But when you actually do themath, you realize that that's
not always the case, but youcannot have the capacity to
(28:44):
actually do the math and see thereal big picture until you feel
safe enough so that then yourmind has the capacity, the
resources, literally the energy,enough calories to just
practically and logically belike, oh, actually, health
insurance costs x y z. All weneed to make in our business is
(29:07):
x y z. That's not worth going toget a job that I hate.
Brian Chaitoff (29:11):
That's gonna last for twelve
Kate Northrup (29:13):
months be that you've always hated your jobs.
Brian Chaitoff (29:14):
No. No.
Kate Northrup (29:15):
I'm speaking on behalf of someone listening.
Brian Chaitoff (29:17):
No. No. It's it's true. Yeah. It's it's but
it is temporal.
The the truth is that whatevernext job, I'm probably not gonna
have that job. And whatever itis, twelve month, thirty six, it
doesn't matter. But there'ssomething that's, not fulfilling
in that. There's, for me.
Lauren Chaitoff (29:34):
Yeah. When you were talking about, like, the
the energy, you you what it whatwhat you used a term a lot that
was so good. Oh, energeticallyexpensive.
Kate Northrup (29:42):
Yeah.
Lauren Chaitoff (29:42):
Right? And how you'd you tied everything into
the nervous system and energyjust made so much sense because
I was admitting an everything isenergy. And I know that. And I
was admitting an energy of justscarcity, lack, fear. So it made
sense to me that everything thatwas coming into my life was kind
of A line.
Match. Right.
Kate Northrup (30:02):
For that.
Lauren Chaitoff (30:03):
And then when you taught us through the
nervous system work, and it waslike magic. Like, I can't I'm
not it really felt like, how isthis all? It's it's from me. And
that's what I've told because Italk about you all the time, and
I talk about all the time. And Isaid to one of my friends who
was kind of struggling withsomething, and she didn't love
hearing it, but it's the truth.
I'm like, it's you. Like, youhave to do the work. I I didn't
(30:25):
say like Hard thing to say to afriend? Babe, it's you. Yes.
It was like, you have to do thework because you can look
outside of yourself and try andblame all of these things, but
it's it's energy. It's likethat. You know? So I was like,
you have to start looking ratherthan even though those things
are true. Yeah.
All those things are true, andI'm not, like, trying to
Kate Northrup (30:44):
A %.
Lauren Chaitoff (30:45):
Any of that, but, we it needs to come from
within.
Kate Northrup (30:48):
It does. It does. And out there in the world of,
like, money energetics andabundance teachers, everyone
talks about shifting yourfrequency. But it's like, what
does that even mean? You taughtme how.
Exact yes. Exactly. So it it thewe actually have a specific Yes.
Protocol Yes. For how to changeyour frequency.
Lauren Chaitoff (31:09):
I I still do.
Kate Northrup (31:10):
Just a theory.
Lauren Chaitoff (31:10):
Correct. It's not this cloudy, like, change
your frequency in your and no.You gave us tangible only.
Right. No.
It's not that at all. And what Ilove too, and I think you can
speak to this as well. Right?Because it it was a lot of
female energy.
Kate Northrup (31:23):
Yeah. I would love to hear about that.
Lauren Chaitoff (31:25):
Yeah. A lot of female energy. Loved the like,
loved that there was a men'soffering too. That was so great.
But just that idea of you didsuch a beautiful job, because I
relate to things on a spirituallevel.
Mhmm. Right? An energetic level.So there was that, but there was
also like YNAB. And like, needto act like, so it was this
great, like, for people that doare spiritually conscious.
(31:45):
It was like the perfect moneycourse for me, for us, and then
it also had, like, you'd belike, we have to look at the
numbers. Yeah. You know?
Kate Northrup (31:53):
That'd be both.
Lauren Chaitoff (31:54):
Yeah. And it was. And that was such a Because
if it was all like, the second Isee a spreadsheet, I kind of
like, I'm like, you know, soPete
Brian Chaitoff (32:01):
says that. Oh, yeah. Yeah.
Lauren Chaitoff (32:03):
He's like, anytime I see, like, lines Yeah.
I'm like, but you we had to, andI want to. Now I feel
Kate Northrup (32:10):
more confident.
Lauren Chaitoff (32:10):
You know?
Kate Northrup (32:11):
Exactly. So such a good blend of that. So, Brian,
for you, what was it like beingyou know, the truth is, like,
increasingly every time we dorelax money, more men do show
up, which is great, and we havepeople of all genders, but I but
it is primarily cisgender women.So, like, for you, what was that
like being in that space?
Brian Chaitoff (32:32):
Yes. It was amazing.
Lauren Chaitoff (32:37):
Great. It
Brian Chaitoff (32:37):
it was amazing to see this group of 108, one
hundred four women.
Lauren Chaitoff (32:42):
Okay. Relax money live. Oh, at
Kate Northrup (32:44):
relax money
Brian Chaitoff (32:45):
live. That that was my big.
Kate Northrup (32:46):
Oh, I love that.
Brian Chaitoff (32:47):
Oh. Cool. And into Well, sure on Zoom. But
yes.
Lauren Chaitoff (32:50):
I wanna
Kate Northrup (32:50):
know about your experience at the live event
because you were one of, like,four men in the room.
Brian Chaitoff (32:54):
Correct. Yes. I've never been around such a
group of strong, highfunctioning, high achieving,
intellectual, spiritual women.
Lauren Chaitoff (33:05):
It was kind of floored. I love that.
Brian Chaitoff (33:07):
It was amazing. Wow.
Kate Northrup (33:10):
If if there are any single men out there looking
for some great ladies
Lauren Chaitoff (33:13):
Oh my god. Come relax, money. Absolutely. That
Brian Chaitoff (33:17):
that that is the place.
Kate Northrup (33:18):
This is a total side
Lauren Chaitoff (33:19):
place, side offer.
Brian Chaitoff (33:21):
No. No. It is. It's a special group Yeah. Of
people.
Yeah. No joke. I love beingthere with Lauren.
Kate Northrup (33:32):
Yeah.
Brian Chaitoff (33:32):
You know, we we giggled at times. We had
Lauren Chaitoff (33:35):
our moments. We had our
Brian Chaitoff (33:37):
our mutual edges and Yeah. Individual edges.
Yeah. Yeah. All all normal andgood.
The other men there were so soimpressive with their spouse
reading, you know, texts frompartners. And So beautiful. It
was just wonderful.
Kate Northrup (33:55):
I love that.
Brian Chaitoff (33:55):
Yeah. I I really still can only talk in
platitudes and bromide. It wasyou know?
Kate Northrup (34:03):
Because It's great, though.
Brian Chaitoff (34:04):
Because, yeah, the energy was all around
abundant and supportive. And Ireally left the conference the
whole course feeling moreconfident in myself, you know
Yeah. And in us.
Lauren Chaitoff (34:18):
In our relationship. Just the way you
know, money look. What do theysay? Like, kids, religion,
money, like, things that partlike, those are the three.
Right?
And, like, money was definitelypoint of tension for us, and
just the way that we talk aboutit now. Like, it's it's you've
helped us in our, you know,business life, in our personal
life, I mean, in so many ways.So I just I know I said it to
(34:42):
you at Relaxed Mind, but thankyou. Thank you so much, Kate.
Because you really this work, itit shifted our life, and I'm so
glad that I took the that I tookthe job.
Right? I'm so glad becausesometimes it is for anyone.
Anytime you even, you know, signup for something, I was like,
you know what? Like and it butit felt like a good risk. You
know?
It was one of those risks thatit's like, yeah, it's a little
(35:04):
scary. Mhmm. It's a littlescary.
Brian Chaitoff (35:05):
Sure. I I gotta say because I'm I'm thinking now
about the conference and thewomen. And to see this group
really wanting to make change tobreak generational issues, the
collective introspection, thesupport that the audience
members gave each other was justSo beautiful. Very
inspirational.
Kate Northrup (35:25):
So I wanna know from you, Brian, as we wrap up
here, and then I'm gonna comeback also to you or Lauren. If
if someone is listening andtheir partner is feeling
resistance. Now you were not apartner who was feeling
resistance, so I would justwanna honor that. But if you
could put yourself in the shoesof someone who was feeling
(35:48):
resistance, like, maybe thepartner is like, I'm I'm in.
Like, I wanna do this.
Let's do this.
Brian Chaitoff (35:53):
Yes.
Kate Northrup (35:53):
What would you wanna share with the partner
about what it's been like to beon this journey with Lauren who
was the instigator Mhmm. Ofthis? And it seems like she's
Lauren Chaitoff (36:04):
the instigator of a lot of things. You're like,
but what what would you wanna
Kate Northrup (36:09):
what would you wanna pass along to them as
they're thinking about thispossibility for themselves?
Brian Chaitoff (36:17):
Where those feelings arise, there is fear.
Okay? And I encourage the men orwomen that are showing
resistance to dive into thespecific feeling and the
specific fear. It doesn't itcould be about it doesn't need
to be about money, but why isthere resistance?
Lauren Chaitoff (36:35):
Yeah.
Brian Chaitoff (36:36):
And it it could be anything. It could be money
related. It could be jealousy ofpartner. It could be it could be
anything. Oftentimes, it's theirown insecurities.
You know? And there's differentcomponents of the course. You
know? Some may resonate more toothers. And, yeah, I would I
(36:56):
would encourage the resistancepartner to look at the full
agenda and the differentaspects, both, you know,
quantifiable money managementtools and spiritual relational
techniques and components,nervous system healing.
This work can help theindividual person irrespective
(37:17):
of their partner and moneyissues. It's it could be a boon
and opening for very individualblockages. Yeah. I I I encourage
you to really, understand wherethat specific persistence lies.
Kate Northrup (37:32):
It's great advice. Thank you. Thank you.
Then That's good answer. ThenLauren, you you already kind of
shared some of your ownhesitations, but is there is
there anything else for someonewho's considering joining us in
this cohort that you would wannashare to help them make the best
decision?
Lauren Chaitoff (37:52):
If you're considering it, I'm gonna say
definitely do it. And speakingfrom a more like, I know because
I was someone that lived withscarcity. Like, you have to pay
this money, you have to, know,like How
Brian Chaitoff (38:01):
are we gonna pay for that?
Lauren Chaitoff (38:02):
You know, like, all the all this Right. Right.
Right. So, like, you're like,it's this well, first of all,
you offer, like, very generouspayment plans, which I think is,
like, very helpful. But if youare someone that is blocked and
has been trying to figure outwhy, and, you know, why is it
not happening?
Why do if you're someone that'sthinking about maybe
transitioning a career, I mean,this this is it. Like, having
(38:26):
you guide us and teach us how toheal our relation. That's what
it's a healing the relationshipwith money. And what you did
really, for anyone on the fence,if you're looking to repattern
your brain around money, becausethat's what you did. You taught
me with the nervous systemhealing how to
Brian Chaitoff (38:44):
Yeah. The the these are default neurotags.
Lauren Chaitoff (38:47):
Yeah. You taught me how to rewire program.
My my brain through the nervoussystem healing techniques,
through the work and thejournaling, like, yeah. So it
was not you know, it's work, butyou gotta do the work in
anything. And I'm a big gotta dothe work.
Yeah. You know? Because itworks. It does work. So I would
say if you are even thinkingabout it, do it because you are
(39:07):
going to see tenfold what youinvested.
You're gonna see you're gonnasee a return if you do the work.
You are gonna see a return.
Brian Chaitoff (39:14):
Other things, seeing the world through the
eyes of cash flow has been avery meaningful piece of advice
for me. We look at the worldthrough the eyes of cash flow
now.
Kate Northrup (39:22):
I love that so much.
Brian Chaitoff (39:24):
We identify money wins, the smallest things.
I found a penny, 8 dollarscredit, whatever. It doesn't
matter.
Lauren Chaitoff (39:30):
It keeps us connected to gratitude. Yeah.
You know, when he's like, hey,$8 money win. It's not like Yes.
Yeah.
And we see him all the time. Itall matters.
Kate Northrup (39:38):
Yeah. So beautiful. I love that you too.
And I just think about the gifttoo for your girls of growing up
in a household where there isthis abundance consciousness and
what a gift that is for them intheir lives. Thank you so much
for showing up.
I so appreciate you two. You arejust like the most beautiful
couple. And if people want tolearn more about what you do and
(40:01):
connect about Yogi Beans, whatlike, how can they do that?
Lauren Chaitoff (40:04):
Find us. How can they
Kate Northrup (40:05):
find they find you. Find us. Delightful people.
Lauren Chaitoff (40:07):
We're on, like, all the socials. When I say
Instagram, we're yogi underscorebeans. You can find us there.
Just Google Yogi Beans and
Kate Northrup (40:15):
Amazing. Amazing. Well, my girls love your book,
so thank you for that. It'sreally, really beautiful work
that you do. You two are justsuch beautiful humans.
Thank Thank you for being here.Thanks for being part of our
community.
Lauren Chaitoff (40:27):
Thank you.
Kate Northrup (40:28):
What if managing money felt effortless? You've
worked so hard to earn money, sowhy does it feel stressful?
Well, I wanna introduce you tosomething brand new that I've
created called the money resetbecause abundance starts in your
body, not in your bank account.This free audio experience will
(40:50):
help you rewire your nervoussystem for wealth, stop the
money in money out cycle andcreate a foundation for true
wealth, and relax relax into anew relationship with money.
Plus, it comes with the fiveminute calm cash flow ritual, so
you can have financial clarityand magnetism anytime you want.
(41:15):
All you need to do to get thefree money reset is go to
katenorthrop.com/reset.
I've been doing this work for a while. I'm in
(00:01):
the health and wellness world.Sure. And I've always written my
manifestations down. I did myabundance work like a good girl,
and I always say to Brian, like,I get it in my head.
Yeah. I get it. But I'm not Ididn't even use the word
embodied because I don't eventhink like, I was like, but I'm
not feeling it. I'm not feelingit. Yep.
And what you taught me was youhave to get before the thought.
(00:24):
Hello. Today kicks off
Kate Northrup (00:26):
a new series on Plenty that we only do once a
year. It is a series taking youbehind the scenes with our
students. So today, you're gonnahear from Lauren and Brian, and
their story is absolutelyincredible when it comes to
their reclamation of financialpower and financial ease and
(00:51):
relaxation. So no matter whereyou are in your journey around
your money, listen in becauseLauren and Brian were in a place
in their lives where they werefeeling up against a wall. It
was a sink or swim moment aroundtheir own finances and their own
sources of income.
(01:11):
Brian had been let go from hishigh, high paying job, and
suddenly, they needed a newplan. So if that resonates with
you, if you've ever been in theplace where you're, like,
looking for the corporate job togive you the benefits and the,
quote, unquote, security, if youand your partner struggle around
money conversations, if it's asource of tension in your lives,
(01:34):
then Lauren and Brian's story isfor you. They are delightful.
They are delicious, and theirstory is so powerful and
transformational. So enjoyLauren and Brian, our Relaxed
Money case study.
Welcome to Plenty. I'm yourhost, Kate Northrup, and
together, we are going on ajourney to help you have an
(01:55):
incredible relationship withmoney, time, and energy, and to
have abundance on every possiblelevel. Every week, we're gonna
dive in with experts andinsights to help you unlock a
life of plenty. Let's go fillour cups. Please note that the
(02:16):
opinions and perspectives of theguests on the Plenty podcast are
not necessarily reflective ofthe opinions and perspectives of
Kate Northrop or anyone whoworks within the Kate Northrup
brand.
Hi. Welcome to Plenty.
Brian Chaitoff (02:30):
Thank you.
Kate Northrup (02:30):
I'm so happy you guys came in person. Thank you
for saying yes.
Lauren Chaitoff (02:34):
Oh my god. Thank you for asking.
Brian Chaitoff (02:35):
My gosh. It's an honor.
Lauren Chaitoff (02:36):
Thank you for having us.
Kate Northrup (02:37):
Thank you. Okay. So I wanna know, just for our
listeners, can you kind of giveus the idea of the constellation
of your lives? What do you dofor work, kids, you know, just
kind of like the the the factsof the general Yeah. Broad
overview of your life.
Lauren Chaitoff (02:54):
Would you like me to do the broad overview?
Brian Chaitoff (02:56):
Please. Okay.
Lauren Chaitoff (02:56):
I'm gonna do I'm gonna I'm gonna okay. Broad
overview. So we've been marriedabout fourteen years. We have
two girls like you. Ours arenine and 12.
And we own a children's yogabusiness called Yogi Beans that
was started in 02/2007. Mhmm.And I'd say it wasn't oh, it
wasn't You've
Kate Northrup (03:12):
got a really long term business.
Lauren Chaitoff (03:14):
Yes. And we had some major money blockages to
the business.
Brian Chaitoff (03:18):
Different iterations?
Lauren Chaitoff (03:19):
Different many different iterations, many poor
business decisions, poorbusiness partners. So I'd say it
wasn't until 2019 where I had totake out a loan to buy my
business back Mhmm. That we hadfull ownership of the business
and things started to change.Okay. So it's very long journey.
And in 2023 what do you wannatake over? Oh, okay. I'm gonna
(03:40):
keep going. In in 2023, Brianwas as we were running the
business, Brian always had the 6figure job. Had the insurance.
Yeah. Had the security. Yep.Right? Because the business for
a while was a liability,business partners, ex business
partners, legal fees, all that.
So Brian was always kind of theanchor or the breadwinner. And
in 2023, Brian got let go fromhis tech startup when the whole
(04:01):
kind of tech world
Kate Northrup (04:02):
Imploded. Imploded. Yes.
Lauren Chaitoff (04:04):
And our life imploded at the same time. So in
2023, he got let go from histech startup. We had our
business, which was doing well.We had full ownership. Yep.
But we were still having this 6figure salary
Brian Chaitoff (04:17):
Yeah.
Lauren Chaitoff (04:17):
Insurance and all of that. And after a year of
Brian looking for work andthings starting to feel really
low. April is my birthday. Lastyear, April was a really low
point.
Brian Chaitoff (04:30):
Yeah. So my birthday was in May
Lauren Chaitoff (04:32):
of low We were really starting to feel like a
sink or swim moment. I was likeand I was in a bad place. What's
going on with my life? Why can'tBig Brian get a job? And lots of
resent, lots of anger.
Brian Chaitoff (04:45):
Right. With these prevailing structures
about money and jobs still verymuch active Yeah. During that
time. I do this, here's that.You The separation.
Kate Northrup (04:56):
Right. And and, like, possibly some stuff in
there about traditional genderroles and all it. Programming.
Partnership.
Brian Chaitoff (05:03):
It brought to surface everything. Yeah.
Lauren Chaitoff (05:06):
Everything. So that was 2023, '20 '20 '4, a
year later, low point. And Ikind of had a Lauren, you're
either gonna sink this family,you're gonna ruin everyone's
life, or you're gonna rise tothe occasion. And, like, we're
gonna figure this out. Andthat's when I saw you with Mama
Gina on, like, a live orsomething.
(05:26):
No way. Oh, yeah. Oh, yeah. Ohmy god.
Kate Northrup (05:30):
That's amazing because I didn't know you came
through Regina.
Lauren Chaitoff (05:35):
No. I I came to I've probably I I found you
through Megan. I found youthrough Duless. I think I I feel
like you and I might have been,like, early the the early oughts
been in a room together atMegan's prom Yeah. So I think I
found you through MeganWatervilles.
Duless. Like, I've known you forlong time.
Kate Northrup (05:51):
Oh. So I But but that live popped up with Regina,
which I was doing in my car in aparking lot outside a school
visit in Miami, and it was,like, literally a hundred
degrees. And I couldn't keep thecar on because it was too loud
for the live. Sweating my assoff. Regina was asking me
ridiculous questions, which shealways does.
Oh my god. That's really funny.
Lauren Chaitoff (06:12):
So I saw you on that, and I thought to myself at
this, like, low point in mylife. I was like, relax money.
I'm like, that, like, I'm like,that would be nice to be relaxed
about money kind of like Yeah.
Brian Chaitoff (06:23):
Right? Situation was anything but relax.
Lauren Chaitoff (06:25):
Anything but relax around money. And I kind
of, like, chuckled at the name,but it caught me because I was
like, I need relax money. Thatbut I, you know, I watched. I
remember where I was. I wasputting my makeup on.
I watched the live for, like,three minutes, and then I kind
of, like, got swiped. So I waslike, oh, okay. Kate from
Duless. Yeah. Then I got anemail from Jen Rasiope.
Oh. Who I was, like,
Kate Northrup (06:44):
obsessed with in her book. I freaking love Jen.
Amazing. We gotta get her on thepodcast. So good.
Lauren Chaitoff (06:49):
Side note. Yeah. And right around this
time, I had this epiphany. Iwas, like, at the sink or swim
moment, and I said to myself,the universe is giving us pings,
Brian. Mhmm.
You're not meant to get a job. Iwas like because it was so low
and we were he was applying forthings that were so not in
alignment. And I finally hadthis surrender and I was like,
(07:09):
you're not meant to get a job.Yeah. You're meant to work with
me and we're meant to grow yogibeans together.
Like, I just know it and that'sreally scary to be like, you're
not gonna get the the job, oursecurity, our insurance. So we
made this decision and that'swhen I got the email from Jen.
(07:30):
And I was like, oh my god. Afree reading with Jen, which I
was like, you know, and I waslike, this relax money. I'm
like, Brian, we need to do adiscovery call.
We need that something aboutthis is like, I feel like if
we're gonna make this shift inour life, where we're doing the
business together and it's ahuge change for us, like, we
need help. Yeah. So we did thediscovery call with Takesha. Oh.
Obsessed with.
Love your team is
Kate Northrup (07:51):
Takesha is
Lauren Chaitoff (07:53):
the gift moment. Just the moment. She's
so great. Takesha. Yep.
And what was really huge for uswas when Takesha said, if you
join Relax Money, your partner
Brian Chaitoff (08:07):
That was the kicker.
Kate Northrup (08:08):
Okay. So so that was the kicker for you was like,
okay, you get to like, yourpartner gets to do the program
Brian Chaitoff (08:15):
Yes.
Kate Northrup (08:15):
For for, you know, one login per romantic
partnership, essentially. Yes.If you're in a, I suppose we
could also extend that work.
Brian Chaitoff (08:22):
But yes. It was a great opening. I Yeah. Had no
resistance to to going in theprogram and being with Lauren,
but just that fact that Tisha
Lauren Chaitoff (08:31):
So your partner can do it
Brian Chaitoff (08:33):
for both of you.
Lauren Chaitoff (08:34):
Cool. Was huge. And I was like, Brian, if we're
gonna take this leap, because Iwas scared. Yeah. I am a very,
like you said, roles, security,like insurance, more like all of
that.
And had so much scarcity mindsetaround money. And we were like,
we're gonna do this. And it feltso it was like a okay. We're
(08:54):
gonna make this transition andthis huge change in our life
that's gonna affect usfinancially. Yeah.
And we're gonna have you
Brian Chaitoff (09:01):
Yes.
Lauren Chaitoff (09:02):
To kinda guide us through it. And that, Kate, I
can't tell you. It changed ourlife Wow. Going through this
huge transition.
Kate Northrup (09:13):
That timing is so interesting. I okay. I wanna
come back to that. And Brian,I'm curious for you, like, talk
me through that year, twentytwenty three for you, and into
this moment when Lauren said,like, you're not meant to go get
a job. Like, what was going oninside you Yes.
During that time?
Brian Chaitoff (09:33):
It's a very hard year 2024.
Lauren Chaitoff (09:36):
Twenty '20 '3.
Brian Chaitoff (09:37):
Twenty '20 '3 into early twenty twenty four.
Historically, I always got a jobrather quickly within one to
three months in a crazy highrisk, high return world of the
tech startups. Yeah. And thiswas very different. It did not
pan out that way.
And it evolved into notions of,like, what is this job that I'm
(10:02):
getting? Where does this fitinto my life? How how long is
this going to oh, what is thisgonna do for us? It just it
surfaced so much, not just ajob, but who am I? You know?
What do I want in a job? And itwas so shrouded with job, job,
money, money. It doesn't matter.It doesn't matter at anything.
(10:24):
Just get a job.
Get get a job. It waspurposeless. It was aimless.
Wow. It was kind of subservientto our subservient to our our
familial global situation, justget a job.
Yeah. It doesn't matter. Itdoesn't matter your feelings or
anything, where or when orcommute or not It's It was I was
(10:45):
lost, and we were unhappy, andthe family life was just
stressed out.
Kate Northrup (10:52):
Yeah. And then what did you feel like when
Lauren said, this is you're notmeant to get a job. You're meant
to join me in yogi beans andgrow this with me.
Brian Chaitoff (11:03):
It was humongous. It was a relief. It
was over a birthday dinner, andI reached for her arms over, and
I got a little teary eyedbecause I realized once again,
Lauren found the summoned theenergy of on behalf of us and
our family. And, yeah, she shesaw that, well, we we can either
(11:26):
be pulled down or we can growtogether.
Lauren Chaitoff (11:28):
Yeah. Yeah. It was one of those, like, you
know, where you hit sometimesyou need to hit that lowest
point in order to
Kate Northrup (11:35):
that weren't true, but it just is.
Lauren Chaitoff (11:37):
Kind it kind of, you know, it was like that
surrender moment. Totally. Like,what are we gonna do? Are we
gonna, like, sink or swim? Andthen finding relaxed money and
being like, that's what I need.
I need to be
Kate Northrup (11:48):
relaxed about in this big transition for our
family.
Lauren Chaitoff (11:52):
I had blockages around abundance. Uh-huh. And
something that you taught me,Kate, that was so profound. I
mean, I've been doing this workfor a while. I'm in the health
and wellness world.
Sure. And I've always written mymanifestations down. I did my
abundance Yeah. Work like a goodgirl, and I always say to Brian,
like, I get it in my head. Yeah.
I get it. But I'm not I didn'teven use the word embodied
(12:12):
because I don't even think,like, was like, but I'm not
feeling it. I'm not feeling it.
Brian Chaitoff (12:16):
Yep.
Lauren Chaitoff (12:16):
And what you taught me was, you have to get
before the thought. Like, I'dread all love Joe Dispenza which
read the books and be like, thisis great. Why is it not working?
And the way that you tied in thenervous system healing with
abundance work, I said to Brian,I said, I kinda feel like, how
(12:36):
how have I been in this world solong and I didn't know about
nervous system healing? I waslike, how have I been doing
this?
And, like,
Kate Northrup (12:43):
this is brand new to me.
Lauren Chaitoff (12:44):
It was like the missing piece.
Brian Chaitoff (12:45):
Yes. And you are a kinesiatic person. Yeah. Yeah.
And movement based.
Lauren Chaitoff (12:49):
Yes. That was Yeah. Yeah.
Kate Northrup (12:52):
That's amazing. Now I'm curious. What were some
of the fears that were you know,you said when Tequisha said,
okay, your partner can do thiswith you, you know, for, you
know, essential I mean, itsounds so cheesy, but it's like
two for the price of one. Right.Great.
It was great. Right? That wasbig for you guys. What other
fears or hesitations were comingup around doing this work?
(13:16):
Because it's not a meaninglessinvestment, especially when you
are changing your financialsituation so dramatically.
Like, it's significant. Peoplereally have to think about it.
Brian Chaitoff (13:29):
And it's and it can be hard?
Lauren Chaitoff (13:30):
Yeah. Yeah. What what was the question? What
were
Kate Northrup (13:34):
the fears? Like, what were your what were you
worried about?
Lauren Chaitoff (13:37):
Money. I was worried about, like, can we do
this? Right. Can we
Brian Chaitoff (13:42):
Monthly expenses. Yeah. Can we meet our
monthly expenses?
Kate Northrup (13:45):
Yeah.
Brian Chaitoff (13:47):
And be free, you know, to own our own business.
Lauren Chaitoff (13:51):
I I think something you said too is really
important. Like, when we wentinto this, like, I kind of put
on my, like, Lauren's studenthat. You know? I get there. I'm
like, if I'm gonna do this andRight.
I remember, you know, it was aninvestment, and you said
something like, the bestinvestment you can make is in
yourself.
Kate Northrup (14:05):
And I will just say, like, I just wanna sideline
that. I have talked to many,many financial professionals who
are investment advisers and andwealth planners, financial
advisers, and they every singleone of them say, at the end of
the day, the best investment youcan make is in your own business
The best in yourself.
Lauren Chaitoff (14:26):
It was the best investment.
Kate Northrup (14:27):
Of the market, regardless of anything, like,
it's always gonna pay thehighest returns. And I was like,
you know, that has always felttrue to me, but I love hearing
it from a professional.
Lauren Chaitoff (14:37):
It was so it's very true. And you said that,
and it really resonated. And Ithink what you said though about
I we went into this and kind ofI was like, we're you know, I
put my student hat on, and I'mlike, Kate is my teacher. And I
can I feel like I canconfidently say that this what
you are teaching in RelaxedMoney works if you do the work?
(15:00):
You have to if you are gonna gointo it, and I went into it, we
both went into it very open.
Yeah. Right? Which I love thatsong, Rye Open.
Kate Northrup (15:06):
Yeah. I love that song. It's It's Everyday. It's
it's definitely on my twentytwenty four most played songs.
Lauren Chaitoff (15:11):
A %. And you have to you have to be open, and
the work like Brian said, it'snot easy. Did I enjoy writing
my, like, three days of the samething over? What no. Like all my
issues and childhood issuesaround money and sitting there
for three days.
You're like, you have to do thethree days. But we we did the we
did everything you told us, andI felt like, you know, when you
(15:33):
read like those like a self helpbook and you're like, it worked
for them, and like they telltheir story, and I'm always
like, why am I never the story?Like, why is it not work? Not
just like, I wanna be the onethat takes the leap or has the
Yeah. Reckoning.
And with this, like, I was like,oh my God, the magic that
started happening. I'm not like,after we started doing the work
(15:55):
was like, just the changes wesaw in our life, and in our own
relationship too. Like, what youtaught us about money dates, and
like how we talk about moneynow.
Brian Chaitoff (16:06):
Absolutely.
Kate Northrup (16:07):
What were some of those magical moments for you
guys? Like, what were some ofthose tangible shifts that
started to happen? Shifts fromsoon after you made the
commitment Oh, sure. Did theystart?
Brian Chaitoff (16:21):
Shifts around our money dates and how we
talked about money was really abig formative first kind of
change. Yeah. We were able to becalm and specifically Calm
Lauren Chaitoff (16:33):
specific. I love that.
Brian Chaitoff (16:35):
Be calm for a half hour.
Kate Northrup (16:37):
Yeah. Totally. I
Lauren Chaitoff (16:39):
think it also gave us, like when you you
suggest the money date, it wassuch a good idea because there
was always tension around moneyin our marriage. Yeah. There was
just always, like, a tensetopic. If I bring it up, it
would escalate. Like, it wasnever.
Brian Chaitoff (16:51):
Yes. It's expenses. How we can pay for
this? It just went out monthsand months and months, and it
was just we had no structure. Wewe were just working off our
feelings and our emotions.
Yeah. And
Lauren Chaitoff (17:02):
and So having that planned date, even
sometimes, like, I'd say toBrian, oh, if something came up
during the week, I was like,know what? Don't break it up now
because you're gonna speak onMonday. Right? Right. You know?
Like, so it gave us so we
Kate Northrup (17:11):
really got clear. Like, there's a container Yes.
Brian Chaitoff (17:14):
For this. Yes.
Lauren Chaitoff (17:15):
Yes.
Kate Northrup (17:16):
Yeah. We don't have to, like, talk about it as
we're, like, trying to put thekids to bed. Or, like Or You
know, Sunday mornings orwhatever.
Lauren Chaitoff (17:22):
Right. Right. Worst time at night. I'm like,
hey. By the way Yeah.
Oh my god.
Kate Northrup (17:25):
Oh my god.
Brian Chaitoff (17:26):
I think in a relationship, I I'm speaking for
the general world, but Yeah.When something pops up in our
heads, often we project thatthrough text or verbally onto
our partners. And one byproductof the money dates has been
recognition of boundaries andunderstanding that things can
wait. Yeah. Yeah.
(17:46):
I'm not just gonna send off myvomited thoughts over text to
Lauren. It's just a projectionof my own anxiety.
Kate Northrup (17:53):
That's so beautiful. Yes. Right? Like,
this is not an emergency,actually. And the nervous
system, the wounded nervoussystem actually tells us that
things are urgent Yes.
When they're not. And one of thesigns that we're in our wounded
nervous system is false a falsesense of urgency around
anything, really. We know whensomething's actually urgent.
(18:16):
Like, when your child is cryingand bleeding
Brian Chaitoff (18:18):
Yes. Urgent. Yeah. You hear that tone.
Kate Northrup (18:20):
You know? Like, when you're having contractions
and you feel the urge to push?Urgent. Urgent. Other than that,
like, most things actuallyaren't.
And so I love that the moneydate and having that container
and that place to come togetherevery week gave you that ability
to take space. Yeah. That's sobeautiful.
Lauren Chaitoff (18:40):
You said to the like, what how quickly? Like,
that was what was amazing for mebecause like I said, we went in
and we did the work. We werelike, we're listening to Kate.
We came to every Yes. You did.
Yeah. We did. We did.
Kate Northrup (18:50):
A, students. Yes.
Lauren Chaitoff (18:52):
Yes. I put on my I was
Kate Northrup (18:53):
like, you're coming with me every, you
Lauren Chaitoff (18:55):
know, Wednesday at twelve, and he was was like,
Kate Northrup (18:56):
are guys really committed?
Brian Chaitoff (18:57):
Yes. Yes. The cathartic writing, the expense
profile evaluations.
Lauren Chaitoff (19:02):
The way you had us go through, like and, again,
like, if you do the work though,it works. You had us when we're
in the beginning going throughall the expenses and going
through like, we did everything.I cannot tell you how helpful
now having that clarity Yeah.Is. And in August, because I
think, like, the modules went tothe August.
Kate Northrup (19:22):
Right? They run basically, like, May through
August.
Lauren Chaitoff (19:24):
Yes. So at the August, we got back from our
trip. We went away with thefamily. Yes. And we got back.
And this
Brian Chaitoff (19:29):
Well into the course.
Lauren Chaitoff (19:30):
We were well into the course. I think the
modules were just winding down,still had the coaching calls and
stuff. And August, we're in thekids business. So August is like
a typically a slow month. Right?
Because schools are out, campsare kinda done. It's always like
we know, like, August is gonnabe pretty pretty quiet. One of
our like, one of an organizationwe worked with literally called
us. We were at that coffee shop,and they were like, hey, we have
this grant we wanna use you for.Can you send us an invoice?
(19:55):
And I was like, for how much?She was like, I don't know. Just
put a number, and if it's toomuch, we'll let you know. I
mean, literally, I was like,Brian, what's going on?
Kate Northrup (20:04):
So like write a blank check to yourself. Yes.
Essentially.
Brian Chaitoff (20:07):
Yeah. Something I mean,
Lauren Chaitoff (20:08):
I had to figure out, like, okay. Like, you know,
could. I wanted it to be, like,somewhere reasonable Related to
Yes. Related to
Brian Chaitoff (20:15):
be, like,
Lauren Chaitoff (20:15):
a million dollars. But, like, it was a
nice a A five figure out of theblue, like, boom in my and
she's, great. Send us theinvoice. This is gonna move
quick. You're gonna get acheck-in three days.
Please let us know when youreceive it. And it was one of we
were like, what just happened?Okay. Like, the heck just
happened? And I, we both we werelike, it's the work.
(20:37):
It's the work working.
Brian Chaitoff (20:39):
We were relaxed. It just
Lauren Chaitoff (20:40):
It just and Yeah. That's what I knew when
I'd read books and hear thesestories, and I'm like, oh my
god. It's happening to us. It'shappening. I'm like, it's me.
I'm the person in the story. Andit's because of what you taught
us, and I can wholeheartedlysay, like, anyone that is
listening, because I listened toall the case studies last year,
that is going through atransition, that has it it just
(21:01):
tension with your partner aroundmoney, or just feels like you
know you are blocked aroundabundance. You have changed my
life with this work. Our life.Like, it if you do the work, you
can't just sign up and be like,no.
My life's gonna change. If youdo the work, it will work for
you. Like, I'm not we're notspecial. I mean, we're all
special. But, you know, I'm notWe're
Kate Northrup (21:22):
all special and
Lauren Chaitoff (21:22):
none of
Kate Northrup (21:23):
us is special.
Lauren Chaitoff (21:24):
Right? Right. Like, I'm not anyone like, oh,
like, I've been doing this foryears and nothing clicked. And
then this jump really and doingthis course, it mean, you could
speak more to the numbers even,like, in our
Kate Northrup (21:38):
business what we Yeah.
Lauren Chaitoff (21:39):
Please do
Kate Northrup (21:40):
whatever you wanna share. It's it's great
specifically.
Lauren Chaitoff (21:43):
Doing this work.
Brian Chaitoff (21:44):
Yeah. Coming out of 02/2024, this year. Well,
we've seen shifts in our ourpersonal communication around
money, and of course, thebusiness has reflected that as
well. Financially, our revenuetop line grew 30%. And more
specifically, the work on theexpense side Yeah.
(22:07):
In relaxed money really enabledus to do several things. One, it
clarified personal versusbusiness. We have a very
enmeshed situation, and it'sbeautiful.
Kate Northrup (22:17):
I'm familiar.
Lauren Chaitoff (22:18):
Yeah. Yeah. Yep.
Kate Northrup (22:19):
We have
Brian Chaitoff (22:20):
a very enmeshed Yes. Personal and business
situation.
Kate Northrup (22:24):
Kate knows. You could call it integrated.
Brian Chaitoff (22:26):
Integrated. It's good. So clarity, I remember in
the course. Now that's personal.That's business.
Clarity around that. And then onthe expense side, the course
really enabled us to build, forexample, salary distributions
around that monthly expensenumber. We really got honest.
(22:46):
What do we what do we spend?What do we need?
And that's it. And it justworks. It
Kate Northrup (22:52):
you know what? When you get clear on the
numbers, but you have to feelsafe enough to do that first so
that you can come to it withsome level of neutrality and and
love. Yes. You know, as opposedto because most people are
coming to those conversationsalready from a place of judgment
(23:13):
and scarcity. Yes.
Yes.
Lauren Chaitoff (23:18):
And I don't wanna cut you off. Oh, he's
touching my leg. Don't Okay.
Brian Chaitoff (23:21):
Absolutely. And because of that monthly expense
profile and the changes both onthe Yeah. To our product revenue
offering side and the expenseside, we actually grew our net
income 125% year over year forthe first two months of this
year.
Lauren Chaitoff (23:36):
First two months of year, though.
Brian Chaitoff (23:37):
But For January, February.
Kate Northrup (23:38):
That's a great start to the freaking year,
Brian Chaitoff (23:40):
you guys. Great start. We're coming out hot.
Wow. We built a multi 6 figurecompany on our way to our first
seven.
Kate Northrup (23:47):
Yeah. You are.
Lauren Chaitoff (23:48):
And other thing I just wanna say that you taught
us that has helped us, becausewe speak about this a lot, is
there's a module where you spokeabout spending money that aligns
with your values. Mhmm. And Ithink that was huge for me, for
us, because Absolutely. I reallycame into Relax Money with a big
(24:08):
scarcity mindset. Mhmm.
I was a remember, like, empress.I I was like the horde. I was
like, oh, we're not gonna spend.We're not gonna spend. Like, we
can't spend.
And you taught me about currencyand how money needs to move. And
since then, little things, I Ieven like I mean, I could give
you an example of, just cominghere. Right? Like, saying, we're
gonna we're gonna we wanna be inperson, and we're gonna fly
(24:29):
back, and we can do it. And,yes, we were, you know, we've
loved Relax Money Live.
We were amazing. We're like, wewanna come back, and we wanna be
in person. And then, just fromwhat we learned, we were like,
we're gonna get the AmexPlatinum card. Right? And that
was I would have never paid afee, like, I would have never
done that.
And then we were like, we wentto when we came to Relax Money,
(24:50):
we went to the lounge, and theywere like, oh, you only have one
card, because we were like, oh,he'll get the Right. I got him,
like, the plant.
Kate Northrup (24:54):
The bunny. Yeah. Totally.
Lauren Chaitoff (24:56):
And then we were like I was like, oh, no.
And we were like, we're gonnaget you the two cards. Yeah. But
I've never done that because whywould I spend the money? Right.
And when we came here, we wentto the lounge, and it fell. So
and I know that that, you know,but it felt so good. Yeah. It
felt so abundant. And I waslike, this feels right, and it
feels like, yeah, we can we'reliving it, you know.
(25:17):
In the past, I would've nevernever, even like small things
like, just just not feeling soscared. You know, not feeling so
like, I have to hold on toeverything. I'm still saving and
being practical. All thosethings. Yet the mindset.
Brian Chaitoff (25:35):
Yeah. Absolutely. And it's really
opened up other opportunitiesfor not just yogi beans, but for
people who work with yogi beansand just the opportunities.
Lauren Chaitoff (25:46):
Supply people with work feels so good,
meaningful work, all of thosethings. It's like a trickle
down.
Kate Northrup (25:50):
You know? It is. Because it turns out, as a
business owner specifically, butreally everyone, when we have
more resources come into oursphere, we are able to steward
those resources and allow themto flow into other people's
lives in a far more powerfulway. Absolutely. Yeah.
So have you been able to makesome more hires or bring in
(26:14):
contractors, or can you tell memore about that?
Brian Chaitoff (26:16):
Yes. Absolutely. Yes. We we currently have a
marketing hire. We're playingwith the idea of a virtual
assistant.
Amazing. We are expanding ourinstructor base Yes. And Yeah.
And and more.
Lauren Chaitoff (26:30):
Yeah. We have yeah. We have some that now
helps us with our emails and ourblogs, like all of those things
Yeah. And looking to expand onthat. And it feels really good.
Kate Northrup (26:38):
Able to free up your own time also, which is
another form of currency.
Lauren Chaitoff (26:44):
Well, you you taught us a lot too about, like,
being a steward of the moneyand, like, all all of those
things that he I never it wasjust like when Brian was saying
it was like it was just like, weneed money.
Brian Chaitoff (26:53):
We need money. We don't
Lauren Chaitoff (26:53):
have enough money. We don't have enough
money. We need money. You know?
Brian Chaitoff (26:56):
Intense. Vacuum of
Kate Northrup (26:57):
that's what happens. So, you know, in the
the greater sort of scientificor neuroscience context, what's
important to understand, I knowyou guys know this, but for
people listening, is when we arein a dysregulated nervous system
response, it limits our capacityto see the big picture. So we go
(27:20):
into blinders, literally.Actually, our peripheral vision
goes away. And then moremetaphorically, our peripheral
vision goes away.
And we cannot see outside thepossibilities of what we've been
programmed to see. Right? Like,you just if you you know, we
(27:42):
hear about these stories of whenpeople are actually presented
with something they've not seenbefore and no one else in their
life has seen before, theyliterally actually can't see it
because there's not a receptorsite. That's the same thing so
that, like, I have to get asafe, secure job for the health
insurance. I'm just curiousbecause people are wondering,
(28:02):
what do you guys do for healthinsurance now?
Oh, so that
Lauren Chaitoff (28:04):
was good thing.
Brian Chaitoff (28:05):
Yeah. It's great. That was a big
transition. I had excellenthealth insurance from these
startups, then we moved toCOBRA. Yeah.
We COBRA was like COBRA. Andthen we moved, to a a New York
State plan
Lauren Chaitoff (28:18):
Great.
Brian Chaitoff (28:18):
For our family.
Kate Northrup (28:19):
And it's working. And it's great. Things okay?
Brian Chaitoff (28:21):
Yes. They're
Kate Northrup (28:21):
great. See? They're great. Okay. This is so
big because people are soprogrammed from being employees
to believe that you have to havea job for the benefits.
But when you actually do themath, you realize that that's
not always the case, but youcannot have the capacity to
(28:44):
actually do the math and see thereal big picture until you feel
safe enough so that then yourmind has the capacity, the
resources, literally the energy,enough calories to just
practically and logically belike, oh, actually, health
insurance costs x y z. All weneed to make in our business is
(29:07):
x y z. That's not worth going toget a job that I hate.
Brian Chaitoff (29:11):
That's gonna last for twelve
Kate Northrup (29:13):
months be that you've always hated your jobs.
Brian Chaitoff (29:14):
No. No.
Kate Northrup (29:15):
I'm speaking on behalf of someone listening.
Brian Chaitoff (29:17):
No. No. It's it's true. Yeah. It's it's but
it is temporal.
The the truth is that whatevernext job, I'm probably not gonna
have that job. And whatever itis, twelve month, thirty six, it
doesn't matter. But there'ssomething that's, not fulfilling
in that. There's, for me.
Lauren Chaitoff (29:34):
Yeah. When you were talking about, like, the
the energy, you you what it whatwhat you used a term a lot that
was so good. Oh, energeticallyexpensive.
Kate Northrup (29:42):
Yeah.
Lauren Chaitoff (29:42):
Right? And how you'd you tied everything into
the nervous system and energyjust made so much sense because
I was admitting an everything isenergy. And I know that. And I
was admitting an energy of justscarcity, lack, fear. So it made
sense to me that everything thatwas coming into my life was kind
of A line.
Match. Right.
Kate Northrup (30:02):
For that.
Lauren Chaitoff (30:03):
And then when you taught us through the
nervous system work, and it waslike magic. Like, I can't I'm
not it really felt like, how isthis all? It's it's from me. And
that's what I've told because Italk about you all the time, and
I talk about all the time. And Isaid to one of my friends who
was kind of struggling withsomething, and she didn't love
hearing it, but it's the truth.
I'm like, it's you. Like, youhave to do the work. I I didn't
(30:25):
say like Hard thing to say to afriend? Babe, it's you. Yes.
It was like, you have to do thework because you can look
outside of yourself and try andblame all of these things, but
it's it's energy. It's likethat. You know? So I was like,
you have to start looking ratherthan even though those things
are true. Yeah.
All those things are true, andI'm not, like, trying to
Kate Northrup (30:44):
A %.
Lauren Chaitoff (30:45):
Any of that, but, we it needs to come from
within.
Kate Northrup (30:48):
It does. It does. And out there in the world of,
like, money energetics andabundance teachers, everyone
talks about shifting yourfrequency. But it's like, what
does that even mean? You taughtme how.
Exact yes. Exactly. So it it thewe actually have a specific Yes.
Protocol Yes. For how to changeyour frequency.
Lauren Chaitoff (31:09):
I I still do.
Kate Northrup (31:10):
Just a theory.
Lauren Chaitoff (31:10):
Correct. It's not this cloudy, like, change
your frequency in your and no.You gave us tangible only.
Right. No.
It's not that at all. And what Ilove too, and I think you can
speak to this as well. Right?Because it it was a lot of
female energy.
Kate Northrup (31:23):
Yeah. I would love to hear about that.
Lauren Chaitoff (31:25):
Yeah. A lot of female energy. Loved the like,
loved that there was a men'soffering too. That was so great.
But just that idea of you didsuch a beautiful job, because I
relate to things on a spirituallevel.
Mhmm. Right? An energetic level.So there was that, but there was
also like YNAB. And like, needto act like, so it was this
great, like, for people that doare spiritually conscious.
(31:45):
It was like the perfect moneycourse for me, for us, and then
it also had, like, you'd belike, we have to look at the
numbers. Yeah. You know?
Kate Northrup (31:53):
That'd be both.
Lauren Chaitoff (31:54):
Yeah. And it was. And that was such a Because
if it was all like, the second Isee a spreadsheet, I kind of
like, I'm like, you know, soPete
Brian Chaitoff (32:01):
says that. Oh, yeah. Yeah.
Lauren Chaitoff (32:03):
He's like, anytime I see, like, lines Yeah.
I'm like, but you we had to, andI want to. Now I feel
Kate Northrup (32:10):
more confident.
Lauren Chaitoff (32:10):
You know?
Kate Northrup (32:11):
Exactly. So such a good blend of that. So, Brian,
for you, what was it like beingyou know, the truth is, like,
increasingly every time we dorelax money, more men do show
up, which is great, and we havepeople of all genders, but I but
it is primarily cisgender women.So, like, for you, what was that
like being in that space?
Brian Chaitoff (32:32):
Yes. It was amazing.
Lauren Chaitoff (32:37):
Great. It
Brian Chaitoff (32:37):
it was amazing to see this group of 108, one
hundred four women.
Lauren Chaitoff (32:42):
Okay. Relax money live. Oh, at
Kate Northrup (32:44):
relax money
Brian Chaitoff (32:45):
live. That that was my big.
Kate Northrup (32:46):
Oh, I love that.
Brian Chaitoff (32:47):
Oh. Cool. And into Well, sure on Zoom. But
yes.
Lauren Chaitoff (32:50):
I wanna
Kate Northrup (32:50):
know about your experience at the live event
because you were one of, like,four men in the room.
Brian Chaitoff (32:54):
Correct. Yes. I've never been around such a
group of strong, highfunctioning, high achieving,
intellectual, spiritual women.
Lauren Chaitoff (33:05):
It was kind of floored. I love that.
Brian Chaitoff (33:07):
It was amazing. Wow.
Kate Northrup (33:10):
If if there are any single men out there looking
for some great ladies
Lauren Chaitoff (33:13):
Oh my god. Come relax, money. Absolutely. That
Brian Chaitoff (33:17):
that that is the place.
Kate Northrup (33:18):
This is a total side
Lauren Chaitoff (33:19):
place, side offer.
Brian Chaitoff (33:21):
No. No. It is. It's a special group Yeah. Of
people.
Yeah. No joke. I love beingthere with Lauren.
Kate Northrup (33:32):
Yeah.
Brian Chaitoff (33:32):
You know, we we giggled at times. We had
Lauren Chaitoff (33:35):
our moments. We had our
Brian Chaitoff (33:37):
our mutual edges and Yeah. Individual edges.
Yeah. Yeah. All all normal andgood.
The other men there were so soimpressive with their spouse
reading, you know, texts frompartners. And So beautiful. It
was just wonderful.
Kate Northrup (33:55):
I love that.
Brian Chaitoff (33:55):
Yeah. I I really still can only talk in
platitudes and bromide. It wasyou know?
Kate Northrup (34:03):
Because It's great, though.
Brian Chaitoff (34:04):
Because, yeah, the energy was all around
abundant and supportive. And Ireally left the conference the
whole course feeling moreconfident in myself, you know
Yeah. And in us.
Lauren Chaitoff (34:18):
In our relationship. Just the way you
know, money look. What do theysay? Like, kids, religion,
money, like, things that partlike, those are the three.
Right?
And, like, money was definitelypoint of tension for us, and
just the way that we talk aboutit now. Like, it's it's you've
helped us in our, you know,business life, in our personal
life, I mean, in so many ways.So I just I know I said it to
(34:42):
you at Relaxed Mind, but thankyou. Thank you so much, Kate.
Because you really this work, itit shifted our life, and I'm so
glad that I took the that I tookthe job.
Right? I'm so glad becausesometimes it is for anyone.
Anytime you even, you know, signup for something, I was like,
you know what? Like and it butit felt like a good risk. You
know?
It was one of those risks thatit's like, yeah, it's a little
(35:04):
scary. Mhmm. It's a littlescary.
Brian Chaitoff (35:05):
Sure. I I gotta say because I'm I'm thinking now
about the conference and thewomen. And to see this group
really wanting to make change tobreak generational issues, the
collective introspection, thesupport that the audience
members gave each other was justSo beautiful. Very
inspirational.
Kate Northrup (35:25):
So I wanna know from you, Brian, as we wrap up
here, and then I'm gonna comeback also to you or Lauren. If
if someone is listening andtheir partner is feeling
resistance. Now you were not apartner who was feeling
resistance, so I would justwanna honor that. But if you
could put yourself in the shoesof someone who was feeling
(35:48):
resistance, like, maybe thepartner is like, I'm I'm in.
Like, I wanna do this.
Let's do this.
Brian Chaitoff (35:53):
Yes.
Kate Northrup (35:53):
What would you wanna share with the partner
about what it's been like to beon this journey with Lauren who
was the instigator Mhmm. Ofthis? And it seems like she's
Lauren Chaitoff (36:04):
the instigator of a lot of things. You're like,
but what what would you wanna
Kate Northrup (36:09):
what would you wanna pass along to them as
they're thinking about thispossibility for themselves?
Brian Chaitoff (36:17):
Where those feelings arise, there is fear.
Okay? And I encourage the men orwomen that are showing
resistance to dive into thespecific feeling and the
specific fear. It doesn't itcould be about it doesn't need
to be about money, but why isthere resistance?
Lauren Chaitoff (36:35):
Yeah.
Brian Chaitoff (36:36):
And it it could be anything. It could be money
related. It could be jealousy ofpartner. It could be it could be
anything. Oftentimes, it's theirown insecurities.
You know? And there's differentcomponents of the course. You
know? Some may resonate more toothers. And, yeah, I would I
(36:56):
would encourage the resistancepartner to look at the full
agenda and the differentaspects, both, you know,
quantifiable money managementtools and spiritual relational
techniques and components,nervous system healing.
This work can help theindividual person irrespective
(37:17):
of their partner and moneyissues. It's it could be a boon
and opening for very individualblockages. Yeah. I I I encourage
you to really, understand wherethat specific persistence lies.
Kate Northrup (37:32):
It's great advice. Thank you. Thank you.
Then That's good answer. ThenLauren, you you already kind of
shared some of your ownhesitations, but is there is
there anything else for someonewho's considering joining us in
this cohort that you would wannashare to help them make the best
decision?
Lauren Chaitoff (37:52):
If you're considering it, I'm gonna say
definitely do it. And speakingfrom a more like, I know because
I was someone that lived withscarcity. Like, you have to pay
this money, you have to, know,like How
Brian Chaitoff (38:01):
are we gonna pay for that?
Lauren Chaitoff (38:02):
You know, like, all the all this Right. Right.
Right. So, like, you're like,it's this well, first of all,
you offer, like, very generouspayment plans, which I think is,
like, very helpful. But if youare someone that is blocked and
has been trying to figure outwhy, and, you know, why is it
not happening?
Why do if you're someone that'sthinking about maybe
transitioning a career, I mean,this this is it. Like, having
(38:26):
you guide us and teach us how toheal our relation. That's what
it's a healing the relationshipwith money. And what you did
really, for anyone on the fence,if you're looking to repattern
your brain around money, becausethat's what you did. You taught
me with the nervous systemhealing how to
Brian Chaitoff (38:44):
Yeah. The the these are default neurotags.
Lauren Chaitoff (38:47):
Yeah. You taught me how to rewire program.
My my brain through the nervoussystem healing techniques,
through the work and thejournaling, like, yeah. So it
was not you know, it's work, butyou gotta do the work in
anything. And I'm a big gotta dothe work.
Yeah. You know? Because itworks. It does work. So I would
say if you are even thinkingabout it, do it because you are
(39:07):
going to see tenfold what youinvested.
You're gonna see you're gonnasee a return if you do the work.
You are gonna see a return.
Brian Chaitoff (39:14):
Other things, seeing the world through the
eyes of cash flow has been avery meaningful piece of advice
for me. We look at the worldthrough the eyes of cash flow
now.
Kate Northrup (39:22):
I love that so much.
Brian Chaitoff (39:24):
We identify money wins, the smallest things.
I found a penny, 8 dollarscredit, whatever. It doesn't
matter.
Lauren Chaitoff (39:30):
It keeps us connected to gratitude. Yeah.
You know, when he's like, hey,$8 money win. It's not like Yes.
Yeah.
And we see him all the time. Itall matters.
Kate Northrup (39:38):
Yeah. So beautiful. I love that you too.
And I just think about the gifttoo for your girls of growing up
in a household where there isthis abundance consciousness and
what a gift that is for them intheir lives. Thank you so much
for showing up.
I so appreciate you two. You arejust like the most beautiful
couple. And if people want tolearn more about what you do and
(40:01):
connect about Yogi Beans, whatlike, how can they do that?
Lauren Chaitoff (40:04):
Find us. How can they
Kate Northrup (40:05):
find they find you. Find us. Delightful people.
Lauren Chaitoff (40:07):
We're on, like, all the socials. When I say
Instagram, we're yogi underscorebeans. You can find us there.
Just Google Yogi Beans and
Kate Northrup (40:15):
Amazing. Amazing. Well, my girls love your book,
so thank you for that. It'sreally, really beautiful work
that you do. You two are justsuch beautiful humans.
Thank Thank you for being here.Thanks for being part of our
community.
Lauren Chaitoff (40:27):
Thank you.
Kate Northrup (40:28):
What if managing money felt effortless? You've
worked so hard to earn money, sowhy does it feel stressful?
Well, I wanna introduce you tosomething brand new that I've
created called the money resetbecause abundance starts in your
body, not in your bank account.This free audio experience will
(40:50):
help you rewire your nervoussystem for wealth, stop the
money in money out cycle andcreate a foundation for true
wealth, and relax relax into anew relationship with money.
Plus, it comes with the fiveminute calm cash flow ritual, so
you can have financial clarityand magnetism anytime you want.
(41:15):
All you need to do to get thefree money reset is go to
katenorthrop.com/reset.
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