April 14, 2025 • 42 mins
Are you feeling overwhelmed by the current economic climate? What if I told you that you could not only survive but thrive financially, even when it feels like the economy is in chaos?
In this bonus episode of Plenty, I dive deep into how you can build a solid financial foundation—no matter what’s happening around you. I walk you through the importance of a regulated nervous system, which enables you to make calm, informed decisions during times of uncertainty. Plus, I share practical strategies like building a cushion fund, dollar cost averaging, and aligning your spending with your values to create financial security. Tune in to discover the traits of financially thriving individuals and learn how you can embrace community, collaboration, and opportunity—even in challenging times.
If you’re ready to dive deeper, don’t miss the Good With Money workshop, where we’ll work together to heal your relationship with money and equip you with the tools to thrive financially.
Time Stamps
(00:00) Introduction to Economic Empowerment
(01:16) Navigating Economic Challenges
(01:52) Building a Strong Financial Foundation
(02:38) Stories of Financial Resilience
(03:18) Understanding the Economy
(05:43) Seeing Opportunity in Chaos
(14:03) Cushion Fund vs. Emergency Fund
(15:33) Avoiding Panic Selling
(22:35) Protecting Your Peace
(23:28) Examples of Thriving in Adversity
(26:38) Common Traits of Thriving Individuals
(28:37) Responding vs. Reacting
(33:33) Adapting to Market Changes
(37:51) Taking Imperfect Action
The Money Reset: Feel Good with Money—No Matter How Much You Make
Making more money doesn’t guarantee financial ease… but this will. The Money Reset is a free audio experience designed to help you rewire your nervous system for wealth—so managing money feels effortless. 🎧💸
Inside, you’ll learn how to:
💡 Break the ‘money in, money out’ cycle and create lasting stability.
🎯 Relax into a new relationship with money—where structure meets flow.
✨ Use the 5-Minute Calm Cashflow Ritual to bring instant clarity to your finances.
More money won’t solve money stress—a resourced, supple nervous system will. Ready to shift? 👉 [Get The Money Reset Now!] 👈
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Kate Northrup (00:00):
One of the most powerful ways you can take your
(00:02):
power back economically is toget just the basics that you
need from the news and unplugand unsubscribe and unfollow.
Protect your peace aboveanything else because your peace
is your ability to make smartfinancial decisions and be part
(00:23):
of the solution that we need,which is people engaging in the
economy with wisdom and powerand clarity and consciousness.
Welcome to Plenty. I'm your hostKate Northrup and together we
are going on a journey to helpyou have an incredible
relationship with money, time,and energy, and to have
(00:48):
abundance on every possiblelevel. Every week, we're gonna
dive in with experts andinsights to help you unlock a
life of hunting.
Let's go fill our cups. Hello.Hello. Welcome to this special
bonus episode. I am not usuallythe one to share hot takes about
(01:14):
news and current events.
That is not what this show isabout. However, given that this
show is about abundance, isabout our relationship with
money, I thought it made senseto do an episode to talk about
what's going on in the economyand how to thrive financially
(01:35):
even when the economy feels likea mess. So if you are looking to
beat the drum of fear andconstriction and contraction and
the sky is falling, and thistime it's different. Everything
is going to hell in ahandbasket. Tune out.
This show is not gonna be foryou. If you are looking for
(01:56):
hopeful, helpful advice groundedin historical evidence, grounded
in a regulated nervous systemthat you can co regulate with,
then that's what you're going toget today. So I'm going to walk
you through what we're doingwith our money right now, what I
(02:20):
think you should be focused onto prepare yourself. I'm also
going to get into my uniquemethodology to build up your
strong financial foundation intimes of crisis and in regular
times. And I'm gonna behighlighting the stories of
(02:41):
people who have been thriving,who have thrived during previous
times of economic recession inthe .com bubble, in the early
two in, like, around February,'2 thousand '1, in 02/2008, and
also in 2020.
So we're gonna be highlightingsome key examples of people who
(03:03):
have thrived financially duringthose times and 10 examples, 10
specific things that they allhave in common that you can use
as a checklist to keep yourselfgrounded and centered in this
time. Here's what I want you toknow. You are not a statistic,
my friend. The fact that you arelistening to this episode right
(03:24):
now tells me that you are notlike the masses. This is not a
mainstream show, which meansyour results will tend to be
extraordinary.
Folks who listen to plenty areon the leading edge. We are here
to create the new earth. We arehere to be shapers of the new
(03:48):
economy, and that means that theheadlines and the fear mongering
of the media need not apply toyou. So know that, number one.
Number two, I wanna be superclear.
This is what the economy is. Theeconomy is the conglomerate of
(04:09):
the decisions of millions andbillions of people that impact
what's going on with the stockmarket, inflation rates, that
that impact all of the numbersthat we read as, like, the
economic news. Now I'm not aneconomist nor do I play one on
(04:31):
the Internet, but I have beenworking with people on healing
their relationship with moneyfor over twenty years. And
here's what I know. People whohave a healthy relationship with
money do not succumb themselvesto financial panic.
When we make decisions frompanic, we make decisions that
(04:56):
recreate the very state of lackand fear that those decisions
were made from. And so today'sepisode is a warm hug. It is a
compassionate, fuzzy blanketwith strong advice for how to
thrive during these uncertaintimes. Now I want you to
(05:20):
remember that while the economyis kind of a read on the
temperature of a particularcity, a particular country, a
particular region financially,it is just the average of what's
going on with all the people.And you, my friend, are not
(05:42):
average.
So we already covered that, butI just wanted to make it clear.
Here's the thing. People whothrive financially during
economic downturns seeopportunity while others see
chaos. What do I beat the drumabout constantly? Your nervous
(06:03):
system.
Now today's episode is not goingto be about how to rewire your
nervous system to feel safe andsecure financially no matter
what, but I want to say thathealing your nervous system in
relationship to money is thenumber one most important thing
you could focus on during aneconomic recession to make sure
(06:27):
that the decisions you make,that the feelings you feel, and
that the actions you take setyou up to thrive. Your ability
to see opportunity while otherssee chaos, while others see
fear, while others see crisis isdependent on your nervous
system's ability to feel safe.If your nervous system is in a
(06:52):
threat response, if you're insurvival mode, you will not be
able to see anything other thanchaos and crisis. But if your
nervous system, if you know howto come back to center, if you
know how to return to resonanceand power and presence and
wholeness, you can easily seeopportunity where others see
(07:12):
chaos, and you can be brilliantin these times. That's why you
must come to my Good With Moneyworkshop.
There could never have been amore important time for this
work. I scheduled the dates forGood With Money in May 2024. I
couldn't have possibly knownthat in April 2025 when Good
(07:35):
With Money is happening, it ismy once a year live financial
healing workshop. I couldn'thave possibly known when I set
the dates for this workshop thatwe would be inviting to the
workshop at the very same timethat headlines are all about
economic crisis and impendingrecessions and the stock market
(07:58):
falling and all of that stuff. Ijust want you to know it
couldn't be better timed, andwhile I'm certainly not happy
that things are becoming, youknow, chaotic in the economy, I
am really happy that I know forsure that the work we're doing
in Good With Money is thesolution you need.
It is the foundation that willprovide you the ability to find
(08:23):
opportunity in this time ofgreat change and great
transition. So make sure you'resigned up for Good With Money.
You can head over toKateNorthrup.com/good if you're
not already. But likely, ifyou're listening to this, you
already have signed up, and ifyou haven't, make sure you do.
So I would love to let you know.
(08:47):
I'm not gonna go in aboutheadlines because quite frankly,
by the time this episode comesout, these headlines may have
shifted. But I do want to saythat beyond your nervous system
healing, which is the first andforemost, that is your ability.
That will determine your abilityto think critically, to think
creatively, to see opportunitieswhere other people only see
(09:09):
chaos. Number two is it is areally good time to double down
on building your cushion fund.So a lot of financial experts
call this your emergency fund.
I believe in the energetic powerof our words and our frequency.
What we know from quantumphysics is that we attract what
(09:34):
we are. We attract who we arebeing. We don't attract what we
want. We attract who we arebeing and the state in which we
are living our daily lives.
So I don't believe in savingmoney for an emergency, because
if we're saving money for anemergency, we tend to create an
(09:57):
emergency. Instead, I love tocall it a cushion fund. My
recommendation is three to sixmonths of living expenses in a
cushion fund that you put in ahigh yield savings account.
Those of you who end up joiningus in relaxed money will get
access to a high yield savingsaccount that's that's exclusive
(10:18):
to financial professionals andpeople in our community, so stay
tuned for that. But you need tosave three to six months of
living expenses in a high yieldsavings account.
That gives you a nice a nice,soft, fluffy cushion to be able
to fall back upon when liferequires it, whether that is
(10:41):
something going on outside ofyou, like something in the
economy, or something that'shappening more on a micro level
in your own life, like startinga new business or having a new
baby and wanting to go onmaternity leave or an illness in
the family or whatever it maybe. We need a cushion for both
delightful events and unexpectedones. Either way, we wanna build
(11:02):
ourselves a soft place to land.So now's the time to pad your
cushion fund, get it in a highyield savings account so it is
earning interest while yousleep. And the second piece of
that is, you might be asking,like, how do I build up my
cushion fund?
Well, I have a very uniquemethodology that I created when
(11:25):
I was, like, 25 years old toalign your spending with what
you value so that it's easier tofind more spaciousness in your
monthly spending so you have waymore left over without feeling
deprived. So back in the day, Iwas making $34,000 a year, and I
(11:49):
was in over $20,000 of creditcard debt. Now others might have
told me that was a time forpanic. That was a time of
crisis. And while I knew Ineeded to do something about it,
I decided that I was going tolive abundantly while I
(12:10):
dissolved my debt, or as I callit, invoices for blessings
already received.
So what I did is I aligned theway I spent my money with what
actually gave me the biggestbang for my buck. Now we go into
a whole process for this inRelaxed Money, but the the quick
and dirty that you could likejust at least think about
(12:32):
without having the entiremethodology is think about what
gives you the most bang for yourbuck. Right? That's gonna be
really unique. For example, I'mnot that into cars.
Right? Like driving aLamborghini or, like, some kind
of fancy pants car, it doesn'treally do it for me. I drive a
(12:55):
Toyota Prius. What I love aboutmy Prius is it's silent. It's
really easy to parallel park,and I only have to put in, like,
$25 of gas a month.
It just makes me feel zippy andlight and abundant. Right? So if
I went and bought a hundredgrand car, for example, that
would not give me a sizable,impactful return on my
(13:21):
investment because it doesn'treally align with my values
versus I'm a huge health nut.Right? Like, we have thousands
and thousands of dollars ofstrange health equipment in our
home.
And so I would much rather pullin my spending in areas that
(13:44):
don't give me that much bang formy buck so that I can invest in
the places where $1 investedgives me, like, a 10 x or a
hundred x return on the amountof joy and the amount of
abundance I receive from thatmoney. When you get really clear
(14:06):
on aligning your spending withyour values, you don't need to
spend nearly as much money, andyet you feel way more abundant.
So doing this work and reallygetting in there and looking at
your numbers, which you're muchmore easily able to do when you
are working on healing yournervous system and signaling to
(14:28):
your body that looking at yournumbers and engaging with your
money is safe, when you do thatwork, you can find all this
extra cushion to build yourthree to six months of living
expenses in the bank. And by theway, if you're a business owner,
I also recommend having threemonths of business expenses in
(14:49):
the bank in a business highyield savings account. So that's
just a hot tip if you're abusiness owner.
Okey dokey. Now the other thingis my mentor and friend, Barbara
Hewson, formerly Barbara Stani,she wrote Overcoming Under
Earning and Rewire for Wealthand Sacred Success. She's
amazing. And Barbara talkedabout how when she became an
(15:13):
investor, she everyone else waslike talking about how the sky
was falling, like in 02/2008.Oh, the sky is falling.
This is terrible. Da da da. AndI had a conversation with my
girlfriend the other day too.She was like, oh, with
everything that's going on inthe economy, are you guys, like,
selling are you guys sellingyour investments, or what are
you doing? And I was like, no.
No. No. No. No. No.
(15:35):
No. No. You do not sell when themarket is low. That makes no
sense. Panic selling is the veryreason the market crashes.
So it's such a fascinating ifyou can take a 30,000 foot view,
you'll see it's a fascinatingphenomenon in which headlines
start to beat the drum of fear,and then people get scared, and
(15:59):
then they panic sell theirassets, their stocks, their
bonds, their whatever. And thenthe reality of the economy
begins to match the headlines,because the very thing that the
headlines are about manifests inthe world because people are
outsourcing their financialpower and deciding because the
(16:19):
headlines say they need topanic, they should panic, and
then they take panicked steps.And panicked steps ensure that
they're selling at the bottom ofthe market and losing money. It
makes no sense. So BarbaraHewson talks about that in times
of economic downturn, stocks aregoing on sale.
(16:40):
Right? So it's like a sale inthe stock market. It is a
wonderful time when a a verysuccessful company that has
overall had really strongreturns, maybe you can get that
stock for 13% less or 15% less.Like, that's a good investment
because we wanna buy low, right,and sell high. Now for most
(17:05):
people, they're not day traders.
Right? Like, they're not tryingto tune in to everything going
on in the stock market everysingle day so that they can make
a quick buck at the end oftoday. Most of us are buying and
holding for the long term. Andwhen we look at the long term,
since the year 1957, the stockmarket has had, on average,
(17:30):
since 1957, a 10.5% returnannually for the last seventy
years. Okay?
This time is not different. Ifwe are here for the long term,
right, if you don't need thatmoney immediately, the stock
(17:51):
market is gonna come on back.Even during the last massive
dip, the market returns returnedwithin two years. Right? So
there's no need to panic sell,hold, and then it's a great time
to take any extra money andinvest it when stocks go low
(18:12):
because the stock market ishaving a sale.
Now that is a prime example ofwhen everyone else sees chaos
and is panicking, you seeopportunity. So I wanna give
credit to miss Barbara Hewsonfor that. Stock markets the
stock market is going on sale,and that is the wealth builder's
(18:32):
advantage. And then the otherthing I recommend is to
implement a dollar costaveraging strategy. What the
data shows us is that peoplewho, you know, essentially use
the stock market as gamblingwhere it's like they're trying
to time it appropriately orwhatever, they tend to lose out
versus people who use dollarcost averaging, meaning they set
(18:54):
aside a specific amount and theyput it in every week or every
month no matter what is going onin the market.
That dollar cost averagingstrategy over the long term is
shown to be the most effective.It can also be an incredible way
to automate in a nervous systemregulated way your investments.
(19:16):
And that is one of the thingsthat we teach as bonus material
in Relaxed Money, where you canstart getting your money working
for you in ways that don'trequire you to be a Wall Street
whiz by any stretch of theimagination. It is largely
automated, and that is a goodstrategy is dollar cost
(19:38):
averaging. So I already talkedabout this, but I wanna
highlight that fear basedfinancial decision making
compounds scarcity.
When we have a nervous systemthat is dysregulated, right, so
when we have a stress and threatbucket that is overwhelmed and
overloaded, and certainly, ifyou're paying a ton of attention
(20:01):
to the news and the headlinesright now, you may be in that
state of excess fear and excessthreat, not to mention the fact
of, like, the regular stressfulthings that might be going on in
your life. I have to tell you,and I really want you to get,
that when we are not activelyengaging in metabolizing our
(20:24):
stress in somatic ways, notthinking about it, not, like,
not with our mind. When we arenot metabolizing our stress on a
daily basis with our bodies,which is the only place that
stress can get metabolized, wewill only be able to act out of
fear. And when we act out offear, we only get more
(20:46):
circumstances that are scarceand fear based. When we are in
an overloaded stress and threatscenario, our survival brain
kicks in, and our survival brainis trying to make sure that we
only experience the same thingwe've already experienced.
(21:09):
So it will do everything withinits power to keep us in a
limited range of life experiencethat is familiar to us. It will
not essentially allow us to seeopportunity where other people
see chaos because opportunitywould be a direct threat to our
sense of here's what's familiar.Right? So if you grew up, for
(21:33):
example, in financial chaos orfinancial pressure or financial
stress or instability, that'sgoing to feel like home. So just
trying to look out at the worldthrough the eyes of opportunity
is going to be impossible duringtimes of stress and threat.
Because during times of excessstress and threat, our default
is to go back to the nervoussystem thermostat that matches
(21:56):
our experience in childhoodbecause our nervous system wants
us to experience only that whichwe've experienced before. So
abundance and opportunity isperceived as a direct threat to
a nervous system that is wiredfor scarcity and chaos and
crisis and instability. So eventhough these times of economic
(22:16):
chaos may not feel good, formany people, they feel like
home, and they will totally takethe bait because there's a part
of our wiring that gets off onthe addictive nature of fear,
and the media only feeds on itand only feeds it. One of the
(22:41):
most powerful ways you can takeyour power back economically is
to get just the basics that youneed from the news and unplug
and unsubscribe and unfollow.Protect your peace above
anything else, because yourpeace is your ability to make
(23:02):
smart financial decisions and bepart of the solution that we
need, which is people engagingin the economy with wisdom and
power and clarity andconsciousness.
Okay. So we've talked a lotabout the nervous system on the
Plenty podcast. You can go backto previous episodes, and we'll
(23:24):
link a few of them underneath inthe show notes on this episode.
But I really wanna highlightthat now is the time to double
down on your nervous systemhealing techniques. One of my
favorite ones is to go for awalk.
When we move our body inbilateral rhythmic motion, we
(23:45):
metabolize stress. So go for awalk. Move your body. Take off
your shoes. Stand on the bareearth.
Those things will remind youthat all is actually well. And
when you make financialdecisions from the place of
knowing that all is well rightnow, you make decisions that
continue to create a scenario inwhich all is well. Now I also
(24:12):
wanna say that there are folkswho have thrived, who have
absolutely thrived in all sortsof times of economic downturns.
One of them is Sarah Blakely. SoSarah Blakely, the founder of
Spanx, she is a billionaire, shetook $5,000 during the
2thousand,2001.com bust bubblebust, and she invested it in
(24:39):
solving a problem that she knewwomen had, which is, about
shapewear.
Right? And, like, that feelingof, like, oh, you can see my
panty lines, do this, that, andthe other thing. So she knew
that even during a time ofeconomic downturn, beauty
remains important. Vanityremains important. That's an
(24:59):
industry that is going to thriveno matter what.
And she had a smart idea, andshe went and she solved a
problem. So Sarah Blakely is awonderful example of someone who
thrived in the last economicrecession. Now she didn't rely
on venture capitalism, whichventure capital, which dried up
in the recession. So sheactually maintained full power
(25:23):
in her company, and she focusedon value creation, and she
leveraged word-of-mouthmarketing and organic celebrity
endorsements rather than big adspend. So she worked with what
she had.
My friend, Mignon Francois, thefounder of The Cupcake
Collection, also in 02/2008during the Great Recession, she
(25:45):
was a single mom of six inNashville, struggling
financially with only $5 to hername, and she couldn't afford to
keep the electricity on orprovide the basic necessities
for her children. But in heramazing book, she tells the
story, and her book is calledMade From Scratch. She tells the
story of how she invested herlast $5 in baking supplies, and
(26:11):
despite having no prior bakingexperience, she took that $5 and
turned it into over $600 withina week because she knew during a
time of economic downturn,people still needed comfort.
They still needed treats. Theystill needed cupcakes.
Right? And she, over the nextseventeen years, grew her
(26:33):
business, The CupcakeCollection, into a multimillion
dollar enterprise, and she soldover 5,000,000 cupcakes without
incurring debt or taking outloans. And she started that
business in 02/2008. Incredibly,incredibly inspiring. There are
so many other people.
There was a guy who worked atauto detailing place that closed
(26:57):
during 2020. And instead of justbeing like, uh-oh, I've just now
completely lost my job, he tookhis skill set. He knew how to
add value. He was like, peopleare still gonna be driving.
People are still gonna beneeding their cars cleaned.
So he created his own mobiledetailing business and was able
(27:20):
to thrive when everything elseshut down in 2020. There are
countless examples of this, andI wanna highlight 10 things that
people have in common who thrivein any economic climate. So I I
said number one, they haveworked on healing their nervous
(27:40):
system so that they can do thefollowing 10 things. And again,
we are going to, in real time,rewire your nervous system money
thermostat so that abundance andopportunity actually feel safe
on a conscious on a conscious,subconscious, and unconscious
level so that you will notsabotage yourself, so that you
will not get caught by the hookof fear that they are so
(28:04):
desperately trying to catch uswith right now so that you can
remain whole and complete andabundant no matter what. And
that's what we're gonna be doingin Good With Money.
So make sure you sign up atKateNorthrup.com/good. It is the
only time I teach this workshop.It is live. It is once a year,
and it is the most powerfulimportant place you could show
(28:27):
up right now during this time.So here are the 10 things that
people who thrive financiallyeven when the economy is a mess
do.
Number one, they respond insteadof reacting. Right? So rather
than panic, they pause. Theytake advantage of the space
between stimulus and response,and they're able to use their
(28:50):
full mental and intuitivecapacities to choose to be at
choice about their wisest nextstep. And I will tell you that
requires having a regulatedhealthy nervous system.
Number two, they lean into beingof service and the real needs
(29:12):
that people have. So SarahBlakely, she knew women wanted
to feel beautiful no matterwhat. Francois, she knew that
people wanna eat cupcakes whenthey're stressed. Right? So
there were real needs thatpeople had, and they asked, what
do people need right now?
Miguel, right, with his mobileauto detailing. People are still
(29:32):
gonna be driving around gettingtheir groceries and whatever.
Right? Like, they still wannahave a clean car. So what do
people need right now, and howcan I position myself to meet
urgent and meaningful needs?
So service becomes the engine offinancial sustainability. Now
that's true no matter what oureconomic climate. When we add
(29:55):
value, we receive value inreturn. And those who are the
smartest with money, those whoare good with money, understand
how to add value to otherpeople's lives and get paid in
return. Number three, thesepeople who thrive during
economic times of downturn workwith what they had.
They work with what they had.They look around. They're
(30:17):
resourceful. They're able to seeall the riches that they already
have, whether it's within theirnetwork, whether it's a skill
set, whether it's a particularresource or or methodology that
they've created. So they don'tstart usually with big capital
or ideal conditions.
They maximize the resources,skills, and relationships they
(30:41):
already have in their hands. Sothey choose resourcefulness over
resources. Number four, theyallow their identities to
evolve. So when we have a fixedlimited identity, that identity
is actually wired into our brainand our nervous system. Our
brain and body, the neuralpatterning is our identity.
(31:05):
And the good news is when we doour nervous system healing work,
the rewiring work that we'll doin Good With Money and beyond,
we actually can quickly updateour identity so that it is
possible to act and be in newways relatively easily. So those
(31:25):
people who are thriving duringthese times don't cling to past
titles or roles or pastidentities to be like, well, if
if you're a laid off factoryworker or a stay at home parent
or a restaurant chef, you'd belike, well, I'm just a laid off
I'm just I'm a I was a laid offfactory worker. I just can't do
this. Or I my the school Itaught at is not is not open, so
(31:47):
I just can't do this. Right?
It's looking at how can I have afluid identity that can adapt
and evolve giving the given theadapting and evolving
circumstances? Number five, theymade small, courageous first
steps. So none of these peoplethat I spoke about leapt
(32:09):
straight into multimilliondollar success. They made micro
moves like baking with $5,posting a new Etsy listing,
investing in one property.Right?
Like, they start where they are,and that in the land of nervous
system healing is calledtitration. One doable action
(32:30):
step at a time. And for most ofthem, they didn't see the full
path. Right? Like, that's beenthe case for me.
I've never thought that I wouldbe teaching a program about
helping people heal their moneyfor multi 7 figures every year.
I've never that was not on myradar. I took one single next
(32:53):
best step at a time, and thatwisdom applies no matter the
economic circumstances. Numbersix, these people bet on what
was working, not what wasbroken. So while others double
down on outdated models, thesepeople who thrive pay attention
to what is gaining momentum, andthey align their offerings
(33:15):
accordingly.
So you want to partner with themomentum going on in your
market, in your community,whatever it may be. For example,
in 2020, a lot of people blew upwith online businesses. Right? I
was already in that space for amillion years, so I've been
(33:35):
around. But a ton of peoplejoined this industry, and I was
like, woah.
Look at them. They saw where theworld was going. They were like,
oh, people are at home. Peopleare on their devices. People
can't go to a live workshop, toa live class in the same way.
I'm going to put myself in theway of the momentum rather than
(34:00):
try to build in the old way thatpeople did before. Another
example is a restaurant that welove in Portland, Maine called
LB Kitchen. LB Kitchen was a,you know, go in there and order
at the counter or whatever.During 2020, when that wasn't
happening anymore, they blew uptheir take home, like, eat out
(34:24):
meals. We spent hundreds ofdollars there every week because
they were creating healthy,prepackaged foods that we could
go and pick up at the window andtake home.
Online ordering, they like fullymade that like really easy and
straightforward. They made thewhole thing so great, and the
(34:45):
food was so delicious and alsohealthy. It was our go to, and
it became like our littlefavorite outing that we would
just go and pick up our stuff.So instead of being like, uh-oh,
our business model is broken,they pivoted and they innovated.
Now number seven is these folksstayed emotionally present and
purpose aligned, which, by theway, requires a healthy nervous
(35:08):
system, a resonant nervoussystem that's that's supple,
right, that can move in and outof parasympathetic and
sympathetic dominance andbetween the two that can do the
dance between activation anddeactivation.
And so in fear or hardship, youcan still stay connected to your
why. You can still stayconnected to resonance, to heart
(35:30):
coherency, to emotionalpresence. And the more you do,
the more you will be poised andprimed to offer the solutions
that people need so that you canthrive and so that they can
thrive. So staying anchored inyour purpose, staying anchored
in emotional presence andconnection to your why will
(35:52):
absolutely be your north star.Number eight, people who thrive
financially in times of economicmess use constraints as
creativity instead of fuel.
Now I can tell you, I have a lotof freedom in my life, and we
have been navigating moving to anew city. And at first, when we
(36:13):
were navigating this, we werelike, we could go literally
anywhere. Mike and I run our owncompany. We could go anywhere.
We can work from anywhere.
There is there are absolutely noconstraints in terms of where we
can live, and that is notactually the easiest situation.
We I mean, I'm grateful for itby all means. However, when we
(36:37):
have infinite choices, it cancreate a feeling of, I can't
take action because there's toomany choices. If you've ever
given, you know, a three yearold, hey. What do you want for
breakfast?
You can tell if that is thecase. Right? Like, we all do
great with more limited choices.And in times of economic
instability, we may have morelimited choices, which can be
(37:00):
the fuel to our creative fire.So instead of seeing limitations
as dead ends, you can use themas creative prompts, like I have
less capital.
I have leaner models. I don'thave a store of a physical
storefront. Maybe you would thenpivot to digital. So whatever it
is, allow any constraints orlimitations to spark innovation.
(37:22):
Number nine, people who thriveeconomically, financially in
times of downturn embracecommunity and collaboration.
Right? So whether it'sword-of-mouth marketing on
platforms like Etsy or localFacebook groups, people build
relational ecosystems aroundtheir work and just really
(37:44):
around everything. We would nothave thrived as a family if it
hadn't been for our sweet littleneighborhood during the 2020 and
2021. We leaned on each other inbeautiful ways, and that
supports us economically. Thatsupports us emotionally.
We need village. We needcommunity. So use your network
(38:07):
as the resource that it is andbe collaborative and embrace
community. And then number 10,finally, is folks who thrive
financially at all times do notwait until they are, quote,
unquote, ready. None of us willever feel ready to do anything.
Right? It's never the righttime. It's never the right time.
(38:31):
But when we take action whilewe're still learning, our
ability to integrate, ourability to refine happens so
much faster. So people who aregoing to thrive during this
recession and any other time arethe people who get in the game,
and they do that by coregulating with safe community,
(38:53):
like we have in Good With Money,like we have here in the
different spaces that we create,and they get out there, and they
do it imperfectly.
They just get their hands dirty.They get their feet wet. They
trust that clarity andcapability will grow through the
doing, and it does. You createas you take action, you create
something called self efficacy,where your ability to depend on
(39:17):
yourself to show up and thriveand be able to get back up when
you fall only increases throughtaking action. So imperfect
action always will outpaceperfect preparation.
So that was a big episode.Here's what I want you to know.
You are safe. You are loved. Allis well.
(39:41):
And with what I have sharedtoday and what we're gonna be
talking about in good withmoney, you are absolutely
prepared to weather any economicstorm and any storm, quite
frankly, in your lifefinancially and otherwise. This
is exactly where you need to be.I'm so glad you listened to this
(40:01):
episode. If it was helpful foryou, please share it with a
friend. Take a screenshot.
Send me a DM. Post it on yourInstagram stories. Let me know
what was helpful. Let me me knowwhat action you're taking from
this episode. And again, ifyou've not yet signed up for
Good With Money, head over toKateNorthrup.com/good.
And I will see you for the mostimportant workshop of the year.
(40:25):
Thanks for listening. See younext time.
One of the most powerful ways you can take your
(00:02):
power back economically is toget just the basics that you
need from the news and unplugand unsubscribe and unfollow.
Protect your peace aboveanything else because your peace
is your ability to make smartfinancial decisions and be part
(00:23):
of the solution that we need,which is people engaging in the
economy with wisdom and powerand clarity and consciousness.
Welcome to Plenty. I'm your hostKate Northrup and together we
are going on a journey to helpyou have an incredible
relationship with money, time,and energy, and to have
(00:48):
abundance on every possiblelevel. Every week, we're gonna
dive in with experts andinsights to help you unlock a
life of hunting.
Let's go fill our cups. Hello.Hello. Welcome to this special
bonus episode. I am not usuallythe one to share hot takes about
(01:14):
news and current events.
That is not what this show isabout. However, given that this
show is about abundance, isabout our relationship with
money, I thought it made senseto do an episode to talk about
what's going on in the economyand how to thrive financially
(01:35):
even when the economy feels likea mess. So if you are looking to
beat the drum of fear andconstriction and contraction and
the sky is falling, and thistime it's different. Everything
is going to hell in ahandbasket. Tune out.
This show is not gonna be foryou. If you are looking for
(01:56):
hopeful, helpful advice groundedin historical evidence, grounded
in a regulated nervous systemthat you can co regulate with,
then that's what you're going toget today. So I'm going to walk
you through what we're doingwith our money right now, what I
(02:20):
think you should be focused onto prepare yourself. I'm also
going to get into my uniquemethodology to build up your
strong financial foundation intimes of crisis and in regular
times. And I'm gonna behighlighting the stories of
(02:41):
people who have been thriving,who have thrived during previous
times of economic recession inthe .com bubble, in the early
two in, like, around February,'2 thousand '1, in 02/2008, and
also in 2020.
So we're gonna be highlightingsome key examples of people who
(03:03):
have thrived financially duringthose times and 10 examples, 10
specific things that they allhave in common that you can use
as a checklist to keep yourselfgrounded and centered in this
time. Here's what I want you toknow. You are not a statistic,
my friend. The fact that you arelistening to this episode right
(03:24):
now tells me that you are notlike the masses. This is not a
mainstream show, which meansyour results will tend to be
extraordinary.
Folks who listen to plenty areon the leading edge. We are here
to create the new earth. We arehere to be shapers of the new
(03:48):
economy, and that means that theheadlines and the fear mongering
of the media need not apply toyou. So know that, number one.
Number two, I wanna be superclear.
This is what the economy is. Theeconomy is the conglomerate of
(04:09):
the decisions of millions andbillions of people that impact
what's going on with the stockmarket, inflation rates, that
that impact all of the numbersthat we read as, like, the
economic news. Now I'm not aneconomist nor do I play one on
(04:31):
the Internet, but I have beenworking with people on healing
their relationship with moneyfor over twenty years. And
here's what I know. People whohave a healthy relationship with
money do not succumb themselvesto financial panic.
When we make decisions frompanic, we make decisions that
(04:56):
recreate the very state of lackand fear that those decisions
were made from. And so today'sepisode is a warm hug. It is a
compassionate, fuzzy blanketwith strong advice for how to
thrive during these uncertaintimes. Now I want you to
(05:20):
remember that while the economyis kind of a read on the
temperature of a particularcity, a particular country, a
particular region financially,it is just the average of what's
going on with all the people.And you, my friend, are not
(05:42):
average.
So we already covered that, butI just wanted to make it clear.
Here's the thing. People whothrive financially during
economic downturns seeopportunity while others see
chaos. What do I beat the drumabout constantly? Your nervous
(06:03):
system.
Now today's episode is not goingto be about how to rewire your
nervous system to feel safe andsecure financially no matter
what, but I want to say thathealing your nervous system in
relationship to money is thenumber one most important thing
you could focus on during aneconomic recession to make sure
(06:27):
that the decisions you make,that the feelings you feel, and
that the actions you take setyou up to thrive. Your ability
to see opportunity while otherssee chaos, while others see
fear, while others see crisis isdependent on your nervous
system's ability to feel safe.If your nervous system is in a
(06:52):
threat response, if you're insurvival mode, you will not be
able to see anything other thanchaos and crisis. But if your
nervous system, if you know howto come back to center, if you
know how to return to resonanceand power and presence and
wholeness, you can easily seeopportunity where others see
(07:12):
chaos, and you can be brilliantin these times. That's why you
must come to my Good With Moneyworkshop.
There could never have been amore important time for this
work. I scheduled the dates forGood With Money in May 2024. I
couldn't have possibly knownthat in April 2025 when Good
(07:35):
With Money is happening, it ismy once a year live financial
healing workshop. I couldn'thave possibly known when I set
the dates for this workshop thatwe would be inviting to the
workshop at the very same timethat headlines are all about
economic crisis and impendingrecessions and the stock market
(07:58):
falling and all of that stuff. Ijust want you to know it
couldn't be better timed, andwhile I'm certainly not happy
that things are becoming, youknow, chaotic in the economy, I
am really happy that I know forsure that the work we're doing
in Good With Money is thesolution you need.
It is the foundation that willprovide you the ability to find
(08:23):
opportunity in this time ofgreat change and great
transition. So make sure you'resigned up for Good With Money.
You can head over toKateNorthrup.com/good if you're
not already. But likely, ifyou're listening to this, you
already have signed up, and ifyou haven't, make sure you do.
So I would love to let you know.
(08:47):
I'm not gonna go in aboutheadlines because quite frankly,
by the time this episode comesout, these headlines may have
shifted. But I do want to saythat beyond your nervous system
healing, which is the first andforemost, that is your ability.
That will determine your abilityto think critically, to think
creatively, to see opportunitieswhere other people only see
(09:09):
chaos. Number two is it is areally good time to double down
on building your cushion fund.So a lot of financial experts
call this your emergency fund.
I believe in the energetic powerof our words and our frequency.
What we know from quantumphysics is that we attract what
(09:34):
we are. We attract who we arebeing. We don't attract what we
want. We attract who we arebeing and the state in which we
are living our daily lives.
So I don't believe in savingmoney for an emergency, because
if we're saving money for anemergency, we tend to create an
(09:57):
emergency. Instead, I love tocall it a cushion fund. My
recommendation is three to sixmonths of living expenses in a
cushion fund that you put in ahigh yield savings account.
Those of you who end up joiningus in relaxed money will get
access to a high yield savingsaccount that's that's exclusive
(10:18):
to financial professionals andpeople in our community, so stay
tuned for that. But you need tosave three to six months of
living expenses in a high yieldsavings account.
That gives you a nice a nice,soft, fluffy cushion to be able
to fall back upon when liferequires it, whether that is
(10:41):
something going on outside ofyou, like something in the
economy, or something that'shappening more on a micro level
in your own life, like startinga new business or having a new
baby and wanting to go onmaternity leave or an illness in
the family or whatever it maybe. We need a cushion for both
delightful events and unexpectedones. Either way, we wanna build
(11:02):
ourselves a soft place to land.So now's the time to pad your
cushion fund, get it in a highyield savings account so it is
earning interest while yousleep. And the second piece of
that is, you might be asking,like, how do I build up my
cushion fund?
Well, I have a very uniquemethodology that I created when
(11:25):
I was, like, 25 years old toalign your spending with what
you value so that it's easier tofind more spaciousness in your
monthly spending so you have waymore left over without feeling
deprived. So back in the day, Iwas making $34,000 a year, and I
(11:49):
was in over $20,000 of creditcard debt. Now others might have
told me that was a time forpanic. That was a time of
crisis. And while I knew Ineeded to do something about it,
I decided that I was going tolive abundantly while I
(12:10):
dissolved my debt, or as I callit, invoices for blessings
already received.
So what I did is I aligned theway I spent my money with what
actually gave me the biggestbang for my buck. Now we go into
a whole process for this inRelaxed Money, but the the quick
and dirty that you could likejust at least think about
(12:32):
without having the entiremethodology is think about what
gives you the most bang for yourbuck. Right? That's gonna be
really unique. For example, I'mnot that into cars.
Right? Like driving aLamborghini or, like, some kind
of fancy pants car, it doesn'treally do it for me. I drive a
(12:55):
Toyota Prius. What I love aboutmy Prius is it's silent. It's
really easy to parallel park,and I only have to put in, like,
$25 of gas a month.
It just makes me feel zippy andlight and abundant. Right? So if
I went and bought a hundredgrand car, for example, that
would not give me a sizable,impactful return on my
(13:21):
investment because it doesn'treally align with my values
versus I'm a huge health nut.Right? Like, we have thousands
and thousands of dollars ofstrange health equipment in our
home.
And so I would much rather pullin my spending in areas that
(13:44):
don't give me that much bang formy buck so that I can invest in
the places where $1 investedgives me, like, a 10 x or a
hundred x return on the amountof joy and the amount of
abundance I receive from thatmoney. When you get really clear
(14:06):
on aligning your spending withyour values, you don't need to
spend nearly as much money, andyet you feel way more abundant.
So doing this work and reallygetting in there and looking at
your numbers, which you're muchmore easily able to do when you
are working on healing yournervous system and signaling to
(14:28):
your body that looking at yournumbers and engaging with your
money is safe, when you do thatwork, you can find all this
extra cushion to build yourthree to six months of living
expenses in the bank. And by theway, if you're a business owner,
I also recommend having threemonths of business expenses in
(14:49):
the bank in a business highyield savings account. So that's
just a hot tip if you're abusiness owner.
Okey dokey. Now the other thingis my mentor and friend, Barbara
Hewson, formerly Barbara Stani,she wrote Overcoming Under
Earning and Rewire for Wealthand Sacred Success. She's
amazing. And Barbara talkedabout how when she became an
(15:13):
investor, she everyone else waslike talking about how the sky
was falling, like in 02/2008.Oh, the sky is falling.
This is terrible. Da da da. AndI had a conversation with my
girlfriend the other day too.She was like, oh, with
everything that's going on inthe economy, are you guys, like,
selling are you guys sellingyour investments, or what are
you doing? And I was like, no.
No. No. No. No. No.
(15:35):
No. No. You do not sell when themarket is low. That makes no
sense. Panic selling is the veryreason the market crashes.
So it's such a fascinating ifyou can take a 30,000 foot view,
you'll see it's a fascinatingphenomenon in which headlines
start to beat the drum of fear,and then people get scared, and
(15:59):
then they panic sell theirassets, their stocks, their
bonds, their whatever. And thenthe reality of the economy
begins to match the headlines,because the very thing that the
headlines are about manifests inthe world because people are
outsourcing their financialpower and deciding because the
(16:19):
headlines say they need topanic, they should panic, and
then they take panicked steps.And panicked steps ensure that
they're selling at the bottom ofthe market and losing money. It
makes no sense. So BarbaraHewson talks about that in times
of economic downturn, stocks aregoing on sale.
(16:40):
Right? So it's like a sale inthe stock market. It is a
wonderful time when a a verysuccessful company that has
overall had really strongreturns, maybe you can get that
stock for 13% less or 15% less.Like, that's a good investment
because we wanna buy low, right,and sell high. Now for most
(17:05):
people, they're not day traders.
Right? Like, they're not tryingto tune in to everything going
on in the stock market everysingle day so that they can make
a quick buck at the end oftoday. Most of us are buying and
holding for the long term. Andwhen we look at the long term,
since the year 1957, the stockmarket has had, on average,
(17:30):
since 1957, a 10.5% returnannually for the last seventy
years. Okay?
This time is not different. Ifwe are here for the long term,
right, if you don't need thatmoney immediately, the stock
(17:51):
market is gonna come on back.Even during the last massive
dip, the market returns returnedwithin two years. Right? So
there's no need to panic sell,hold, and then it's a great time
to take any extra money andinvest it when stocks go low
(18:12):
because the stock market ishaving a sale.
Now that is a prime example ofwhen everyone else sees chaos
and is panicking, you seeopportunity. So I wanna give
credit to miss Barbara Hewsonfor that. Stock markets the
stock market is going on sale,and that is the wealth builder's
(18:32):
advantage. And then the otherthing I recommend is to
implement a dollar costaveraging strategy. What the
data shows us is that peoplewho, you know, essentially use
the stock market as gamblingwhere it's like they're trying
to time it appropriately orwhatever, they tend to lose out
versus people who use dollarcost averaging, meaning they set
(18:54):
aside a specific amount and theyput it in every week or every
month no matter what is going onin the market.
That dollar cost averagingstrategy over the long term is
shown to be the most effective.It can also be an incredible way
to automate in a nervous systemregulated way your investments.
(19:16):
And that is one of the thingsthat we teach as bonus material
in Relaxed Money, where you canstart getting your money working
for you in ways that don'trequire you to be a Wall Street
whiz by any stretch of theimagination. It is largely
automated, and that is a goodstrategy is dollar cost
(19:38):
averaging. So I already talkedabout this, but I wanna
highlight that fear basedfinancial decision making
compounds scarcity.
When we have a nervous systemthat is dysregulated, right, so
when we have a stress and threatbucket that is overwhelmed and
overloaded, and certainly, ifyou're paying a ton of attention
(20:01):
to the news and the headlinesright now, you may be in that
state of excess fear and excessthreat, not to mention the fact
of, like, the regular stressfulthings that might be going on in
your life. I have to tell you,and I really want you to get,
that when we are not activelyengaging in metabolizing our
(20:24):
stress in somatic ways, notthinking about it, not, like,
not with our mind. When we arenot metabolizing our stress on a
daily basis with our bodies,which is the only place that
stress can get metabolized, wewill only be able to act out of
fear. And when we act out offear, we only get more
(20:46):
circumstances that are scarceand fear based. When we are in
an overloaded stress and threatscenario, our survival brain
kicks in, and our survival brainis trying to make sure that we
only experience the same thingwe've already experienced.
(21:09):
So it will do everything withinits power to keep us in a
limited range of life experiencethat is familiar to us. It will
not essentially allow us to seeopportunity where other people
see chaos because opportunitywould be a direct threat to our
sense of here's what's familiar.Right? So if you grew up, for
(21:33):
example, in financial chaos orfinancial pressure or financial
stress or instability, that'sgoing to feel like home. So just
trying to look out at the worldthrough the eyes of opportunity
is going to be impossible duringtimes of stress and threat.
Because during times of excessstress and threat, our default
is to go back to the nervoussystem thermostat that matches
(21:56):
our experience in childhoodbecause our nervous system wants
us to experience only that whichwe've experienced before. So
abundance and opportunity isperceived as a direct threat to
a nervous system that is wiredfor scarcity and chaos and
crisis and instability. So eventhough these times of economic
(22:16):
chaos may not feel good, formany people, they feel like
home, and they will totally takethe bait because there's a part
of our wiring that gets off onthe addictive nature of fear,
and the media only feeds on itand only feeds it. One of the
(22:41):
most powerful ways you can takeyour power back economically is
to get just the basics that youneed from the news and unplug
and unsubscribe and unfollow.Protect your peace above
anything else, because yourpeace is your ability to make
(23:02):
smart financial decisions and bepart of the solution that we
need, which is people engagingin the economy with wisdom and
power and clarity andconsciousness.
Okay. So we've talked a lotabout the nervous system on the
Plenty podcast. You can go backto previous episodes, and we'll
(23:24):
link a few of them underneath inthe show notes on this episode.
But I really wanna highlightthat now is the time to double
down on your nervous systemhealing techniques. One of my
favorite ones is to go for awalk.
When we move our body inbilateral rhythmic motion, we
(23:45):
metabolize stress. So go for awalk. Move your body. Take off
your shoes. Stand on the bareearth.
Those things will remind youthat all is actually well. And
when you make financialdecisions from the place of
knowing that all is well rightnow, you make decisions that
continue to create a scenario inwhich all is well. Now I also
(24:12):
wanna say that there are folkswho have thrived, who have
absolutely thrived in all sortsof times of economic downturns.
One of them is Sarah Blakely. SoSarah Blakely, the founder of
Spanx, she is a billionaire, shetook $5,000 during the
2thousand,2001.com bust bubblebust, and she invested it in
(24:39):
solving a problem that she knewwomen had, which is, about
shapewear.
Right? And, like, that feelingof, like, oh, you can see my
panty lines, do this, that, andthe other thing. So she knew
that even during a time ofeconomic downturn, beauty
remains important. Vanityremains important. That's an
(24:59):
industry that is going to thriveno matter what.
And she had a smart idea, andshe went and she solved a
problem. So Sarah Blakely is awonderful example of someone who
thrived in the last economicrecession. Now she didn't rely
on venture capitalism, whichventure capital, which dried up
in the recession. So sheactually maintained full power
(25:23):
in her company, and she focusedon value creation, and she
leveraged word-of-mouthmarketing and organic celebrity
endorsements rather than big adspend. So she worked with what
she had.
My friend, Mignon Francois, thefounder of The Cupcake
Collection, also in 02/2008during the Great Recession, she
(25:45):
was a single mom of six inNashville, struggling
financially with only $5 to hername, and she couldn't afford to
keep the electricity on orprovide the basic necessities
for her children. But in heramazing book, she tells the
story, and her book is calledMade From Scratch. She tells the
story of how she invested herlast $5 in baking supplies, and
(26:11):
despite having no prior bakingexperience, she took that $5 and
turned it into over $600 withina week because she knew during a
time of economic downturn,people still needed comfort.
They still needed treats. Theystill needed cupcakes.
Right? And she, over the nextseventeen years, grew her
(26:33):
business, The CupcakeCollection, into a multimillion
dollar enterprise, and she soldover 5,000,000 cupcakes without
incurring debt or taking outloans. And she started that
business in 02/2008. Incredibly,incredibly inspiring. There are
so many other people.
There was a guy who worked atauto detailing place that closed
(26:57):
during 2020. And instead of justbeing like, uh-oh, I've just now
completely lost my job, he tookhis skill set. He knew how to
add value. He was like, peopleare still gonna be driving.
People are still gonna beneeding their cars cleaned.
So he created his own mobiledetailing business and was able
(27:20):
to thrive when everything elseshut down in 2020. There are
countless examples of this, andI wanna highlight 10 things that
people have in common who thrivein any economic climate. So I I
said number one, they haveworked on healing their nervous
(27:40):
system so that they can do thefollowing 10 things. And again,
we are going to, in real time,rewire your nervous system money
thermostat so that abundance andopportunity actually feel safe
on a conscious on a conscious,subconscious, and unconscious
level so that you will notsabotage yourself, so that you
will not get caught by the hookof fear that they are so
(28:04):
desperately trying to catch uswith right now so that you can
remain whole and complete andabundant no matter what. And
that's what we're gonna be doingin Good With Money.
So make sure you sign up atKateNorthrup.com/good. It is the
only time I teach this workshop.It is live. It is once a year,
and it is the most powerfulimportant place you could show
(28:27):
up right now during this time.So here are the 10 things that
people who thrive financiallyeven when the economy is a mess
do.
Number one, they respond insteadof reacting. Right? So rather
than panic, they pause. Theytake advantage of the space
between stimulus and response,and they're able to use their
(28:50):
full mental and intuitivecapacities to choose to be at
choice about their wisest nextstep. And I will tell you that
requires having a regulatedhealthy nervous system.
Number two, they lean into beingof service and the real needs
(29:12):
that people have. So SarahBlakely, she knew women wanted
to feel beautiful no matterwhat. Francois, she knew that
people wanna eat cupcakes whenthey're stressed. Right? So
there were real needs thatpeople had, and they asked, what
do people need right now?
Miguel, right, with his mobileauto detailing. People are still
(29:32):
gonna be driving around gettingtheir groceries and whatever.
Right? Like, they still wannahave a clean car. So what do
people need right now, and howcan I position myself to meet
urgent and meaningful needs?
So service becomes the engine offinancial sustainability. Now
that's true no matter what oureconomic climate. When we add
(29:55):
value, we receive value inreturn. And those who are the
smartest with money, those whoare good with money, understand
how to add value to otherpeople's lives and get paid in
return. Number three, thesepeople who thrive during
economic times of downturn workwith what they had.
They work with what they had.They look around. They're
(30:17):
resourceful. They're able to seeall the riches that they already
have, whether it's within theirnetwork, whether it's a skill
set, whether it's a particularresource or or methodology that
they've created. So they don'tstart usually with big capital
or ideal conditions.
They maximize the resources,skills, and relationships they
(30:41):
already have in their hands. Sothey choose resourcefulness over
resources. Number four, theyallow their identities to
evolve. So when we have a fixedlimited identity, that identity
is actually wired into our brainand our nervous system. Our
brain and body, the neuralpatterning is our identity.
(31:05):
And the good news is when we doour nervous system healing work,
the rewiring work that we'll doin Good With Money and beyond,
we actually can quickly updateour identity so that it is
possible to act and be in newways relatively easily. So those
(31:25):
people who are thriving duringthese times don't cling to past
titles or roles or pastidentities to be like, well, if
if you're a laid off factoryworker or a stay at home parent
or a restaurant chef, you'd belike, well, I'm just a laid off
I'm just I'm a I was a laid offfactory worker. I just can't do
this. Or I my the school Itaught at is not is not open, so
(31:47):
I just can't do this. Right?
It's looking at how can I have afluid identity that can adapt
and evolve giving the given theadapting and evolving
circumstances? Number five, theymade small, courageous first
steps. So none of these peoplethat I spoke about leapt
(32:09):
straight into multimilliondollar success. They made micro
moves like baking with $5,posting a new Etsy listing,
investing in one property.Right?
Like, they start where they are,and that in the land of nervous
system healing is calledtitration. One doable action
(32:30):
step at a time. And for most ofthem, they didn't see the full
path. Right? Like, that's beenthe case for me.
I've never thought that I wouldbe teaching a program about
helping people heal their moneyfor multi 7 figures every year.
I've never that was not on myradar. I took one single next
(32:53):
best step at a time, and thatwisdom applies no matter the
economic circumstances. Numbersix, these people bet on what
was working, not what wasbroken. So while others double
down on outdated models, thesepeople who thrive pay attention
to what is gaining momentum, andthey align their offerings
(33:15):
accordingly.
So you want to partner with themomentum going on in your
market, in your community,whatever it may be. For example,
in 2020, a lot of people blew upwith online businesses. Right? I
was already in that space for amillion years, so I've been
(33:35):
around. But a ton of peoplejoined this industry, and I was
like, woah.
Look at them. They saw where theworld was going. They were like,
oh, people are at home. Peopleare on their devices. People
can't go to a live workshop, toa live class in the same way.
I'm going to put myself in theway of the momentum rather than
(34:00):
try to build in the old way thatpeople did before. Another
example is a restaurant that welove in Portland, Maine called
LB Kitchen. LB Kitchen was a,you know, go in there and order
at the counter or whatever.During 2020, when that wasn't
happening anymore, they blew uptheir take home, like, eat out
(34:24):
meals. We spent hundreds ofdollars there every week because
they were creating healthy,prepackaged foods that we could
go and pick up at the window andtake home.
Online ordering, they like fullymade that like really easy and
straightforward. They made thewhole thing so great, and the
(34:45):
food was so delicious and alsohealthy. It was our go to, and
it became like our littlefavorite outing that we would
just go and pick up our stuff.So instead of being like, uh-oh,
our business model is broken,they pivoted and they innovated.
Now number seven is these folksstayed emotionally present and
purpose aligned, which, by theway, requires a healthy nervous
(35:08):
system, a resonant nervoussystem that's that's supple,
right, that can move in and outof parasympathetic and
sympathetic dominance andbetween the two that can do the
dance between activation anddeactivation.
And so in fear or hardship, youcan still stay connected to your
why. You can still stayconnected to resonance, to heart
(35:30):
coherency, to emotionalpresence. And the more you do,
the more you will be poised andprimed to offer the solutions
that people need so that you canthrive and so that they can
thrive. So staying anchored inyour purpose, staying anchored
in emotional presence andconnection to your why will
(35:52):
absolutely be your north star.Number eight, people who thrive
financially in times of economicmess use constraints as
creativity instead of fuel.
Now I can tell you, I have a lotof freedom in my life, and we
have been navigating moving to anew city. And at first, when we
(36:13):
were navigating this, we werelike, we could go literally
anywhere. Mike and I run our owncompany. We could go anywhere.
We can work from anywhere.
There is there are absolutely noconstraints in terms of where we
can live, and that is notactually the easiest situation.
We I mean, I'm grateful for itby all means. However, when we
(36:37):
have infinite choices, it cancreate a feeling of, I can't
take action because there's toomany choices. If you've ever
given, you know, a three yearold, hey. What do you want for
breakfast?
You can tell if that is thecase. Right? Like, we all do
great with more limited choices.And in times of economic
instability, we may have morelimited choices, which can be
(37:00):
the fuel to our creative fire.So instead of seeing limitations
as dead ends, you can use themas creative prompts, like I have
less capital.
I have leaner models. I don'thave a store of a physical
storefront. Maybe you would thenpivot to digital. So whatever it
is, allow any constraints orlimitations to spark innovation.
(37:22):
Number nine, people who thriveeconomically, financially in
times of downturn embracecommunity and collaboration.
Right? So whether it'sword-of-mouth marketing on
platforms like Etsy or localFacebook groups, people build
relational ecosystems aroundtheir work and just really
(37:44):
around everything. We would nothave thrived as a family if it
hadn't been for our sweet littleneighborhood during the 2020 and
2021. We leaned on each other inbeautiful ways, and that
supports us economically. Thatsupports us emotionally.
We need village. We needcommunity. So use your network
(38:07):
as the resource that it is andbe collaborative and embrace
community. And then number 10,finally, is folks who thrive
financially at all times do notwait until they are, quote,
unquote, ready. None of us willever feel ready to do anything.
Right? It's never the righttime. It's never the right time.
(38:31):
But when we take action whilewe're still learning, our
ability to integrate, ourability to refine happens so
much faster. So people who aregoing to thrive during this
recession and any other time arethe people who get in the game,
and they do that by coregulating with safe community,
(38:53):
like we have in Good With Money,like we have here in the
different spaces that we create,and they get out there, and they
do it imperfectly.
They just get their hands dirty.They get their feet wet. They
trust that clarity andcapability will grow through the
doing, and it does. You createas you take action, you create
something called self efficacy,where your ability to depend on
(39:17):
yourself to show up and thriveand be able to get back up when
you fall only increases throughtaking action. So imperfect
action always will outpaceperfect preparation.
So that was a big episode.Here's what I want you to know.
You are safe. You are loved. Allis well.
(39:41):
And with what I have sharedtoday and what we're gonna be
talking about in good withmoney, you are absolutely
prepared to weather any economicstorm and any storm, quite
frankly, in your lifefinancially and otherwise. This
is exactly where you need to be.I'm so glad you listened to this
(40:01):
episode. If it was helpful foryou, please share it with a
friend. Take a screenshot.
Send me a DM. Post it on yourInstagram stories. Let me know
what was helpful. Let me me knowwhat action you're taking from
this episode. And again, ifyou've not yet signed up for
Good With Money, head over toKateNorthrup.com/good.
And I will see you for the mostimportant workshop of the year.
(40:25):
Thanks for listening. See younext time.
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