Betsy Davis, CMO and EVP National Director of Sales at Sandy Alexander, joins Deborah Corn to discuss how her team connects technology, data, and creativity to deliver meaningful, personalized campaigns. From client collaborations to Sandy’s Color Bar podcast and Glimpse innovation series, Betsy shares how the company continues to evolve and how XMPie helps to power their future.
Mentioned in This Episode:
Betsy Davis on LinkedIn: https://www.linkedin.com/in/davisbetsy/
Sandy Alexander: https://sandyalexander.com/
Personalized Direct Mail piece for Glimpse: https://youtu.be/_eQnz1yKq-w?si=HA3ogz_1p7r3H1MF
Glimpse Event: https://youtu.be/tX8PnNu7xXc?si=-CxygmZiJDC7xvTZ
Color Bar Podcast: https://youtube.com/playlist?list=PLz5P8pFxXaVhB-hkvO8OyRLlH1RN_j5NZ&si=41OuKeZcYywClTJs
David Baldaro on LinkedIn: https://www.linkedin.com/in/davidbaldaro/
XMPie: https://www.xmpie.com/
Future of Personalization Demo: https://url.xmpie.com/2d4
XMPie Events: https://www.xmpie.com/about-xmpie/events
XMPie Resource Library: https://www.xmpie.com/resource-library
XMPie VDP Software Page: https://www.xmpie.com/VDPSoftware
XMPie Newsletter Subscription: https://www.xmpie.com/newsletter-subscribe
XMPIE Excellence Award Winners: https://www.xmpie.com/announcing-the-winners-of-the-xmpie-excellence-awards/
Deborah Corn: https://www.linkedin.com/in/deborahcorn/
Print Media Centr: https://printmediacentr.com
Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2
Girls Who Print: https://girlswhoprint.org
Project Peacock: https://ProjectPeacock.TV
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