Jamie McLennan, Will Crabtree, and Deborah Corn discuss data-driven direct mail with Dave Krawczuk, Vice President of Print and Mail Strategy at Lob. Dave shares insights from Lob’s State of Direct Mail reports, best practices for sourcing and managing data, USPS tools for tracking campaigns, and strategies to improve delivery, optimize printer partnerships, and keep mail effective in a results-driven market.
Mentioned in This Episode:
Dave Krawczuk: https://www.linkedin.com/in/davekrawczuk/
Lob: https://www.lob.com/
Lob State of Direct Mail and Consumer Insights: https://www.lob.com/state-of-direct-mail
USPS Informed Delivery: https://www.usps.com/manage/informed-delivery.htm
USPS Informed Visibility: https://www.uspsdelivers.com/track-your-direct-mail-with-informed-visibility/
Jamie McLennan: https://www.linkedin.com/in/jamieprints
DMR Graphics: www.dmr-graphics.com/
Innvoke: https://innvoke.com/
Will Crabtree: https://www.linkedin.com/in/willtheprinter/
Tampa Media: https://tampa.media/
Sticker Gorilla: https://store.stickergorilla.com/
Printing In A Box: https://printinginabox.com/
Deborah Corn: https://www.linkedin.com/in/deborahcorn/
Print Media Centr: https://printmediacentr.com
Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2
Girls Who Print: https://girlswhoprint.org
Project Peacock: https://ProjectPeacock.TV
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.