Jamie McLennan, Will Crabtree, and Deborah Corn discuss data-driven direct mail with Dave Krawczuk, Vice President of Print and Mail Strategy at Lob. Dave shares insights from Lob's State of Direct Mail reports, best practices for sourcing and managing data, USPS tools for tracking campaigns, and strategies to improve delivery, optimize printer partnerships, and keep mail effective in a results-driven market.
Mentioned in This Episode:
Dave Krawczuk: https://www.linkedin.com/in/davekrawczuk/
Lob: https://www.lob.com/
Lob State of Direct Mail and Consumer Insights: https://www.lob.com/state-of-direct-mail
USPS Informed Delivery: https://www.usps.com/manage/informed-delivery.htm
USPS Informed Visibility: https://www.uspsdelivers.com/track-your-direct-mail-with-informed-visibility/
Jamie McLennan: https://www.linkedin.com/in/jamieprints
DMR Graphics: www.dmr-graphics.com/
Innvoke: https://innvoke.com/
Will Crabtree: https://www.linkedin.com/in/willtheprinter/
Tampa Media: https://tampa.media/
Sticker Gorilla: https://store.stickergorilla.com/
Printing In A Box: https://printinginabox.com/
Deborah Corn: https://www.linkedin.com/in/deborahcorn/
Print Media Centr: https://printmediacentr.com
Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2
Girls Who Print: https://girlswhoprint.org
Project Peacock: https://ProjectPeacock.TV
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