In this episode, we talk about the big mistake many brands make when planning and measuring their ads. Our guest, Chelsey, explains why you can’t measure awareness, consideration, and conversions the same way.
She breaks it down simply:
Chelsey also talks about how brands can estimate the impact of awareness ads on conversions using smart data models. Plus, she shares tools like GA4 and media mix modeling (MMM) that help brands understand which ads are working best.
Tune in to learn how to fix your media planning and get better results from your campaigns!
📅 Date: Thursday, March 27th 2025
⏰ Time: 9 AM PST/ 12 PM ET / 5 PM GMT / 10:30PM IST
💻 Zoom Webinar – Live & Recorded
Join Below:
https://www.heleneparker.com/freeworkshop/
Biggest Mistake In Programmatic Media Plan:
The most significant mistake in media planning is applying the same KPIs (especially ROAS) across the entire funnel. Many companies allocate most of their budget to conversion-driving tactics (e.g., search), neglecting awareness efforts. This short-sighted approach provides immediate revenue but limits long-term brand growth by failing to acquire new customers. A well-structured media plan should balance awareness and conversion tactics with proper measurement frameworks tailored to each stage of the funnel.
Submit Your Questions and We will make sure to address during the workshop:
https://programmaticdigest14822.activehosted.com/f/40
Are you Interested in giving your team these workshop on a more customizable focus?
https://www.heleneparker.com/activation/
Yes, we do hybrid where we can execute while educating!
About Our Hosts and Instructors:
Chelsey Walsh is a senior digital marketing leader with 13+ years of experience in omnichannel strategies that drive revenue growth. She’s a media expert with a strong track record of managing multi-million dollar budgets and exceeding client expectations. Beyond her professional success, Chelsey is passionate about mentoring and advocating for aspiring professionals. She actively fosters a culture of belonging and inclusion, providing guidance and resources to help others grow in their careers. Connect with her on LinkedIN: (https://www.linkedin.com/in/vtvchelsey/)
Hélène Parker is the founder of an education consultancy focused on democratizing programmatic education, with
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.