172. Marketecture Live Takeaways: Privacy, Diversity, and Identity Discussion with Shannon Rudd and Allie Lichtenberg

In this episode of the *Programmatic Digest Podcast*, we hear the unique career journeys of Shannon Rudd and Allie Lichtenberg into adtech. Allie, who started in biology and chemistry, now runs her own programmatic media buying company, Ad Lucem. Shannon shares her experience moving from publishing to consulting for midsize publishers, showing how the ad tech world is always changing.  

We also talk about important industry topics like privacy (specifically PETs) and diversity at tech conferences. Women and BIPOC (Black, Indigenous, and People of Color) representation matters, and we highlight the humor, support, and progress happening at these events.  

The episode also dives into the hidden heroes of programmatic advertising, the "programmatic ninjas" in ad operations. We discuss new tools for brand safety and media trading, as well as insights from ad tech pioneer Brian O’Kelley on improving user experience. Plus, we look at how community-driven brands like Marketecture Live and Advance Women are shaping the future of the industry.  

 

Special shoutout to our honorary mentions:

Advance Women: https://advancewomenofficial.com/ 

Priti Powell: https://www.linkedin.com/in/pritip7/ 

Hollis Guerra: https://www.linkedin.com/in/hollisguerra/ 

Sophia Westrich:  https://www.linkedin.com/in/sophiawestrich/  
Melinda Han Williams: https://www.linkedin.com/in/melindahan/ 

Mike Hauptman: https://www.linkedin.com/in/michaeljhauptman/ 

ATG: https://www.adtechgod.com/ 

Admonster: https://www.admonsters.com/conferences-and-events/ 

Lynne D Johnson: https://www.linkedin.com/in/lynnedjohnson/  

Advance Women: https://advancewomenofficial.com/ 

Priti Powell: https://www.linkedin.com/in/pritip7/ 

Hollis Guerra: https://www.linkedin.com/in/hollisguerra/ 

Sophia Westrich:  https://www.linkedin.com/in/sophiawestrich/  

Jeremy Bloom: https://www.linkedin.com/in/jeremypbloom/ 

Amelia Tran: https://www.linkedin.com/in/ameliatran/ 

Ari Paparo: https://www.linkedin.com/in/aripaparo/ 

Chris Luna: https://www.linkedin.com/in/chris-luna-a85017b/ 

Rob Beeler: https://www.linkedin.com/in/robertabeeler/ 

Melissa Chapman: https://www.linkedin.com/in/melissashaychapman/  

Brian O’Kelley: https://youtu.be/_kjfCrHvnGk?si=RM3IQpcXpAQXFCXx 

Iesha White: https://youtu.be/2edt1xrHNdQ?si=cFS2eQfejKLW21mz 

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