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May 29, 2025 43 mins

This is the first episode in a special 3-part series sponsored by Drako!

In this episode, I talk with Stewart Sullivan, CEO of Drako, about his journey from being a marketing student at Concordia University to leading a fast-growing programmatic data company.

Stewart shares what it’s like to work in ad tech as a former trader and why it’s so important for media buyers and data partners to work closely together. You’ll learn how Drako grew from just reselling a DSP to building their own powerful location data tools that help solve real problems for advertisers.

We talk about:

  • How to choose the right data partner (and why it’s often confusing)

  • The biggest myths about using custom data in campaigns

  • Why location data is key for reaching the right audience and beating competitors
    How to use geo-targeting and data signals to improve campaign performance

Stewart also gives great advice for marketers: Ask questions, dig into your data, and don’t just stick with what’s familiar.

This episode is packed with tips for making smarter programmatic decisions — and it’s just the beginning. Stay tuned for parts 2 on Media Planning with a Data-First Mindset  and 3 on Data Measurement and Attribution of this special series with Drako. 

Sign up to the Live podcast Episode 178 via LinkedIN Live: 

Audience First, Attribution Always: A Practical Workshop for Traders

https://www.linkedin.com/events/audiencefirst-attributionalways7333313761019142144/theater/



About Us:

We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

  • Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/

Programmatic Training & Coaching:

 

 

 

 

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