I'm curious, have you been thinking about niching down or focusing in on one product type? But maybe you're nervous about making that transition or having all your eggs in one basket?
This is exactly what Kate Talcott did and she reaped the benefits and then some.
Kate is our guest this week, and I'm excited to share her story. Kate is one of our Paper Camp alumni and her business is called Splatter & Bloom. She sells watercolor kits that give you instant creativity boosts without any of the hassle.
Before joining Paper Camp, Kate was in zero stores and now her products are carried in nearly 70. She didn't always focus on selling watercolor kits, though.
During this episode, you'll hear Kate share about the challenges she faced evolving her product line, the pivotal moments that led to her distribution of her watercoloring kits into 60-plus stores, and her experience of going viral on TikTok.
You'll also hear her talk about burnout and her experiences with that, which is super important for us to talk about. I know you're going to love this one.
Before we jump in, I wanted to tell you about a free workshop that I'm hosting on August 12th at 9:00am Pacific Time.
Wholesale buying season has been really eye-opening. As someone who has been in the wholesale game for over 17 years and I've worked with over 35,000 thriving wholesale brands, I have a really unique viewpoint to spot mistakes, missed opportunities, and more importantly, I can troubleshoot and find solutions for those that are facing a sales slump. The market is changing and our strategies need to shift with it.
In this free workshop, I'm going to talk about how you can land consistent wholesale orders without over-relying on Faire without using bad wholesale pitches or discounting. RSVP for this free workshop at http://prooftoproduct.com/RSVP
You can view full show notes and more at http://prooftoproduct.com/406
Quick Links:
Free Email Marketing for Product Makers
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Clay Travis and Buck Sexton Show
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.