Sally Mueller helped shape the modern retail experience—leading iconic designer collaborations and category reinventions during her 25-year career at Target. Now, she’s co-founder and CEO of Womaness, a fast-growing brand breaking the silence around menopause and empowering women in midlife. In this raw conversation, Susan Sly and Sally unpack what it takes to pivot from powerhouse executive to startup co-founder, pitch 40+ VCs in a pandemic, and scale into national retailers like Walmart, GNC and Ulta Beauty. This isn’t just a brand—it’s a movement. If you’re building something bold, this episode is your blueprint.
About Sally:
Sally Mueller is the Co-founder and CEO of Womaness, a brand changing the conversation around women’s healthy aging with innovative products that offer solutions from head to toe—and everything in between. A consummate business builder, Sally specializes in retail and brand innovation. Her trend-forecasting expertise has benefited companies such as Target, Who What Wear, and VERSED skincare. She spent over two decades at Target Corporation, beginning in Apparel Merchandising and later moving into Marketing. Recognized as an industry leader, Sally is known for her business acumen across the fashion, beauty, and lifestyle sectors.
Connect with Sally:
- Website: www.womaness.com
- Instagram: @mywomaness
- Instagram: @thesallym
- LinkedIn: Sally-Mueller
- LinkedIn: Womaness
About Susan Sly:
Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, a sought-after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence.
Connect With Susan:
- Website: https://thepause.ai/
- Website: https://susansly.com
- Trusted Partners: https://www.susansly.com/trustedpartners
- LinkedIn:@susansly
Popular Podcasts
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com