Sally Mueller helped shape the modern retail experience—leading iconic designer collaborations and category reinventions during her 25-year career at Target. Now, she’s co-founder and CEO of Womaness, a fast-growing brand breaking the silence around menopause and empowering women in midlife. In this raw conversation, Susan Sly and Sally unpack what it takes to pivot from powerhouse executive to startup co-founder, pitch 40+ VCs in a pandemic, and scale into national retailers like Walmart, GNC and Ulta Beauty. This isn’t just a brand—it’s a movement. If you’re building something bold, this episode is your blueprint.
About Sally:
Sally Mueller is the Co-founder and CEO of Womaness, a brand changing the conversation around women’s healthy aging with innovative products that offer solutions from head to toe—and everything in between. A consummate business builder, Sally specializes in retail and brand innovation. Her trend-forecasting expertise has benefited companies such as Target, Who What Wear, and VERSED skincare. She spent over two decades at Target Corporation, beginning in Apparel Merchandising and later moving into Marketing. Recognized as an industry leader, Sally is known for her business acumen across the fashion, beauty, and lifestyle sectors.
Connect with Sally:
- Website: www.womaness.com
- Instagram: @mywomaness
- Instagram: @thesallym
- LinkedIn: Sally-Mueller
- LinkedIn: Womaness
About Susan Sly:
Susan Sly is the maven behind Raw and Real Entrepreneurship. An award-winning AI entrepreneur and MIT Sloan alumna, Susan has carved out a niche at the forefront of the AI revolution, earning accolades as a top AI innovator in 2023 and a key figure in real-time AI advancements for 2024. With a storied career that blends rigorous academic insight with astute market strategies, Susan has emerged as a formidable founder, a discerning angel investor, a sought-after speaker, and a venerated voice in the business world. Her insights have graced platforms from CNN to CNBC and been quoted in leading publications like Forbes and MarketWatch. At the helm of the Raw and Real Entrepreneurship podcast, Susan delivers unvarnished wisdom and strategies, empowering aspiring entrepreneurs and seasoned business veterans alike to navigate the challenges of the entrepreneurial landscape with confidence.
Connect With Susan:
- Website: https://thepause.ai/
- Website: https://susansly.com
- Trusted Partners: https://www.susansly.com/trustedpartners
- LinkedIn:@susansly
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