Ep. 125 - Baiting The Hook

This has been on my mind for a while now. When you are marketing a property there are so many things you want to say, so many features you want to point out. The problem is, How do you start?’ In the initial ads, you are trying to drive traffic to the house, you can’t point out all the individual features when you are baiting the hook and trying to get someone to see the house. Specific amenities do not always have to be pointed out in the first advertisements, to someone who may or not even interested in the house. Once they are at the house, then you can focus on specific features and upgrades. Setting the stage, trying to get people interested enough to see the house AND THEN show off the house and its features AND THEN why the house is better than other competing houses.

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