In Florida, real estate teams or groups must adhere to specific advertising regulations outlined in Florida Administrative Code Rule 61J2-10.026. Key requirements include:
• Brokerage Supervision: All team members must operate under the supervision of the same registered broker or brokerage.
• Designation of Responsibility: Each team must appoint a designated licensee responsible for ensuring the team's advertising complies with Chapter 475 of the Florida Statutes and Division 61J2 of the Florida Administrative Code.
• Monthly Member Records: The registered broker is required to maintain an up-to-date written record of all team members, updated at least monthly.
• Naming Restrictions: Team names may include "team" or "group" but must not contain terms that suggest the team is a separate real estate brokerage or company, such as:
• Agency
• Associates
• Brokerage
• Brokers
• Company
• Corporation
• Corp.
• Inc.
• LLC
• LP, LLP, or Partnership
• Properties
• Property
• Real Estate
• Realty
This is to prevent any implication that the team operates independently of the brokerage.
• Advertising Display: In all advertisements, the team name must not appear in larger print than the name or logo of the registered brokerage. This ensures that the brokerage's identity is prominent and clear to the public.
These rules are designed to maintain transparency and prevent consumer confusion regarding the relationship between real estate teams and their supervising brokerages.
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