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August 7, 2025 17 mins

 In this episode, we dive deep into the strategy, psychology, and marketing power behind open houses in real estate. We share our enthusiasm for open houses as a dual-purpose tool: promoting both the property and the agent.
 
We discuss leveraging open houses to:

  • Increase listing visibility
  • Attract buyer interest
  • Create urgency with other prospects
  • Impress sellers with proactive marketing

We also tackle the agent debate: are open houses effective or a waste of time? Our verdict: if done right, they’re a no-brainer — and those who don’t use them might just be lazy.

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