Ep. 155 - Days on Market - Manipulation?

In this episode, Matthew tackles a common concern among real estate agents: high days on market (DOM). Is resetting the DOM a smart strategy—or is it deceptive? Matthew breaks down why long DOM isn’t necessarily a red flag, what really impacts showings, and why staging or resetting the clock might not solve your problem. You’ll hear insights on how to approach stale listings ethically, boost visibility with smarter photo strategies, and understand the difference between marketing issues and actual buyer objections. No fluff, just practical real estate truth.

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