July 4, 2025 • 28 mins
Today I welcome Bronson Hill, investor, CEO of Bronson Equity, and host of The Mailbox Money Show, for an eye-opening conversation on the truth about passive income, escaping the rat race, and building financial freedom with real estate and alternative investments.
Bronson has raised over $50 million in investor capital and is on a mission to help people “fire themselves” from their jobs by creating multiple income streams that don’t require trading time for money.
If you're serious about creating cash flow, building real wealth, and finally firing yourself from the 9-to-5 grind, this conversation will inspire you to stop waiting, and start investing today in a life you actually want tomorrow.
Loral's Takeaways:
- Bronson Hill's Journey to Financial Freedom (01:11)
- Transition from Single Family to Multifamily Real Estate (01:49)
- Importance of Management and Due Diligence (05:38)
- Building a Network of Like-Minded Investors (07:23)
- Overcoming Challenges and Learning from Mistakes (14:18)
- The Role of Passive Income in Financial Freedom (15:23)
- The Impact of Economic Policies on Investments (23:24)
Connect With Bronson Hill:
FREE GIFT - "How to Use Inflation to Your Advantage" - text the word "Inflation" to 33777 - to receive your copy today!
Meet Loral Langemeier:
Loral Langemeier is a money expert, sought-after speaker, entrepreneurial thought leader, and best-selling author of five books.
Her goal: to change the conversations people have about money worldwide and empower people to become millionaires.
The CEO and Founder of Live Out Loud, Inc. – a multinational organization — Loral relentlessly and candidly shares her best advice without hesitation or apology. What sets her apart from other wealth experts is her innate ability to recognize and acknowledge the skills & talents of people, inspiring them to generate wealth.
She has created, nurtured, and perfected a 3-5 year strategy to make millions for the “Average Jill and Joe.” To date, she and her team have served thousands of individuals worldwide and created hundreds of millionaires through wealth-building education keynotes, workshops, products, events, programs, and coaching services.
Loral is truly dedicated to helping men and women, from all walks of life, to become millionaires AND be able to enjoy time with their families.
She is living proof that anyone can have the life of their dreams through hard work, persistence, and getting things done in the face of opposition. As a single mother of two children, she is redefining the possibility for women to have it all and raise their children in an entrepreneurial and financially literate environment.
Links and Resources:
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Loral on LinkedIn: https://www.linkedin.com/in/lorallangemeier/
Money Rules:
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Loral Langemeier (00:00):
Perfect. Hey, this is Loral and welcome back
to Loral's Real Money talks apodcast about money, how we make
it, how we keep it, how do weinvest it, how and why we use a
team so we can actually leverageour skills, hire our strengths,
our strengthen our strengths,hire our weaknesses. I'll get
(00:21):
that right. So hire all thethings you don't want to do. And
I also believe that there's nosuch thing as procrastination,
because if you don't want to doit and you don't know how to do
it, hire it. Which brings me toan amazing guest who's going to
talk about passive income andincome, and how do you make it,
and how do you invest for thosethings? So Bronson Hill is with
me. He is the CEO of Bronsonequity has raised over $50
(00:43):
million a lot of real estate isa primary investment. It's moved
into gas and oil, otheralternatives. So Bronson
welcome.
Bronson Hill (00:50):
Well, great to be here. Great having you on my
show, the mailbox money show,recently, I'm really excited to
talk with your guests or youraudience, I should say, today.
So yeah. And
Loral Langemeier (00:57):
so how did you arrive here? Like, give me your
backstory. I gave you a littlebit of my backstory. And
backstory in a farm girl fromNebraska. How does Bronson Hill
arrive running $100 millionfund? And, yeah,
Bronson Hill (01:09):
yeah. So I So, yeah, I started. I was at well
paid professional I was doingmedical sales. So I worked with
heart surgeons, and I waswearing scrubs, going to
surgery, advising surgeons onhow to do their heart surgery
was very interesting. Was veryinteresting. Was making about
250,000 a year. I enjoyed it,but the thing I realized is I
wanted financial freedom, but tome, financial freedom really
meant time freedom. And a lot ofpeople will say they want
(01:31):
financial freedom, but really itcomes down to really creating
more time. And so I had a coupleof physicians I worked with very
closely, and they both made over$2 million a year, and yet they
were working 60 to 80 hours aweek, every week, and they
couldn't really take time off.And I just thought, you know
that to me, does not feel likefreedom. And so for a lot of us,
we just, we think things arepassive, like I got into single
(01:52):
family investing, or I was doingonline trading with stocks and
and these things really aren'tthat passive, because they're
not scalable. And so I startedto learn about multifamily real
estate, larger deals, raisingcapital. Fast forward, I was
able to raise, you know, moneyfor a deal, then find a partner
and raise, you know, 10s ofmillions of dollars. And then I
was able to leave my corporatejob and replace my income with
(02:12):
with real estate and otherinvestment income. And so I
just, I just really love helpingpeople really solve one of three
problems, to really try togenerate more cash flow, which
really helps people to firethemselves. That's the name of
my, my first book here. And or,you know, appreciation or tax
benefits, those are things thatreally, we help people to do in
different various asset classes.
Loral Langemeier (02:31):
So talk a little bit about that
transition. I think there's somany people right, having been a
real estate millionaire too, andmine was done in single family,
and it was so much work. And sohearing that, and I was also
writing the millionaire maker, Icoined the word pactive, which
is passive and active, because,right? It's a pactive word
because you really aren'tpassive. Like, to me, if you,
(02:51):
like, really look up passive. Itmeans like, like you're not
doing, if you're going to beresponsible for your money,
which is what I teach, right?And I know you teach that, then
you have to at least oversee it.So there's some activity, at
least showing up to ashareholder meeting or an
investor meeting and but talk alittle bit about that transition
of jumping from the singlefamily, because it's a sweet
(03:12):
spot, and very few people findit where you just go bigger
multifamily. And how does thatfor I'll choose myself. If I
wanted to, say, put 100,000 withyou and I wanted to invest, how
does it really get passive forme? Because, you know, I
actually make fun. I don't usethe word passive because I think
very few things are completelyyou do nothing. You should at
least be mindful and payattention to your returns and
(03:34):
have some activity in it. Buttalk about that leap Bronson.
It's such a big leap. It's sopeople, so few people find that,
you know, the the eye of theneedle,
Bronson Hill (03:43):
yeah, it's a really good point, because
there's a lot of marketing outthere that a passive income is
great, and you buy a house andyou do this, whatever, but,
like, it's just the stuff isn'tpassive. Because, you know, and
this is really the test. I foundthat if you, let's say you have
a time, I had four rentalhouses, and the thought it was a
lot of work, so even before, butthe quite the test is if you
(04:03):
can't quickly go like 10x ofwhat you're currently doing, and
go ahead and couldn't quickly goto 40 without creating another
job, then it, then it's notreally passive, right? And so a
lot of things we think arepassive are not passive. There
are things though, that are, Icall them, they're more passive,
right? So a lot of true what Icall a passive investment.
Nothing is fully passive becausenobody cares. Nobody cares about
(04:23):
your money the way you do. Andyou teach that with your
audience of like, Hey, you gotto take responsibility for your
money, because no one caresabout it like you do. So I think
that for a lot of people, youknow, when you get to a place
where you have more money thanyou have time. So for example,
these doctors that made over 2million a year, they're making a
lot of money in their jobs,they're a great candidate to be
a more passive investor, right?So they don't want to, you know,
for them to go operate and dooperate and do some business or
(04:44):
they just doesn't make sense. Sofor them, the money they make,
they want to have. How does thatmoney is Warren Buffett would
say the making money while yousleep, right? It's a great idea,
but it does exist, and how itexists is the work of that is on
the front end, where you'revetting that team, you're
vetting that deal, you're seeingto. Is this aligned with my
values, my goals? What I'mtrying to do, if you're trying
to solve the problem of, I wantto quit my job because I didn't
(05:06):
want to have enough passiveincome or income coming in,
investment income, so I don'thave to go work for it. Then
that's your goal. So that youshould find deals that do that
get into that. And then, youknow, the name my my show we had
you on recently is called themailbox money show. And so it's
the idea, do these checks, thenwe should call direct deposit,
because nobody gets checksanymore. Checks anymore. It's
all direct deposit. But do thosedirect deposit or those checks
(05:26):
show up every single month,every single quarter where I
didn't have to do the work, thework was on the front end, where
I was doing the vetting, andthen I sent the money, and then,
yeah, I'm following up, I'mgetting reports, I'm checking
in, and, you know, there's workyou do there, but it's not like
you're the one actuallymanaging, the manager or doing
the work of the actual project.
Loral Langemeier (05:42):
So talk a little bit about that, because I
find, you know, having a verydirect relationship, if not a on
top, like relationship, with themanagement company. Because a
lot of people that that thatdon't make the I need to other
people who the managementcompany sucks, right? They don't
do their they don't do theirperformance there, there are
(06:02):
expensing the heck out of thethe project, right? Too many
TIs. Too much turnover, no forcelike not really managing rent
roles. So talk about themanagement part, because I think
there is, I mean, to me, thoseare the teams. They are either
really good or they really canblow the project.
Bronson Hill (06:19):
Yeah, I think, I think it comes down to, you
know, really, how do you vet adeal? How do you vet a project?
And a lot of times we do thiskind of the opposite way, where
we'll, we'll get a deal, youknow, somebody sends us, we'll
get on a list and, well, oh,it's a, it's a real estate deal,
it's a multi family, it's a oiland gas. But then it's important
to kind of take a step back,once you get that, and say,
well, first of all, hold on,let's take a step back here. And
like, what market is this dealin? Like, if this is in, if
(06:41):
we're talking real estate, ifit's in a certain market, let's
say it's in Dallas. Well, what'sthe Dallas market doing for self
storage, or multifamily,whatever that deal is? And is
this a growing market? Is ashrinking market? What's the
competition looking at thatmarket and then coming down to,
like, Who is that operatinggroup, who's the sponsor, who's
running this? Is this a rinseand repeat kind of deal? They've
done it before, they've shownsuccess, and this is just the
same thing, just doing it again.Do their values align? Are the
(07:03):
things that match up? And thelast thing, really, is the deal
itself. So again, you kind ofstart with, kind of the market
the deal is in, the people areoperating, then the deal and
say, Well, you know, does thisdeal make sense? So I understand
how I'll make money, tounderstand the, you know, ways I
think I could lose money, right?Because every deal has risks.
And I always ask operators, hey,what's the, what's the primary
risk of this deal that you seeor, you know, and sometimes to
be different in what I saw. Andthen you'll have to come back
(07:25):
and say, Does this help mereally meet the goal, or really
do what I'm trying to do?Because a lot of people, again,
there, I'll ask this question.I've had over 2500 calls, you
know, high net worth investors,average net worth of 2 million.
And I'll say, what's moreimportant to you? Cash flow or
appreciation? They're kind of,oh, maybe a little bit of both.
Maybe this. I'm thinking like itreally should be cash flow for
like, almost like most people Italk to people that's worth over
100 million, I know God's worthprobably 500 million, and he
(07:48):
loves cash flow, because he justloves cash flow coming in, and
then somebody who's not aswealthy, when you start building
up that cash flow, that's whatbuilds up your freedom to be
able to go, to go do it. So Ithink when you talk about
managing the manager, I think,you know are finding the right
partners. I think there's asubtle thing of just listening
what people are really saying.If you can talk to prior
investors in that deal that haveworked those deals, that have
(08:08):
worked with those specificsponsors, that's really
valuable. But if you know, yourgut will tell you a lot as well.
So I think if you're ever kindof in a moment where you're
like, some doesn't feel quiteright here, sometimes really
measure up, or they're sayingthis, or there's ever a
pressured phone call. I'vetalked to people that said, Oh,
they try to get me on a call andget me a sign right then I was
like, you know, that just doesnot feel right. And I read, I've
told, you know, investors reachout to me. So what do you think
about this deal? And theydescribe it. I'm like, that just
(08:30):
sounds like a red flag, like, ifit's like a click bait thing,
you click on, I never heard ofthe guy, and you're reaching
out. It's like there's thingsout there that it's just like
reputation is a big deal, andyou should listen to your guts.
There's a lot of things that area little bit intangible, but I
think that when but I think thatwhen you talk to people that
have invested with the group,you may run it by other people
that have been doing it for along time, and get opinions,
you're going to really get a lotmore strength
Loral Langemeier (08:51):
and wisdom in that. And do you manage your own
internal managers, or do yououtsource across the country? So
Bronson Hill (08:56):
my unashamed goal Laurel, is to own everything and
to operate nothing. So I andbecause people, how do you do,
you know, multifamily and howare you doing self storage, how
are you doing, you know, oil andgas and car washes, and we're
doing debt funds and buyingbusiness. Well, I don't want to
operate. I want to have partnersthat do that. So I'm involved. I
invest my own money. But we doquite a vetting process, then we
(09:17):
go on. But I don't want to, Imean, my business, I do have a
business where we createeducation and we create write
books and do podcasts andthings, and I work with
investors, but that's what Ienjoy doing, so that's what I
want to be doing. And then Ihave other partners, like my
partner, Bryce, who's an Ecommerce and internet marketing
expert. So we're buying ecommerce type businesses, right?
And so that's great. And he canoperate. I can assist with
strategy and other things, and Iwant to learn that, but I don't
(09:39):
want to be the one who's reallyresponsible for the operations
of it? So I try to find someonewho I find is a partner that's
really competent operator,really good track record in that
space.
Loral Langemeier (09:48):
Yep, yep. I call them Field Partners in my
love cycle book. They're in thefield. They're the ones running
it, and they're responsible toreturn to the investors. Talk
about other ways to grow like.You know, so many people want
income and they want their timeback, but I'm always, I always
say, you have a knowledge gap,right? So you have a huge
knowledge gap. How do you startbridging some of your your
(10:11):
clients, or that knowledge gapwhen so many people, they want
the goal of cash flow, but theyreally don't have the muscle for
it at this
Bronson Hill (10:19):
moment. So, you know, this is something that's
really interesting, because itkind of goes with this. Like you
said, there's a gap when I gotinto medical device sales and I
interviewed around I didn't havemedical device sales experience,
very competitive. I get hundredsof applications for these jobs,
and they wanted people that hadmedical device sales experience,
right? But how do you get it ifyou don't have the experience,
same with like going into dealsor finding a certain level. How
(10:41):
do you find out about reducingtaxes? Well, you got to ask the
questions. You got to get inrooms like you create. You got
to get around people that aretax strategists. You got to find
so I think that the older I get,the more I realize, like, just
because I can literally go to 10lenders, and every single one
says, let's say nine of themsay, No, that you can't, you
can't do that. And then the 10thone says, Oh, we do that all the
time. And so it's just funny,how like, and you know, you've
(11:03):
been in the world, investingworld a while, there's people
that specialize in certainthings. And so, you know, you
want to, obviously, you know,just be cautious, and you kind
of look at different things. Butit's sometimes there are things
that are out there. And you'vetalked about, when had you on my
show, you talked about oil andgas, where it's like, There
truly is an investment that can,you can reduce ordinary income
with by investing it. It's 88usually 8580 85% of the amount
(11:24):
invested is a tax deductionagainst ordinary income, which
is kind of a magic bullet,right? It helps a lot of people
in a lot of ways. And there area lot of challenges in the
industries, a lot of people youhave to kind of watch out for,
but you have a reputableoperator and things that can
work phenomenally well. So Ithink that the learning really
is the first thing. It's gettingaround people. And I think I
talk about this in my mastermindthe wealth forum, that group of
(11:45):
high net worth investors, I saythe most transformational
relationship that you can haveis not a Bronson or a laurel or
someone else out there, it'sanother passive investor who's
in the same place as you hasbeen doing this for 10 years or
20 years, and that you sharenotes with each Other, right?
You guys are the same kind ofweird. Alternative investments.
You're interested in thisbecause nobody wants to talk
(12:06):
about money, right? You talk toyour friends, I think you're
crazy, like, why would you notjust do stocks and bonds and
have a money person? But thenyou get, like, in the room with
people actually open to theseideas, and they'll say, Hey,
I've worked with these guys. Iwould absolutely work with them
again. And they say, I'd neverwork with this particular group.
Or, here's the tax strategist, Iuse, or here's what I do here,
and it's like, it's just, it'slike, it's amazing, it's
transformational.
Loral Langemeier (12:26):
I would agree. I always say, if you want to be
a millionaire, hang out with us.Yeah, you just got to come hang
out with us. And you know, Ialso think talk a little bit
about the millionaires who keeptoo many secrets, because we
know them like, you know,they're our peers at some level.
I think you and I are, like,much more transparent. We really
want to help people understandand learn. And I, you know, I
(12:47):
want them to get their own Icall money muscles. Like, I want
them to have their own strengthof being able to make decisions,
not always. You know, what'sLaurel doing? What's Laurel
doing? It's like, it doesn'tmatter what I do. One of the
things I teach about moneyrules. I say my running rules
are not yours. That's numberone. Now, what are yours like?
Right to create cash, my abilityto just how I live my life, my
(13:08):
strategy isn't yours yet. Imean, I you know, people kind of
similarly get structured as theybecome wealthy in corporate
structure and trust structure,etc. But talk about that a
little bit,
Bronson Hill (13:22):
yeah. So, I think if I got the question right, it
was basically, how do yousurround yourself with people
that are, you know, are doingthis as well, and what's the
process to do that? Is that thequestion, yeah, yeah. So, so, I
think, you know, really, I thinkit comes down to being just very
intentional about, you know,there's the equality, or the
average, the five people youspend the most time with. So
again, if I want to grow, let'ssay for me, I lost 30 pounds,
(13:43):
you know, seven or eight yearsago. I just had a, you know,
time my life went through adivorce, and just realized,
like, Okay, I just want to be abetter version of myself. And so
I just realized I had to startgetting around people that were
doing it, and they were joiningraces and eating a different way
and doing things. I realized,like, okay, like, I this is the
person I wanted to be. And so Ithink we're constantly moving
towards or we're aggressing,kind of like we're moving
(14:05):
towards something. And so inevery every area of life, we've
got to have a sense of a goal ora mission or something that
we're doing. Otherwise we justcontinually start to decay in
different areas. So I think, andI think this is challenging. We
go through setbacks. We gothrough challenges. Sometimes
we'll have a deal that doesn'tgo well, and the longer you do
this, sooner or later, you'llhave something that doesn't go
(14:25):
well and doesn't go as planned.And so how do you learn from
that? How do you grow from that?How do you let that be this?
Here's a lesson here. Someonegoing to take from this and
super successful people, we havea common friend, Ken McElroy.
He's lost investor money, right?He's a guy respect tennis, 3
billion in real estate and andso, you know, we've had to deal
with, you know, a couple dealswe've lost money on, right, just
from some of the the lending andthe situation. I can get into
(14:46):
details on that, but I thinkthat it's all learning. And so
when I'm around people that havethat transparency, that will be
open about not just successes,but especially failures or
learnings, it's super valuable,because if I can learn from
their mistakes, I'm, you know,it says a. Wise man learns from
his own mistakes, but a geniuslearns from the mistakes of
others, right? So if I can justsimply be a learner, be a
sponge, go in and I think it isall about like the rooms you're
(15:08):
putting together, if I can getinto a room with somebody who's
got a 10 or 100 times the networth that I have, I'm gonna I'm
gonna get so much out of thattheir afterthoughts are gonna
just kind of speak to me in waysthat I didn't even imagine,
right? So I think that beingvery intentional about who
you're around and just beingcareful who you listen to, I
think listen to. I think when Iwanted to leave my job, it was
like, my whole family was like,No, why would you leave your
great job, your 250k your job.And then I got an entrepreneurs
(15:30):
group and, like, it was, like,the complete opposite. They're
like, yeah, you pretty muchshould leave your job as soon as
possible, because you're makingmore. Like, you could always go
back and, like, it's just theykind of totally reframed it. I
was like, oh, okay, so good. SoI appreciated
Loral Langemeier (15:42):
that. No, I was the same because I was on, I
was on a pretty high salary bythe time I left Chevron and met
Kiyosaki. And, you know,Kiyosaki, they didn't hit Rich
Dad, Poor Dad, Team SharonLacher still like, I call her my
financial mom, one of my dearestfriends. She came to my son's
wedding. I mean, we're superclose, and so that was my gold
out of that relationship. But itwas so funny because, no, the
Rich Dad, Poor Dad, didn't hituntil 1998 and I met them in
(16:05):
six. So I went after the gameand started creating cash flow
and revenues, etc, etc. And thenit was so funny. Same thing all
the chevron people, you're goingto do what you're going to lead,
you're going to lead this bigjob, all this travel, all this
fun and go follow a Japanese guyin a game around. That's
literally how it was teased. AndI'd like, you know, the funny
(16:26):
part of it, Bronson, I alwayssay, yeah. And the media asked
me all the time, well, what iffirst jet port I didn't hit,
because not all books it, youknow that books in the world, I
think, are in the graveyard, youknow, still in people's brains,
and they never came out. So Isaid, You know what? It opened a
door, and I got a jump. I gotout of the thing that I was done
with, right? And I really likewrapped up that career well as
(16:47):
an exercise physiologist forChevron, and it gave me a new
career, and gave me the paththat I wanted, and if another
door will open. And I thinkthat's what people really need
to learn, too. Is like you said,you compound your lessons, but
more as importantly, you you,you do this along your journey.
I've taught my kids, and BobProctor said, at 21 years old,
he said, Whoever has the bestdatabase is going to win. And I
(17:08):
said, I have no idea what you'retalking about. So I always tell
my kids like, meet them, putthem in your phone and keep the
capital, keep like, the capitalrelationship of another human
that could you could support it.They could support you. I think
it's priceless. I think it'sextremely priceless. But I think
it's funny. We both jumped andwe were teased by the people and
(17:29):
and some of them later, youknow, when I became a
millionaire 1999 they're like,how did you do that? I said, I
follow Japanese kind of game we
Bronson Hill (17:36):
have, yeah, well, that's the thing. I think I've
heard Robert say this. I'veheard him speak a number of
times. And he was just reallyemphatic when I was like, hey,
stop listening to poor people.Like, kind of, like, like,
right? Like, you know, yourfamily, your friends, that
people won't understand whatyou're doing, but if you want to
get ahead, like, again, it'sfunny. The second book called
Rich brain, how the wealthychange their brain to change
(17:57):
their bank account. It's allabout the mindsets around what
it takes to have wealth. A lotof times. Like, it says 90% of
people have self of people haveself sabotaging thoughts. So if
I'm a single guy and I walk intoa party and I see a beautiful
woman, and I want to go talk toher, and but, yeah, my self talk
is, oh, why would you want totalk to me? Or I'm not good
looking, or I have nothing tooffer, how's that conversation
going to go? Like, it's notgoing to go and even if it does,
(18:18):
it's not going to go well. Andso the self talk, the habits,
the visualization. I call themwhisperings, the things not just
that. We affirm to ourself inthe mirror, we say to ourselves,
we whisper to ourselves whenthings like that happen, those
all affect our wealth as well.And so I think it's just how we
create, like, Who is the personthat we're becoming is created
by our words and our in our inour visualizations. And there's
(18:40):
so much spirituality around thattoo, but it's like almost, and
this is the thing I was gonnasay, is that wealthy people do
affirmations. They dovisualizations. I got a survey
I'm gonna put out that's gonnakind of show this, but like
every a lot of people, likegeneral society, thinks this is
crazy, but the wealthy people,the ones that are doing it, and
they're actually writing theirgoals, they're actually doing
these things that actuallycreate wealth, and they have the
(19:01):
wealth. So it's, it's, you haveto be okay to be a kind of a
weird person, because it's notnormal, in a way. But these not
normal people are extremelywealthy and have a lot of
influence. So those are thepeople that want to be like, but
it's, you can't have it bothways. You can't be like,
commonly, like everybody elseaccepted, or be, you know, super
wealthy. You've got to like, bewilling to do that
unconventional to get there
Loral Langemeier (19:22):
absolutely and surround yourself with, you
know, the right people I alwayssay, you know, my big table is
you have told you we're in our25th year. And you know, the
people that really have leanedin, they would say that we're
their financial family, becausewe're the place where you could
have any conversation and you goout to your biological family or
just, you know, even like youwere to workplace, I was a
(19:42):
workplace, they don'tunderstand. They have no idea.
They think you're odd becauseyou want to break away. And so I
want to talk about the the fireyourself a little bit. So tell
us a little bit about that book,because I teach a process on my
YouTube channel of quitting yourjob in 90 days. So I'll give you
a little theory. Yeah. So mytheory, it's not just theory.
I've could help 1000s of peopleleave their job in 90 days,
(20:05):
because most people say I wantto replace my income. It's like,
no, that's actually not thetruth. Behaviorally, if you
really break it down and say,you bring home 6000 a month and
you're working full time and youdo a side hustle, which I would
like to get rid of side hustlesand just make them hustles. So
my definition of that Bronson isthe difference between $100,000
deal and anything less. Anythingless is a side hustle. Let's get
(20:28):
to six figures quickly, becausenow you can breathe. But my
point is, like, if you bringhome six, you only have to get
to three, yeah, because nowyou're going to quit and you're
going to 4050, hours that you,you know, had sucked over here
and left over here, and just,you know, and you put it all to
the thing you already know, howto make three, you're going to
go from three to nine or threeto 12. Like you're going to go
(20:50):
exponentially when you give timeand you're like you said, your
focus, your goals. So talk alittle bit about fire yourself.
Because I love that, and I lovemy that. That one YouTube video
gets tons of hits because peoplewant to leave their job, but
they can't find how to make somemoney. So talk about, yeah,
Bronson Hill (21:07):
well, I think there's a lot of things to that.
I think that for a lot ofpeople, it's actually not that
complex, like you just be a verysimple way to explain it. But
for a lot of people, they thinkthat they need, like, for me, I
was making over 200k a year, butI didn't have to make 200k to
me, what was my rat race number?It was like I needed five or
6000 a month. Like, if I had 70kI was pretty simply. It was, it
(21:27):
was kind of enough baseline forme to be able to leave it wasn't
a lot of money. And so Irealized, like Warren Buffett
saying, okay, then make moneywhile you sleep. How can I make
money? What he says, Unless youlearn how to make money while
you sleep, you'll work until youdie. So I started to realize
that passive income is, like, 10times more effective than active
income. So even if you don'tlike, you can't leave it
(21:47):
immediately if you startdeveloping that muscle. That's
like, I put money here, and thenthe money does the work for me,
right? I did a little bit ofwork to vet but it's like the
money is actually working, andit's actually creating more a
lot of entrepreneurs, I know alot of people that make over a
million dollars a year, and yetthey can't they, they don't
invest. Their investments areterrible. They put in different
Wall Street things or otherthings, and it's like, it maybe,
hopefully won't lose theirmoney, but it doesn't make their
(22:09):
money, or they put it in badinvestments. So I think that
just trying to find a way toreally educate yourself, getting
out and doing it so in fireyourself, it just, you know,
really is talking about, how doyou how do you develop those
muscles? How do you startdeveloping your network.
Because, again, if you have amentor in the space who's
another passive investor,somebody who's there who can
kind of just help along the wayand kind of help, you know, here
I've worked with these guys, or,Hey, you know, you send them a
(22:30):
deal and they're like, I don'tlike it for this reason, or I do
like it. Yeah, that's amazing.So I just think those things are
great, because sharing thatknowledge is super powerful. So
I think the biggest takeawayfor, you know, a lot of people,
when I wrote fire yourself, itwas just, you know, a lot of
these conversations of howconversations of high net worth
people that I think of aconversation with a physician
who's worth over 5,000,001 ownpractice, and he's in his 50s
and only done stocks, right? Sohe's got a financial advisor.
(22:53):
And I call myself a recoveringinvestment advisor. I was a
registered investment advisorfor a few years. I just
realized, like, you know, WallStreet does not there's so many
hidden fees. There's so manythings we can get into that, but
there's so many things thatreally don't serve people well.
And so the only way peopleactually create and make wealth,
it's not through traditionalWall Street investing. I mean,
it might help you not lose yourwealth. It basically, I'm a
(23:13):
glorified savings account. But Ithink that getting into things
like businesses, real estate,you know, debt, leverage, type
of things, these are how peoplebecome wealthy and how they grow
wealth for the long term.
Loral Langemeier (23:25):
Absolutely, I know you have a gift for all of
our listeners. So what do youhave?
Bronson Hill (23:31):
Yeah, so I've got this gift. It basically what
we've been watching the last,you know, five years, the cost
of everything have basicallygone up 50 to 100% so whether
you go to the store or the gasstation, whatever, everything's
just more everything's just moreexpensive. So start with 30 to
think about, how do you get onthe other side of that equation,
and how to use inflation to youradvantage? I actually wrote this
guy with that name, how to useinflation to your advantage. And
(23:52):
for your audience, I'll give afree gift. It's about 30 pages.
Involves some strategies of realestate, using debt, even some
things with precious metals,probably some things people have
never heard, a little outsidethe box. And if you text the
word inflation, to the number33777, so it's the number 33777,
and it's the word inflation, andwe'll send that to you that also
keep people updated on whatwe're doing. You can hear about
(24:13):
our investments and things likethat, but look forward to
connecting
Loral Langemeier (24:16):
with any of your audience, absolutely. And
we both have, I say, high networth group. So if you're in our
big table, you might be seeingBronson, and I'm going to go
down and see him. What's fun isthe night before your event that
you just invited me to mydaughter and I are going to see
the aces. She is huge family.What she wants to do in
marketing is, like, be amarketing director of a
(24:37):
professional sports team. Sowe're we've been going to games
for a while. So we're gonna gohit the aces. I'm like, Oh, I'm
just gonna come on down toOrange County if we leave Vegas.
So that'll be last thing I wantto ask you is, talk about the
economy today, right? A lot ofpeople don't understand the
tariffs. They don't understandwhat Trump's doing. You know,
most people don't realize, like,because it got so bad, you're
(24:58):
gonna have to feel a littlemore. Pain to get to the other
side of this talk. A little bitabout that just as an ending
comment.
Bronson Hill (25:06):
So there's a lot there. We had a e commerce
business deal. We had raisedsome money for it. Was a $13
million deal. Great, high cashflow, but it sourced products
out of China, so we had to walkon it after seven months of work
and a bit of money that we putinto it. But this stuff happens,
and I think that the goalreally, you know, again, I'm not
in Trump's mind, but I thinkthat, you know, to bring
manufacturing back and to callout some of these countries that
(25:26):
are, you know, really notplaying fair in a way, we can
get into that. But I think thatreally, you know, the goal is to
say, how can we create morework, more jobs, more
opportunities here, and reallyincentivize those that are doing
things locally? So I think thatfor a lot of companies, it's
created a lot of uncertainty,and a lot of people are kind of
people are kind of on hold andwait and see. But if you know,
we know the long term outlook isgoing to be good. And so I
(25:46):
think, you know, Warren Buffettwill say, I love quoting him,
but he'll say that, you know,short term uncertainty is the
front of the long term investor,right? It's kind of a
paraphrase, but it's like, if Iknow things are going to go
well, long term of the businessor real estate, then you know,
the short term uncertainty maygive me a deal on it, so it
Loral Langemeier (26:01):
can be good. Yeah, I agree. Bronson has been
great to be with you. Great tomeet you. Look forward to
continuing our I mean, it's justa relationship and knowledge and
helping people get what theywant. So thanks for being on
Bronson Hill (26:13):
today. Thanks so much real pleasure, Laurel.
Thanks so much. And the rest ofyou, if
Loral Langemeier (26:17):
you are out there, you have any question on
any topic of money. You guys goto ask Laurel, A, S, K, L, O, R,
a, l, ask a question, make arequest. We'll be back within
the day or 24/7 around the clockin my new this is other fun
thing bronze we're doing is Ihave an AI Laurel. So there's
me, and I don't work that much,but I have aI Laurel. She works
24/7 all the time. Yeah. Now24/7 with our new friend AI
(26:41):
Laurel, so you will all behearing from her, and it sounds
just
Bronson Hill (26:46):
like me. It's shocking. That's awesome. I love
it. Go check that out.
Loral Langemeier (26:50):
You guys. Take care and have a great day. I'll
talk to you all next Friday onthe next episode of laurels.
Real Money Talks. You.
Perfect. Hey, this is Loral and welcome back
to Loral's Real Money talks apodcast about money, how we make
it, how we keep it, how do weinvest it, how and why we use a
team so we can actually leverageour skills, hire our strengths,
our strengthen our strengths,hire our weaknesses. I'll get
(00:21):
that right. So hire all thethings you don't want to do. And
I also believe that there's nosuch thing as procrastination,
because if you don't want to doit and you don't know how to do
it, hire it. Which brings me toan amazing guest who's going to
talk about passive income andincome, and how do you make it,
and how do you invest for thosethings? So Bronson Hill is with
me. He is the CEO of Bronsonequity has raised over $50
(00:43):
million a lot of real estate isa primary investment. It's moved
into gas and oil, otheralternatives. So Bronson
welcome.
Bronson Hill (00:50):
Well, great to be here. Great having you on my
show, the mailbox money show,recently, I'm really excited to
talk with your guests or youraudience, I should say, today.
So yeah. And
Loral Langemeier (00:57):
so how did you arrive here? Like, give me your
backstory. I gave you a littlebit of my backstory. And
backstory in a farm girl fromNebraska. How does Bronson Hill
arrive running $100 millionfund? And, yeah,
Bronson Hill (01:09):
yeah. So I So, yeah, I started. I was at well
paid professional I was doingmedical sales. So I worked with
heart surgeons, and I waswearing scrubs, going to
surgery, advising surgeons onhow to do their heart surgery
was very interesting. Was veryinteresting. Was making about
250,000 a year. I enjoyed it,but the thing I realized is I
wanted financial freedom, but tome, financial freedom really
meant time freedom. And a lot ofpeople will say they want
(01:31):
financial freedom, but really itcomes down to really creating
more time. And so I had a coupleof physicians I worked with very
closely, and they both made over$2 million a year, and yet they
were working 60 to 80 hours aweek, every week, and they
couldn't really take time off.And I just thought, you know
that to me, does not feel likefreedom. And so for a lot of us,
we just, we think things arepassive, like I got into single
(01:52):
family investing, or I was doingonline trading with stocks and
and these things really aren'tthat passive, because they're
not scalable. And so I startedto learn about multifamily real
estate, larger deals, raisingcapital. Fast forward, I was
able to raise, you know, moneyfor a deal, then find a partner
and raise, you know, 10s ofmillions of dollars. And then I
was able to leave my corporatejob and replace my income with
(02:12):
with real estate and otherinvestment income. And so I
just, I just really love helpingpeople really solve one of three
problems, to really try togenerate more cash flow, which
really helps people to firethemselves. That's the name of
my, my first book here. And or,you know, appreciation or tax
benefits, those are things thatreally, we help people to do in
different various asset classes.
Loral Langemeier (02:31):
So talk a little bit about that
transition. I think there's somany people right, having been a
real estate millionaire too, andmine was done in single family,
and it was so much work. And sohearing that, and I was also
writing the millionaire maker, Icoined the word pactive, which
is passive and active, because,right? It's a pactive word
because you really aren'tpassive. Like, to me, if you,
(02:51):
like, really look up passive. Itmeans like, like you're not
doing, if you're going to beresponsible for your money,
which is what I teach, right?And I know you teach that, then
you have to at least oversee it.So there's some activity, at
least showing up to ashareholder meeting or an
investor meeting and but talk alittle bit about that transition
of jumping from the singlefamily, because it's a sweet
(03:12):
spot, and very few people findit where you just go bigger
multifamily. And how does thatfor I'll choose myself. If I
wanted to, say, put 100,000 withyou and I wanted to invest, how
does it really get passive forme? Because, you know, I
actually make fun. I don't usethe word passive because I think
very few things are completelyyou do nothing. You should at
least be mindful and payattention to your returns and
(03:34):
have some activity in it. Buttalk about that leap Bronson.
It's such a big leap. It's sopeople, so few people find that,
you know, the the eye of theneedle,
Bronson Hill (03:43):
yeah, it's a really good point, because
there's a lot of marketing outthere that a passive income is
great, and you buy a house andyou do this, whatever, but,
like, it's just the stuff isn'tpassive. Because, you know, and
this is really the test. I foundthat if you, let's say you have
a time, I had four rentalhouses, and the thought it was a
lot of work, so even before, butthe quite the test is if you
(04:03):
can't quickly go like 10x ofwhat you're currently doing, and
go ahead and couldn't quickly goto 40 without creating another
job, then it, then it's notreally passive, right? And so a
lot of things we think arepassive are not passive. There
are things though, that are, Icall them, they're more passive,
right? So a lot of true what Icall a passive investment.
Nothing is fully passive becausenobody cares. Nobody cares about
(04:23):
your money the way you do. Andyou teach that with your
audience of like, Hey, you gotto take responsibility for your
money, because no one caresabout it like you do. So I think
that for a lot of people, youknow, when you get to a place
where you have more money thanyou have time. So for example,
these doctors that made over 2million a year, they're making a
lot of money in their jobs,they're a great candidate to be
a more passive investor, right?So they don't want to, you know,
for them to go operate and dooperate and do some business or
(04:44):
they just doesn't make sense. Sofor them, the money they make,
they want to have. How does thatmoney is Warren Buffett would
say the making money while yousleep, right? It's a great idea,
but it does exist, and how itexists is the work of that is on
the front end, where you'revetting that team, you're
vetting that deal, you're seeingto. Is this aligned with my
values, my goals? What I'mtrying to do, if you're trying
to solve the problem of, I wantto quit my job because I didn't
(05:06):
want to have enough passiveincome or income coming in,
investment income, so I don'thave to go work for it. Then
that's your goal. So that youshould find deals that do that
get into that. And then, youknow, the name my my show we had
you on recently is called themailbox money show. And so it's
the idea, do these checks, thenwe should call direct deposit,
because nobody gets checksanymore. Checks anymore. It's
all direct deposit. But do thosedirect deposit or those checks
(05:26):
show up every single month,every single quarter where I
didn't have to do the work, thework was on the front end, where
I was doing the vetting, andthen I sent the money, and then,
yeah, I'm following up, I'mgetting reports, I'm checking
in, and, you know, there's workyou do there, but it's not like
you're the one actuallymanaging, the manager or doing
the work of the actual project.
Loral Langemeier (05:42):
So talk a little bit about that, because I
find, you know, having a verydirect relationship, if not a on
top, like relationship, with themanagement company. Because a
lot of people that that thatdon't make the I need to other
people who the managementcompany sucks, right? They don't
do their they don't do theirperformance there, there are
(06:02):
expensing the heck out of thethe project, right? Too many
TIs. Too much turnover, no forcelike not really managing rent
roles. So talk about themanagement part, because I think
there is, I mean, to me, thoseare the teams. They are either
really good or they really canblow the project.
Bronson Hill (06:19):
Yeah, I think, I think it comes down to, you
know, really, how do you vet adeal? How do you vet a project?
And a lot of times we do thiskind of the opposite way, where
we'll, we'll get a deal, youknow, somebody sends us, we'll
get on a list and, well, oh,it's a, it's a real estate deal,
it's a multi family, it's a oiland gas. But then it's important
to kind of take a step back,once you get that, and say,
well, first of all, hold on,let's take a step back here. And
like, what market is this dealin? Like, if this is in, if
(06:41):
we're talking real estate, ifit's in a certain market, let's
say it's in Dallas. Well, what'sthe Dallas market doing for self
storage, or multifamily,whatever that deal is? And is
this a growing market? Is ashrinking market? What's the
competition looking at thatmarket and then coming down to,
like, Who is that operatinggroup, who's the sponsor, who's
running this? Is this a rinseand repeat kind of deal? They've
done it before, they've shownsuccess, and this is just the
same thing, just doing it again.Do their values align? Are the
(07:03):
things that match up? And thelast thing, really, is the deal
itself. So again, you kind ofstart with, kind of the market
the deal is in, the people areoperating, then the deal and
say, Well, you know, does thisdeal make sense? So I understand
how I'll make money, tounderstand the, you know, ways I
think I could lose money, right?Because every deal has risks.
And I always ask operators, hey,what's the, what's the primary
risk of this deal that you seeor, you know, and sometimes to
be different in what I saw. Andthen you'll have to come back
(07:25):
and say, Does this help mereally meet the goal, or really
do what I'm trying to do?Because a lot of people, again,
there, I'll ask this question.I've had over 2500 calls, you
know, high net worth investors,average net worth of 2 million.
And I'll say, what's moreimportant to you? Cash flow or
appreciation? They're kind of,oh, maybe a little bit of both.
Maybe this. I'm thinking like itreally should be cash flow for
like, almost like most people Italk to people that's worth over
100 million, I know God's worthprobably 500 million, and he
(07:48):
loves cash flow, because he justloves cash flow coming in, and
then somebody who's not aswealthy, when you start building
up that cash flow, that's whatbuilds up your freedom to be
able to go, to go do it. So Ithink when you talk about
managing the manager, I think,you know are finding the right
partners. I think there's asubtle thing of just listening
what people are really saying.If you can talk to prior
investors in that deal that haveworked those deals, that have
(08:08):
worked with those specificsponsors, that's really
valuable. But if you know, yourgut will tell you a lot as well.
So I think if you're ever kindof in a moment where you're
like, some doesn't feel quiteright here, sometimes really
measure up, or they're sayingthis, or there's ever a
pressured phone call. I'vetalked to people that said, Oh,
they try to get me on a call andget me a sign right then I was
like, you know, that just doesnot feel right. And I read, I've
told, you know, investors reachout to me. So what do you think
about this deal? And theydescribe it. I'm like, that just
(08:30):
sounds like a red flag, like, ifit's like a click bait thing,
you click on, I never heard ofthe guy, and you're reaching
out. It's like there's thingsout there that it's just like
reputation is a big deal, andyou should listen to your guts.
There's a lot of things that area little bit intangible, but I
think that when but I think thatwhen you talk to people that
have invested with the group,you may run it by other people
that have been doing it for along time, and get opinions,
you're going to really get a lotmore strength
Loral Langemeier (08:51):
and wisdom in that. And do you manage your own
internal managers, or do yououtsource across the country? So
Bronson Hill (08:56):
my unashamed goal Laurel, is to own everything and
to operate nothing. So I andbecause people, how do you do,
you know, multifamily and howare you doing self storage, how
are you doing, you know, oil andgas and car washes, and we're
doing debt funds and buyingbusiness. Well, I don't want to
operate. I want to have partnersthat do that. So I'm involved. I
invest my own money. But we doquite a vetting process, then we
(09:17):
go on. But I don't want to, Imean, my business, I do have a
business where we createeducation and we create write
books and do podcasts andthings, and I work with
investors, but that's what Ienjoy doing, so that's what I
want to be doing. And then Ihave other partners, like my
partner, Bryce, who's an Ecommerce and internet marketing
expert. So we're buying ecommerce type businesses, right?
And so that's great. And he canoperate. I can assist with
strategy and other things, and Iwant to learn that, but I don't
(09:39):
want to be the one who's reallyresponsible for the operations
of it? So I try to find someonewho I find is a partner that's
really competent operator,really good track record in that
space.
Loral Langemeier (09:48):
Yep, yep. I call them Field Partners in my
love cycle book. They're in thefield. They're the ones running
it, and they're responsible toreturn to the investors. Talk
about other ways to grow like.You know, so many people want
income and they want their timeback, but I'm always, I always
say, you have a knowledge gap,right? So you have a huge
knowledge gap. How do you startbridging some of your your
(10:11):
clients, or that knowledge gapwhen so many people, they want
the goal of cash flow, but theyreally don't have the muscle for
it at this
Bronson Hill (10:19):
moment. So, you know, this is something that's
really interesting, because itkind of goes with this. Like you
said, there's a gap when I gotinto medical device sales and I
interviewed around I didn't havemedical device sales experience,
very competitive. I get hundredsof applications for these jobs,
and they wanted people that hadmedical device sales experience,
right? But how do you get it ifyou don't have the experience,
same with like going into dealsor finding a certain level. How
(10:41):
do you find out about reducingtaxes? Well, you got to ask the
questions. You got to get inrooms like you create. You got
to get around people that aretax strategists. You got to find
so I think that the older I get,the more I realize, like, just
because I can literally go to 10lenders, and every single one
says, let's say nine of themsay, No, that you can't, you
can't do that. And then the 10thone says, Oh, we do that all the
time. And so it's just funny,how like, and you know, you've
(11:03):
been in the world, investingworld a while, there's people
that specialize in certainthings. And so, you know, you
want to, obviously, you know,just be cautious, and you kind
of look at different things. Butit's sometimes there are things
that are out there. And you'vetalked about, when had you on my
show, you talked about oil andgas, where it's like, There
truly is an investment that can,you can reduce ordinary income
with by investing it. It's 88usually 8580 85% of the amount
(11:24):
invested is a tax deductionagainst ordinary income, which
is kind of a magic bullet,right? It helps a lot of people
in a lot of ways. And there area lot of challenges in the
industries, a lot of people youhave to kind of watch out for,
but you have a reputableoperator and things that can
work phenomenally well. So Ithink that the learning really
is the first thing. It's gettingaround people. And I think I
talk about this in my mastermindthe wealth forum, that group of
(11:45):
high net worth investors, I saythe most transformational
relationship that you can haveis not a Bronson or a laurel or
someone else out there, it'sanother passive investor who's
in the same place as you hasbeen doing this for 10 years or
20 years, and that you sharenotes with each Other, right?
You guys are the same kind ofweird. Alternative investments.
You're interested in thisbecause nobody wants to talk
(12:06):
about money, right? You talk toyour friends, I think you're
crazy, like, why would you notjust do stocks and bonds and
have a money person? But thenyou get, like, in the room with
people actually open to theseideas, and they'll say, Hey,
I've worked with these guys. Iwould absolutely work with them
again. And they say, I'd neverwork with this particular group.
Or, here's the tax strategist, Iuse, or here's what I do here,
and it's like, it's just, it'slike, it's amazing, it's
transformational.
Loral Langemeier (12:26):
I would agree. I always say, if you want to be
a millionaire, hang out with us.Yeah, you just got to come hang
out with us. And you know, Ialso think talk a little bit
about the millionaires who keeptoo many secrets, because we
know them like, you know,they're our peers at some level.
I think you and I are, like,much more transparent. We really
want to help people understandand learn. And I, you know, I
(12:47):
want them to get their own Icall money muscles. Like, I want
them to have their own strengthof being able to make decisions,
not always. You know, what'sLaurel doing? What's Laurel
doing? It's like, it doesn'tmatter what I do. One of the
things I teach about moneyrules. I say my running rules
are not yours. That's numberone. Now, what are yours like?
Right to create cash, my abilityto just how I live my life, my
(13:08):
strategy isn't yours yet. Imean, I you know, people kind of
similarly get structured as theybecome wealthy in corporate
structure and trust structure,etc. But talk about that a
little bit,
Bronson Hill (13:22):
yeah. So, I think if I got the question right, it
was basically, how do yousurround yourself with people
that are, you know, are doingthis as well, and what's the
process to do that? Is that thequestion, yeah, yeah. So, so, I
think, you know, really, I thinkit comes down to being just very
intentional about, you know,there's the equality, or the
average, the five people youspend the most time with. So
again, if I want to grow, let'ssay for me, I lost 30 pounds,
(13:43):
you know, seven or eight yearsago. I just had a, you know,
time my life went through adivorce, and just realized,
like, Okay, I just want to be abetter version of myself. And so
I just realized I had to startgetting around people that were
doing it, and they were joiningraces and eating a different way
and doing things. I realized,like, okay, like, I this is the
person I wanted to be. And so Ithink we're constantly moving
towards or we're aggressing,kind of like we're moving
(14:05):
towards something. And so inevery every area of life, we've
got to have a sense of a goal ora mission or something that
we're doing. Otherwise we justcontinually start to decay in
different areas. So I think, andI think this is challenging. We
go through setbacks. We gothrough challenges. Sometimes
we'll have a deal that doesn'tgo well, and the longer you do
this, sooner or later, you'llhave something that doesn't go
(14:25):
well and doesn't go as planned.And so how do you learn from
that? How do you grow from that?How do you let that be this?
Here's a lesson here. Someonegoing to take from this and
super successful people, we havea common friend, Ken McElroy.
He's lost investor money, right?He's a guy respect tennis, 3
billion in real estate and andso, you know, we've had to deal
with, you know, a couple dealswe've lost money on, right, just
from some of the the lending andthe situation. I can get into
(14:46):
details on that, but I thinkthat it's all learning. And so
when I'm around people that havethat transparency, that will be
open about not just successes,but especially failures or
learnings, it's super valuable,because if I can learn from
their mistakes, I'm, you know,it says a. Wise man learns from
his own mistakes, but a geniuslearns from the mistakes of
others, right? So if I can justsimply be a learner, be a
sponge, go in and I think it isall about like the rooms you're
(15:08):
putting together, if I can getinto a room with somebody who's
got a 10 or 100 times the networth that I have, I'm gonna I'm
gonna get so much out of thattheir afterthoughts are gonna
just kind of speak to me in waysthat I didn't even imagine,
right? So I think that beingvery intentional about who
you're around and just beingcareful who you listen to, I
think listen to. I think when Iwanted to leave my job, it was
like, my whole family was like,No, why would you leave your
great job, your 250k your job.And then I got an entrepreneurs
(15:30):
group and, like, it was, like,the complete opposite. They're
like, yeah, you pretty muchshould leave your job as soon as
possible, because you're makingmore. Like, you could always go
back and, like, it's just theykind of totally reframed it. I
was like, oh, okay, so good. SoI appreciated
Loral Langemeier (15:42):
that. No, I was the same because I was on, I
was on a pretty high salary bythe time I left Chevron and met
Kiyosaki. And, you know,Kiyosaki, they didn't hit Rich
Dad, Poor Dad, Team SharonLacher still like, I call her my
financial mom, one of my dearestfriends. She came to my son's
wedding. I mean, we're superclose, and so that was my gold
out of that relationship. But itwas so funny because, no, the
Rich Dad, Poor Dad, didn't hituntil 1998 and I met them in
(16:05):
six. So I went after the gameand started creating cash flow
and revenues, etc, etc. And thenit was so funny. Same thing all
the chevron people, you're goingto do what you're going to lead,
you're going to lead this bigjob, all this travel, all this
fun and go follow a Japanese guyin a game around. That's
literally how it was teased. AndI'd like, you know, the funny
(16:26):
part of it, Bronson, I alwayssay, yeah. And the media asked
me all the time, well, what iffirst jet port I didn't hit,
because not all books it, youknow that books in the world, I
think, are in the graveyard, youknow, still in people's brains,
and they never came out. So Isaid, You know what? It opened a
door, and I got a jump. I gotout of the thing that I was done
with, right? And I really likewrapped up that career well as
(16:47):
an exercise physiologist forChevron, and it gave me a new
career, and gave me the paththat I wanted, and if another
door will open. And I thinkthat's what people really need
to learn, too. Is like you said,you compound your lessons, but
more as importantly, you you,you do this along your journey.
I've taught my kids, and BobProctor said, at 21 years old,
he said, Whoever has the bestdatabase is going to win. And I
(17:08):
said, I have no idea what you'retalking about. So I always tell
my kids like, meet them, putthem in your phone and keep the
capital, keep like, the capitalrelationship of another human
that could you could support it.They could support you. I think
it's priceless. I think it'sextremely priceless. But I think
it's funny. We both jumped andwe were teased by the people and
(17:29):
and some of them later, youknow, when I became a
millionaire 1999 they're like,how did you do that? I said, I
follow Japanese kind of game we
Bronson Hill (17:36):
have, yeah, well, that's the thing. I think I've
heard Robert say this. I'veheard him speak a number of
times. And he was just reallyemphatic when I was like, hey,
stop listening to poor people.Like, kind of, like, like,
right? Like, you know, yourfamily, your friends, that
people won't understand whatyou're doing, but if you want to
get ahead, like, again, it'sfunny. The second book called
Rich brain, how the wealthychange their brain to change
(17:57):
their bank account. It's allabout the mindsets around what
it takes to have wealth. A lotof times. Like, it says 90% of
people have self of people haveself sabotaging thoughts. So if
I'm a single guy and I walk intoa party and I see a beautiful
woman, and I want to go talk toher, and but, yeah, my self talk
is, oh, why would you want totalk to me? Or I'm not good
looking, or I have nothing tooffer, how's that conversation
going to go? Like, it's notgoing to go and even if it does,
(18:18):
it's not going to go well. Andso the self talk, the habits,
the visualization. I call themwhisperings, the things not just
that. We affirm to ourself inthe mirror, we say to ourselves,
we whisper to ourselves whenthings like that happen, those
all affect our wealth as well.And so I think it's just how we
create, like, Who is the personthat we're becoming is created
by our words and our in our inour visualizations. And there's
(18:40):
so much spirituality around thattoo, but it's like almost, and
this is the thing I was gonnasay, is that wealthy people do
affirmations. They dovisualizations. I got a survey
I'm gonna put out that's gonnakind of show this, but like
every a lot of people, likegeneral society, thinks this is
crazy, but the wealthy people,the ones that are doing it, and
they're actually writing theirgoals, they're actually doing
these things that actuallycreate wealth, and they have the
(19:01):
wealth. So it's, it's, you haveto be okay to be a kind of a
weird person, because it's notnormal, in a way. But these not
normal people are extremelywealthy and have a lot of
influence. So those are thepeople that want to be like, but
it's, you can't have it bothways. You can't be like,
commonly, like everybody elseaccepted, or be, you know, super
wealthy. You've got to like, bewilling to do that
unconventional to get there
Loral Langemeier (19:22):
absolutely and surround yourself with, you
know, the right people I alwayssay, you know, my big table is
you have told you we're in our25th year. And you know, the
people that really have leanedin, they would say that we're
their financial family, becausewe're the place where you could
have any conversation and you goout to your biological family or
just, you know, even like youwere to workplace, I was a
(19:42):
workplace, they don'tunderstand. They have no idea.
They think you're odd becauseyou want to break away. And so I
want to talk about the the fireyourself a little bit. So tell
us a little bit about that book,because I teach a process on my
YouTube channel of quitting yourjob in 90 days. So I'll give you
a little theory. Yeah. So mytheory, it's not just theory.
I've could help 1000s of peopleleave their job in 90 days,
(20:05):
because most people say I wantto replace my income. It's like,
no, that's actually not thetruth. Behaviorally, if you
really break it down and say,you bring home 6000 a month and
you're working full time and youdo a side hustle, which I would
like to get rid of side hustlesand just make them hustles. So
my definition of that Bronson isthe difference between $100,000
deal and anything less. Anythingless is a side hustle. Let's get
(20:28):
to six figures quickly, becausenow you can breathe. But my
point is, like, if you bringhome six, you only have to get
to three, yeah, because nowyou're going to quit and you're
going to 4050, hours that you,you know, had sucked over here
and left over here, and just,you know, and you put it all to
the thing you already know, howto make three, you're going to
go from three to nine or threeto 12. Like you're going to go
(20:50):
exponentially when you give timeand you're like you said, your
focus, your goals. So talk alittle bit about fire yourself.
Because I love that, and I lovemy that. That one YouTube video
gets tons of hits because peoplewant to leave their job, but
they can't find how to make somemoney. So talk about, yeah,
Bronson Hill (21:07):
well, I think there's a lot of things to that.
I think that for a lot ofpeople, it's actually not that
complex, like you just be a verysimple way to explain it. But
for a lot of people, they thinkthat they need, like, for me, I
was making over 200k a year, butI didn't have to make 200k to
me, what was my rat race number?It was like I needed five or
6000 a month. Like, if I had 70kI was pretty simply. It was, it
(21:27):
was kind of enough baseline forme to be able to leave it wasn't
a lot of money. And so Irealized, like Warren Buffett
saying, okay, then make moneywhile you sleep. How can I make
money? What he says, Unless youlearn how to make money while
you sleep, you'll work until youdie. So I started to realize
that passive income is, like, 10times more effective than active
income. So even if you don'tlike, you can't leave it
(21:47):
immediately if you startdeveloping that muscle. That's
like, I put money here, and thenthe money does the work for me,
right? I did a little bit ofwork to vet but it's like the
money is actually working, andit's actually creating more a
lot of entrepreneurs, I know alot of people that make over a
million dollars a year, and yetthey can't they, they don't
invest. Their investments areterrible. They put in different
Wall Street things or otherthings, and it's like, it maybe,
hopefully won't lose theirmoney, but it doesn't make their
(22:09):
money, or they put it in badinvestments. So I think that
just trying to find a way toreally educate yourself, getting
out and doing it so in fireyourself, it just, you know,
really is talking about, how doyou how do you develop those
muscles? How do you startdeveloping your network.
Because, again, if you have amentor in the space who's
another passive investor,somebody who's there who can
kind of just help along the wayand kind of help, you know, here
I've worked with these guys, or,Hey, you know, you send them a
(22:30):
deal and they're like, I don'tlike it for this reason, or I do
like it. Yeah, that's amazing.So I just think those things are
great, because sharing thatknowledge is super powerful. So
I think the biggest takeawayfor, you know, a lot of people,
when I wrote fire yourself, itwas just, you know, a lot of
these conversations of howconversations of high net worth
people that I think of aconversation with a physician
who's worth over 5,000,001 ownpractice, and he's in his 50s
and only done stocks, right? Sohe's got a financial advisor.
(22:53):
And I call myself a recoveringinvestment advisor. I was a
registered investment advisorfor a few years. I just
realized, like, you know, WallStreet does not there's so many
hidden fees. There's so manythings we can get into that, but
there's so many things thatreally don't serve people well.
And so the only way peopleactually create and make wealth,
it's not through traditionalWall Street investing. I mean,
it might help you not lose yourwealth. It basically, I'm a
(23:13):
glorified savings account. But Ithink that getting into things
like businesses, real estate,you know, debt, leverage, type
of things, these are how peoplebecome wealthy and how they grow
wealth for the long term.
Loral Langemeier (23:25):
Absolutely, I know you have a gift for all of
our listeners. So what do youhave?
Bronson Hill (23:31):
Yeah, so I've got this gift. It basically what
we've been watching the last,you know, five years, the cost
of everything have basicallygone up 50 to 100% so whether
you go to the store or the gasstation, whatever, everything's
just more everything's just moreexpensive. So start with 30 to
think about, how do you get onthe other side of that equation,
and how to use inflation to youradvantage? I actually wrote this
guy with that name, how to useinflation to your advantage. And
(23:52):
for your audience, I'll give afree gift. It's about 30 pages.
Involves some strategies of realestate, using debt, even some
things with precious metals,probably some things people have
never heard, a little outsidethe box. And if you text the
word inflation, to the number33777, so it's the number 33777,
and it's the word inflation, andwe'll send that to you that also
keep people updated on whatwe're doing. You can hear about
(24:13):
our investments and things likethat, but look forward to
connecting
Loral Langemeier (24:16):
with any of your audience, absolutely. And
we both have, I say, high networth group. So if you're in our
big table, you might be seeingBronson, and I'm going to go
down and see him. What's fun isthe night before your event that
you just invited me to mydaughter and I are going to see
the aces. She is huge family.What she wants to do in
marketing is, like, be amarketing director of a
(24:37):
professional sports team. Sowe're we've been going to games
for a while. So we're gonna gohit the aces. I'm like, Oh, I'm
just gonna come on down toOrange County if we leave Vegas.
So that'll be last thing I wantto ask you is, talk about the
economy today, right? A lot ofpeople don't understand the
tariffs. They don't understandwhat Trump's doing. You know,
most people don't realize, like,because it got so bad, you're
(24:58):
gonna have to feel a littlemore. Pain to get to the other
side of this talk. A little bitabout that just as an ending
comment.
Bronson Hill (25:06):
So there's a lot there. We had a e commerce
business deal. We had raisedsome money for it. Was a $13
million deal. Great, high cashflow, but it sourced products
out of China, so we had to walkon it after seven months of work
and a bit of money that we putinto it. But this stuff happens,
and I think that the goalreally, you know, again, I'm not
in Trump's mind, but I thinkthat, you know, to bring
manufacturing back and to callout some of these countries that
(25:26):
are, you know, really notplaying fair in a way, we can
get into that. But I think thatreally, you know, the goal is to
say, how can we create morework, more jobs, more
opportunities here, and reallyincentivize those that are doing
things locally? So I think thatfor a lot of companies, it's
created a lot of uncertainty,and a lot of people are kind of
people are kind of on hold andwait and see. But if you know,
we know the long term outlook isgoing to be good. And so I
(25:46):
think, you know, Warren Buffettwill say, I love quoting him,
but he'll say that, you know,short term uncertainty is the
front of the long term investor,right? It's kind of a
paraphrase, but it's like, if Iknow things are going to go
well, long term of the businessor real estate, then you know,
the short term uncertainty maygive me a deal on it, so it
Loral Langemeier (26:01):
can be good. Yeah, I agree. Bronson has been
great to be with you. Great tomeet you. Look forward to
continuing our I mean, it's justa relationship and knowledge and
helping people get what theywant. So thanks for being on
Bronson Hill (26:13):
today. Thanks so much real pleasure, Laurel.
Thanks so much. And the rest ofyou, if
Loral Langemeier (26:17):
you are out there, you have any question on
any topic of money. You guys goto ask Laurel, A, S, K, L, O, R,
a, l, ask a question, make arequest. We'll be back within
the day or 24/7 around the clockin my new this is other fun
thing bronze we're doing is Ihave an AI Laurel. So there's
me, and I don't work that much,but I have aI Laurel. She works
24/7 all the time. Yeah. Now24/7 with our new friend AI
(26:41):
Laurel, so you will all behearing from her, and it sounds
just
Bronson Hill (26:46):
like me. It's shocking. That's awesome. I love
it. Go check that out.
Loral Langemeier (26:50):
You guys. Take care and have a great day. I'll
talk to you all next Friday onthe next episode of laurels.
Real Money Talks. You.
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