The Pain Before the Payoff: What It Truly Takes to Succeed in Real Estate w/ Jordan Espeseth | Episode 121

In a world obsessed with instant wins and easy growth hacks, we forget that true transformation often comes at the cost of deep discomfort, relentless rejection, and faith in what’s not yet visible. 

This episode is about what happens when you keep going anyway. 

It’s easy to look at a top 10 franchisee and see polish, poise, and success, but what you won’t see is the 0-for-40 streak of failed sales appointments, the identity crisis, the depression, or the fear of having to return to a life that felt like a cage.

But Jordan Espeseth didn’t give up.

Today, he’s the Area Director and Publisher for Real Producers in the Dallas Metro Area, one of the top-performing markets in the country. 

But just a few years ago, he was trying to figure out if he had what it took to succeed in this business. What did drinking tobacco juice teach Jordan about taking action? How did he push through the hardest parts of his journey? 

In this raw and honest conversation, Jordan shares the behind-the-scenes of his journey, how he kept moving forward when everything in his life felt like it was falling apart. 

 

Sometimes you're not doing anything wrong; it's just a matter of reps. -Jordan Espeseth

 

Things You’ll Learn In This Episode 

• You’re not failing, you’re just in the reps stage
  40 no’s don’t necessarily mean you’re doing the wrong thing. Could the rejection be a necessary initiation? 
  
  
• You’re selling to the wrong people (even when you think you’re not)
  What do most marketers get completely wrong about reaching top producers?
  
  
• Drink, don’t think
  What did a tobacco purge in the Peruvian jungle teach Jordan about overthinking, taking action, and the trap of analysis paralysis?
  
  
• You don’t need more motivation; you need a deeper reason
  Why was pain, not vision, Jordan’s most powerful fuel, and why is remembering where you came from critical to building something that lasts? 

 

Guest Bio

Jordan Espeseth is an entrepreneur, the owner of DFW Real Producers and COO of WAY Social. Jordan was a semi-pro Snocross athlete from Minnesota with dreams of competing in Aspen at the Winter X Games. He ended up in Texas with his own real estate publication business. Follow @jordanespeseth on Instagram. 

About Your Host

Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he’s shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he’s not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let’s face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting. 

 

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