The Usual YouTube Strategies Don’t Sell Homes, This Does w/ Paul Wolfert | Episode 129

The “rules” of YouTube sound simple enough: keep it short, make it entertaining, don’t get negative, and never, ever sell in your videos. 

But here’s the problem: those rules were written for creators chasing clicks, not for agents trying to sell homes. 

And if you follow them blindly, you’ll end up with content that looks successful but doesn’t move your business forward.

Because the truth is, real estate on YouTube runs on a different playbook. A one-hour home tour will outperform thirty viral shorts, not because it racks up views, but because it builds the kind of trust buyers need before they call. 

A video about the worst things about living in your city won’t scare people away; it’ll draw in serious clients who value honesty more than hype. 

And while most creators hide their calls-to-action to protect their watch-time graphs, asking for the business, directly and consistently, is the difference between a channel that flatters your ego and one that fills your pipeline.

Is there still room for growth on YouTube? What kind of content should we be creating? 

In this episode, we explore how Detroit Metro agent and YouTube creator, Paul Wolfert, turned those counterintuitive moves into a business that generates million-dollar leads. 

His story proves what every agent needs to hear: if your goal is clients, not clout, you have to be willing to break the so-called rules.

 

Things You’ll Learn In This Episode 

• Vanity metrics vs. real business
  Instagram views can make you feel like a local celebrity. But why does YouTube’s slower, longer, less “viral” content convert into clients while short-form rarely does?
  
  
• The shocking success of honesty
  Paul’s counterintuitive “Why Not to Move to Detroit” video attracted serious buyers. How does being upfront about flaws actually build trust and authority?
  
  
• Why watch-time beats virality
  A single one-hour tour video can create more loyalty than 30 viral shorts. What does this reveal about consumer psychology and relationship-building online?
  
  
• The CTA mistake that almost cost Paul his business
  Removing calls-to-action improved his watch-time graph but destroyed his leads. What does this teach us about resisting the temptation of “pretty” metrics?
  
  

 

Guest Bio

Paul Wolfert is a leading Metro Detroit Realtor and YouTube creator who has built a thriving business by showcasing the region through authentic, in-depth video content. With more than 47,000 subscribers and hundreds of families helped, Paul has become a trusted guide for anyone looking to buy, sell, or build in Metro Detroit. 

 

Paul Wolfert

YouTube: https://www.youtube.com/c/PaulWolfert

Instagram: https://www.instagram.com/paulwolfert/?hl=en 

 

Resources Mentioned 

DJI Osmo Pocket (Creative Bundle) 

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer by Marcus Sheridan

About Your Host

Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he’s shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he’s not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let’s face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting. 

 

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