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December 30, 2025 82 mins

What actually happens when generosity, influence, and habits collide in your business development work? That's the question I dive into in this second conversation with my friend Todd Sattersten, publisher of Bard Press and author of The 100 Best Books for Work & Life. We pick up exactly where Part One left off, right at the intersection of relationships, vulnerability, and connecting with others in a way that actually moves your work forward. From the surprising science behind why "givers" rise to the top (and sometimes sink to the bottom), to the behind-the-scenes mechanics of hospitality and how we make people feel in every interaction, this episode pushes far past surface-level tactics.

In this conversation, I explore the nuance in generosity, the structures behind positive influence, and six books that can fundamentally reshape how you implement, focus, and stay consistent. We dig into the practical edges of reciprocity, the real reason some professionals burn out while others thrive, and why habits ultimately drive identity and long-term success. If you've ever wondered why some people seem to glide forward with clarity while others stall out, this episode reveals the less obvious patterns hiding underneath.

 

Topics We Cover in This Episode: 

  • The subtle mistake that drains value from your "help" without you realizing it

  • How hospitality reshapes the way clients experience your work

  • The six psychological levers that quietly shape every business interaction

  • A habit-building framework that works even when motivation doesn't

  • How to create focus in a world that constantly tries to distract you

  • The identity-level shift that fuels long-term growth

  • The surprising reason goals alone can actually limit your success

 

If you want to deepen your relationships, sharpen your focus, and build the habits that fuel long-term success, this is an episode you'll want to sit with, not just listen to once.

 

Resources Mentioned:

Order your copy of Give to Grow

Get the Supplemental materials for Give to Grow

Get a copy of your GrowBIG Playbook today!

Bard Press

100 Best Books for Work and Life

Mark as Played

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