What happens when an elite financial advisory firm embraces a "give to grow" mindset instead of the traditional hard-sell approach? In this episode, I sit down with Cannon Carr, CEO of CornerCap, to explore exactly that. Cannon takes us behind the scenes of how his expert-led team has used authenticity, generosity, and tailored business development strategies to drive remarkable growth—without ever feeling like they're "selling."
We dig into how Cannon transformed his mindset, reshaped his firm's culture, and practically applied the GrowBIG and Give to Grow systems to reach entrepreneurs and small business owners on a meaningful level. From shifting away from “always be closing” to developing a truly integrated marketing strategy that leads with value, Cannon shares actionable insights you can apply today—whether you’re an advisor, consultant, or service-based entrepreneur. This conversation is loaded with real talk, tested tactics, and a refreshing take on sustainable business development.
Topics We Cover in This Episode:
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The powerful mindset shift that helped Cannon grow without “selling”
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How giving more can lead to deeper relationships—and more revenue
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The biggest mistakes experts make when trying to grow their business
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How Cannon and his team created a seamless strategy from marketing to client conversations
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Ways to scale trust and credibility through content, without feeling salesy
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A sneak peek into the systems that helped transform an expert firm into a growth engine
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How to help others grow… and grow yourself in the process
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One simple tip Cannon says anyone can apply today to start seeing better results
Tune in now to learn how a values-first, give-to-grow approach can help you stand out in a crowded market—while building a business you’re proud of. This isn’t theory—it’s a tactical, inside look at what’s working right now from someone who’s lived it.
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