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February 23, 2025 25 mins

Anna interviews Gemma Gilbert, a seasoned entrepreneur and coach who has crafted a successful business helping coaches transition from 1:1 to group programmes.

Gemma opens up about her own journey from being a teacher to selling educational software and eventually setting up her own coaching business. Throughout the conversation, she shares her insights into managing a business that prioritises balance, fun, and authenticity without falling into the trap of overworking.

Tune in to discover how Gemma has successfully implemented a simple, yet effective, business model that supports her lifestyle goals, and learn how you can apply these principles to your own journey towards redefining success.

Key takeaways:​​

  • Redefining Success: Gemma shifted her perspective on success from traditional career progression to achieving balance between work and personal life, illustrating that true success involves both financial stability and personal fulfilment.

  • Group Programme Specialty: Gemma transitioned from a multi-offer business model to focusing on one core offering: helping entrepreneurs grow through group programmes, leveraging her teaching background and penchant for interactive learning.

  • Facing Entrepreneurial Challenges: The conversation delves into the emotional and psychological challenges Gemma faced, such as dealing with visibility fears, income fluctuations, and the worthiness of her new career path.

  • Simplifying Business Models: Gemma highlights the benefits of simplifying business offerings, explaining her decision to streamline her operations to maximise impact and minimise complexity, while avoiding burnout.

  • Authenticity in Personal Branding: Emphasising authenticity, Gemma encourages entrepreneurs to show up as their genuine selves, drawing on her own experiences of overcoming societal expectations to create a brand that resonates.

Resources mentioned:

Want to refine your business model and increase your income without burnout?

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