RS349 - How to Escape LinkedIn Overwhelm and Build Real Authority

Have you ever spent ages crafting the perfect LinkedIn post, only to delete it in a moment of self-doubt? In this episode, Anna Lundberg dives into the so-called 'LinkedIn spiral' - the cycle of comparison, perfectionism, and performative posting that can leave even seasoned experts feeling deflated. Tune in as Anna shares practical strategies for building your authority, setting healthy boundaries online, and creating a content rhythm that feels authentic (and gets results).

Key Takeaways

• LinkedIn's Unique Power for Experts:
  LinkedIn remains the best platform for independent experts to position themselves as authorities and connect with ideal clients—when used with intention.

• Understanding the LinkedIn Spiral:
  Anna unpacks three common traps: comparison, perfectionism, and performative posting, explaining how each can drain your energy, sap confidence, and distract from your real business goals.

• Metric Misalignment:
  Chasing 'likes' and comments isn’t the same as building real value or winning clients. Anna highlights the importance of focusing on the metrics that actually matter for your business.

• Practical Ways to Regain Control:
  Tips include batching content, separating creation from scrolling, setting boundaries, unfollowing/muting comparison triggers, being strategic with engagement, and sticking to a sustainable, authentic cadence.

• Permission to Show Up Your Way:
  True success comes from doing things your way—not following algorithm hacks or exhausting routines. Clarity, consistency, and authenticity are key.

Want support clarifying what you want to be known for and building a personal brand that actually works for your business? Book a free call to explore how we can shape your visibility strategy with intention - no hacks, no hype. https://onestepoutside.com/call