RS350 - Sales vs Marketing: Why content alone won’t grow your business

Are you posting consistently on LinkedIn or Instagram but still struggling to turn your audience into paying clients? This episode is for independent experts who want to move beyond random content and start building relationships that actually lead to business - without feeling pushy or “salesy.” Anna Lundberg shares hard-won sales insights and practical steps for converting interest into income in a way that feels authentic, human, and strategic.

Key takeaways:

1. The Difference Between Marketing and Sales

• Marketing promotes visibility and builds your brand, but sales is about having real conversations and converting interest into action.

• For lasting business growth, you need both visibility and a thoughtful sales system.

2. Why 'Selling' is Actually 'Serving'

• Selling isn’t about manipulation; it’s about helping. If you believe in what you offer, guiding people to work with you is an act of service, not of pressure.

• Relationships (not long sales pages or viral posts) matter most—especially for high-trust services and B2B.

3. Reimagining the Traditional Sales Funnel

• It’s no longer a simple linear path; instead, think of it as a tapestry or ecosystem, with many touchpoints (referrals, workshops, posts, conversations) leading up to a client’s decision.

4. The Power of Follow-up

• Only a small percentage of people are ready to buy right now; regular, kind follow-up keeps you top of mind for when they are ready.

• Tracking conversations and continuing gentle outreach is necessary, not “pushy.”

5. Create Your Own Sales System

• There’s no one-size-fits-all template—map out discovery, experience, and purchase stages that suit you and your clients.

• Consistently focus on your “momentum moves”: those daily or weekly actions that build relationships and sustain your pipeline.

If you’re ready to move beyond posting and hoping - and start building a business that actually converts - the Business Accelerator is for you.

It’s a 12-month journey for independent experts who want to grow strategically, sell with integrity, and create a business that truly works for them.

Join the waitlist to be first to hear when doors open again: onestepoutside.com/accelerate