Are you highly skilled, experienced, and passionate about your work, but still struggling to get fully booked with the right clients? In this refreshingly honest episode, Anna Lundberg unpacks why even top experts find it tough to thrive in today's challenging market. Discover why this isn't the time to wait for things to improve, but to sharpen your positioning, messaging, and visibility to stand out - even now. Tune in to reframe your strategy and uncover the real keys to business growth in uncertain times.
Key takeaways:
- The Market Has Shifted—But Opportunity Remains
The economic landscape is more demanding, with budget cuts and changing priorities making it harder to attract attention. However, clients are still investing—just more selectively, and with a focus on immediate, tangible results. - Three Reasons You're Not Booked Out
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Unclear or Uncompelling Offers: Vague, long-term, or "fluffy" messaging doesn't resonate in a risk-averse market. Offers need to address urgent, concrete business needs.
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Positioning That Undersells You: Many experts, especially women, downplay their expertise instead of confidently owning their experience and value.
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Visibility That Lacks Consistency and Focus: Sporadic or unfocused marketing often leads to getting lost in the noise. Clear, intentional pathways to your ideal clients are essential.
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- Mission vs. Messaging: What Sells Now
Lead with what your client needs—typically profit, productivity or specific outcomes—then weave in your bigger mission once you've opened the door. - Future-Proofing Your Business
Stop accepting 'just any client' out of necessity. Position yourself for the work (and clients) you truly want, and start building that reputation now for real, lasting growth.
Ready to build a business that actually works - even in a tough market?
The Business Accelerator is for experienced coaches, consultants, and independent experts who want to grow sustainably, protect their time, and consistently attract the right clients - without hustle or compromise.
🗓 Applications open this month.
📩 Apply now at onestepoutside.com/accelerate to join the current intake.
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