Feeling like you're hustling harder than ever, yet results just aren't matching your effort? In this empowering episode, Anna Lundberg unpacks why working harder isn't the answer in today's tougher market for independent experts, solopreneurs, coaches, and consultants. Discover how to move beyond "busy work" to intentional business design - so your business works for you, not the other way around.
Key takeaways:
-
The Busy Work Trap
More posts, more offers, more hustle often leads to burnout—not results. Anna explains why ceaseless activity keeps you reactive, scattered, and exhausted, rather than strategic and effective. -
The Time-for-Money Ceiling
Trading hours for fees caps your income and makes true flexibility impossible. Anna discusses how to break free from hourly rates and build offerings that reflect value, not just time spent. -
Complexity Kills Clarity
Adding more services or constantly reacting to every market shift creates confusion—for you and your clients. Simplicity and clear, repeatable offers are essential for expert positioning and sustainable growth. -
Intentional Business Design
Anna outlines four elements for a more sustainable, fulfilling business: Fewer, clearer offers; value-based pricing; simple systems and processes; and seasonal, proactive planning. -
Practical Steps to Simplify and Scale
Consider what your business could look like if you designed it on a blank sheet. Identify one offer or system you could simplify today to make everything else easier.
Ready to stop spinning your wheels and build a business that actually works?
The Business Accelerator is our 12-month programme for experienced experts who want strategic growth - without burnout, and without compromise. Applications are open now for the next cohort.
→ Apply now at onestepoutside.com/accelerate
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