The goal of Renegade Thinkers Unite is to present you with fresh approaches to age old problems — and this episode does that in spades with guest Jerome Nadel, CMO of Rambus. Nadel will introduce you to the idea of design-led marketing and how rather than just accepting the products as given, CMOs can help drive product development such that the marketing is baked into the outcome. And as Nadel notes, better products are a whole lot easier to sell!
Here's a sample from Jerome's interview with RTU host Drew Neisser:
Drew: When did user experience and design thinking really take off?
Jerome: As we came into the 2000, the notion of differentiation through user experience became sort of the mantra for product success. So, as we go deeper in the conversation, what I'll suggest is the difference between user experience and marketing or design-led marketing are really minimal. What user experience professionals focus on is the upstream concepting of, what's the narrative that makes product great? Not just in terms of its features but how should it work and how does it support use cases? Often what marketers are focused on is telling stories about why products are great. If you connect the stories that made the product great with the stories that reinforce and articulate their greatness, you have beginning to end of full marketing. Ironically Drew, I don't think that such a radical construct but I think it's not embraced to the extent that it should be in the profession that we share.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
What Are We Even Doing? with Kyle MacLachlan
Join award-winning actor and social media madman Kyle MacLachlan on “What Are We Even Doing,” where he sits down with Millennial and Gen Z actors, musicians, artists, and content creators to share stories about the entertainment industry past, present, and future. Kyle and his guests will talk shop, compare notes on life, and generally be weird together. In a good way. Their conversations will resonate with listeners of any age whose interests lie in television & film, music, art, or pop culture.