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February 28, 2025 52 mins

If you haven’t read The First 90 Days by Michael Watkins, what are you waiting for? 

This bestselling guide to leadership transitions is a must-read for any executive stepping into a new role, and it’s a staple in the CMO Huddles community.

A CMO’s first 90 days will set the course—either laying the groundwork for success or paving the way for an uphill battle. Drawing on more than two decades of research, Michael Watkins joins host Drew Neisser to share essential transition strategies and reveal the critical mistakes executives make in their early days—and exactly how to avoid them.

What You’ll Learn:

  • The biggest mistakes executives make in their first 90 days—and how to sidestep them.
  •  How to address the real problems within an organization—not just the ones you're familiar with.
  • The importance of early wins and strategies to resist the "action imperative"
  • The critical role of shifting perspectives for achieving long-term success.
  • The power of process leadership and how to use it to accelerate your impact.

Michael also shares insights from his new book, The Six Disciplines of Strategic Thinking, and why strategy has never been more critical (stay tuned for that episode).

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