455: From Positioning to Pitch: Making Your Messaging Stick

B2B CMOs know positioning matters—but too often, it vanishes when sales starts talking.  

In this episode, positioning guru April Dunford pulls back the curtain on the disconnect between marketing and sales and shares exactly how to build a sales pitch that wins.

Drawing from her book Sales Pitch and decades of experience, April shares a battle-tested framework for building pitches that set the context, overcome indecision, and spotlight your unique value—without overwhelming buyers or falling into feature hell. 

Key Mistakes: 

• Mistake #1: Treating positioning as marketing-only 

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