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June 10, 2025 26 mins

The career mistake that haunts CMOs most? Waiting until they're out of a job to build their personal brand.

In this Huddles Quick Take, reputation management expert Marc Reichel from Qnary reveals the three critical mistakes B2B executives make when building their online presence. Plus, he shares practical advice on creating meaningful engagement that enhances both your personal brand AND your company's visibility. 

What You'll Learn:

  • How to identify and focus on the right target audience
  • The optimal content strategy (4 blended posts per week)
  • Why 70-80% of your content should be thought leadership, not company promotion
  • How to build your reputation while supporting your organization

For the full conversation covering the right way to tag people in posts, how to get named a LinkedIn “Top Voice,” and recommendations for platforms beyond LinkedIn, visit our YouTube channel (CMO Huddles Hub) or click here: .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}


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