CMO+ signals a bigger remit: marketing plus another lane the business depends on.
Drawing from her CMO+ tenure at Altair, Amy Messano (Thomson Reuters) talks with Drew about how unifying marketing and communications and empowering employees to carry the story from the inside out helped fuel rapid growth and a multibillion-dollar acquisition. She shows how treating earned, owned, and paid as one system and tying internal comms to go-to-market kept everyone aligned on the same promise.
In this episode:
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Centralizing marketing and communications in an engineering-led company
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Moving from a house of brands to a branded house built around "Only Forward"
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Linking a consistent brand to investor confidence and deal value
Plus:
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Simplifying product architecture and naming through acquisitions
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