If your 2026 budget is starting to feel like a no-win puzzle—flat headcount, higher growth expectations, fewer resources—this episode is for you. Craig Moore of Forrester joins Drew to reveal the budgeting mistakes too many B2B CMOs are still making—and what to do instead.
From rethinking budget architecture to organizing around business outcomes, Craig shares the frameworks that enable CMOs to go beyond justifying their spend—and start leading the strategic conversation with CEOs, CFOs, and CROs.
Get ready to challenge your assumptions, realign your org, and turn your budget into a true lever for growth.
In this episode:
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The big 3 budgeting mistakes CMOs make
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Why campaign-based budgeting unlocks strategy
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Areas of volatility in 2026
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