Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

Renegade Thinkers Unite provides weekly inspiration from and for the most effective marketers in the world. Ad Age CMO columnist, author, and award-winning agency founder Drew Neisser keeps these conversations interesting and insightful, providing on the spot analysis for bigtime CMOs and those who want to be. For more info visit http://renegade.com/podcasts... Show More
May 30, 2019 40 min

When you order a pizza, you want it delivered quickly. It should prepared, placed in one of those fancy heat-retaining delivery bags, and be at your door within the half hour. Boom. Simple.

A brand transformation is not a pizza (stop the presses!). Most marketing endeavors, in fact, benefit immensely from first slowing things down. Do your research, let ideas cool off while you consider them, and make sure your efforts are built on a strong, deliberately crafted foundation. Then, order your team a pizza to celebrate a well-executed campaign.

That's part of what Dawn Colossi, CMO at FocusVision, a customer insights company, preaches. Research is absolutely key. No matter how tight the deadline, how urgent the project, it'll always be beneficial to start off with the research, even if a light, initial round. Tune in to hear more about effective researching, tactful surveys, and how to be more deliberate in your marketing efforts. 

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