Roadmap to $1 Million

Authenticity is foundational in branding and it's a game-changer for businesses seeking long-term success! What do you think creates a distinctive brand identity that resonates with customers?

On this episode of Roadmap to $1 Million, I get to hang out with the incredible Maggie, the mastermind behind Be Understood Branding, to dive deep into the world of brand strategy. We unravel the magic of marketing...

Looking to attract the right audience with compelling messaging? Creating a comprehensive marketing strategy is key to driving business growth in today's dynamic landscape. It's time to evolve beyond isolated tactics and embrace a holistic approach to marketing. 

In this episode of Roadmap to $1 Million, I'm diving into why it's super important to blend all your marketing tactics into one smooth, cohesive ...

As an entrepreneur, I’m always driven to innovate and explore new ideas. But sometimes, our relentless pursuit of the "new" can hinder growth rather than fuel it. In today’s episode, I’ll explore three critical mistakes that small businesses often make, and how we can break free from them to achieve significant growth.

On this episode of Roadmap to $1 Million, I'm diving into some common marketing mistakes...

How do you identify when it's the right time for your business to grow and scale up to reach the next level of success? Scaling up may require a complete shift in mindset and approach, challenging businesses to break traditional barriers and embrace innovation to truly elevate their performance and success.

In this episode of Roadmap to $1 Million, I dive into the crucial topic of business scaling. I bring...

Prioritizing self-care and investing in well-being is crucial for impactful leadership and personal fulfillment. It's time to break free from traditional work models and embrace a holistic approach to success. Your well-being matters! 

In this episode of Roadmap to $1 Million, join me and Angela Marie Williams, LCSW, the Brain Soul Coach, as we discuss the significance of aligning work with our values, pra...

Entrepreneurs, assemble! Numbers never lie, and neither should your marketing strategy. 

Are you ready to scale your business? It's time to craft your million-dollar marketing masterpiece. 

On this episode of Roadmap to $1 Million, we're about to get real about something that's tripping up a lot of our businesses—the struggle to hit those sales goals. We're going to zero in on the game-changin...

Imagine boarding a plane without a flight plan. The pilots wouldn't know the route, the altitude to maintain, or the destination's weather conditions. This is what marketing without a strategic plan looks like. It's a risky venture that can lead to wasted resources and missed opportunities. As your host and seasoned marketing strategist, I'm here to help you chart a course that will lead to significant growth and succe...

Ready to explore the significance of video testimonials in marketing? Join me and Chynna Morgan, founder of Vidlo, as we delve into the emotional connection and authenticity these testimonials bring to brands.

In this episode of Roadmap to $1 Million, I'm hanging out with Chynna Morgan, the brains behind Vidlo. We're diving into the magic of video testimonials and how they can totally transform your market...

As entrepreneurs, we often get swept up in the excitement of chasing the latest trend. It's like we're on a never-ending quest for the next big idea. But let's have an honest moment – innovation isn't always about creating something brand new.

In this episode of Roadmap to $1 Million, we're going to explore the importance of sticking to what works and scaling it. Effective marketing hinges on identifying w...

Are you a business owner looking to maximize your marketing impact while managing your budget efficiently? Investing too much or too little in untested marketing strategies can lead to missed opportunities and wasted resources. It's time to rethink our approach to marketing budgeting and achieve meaningful results.

In this episode of Roadmap to $1 Million, I'm excited to be joined by my good friend Patrice...

The key to successful training programs is understanding the needs and motivations of clients and providing support based on those insights.  Don't underestimate the impact of engaging, digestible content and practical application in driving better results for your business!

In this episode of Roadmap to $1 Million, I'm super excited to have Carrie Graham with me. She's a whiz when it comes to instructiona...

If you are an online service provider or agency that has hit a revenue ceiling, this episode is for you! Setting up structured processes and clear responsibilities in your marketing team can lead to unprecedented growth and success. Are you ready to make bold changes to achieve remarkable results in your business?

In this episode of Roadmap to $1 Million, we're diving deep into why having a solid structure...

Researching the best tools for selling digital products? When it comes to selling your course, ebook, digital workshop, etc., creating the product is only the beginning. You also need the tools and tech to sell and deliver them on autopilot. FYI - This episode contains affiliate links.

On this episode of Roadmap to $1 Million, I'm thrilled to share with you my top five tools for selling digital products. T...

Your website is like your digital home where leads will check you out before buying so it’s important to ensure your site is set up for success. If you’re running ads, your landing page can make or break your performance. I had the pleasure of sitting down with Sequenna Luckett, CEO & Founder of Luckett & Co. a branding and web design agency. 

In this episode of Roadmap to $1 Million, Sequenna and I get in...

Wondering whether it’s time for you to start running Facebook Ads? 

This episode of Roadmap to $1 Million is all about the right time for online service businesses to start investing in ads. We're going to chat about why you can't just rely on organic marketing anymore and how stepping into the world of Facebook and Instagram ads can really give your business a boost.

I'll be pointing out thre...

Does any of this sound familiar? Your revenue has plateaued and refuses to climb. You are overwhelmed and marketing is the last thing on your mind. Your business lacks a robust marketing strategy. If so, these are definite hints that you might need expert assistance.

On this episode of Roadmap to $1 Million, we're tackling a crucial topic: determining the perfect moment to hire a Chief Marketing Officer. I...

Debating hiring an ad agency, finding a freelancer, or training your in-house team? There’s a lot to consider when making this decision with cost being one of the biggest. Learn how much it’ll realistically cost you to hire an agency vs. running your Facebook ads in-house.

In this episode of Roadmap to $1 Million, we will explore the ins and outs of Facebook advertising for the year 2024. I'm going to brea...

One Google search for “best tools for small businesses” and you’ll get a sea of search results. In this episode of the Roadmap to $1 Million podcast, I’m revealing the 5 most impactful tools I use to grow my online business. These are tools I actually use and recommend to my clients all the time. This episode and blog post contain affiliate links that pay us a commission for recommending it at no additional cost!

Want your marketing strategy to convert leads on autopilot? It’s not just about growth, it’s also about optimizing your sales process and time. As CEOs and business leaders, understanding the art of delegation in marketing is crucial. Mastering this skill is vital for maintaining focus on the overarching goals and ensuring the continuous growth of your online service business or agency.

On this episode of ...