Roadmap to $1 Million

Roadmap to $1 Million

Roadmap to $1 Million teaches Next Level CEOs how to streamline their marketing so they can build a profitable 7-figure online business, without burning out. Host Stacy Zeal leverages her 11 years of marketing expertise to reveal the marketing and advertising strategies you need to get maximize your marketing and take your online business to the next level. Stacy is a Fractional Chief Marketing Officer and Facebook Ads Expert that has generated over $150 Million in e-Commerce sales leading paid social efforts for brands like Zappos, UGG, Steve Madden, Adidas, Crocs, and many more. Listen and follow the show to learn the secrets, stories, and strategies to scale your online business.


February 27, 2024 22 mins

Wondering whether it’s time for you to start running Facebook Ads? 

This episode of Roadmap to $1 Million is all about the right time for online service businesses to start investing in ads. We're going to chat about why you can't just rely on organic marketing anymore and how stepping into the world of Facebook and Instagram ads can really give your business a boost.

I'll be pointing out thre...

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Does any of this sound familiar? Your revenue has plateaued and refuses to climb. You are overwhelmed and marketing is the last thing on your mind. Your business lacks a robust marketing strategy. If so, these are definite hints that you might need expert assistance.

On this episode of Roadmap to $1 Million, we're tackling a crucial topic: determining the perfect moment to hire a Chief Marketing Officer. I...

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Debating hiring an ad agency, finding a freelancer, or training your in-house team? There’s a lot to consider when making this decision with cost being one of the biggest. Learn how much it’ll realistically cost you to hire an agency vs. running your Facebook ads in-house.

In this episode of Roadmap to $1 Million, we will explore the ins and outs of Facebook advertising for the year 2024. I'm going to brea...

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One Google search for “best tools for small businesses” and you’ll get a sea of search results. In this episode of the Roadmap to $1 Million podcast, I’m revealing the 5 most impactful tools I use to grow my online business. These are tools I actually use and recommend to my clients all the time. This episode and blog post contain affiliate links that pay us a commission for recommending it at no additional cost!

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Want your marketing strategy to convert leads on autopilot? It’s not just about growth, it’s also about optimizing your sales process and time. As CEOs and business leaders, understanding the art of delegation in marketing is crucial. Mastering this skill is vital for maintaining focus on the overarching goals and ensuring the continuous growth of your online service business or agency.

On this episode of ...

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Want to kick 2024 off with a bang? You need a Million Dollar Marketing Strategy to guide your efforts. There are 4 key ingredients that you must include in your marketing to take your business to the next level and in this episode, I break down 2 of the 4 ingredients.

On this episode of Roadmap to $1 Million, we're delving deep into the art of crafting a marketing strategy that has the potential to skyrock...

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Experiencing fast growth in your online biz? Well, if you have, you might relate to the need for some serious structure in your marketing game, whether you're hustling in the office or jet-setting across the globe! As your go-to Fractional Chief Marketing Officer, I'm all about setting up killer processes and systems to keep that growth for the long term!

In this episode, get ready for an epic chat with th...

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Ready for a copy refresh that'll skyrocket your business growth? You know, whether you're the wordsmith behind your brand or have a fantastic team supporting you, writing better copy is key!

In this latest episode of Roadmap to $1 Million, I'm joined by the incredible copywriting expert, Sarah Jane Burt. We're diving headfirst into the fascinating world of copywriting and content marketing in the digital a...

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January 2, 2024 24 mins

Happy New Year! Are you prepared for 2024? Let’s bring it in with some practical advice, stories from my own marketing adventures, and a sprinkle of that get-up-and-go vibe to help you jump into the new year with a bang. 

In the first episode of Roadmap to $1 Million in 2024, I'm super excited to chat about how to crush it in 2024 with some killer Facebook advertising strategies. We're going to reflect on ...

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Struggling to consistently market your business? I recently did an audience survey and the #1 challenge business owners have is consistently marketing their business, especially when marketing isn’t their favorite task. Neglecting your marketing while focusing solely on client work can harm your business in the long term.

In this episode of Roadmap to $1 Million, I dive into the world of strategic marketin...

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Planning to launch a new offer or dust off an old one? If you want consistent sales growth, you need a marketing strategy that attracts, nurtures, and converts leads.

One size does not fit all when it comes to marketing your business, and it's crucial to understand this before launching a new offer. Without a well-defined plan, you risk missing out on potential customers and revenue. If you want consistent...

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Want to grow your audience by appearing on podcasts? Guest podcasting is an invaluable marketing tool all CEOs should have in their wheelhouse. However, it’s easier said than done. If you’ve ever pitched yourself to podcasts with little success, or if you’ve been too busy or anxious to attempt, this episode is for you. 

In this episode of Roadmap to $1 Million, I had the pleasure of sitting down with Deven...

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These days our email addresses are currency, so if you want to grow your email list you need to create a valuable engaging resource a.k.a a lead magnet to entice subscribers to join your email list. If growing your email list is a top priority for you, this episode is for you!

In this episode of the Roadmap to $1 Million podcast, I had the pleasure of interviewing Tai Goodwin, an expert in helping online b...

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Need more leads and sales for your high-ticket offers? This episode is jam-packed with tips and strategies that will help you generate more leads and sales in 2024.

In this episode of Roadmap to $1 Million, I had the pleasure of interviewing Celia Faye Meisel, a sales growth consultant, where we discussed strategies for increasing leads and sales. We explored common sales problems and the importance of tai...

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Get ready to revolutionize your marketing game! Let’s dive deep into the world of automation and uncover the key strategies to supercharge your funnels and convert leads like never before. 

In this episode of Roadmap to $1 Million, I had the pleasure of interviewing Kronda Adair, an automation expert who spilled the beans on the secret to skyrocketing your business success with the right tech and tools. 


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Want to drive endless traffic to your website so you can generate more leads and visibility? Then you really need to pay attention to SEO (search engine optimization). 90% of all online interactions start with a search so it’s imperative that your website comes up when your ideal clients are searching for information on the problem you solve.

Understanding the importance of thought leadership and the power...

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YouTube is one of the biggest sites in the world and offers a unique opportunity for coaches and service providers to drive leads and sales with less effort for the long term. 

In this episode of Roadmap to $1 Million, I interview Jamar Diggs, CEO of Diggs Media and a YouTube expert. We discuss the power of YouTube as a marketing tool and Jamar's journey from corporate marketing to YouTube success.

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The relationship between PR and digital marketing is symbiotic. It highlights the importance of a well-rounded strategy and the potential for businesses to achieve remarkable growth when these two disciplines are effectively combined.

In today’s episode of Roadmap to 1 Million, I had the pleasure of interviewing Holly Conti, the head of digital marketing at Full Swing Public Relations. We delved into the f...

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What can you learn from big brands like Zappos, Amazon, and Meta to take your business to the next level? In this episode, you’ll learn valuable marketing lessons that you can apply to increase your sales.

These lessons are all about taking a data-driven approach, focusing on long-term growth, and building scalable systems. Trust me, these strategies have been proven to drive business success.

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Have a team and still struggling to hit your next revenue goal? Is your team bogged down by client work causing your marketing to slip? If you want to get better results from your existing team this episode is for you.

One common mistake small businesses make is focusing too much on marketing tactics rather than having a solid strategy. Aligning your marketing efforts with your business goals is crucial. E...

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