Welcome to Sales & Cigars, the sales podcast where the only smoke we blow is from
cigars. In this episode of 'Sales and Cigars,' host Walter Crosby from Helix Sales
Development is joined by Matt Barry, VP of Sales and Marketing at Reliable Fire and
Security. They delve into two significant topics: the importance of salespeople selling
internally within their company as well as externally, and the current challenges of hiring
competent salespeople in the manufacturing sector.
Matt shares insights from his career journey, from starting in specialty steel sales to
running businesses, and emphasizes the vital role of internal team relationships and
mutual respect. The conversation also covers the value-based selling approach Reliable
Fire and Security employs to distinguish themselves in a competitive market. Further,
they enjoy a light-hearted discussion about their favorite cigars and bourbons,
highlighting the joy of good company and fine smoking experiences as “brothers of the
leaf”.
Key Topics:
• The necessity for sales teams to respect and understand the whole business
ecosystem
• how internal relationships can remove roadblocks
• the significant challenges in hiring competent salespeople.
• the importance of value selling in a competitive market
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