Savvy Shopkeeper Retail Podcast

Savvy Shopkeeper Retail Podcast

Host, Kathy Cruz is a retail store owner and a retail coach. She knows firsthand that running a retail business, both online and in a brick and mortar has its challenges. But she also knows that it doesn't have to consume your life AND it can be profitable. Kathy is passionate about teaching retail business owners how to work less, profit more and grow.

Episodes

May 13, 2021 32 min

After sharing four shopkeeper stories last year, I’m excited to highlight four more incredible shopkeepers from the Savvy Shopkeeper community.

First up is Miriam, owner of Coco Jolie in Englewood, New Jersey. Miriam always loved creating in the kitchen, but found herself in two other careers before going back to culinary school.

She shared the winding journey that led her to open Coco Jolie, her best advice for starting out at far...

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Running a retail store is all about connecting with your customers. One of the best ways to do that is through a retail brand photoshoot! With masks on our faces in-store, the connection we make through digital channels is more important than ever. 

Today, I’m sharing a little about my recent brand photoshoot and my top ten tips for having a successful one. Listen in to learn how to find the perfect photographer for you, how to pre...

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Many of us open or start our businesses without a business plan, a formal education, or any guidance or mentorship regarding running a retail business.

And this isn’t a judgment of anyone—this was ME! I started my business without any plan, mentorship, or education, too.

When we open, we tend to think about the basics. But there comes a time where we have to step up, be the CEO, and do the hard work of leading our business rather t...

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The Savvy Shopkeeper community recently participated in our annual survey. I asked shopkeepers about their business models, their revenue numbers, the support they’re looking for, and their feedback on all things Savvy Shopkeeper. I learned so much from the survey results and gained so much insight into our community. Today, I’m sharing the survey results with you so you can learn from them, too. For detailed show notes, visit www....

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Growth can be a scary concept for a retail business owner, but it can also be an exciting one! Today I’m sharing three reasons why growth is so critical to your success as an independent retail business owner, and why ignoring these areas of growth can be harmful to your business. Listen in to learn why growth matters and a new way to grow your business alongside other savvy shopkeepers. For show notes, visit www.savvyshopkeeper.co...

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As shopkeepers, it’s easy to get caught up in running our business. We chug along, push forward, and hustle to make it work. But that often comes at a high cost—our emotional health.

I’ve learned this the hard way over the past year. Today, I’m sharing a bit about my personal journey to improve my emotional health, beliefs that were holding me back, and the most important thing I’ve done to change them for the better. For show note...

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As I shared in Episode 65, we hear all sorts of myths as independent retailers. From “the customer’s always right” to “you’ll probably show a loss for your first three years in business,” these myths are repeated so frequently that we just believe them to be true! 


Today, I’m sharing six more myths to stop believing in and the evidence I have to prove them wrong. And I’m sharing something really exciting—a new way for independent ...

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We hear all sorts of stories about how to run an independent retail business. And it’s easy to hear a story, believe it to be true, and then judge our own business against it. But there is no one right way to run a business! You have to find what works for you. 

That’s why I’m debunking six of the common stories, myths, and one-liners that business coaches and gurus toss around in today’s episode. Listen in to hear the six myths, a...

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Every shopkeeper I know has those frantic, overwhelming days where nothing important seems to get done. So how can we make our days more effective when there’s so much to do? 

It all comes down to organizing the thousands of thoughts pinging around in our brains. If we don’t declutter our minds, those thoughts will pull us in all sorts of different directions, and we won’t get any of the essential tasks done!In today’s episode, I’m...

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When the pandemic forced retail shops to close, shopkeepers found themselves scrambling to integrate e-commerce into their business. Online shopping was just a convenience before, but now, it’s a necessity! 

Today I’m sharing five tips for retail e-commerce success, including the metrics you need to track for your online storefront and how to calculate them. 

Be sure to listen to the end of today’s episode, as I’m sharing the detai...

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If you’re in the US, tax season is upon us. Many shopkeepers are trying to clean up or catch up on their bookkeeping for 2020. Today, I’m sharing 10 places you can cut costs for your store that you might not have thought of—and giving you some encouragement on changing your money mindset for 2021. 

Click HERE to sign up to get my sheet with 20 tips for cutting expenses!

Follow me on Instagram: Savvy Shopkeeper

For full show notes a...

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We all experience seasons in life and business.  I'm currently experiencing one myself so it's the perfect time to talk about how to manage this, in terms of time and your brain.

In this episode I'm sharing about my own current "season" in business and why I've had to let some things go or push other things down on my priority list.

Thank you to Dani of Cotton Shed Vintage Market and High Cotton Decor for th...

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Episode 13 of the Savvy Shopkeeper Retail Podcast, "What Made 2019 Successful for Independent Retailers", is one of the most downloaded episodes of this podcast.  I understand why.  It helps to know WHAT IS contributes to the success of other independent retailers.

No one expected or could have predicted 2020, right?  What a year.

Independent Retailers did some incredible things to get through 2020.

If you go back and liste...

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I struggled to record this episode.  To answer the common questions I receive about what else Savvy Shopkeeper offers beyond this podcast.

Until I received a personal message on Facebook.

Listen to the lesson a fellow Shopkeeper in the Lab taught me AND learn the answer to the question about what Savvy Shopkeeper offers, beyond the podcast.

To visit either website mentioned in this bonus podcast episode, click on the links below:

S...

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The Retail CEO Challenge is coming to an end, and we’re wrapping up the challenge by learning how to complete the Retail Business Year-End Report! This 11-page document will help challenge participants to summarize their 2020 business metrics. Listen in to learn what data you should be tracking in your business and the benchmarks you need to watch out for—whether you’re participating in the challenge or not, I share some gold nugg...

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Shopkeepers sometimes get so busy with their day to day work that they forget to check in on the health of their business. Today I’m sharing how to set a CEO date with yourself, what you should check in on as you evaluate your business health, and what to do once you can see the full picture. For show notes, visit www.savvyshopkeeper.com/episode58

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Tracking is one of the key pillars of a successful business. Without tracking, a business owner simply cannot know what works and what does not. My mission with this challenge is to empower you to become the CEO of your business, and that’s why I’m sharing so much about tracking in the Retail CEO Challenge! Listen in to learn how tracking helps you build a better business and what tracking worksheets I implement in my own shop. For...

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Every retail business needs to have systems and processes in place to run successfully and smoothly. But so many shopkeepers neglect to create these crucial pieces of their business until they are stressed, overwhelmed, and lost. Today, I’m sharing what we’re tackling in part 1 of the Retail CEO Challenge: creating systems and processes for your business and organizing them in a central CEO binder. For show notes and more, head to ...

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The Savvy Shopkeeper mission is to empower micro independent retailers to work less, profit more. That’s why, over the next several weeks, I’m running a new challenge for the Savvy Shopkeeper community: The Retail CEO Challenge! In today’s episode, I’m sharing why you should join the challenge, what you’ll learn, and how this challenge will set you up for a successful year as an empowered CEO of your retail business. For show note...

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Shopkeepers, and probably many small business owners, are feeling lonely. Trying to run a small business during a pandemic is no joke! I want all shopkeepers to know that they are not alone in their feelings about this difficult year. Recently, I asked members of Master Shopkeepers to reflect on the year. Today I’m sharing the things they missed, longed for, and wished would go away in 2020. For show notes, go to www.savvyshopkeepe...

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