Savvy Shopkeeper Retail Podcast

Savvy Shopkeeper Retail Podcast

Host, Kathy Cruz is a retail store owner and a retail business coach. She knows firsthand that running a retail business, both online and in a brick and mortar has its challenges. Kathy is passionate about teaching independent retailers how to work less, profit more and grow.


May 25, 2023 8 mins

When faced with a business-impacting decision, we usually turn to our trusty friend Google first. But there are some questions that even Google can’t answer—especially when it comes to the intricacies of the technology that runs our stores. 

If you’ve been considering the Shopify point-of-sale, though, I’ve got good news: I can connect you with an actual human to answer all your questions! Listen in to lea...

Mark as Played

It’s all too common for retailers at every stage to feel confused, frustrated, and disheartened—especially when it comes to how much they can pay themselves. 

But most retailers don’t realize that their success, growth, and take-home pay come down to a single shocking metric! Listen in to learn what this key metric is, how it’s calculated, and what you can do to improve your bottom line.

Mark as Played

When a new store or competitor pops up, many independent retailers feel a sense of not being enough, tension, anxiety, annoyance, and fear—lots and lots of fear. But competition in retail is a GOOD thing! 

In today’s episode, I’m sharing a case study for what happens when we believe that competition in retail is positive—and how that belief can help us improve our stores. If you’ve ever been worried about ...

Mark as Played

Do you ever find yourself checking your email inbox over and over again throughout the day? It’s so common among entrepreneurs, especially when we have customer service questions, discussions with employees/vendors/contractors, and other critical information delivered to us via email.

If you’re opening or refreshing your email more often than you’d like, it might be time to consider breaking the habit! In this episode, I’ll share ...

Mark as Played

On a recent trip to Miami, my family and I took an incredible Uber ride—and learned some surprising business lessons from our driver, Luis! 

Listen in to learn the three key things every business owner should focus on and what we should never underestimate when running a business.

For show notes, visit

Mark as Played

Choosing a point-of-sale (POS) system is one of the first and most impactful decisions that an indie retailer makes. Your POS software and hardware are how you collect payment for the goods you offer in your store, and in some cases, they’re also the tech supporting your e-commerce website!

If you’re debating between Square versus Shopify for your brick-and-mortar store, listen to this episode so you can m...

Mark as Played

In this episode, we're going to talk about something that isn't always pleasant, but that we have to tackle: why independent retail stores fail. 

From stubborn and arrogant owners to poor financial management and lack of systems, we'll explore how these factors can lead to the downfall of a retail business. We'll also touch on the importance of mindset and treating your store like a job, not a jobby. 

Mark as Played

We’d all love to automate more tasks in our retail businesses, especially when there’s so much for us to do each day! 

Well there’s a new type of software on the scene that some retailers are finding helpful for writing-related tasks. It’s artificial intelligence software, particularly chat textbots like ChatGPT. 

You’ve probably heard the buzz around these softwares, but do you know how to us...

Mark as Played

Tickets to the 2023 Savvy Shopkeeper Virtual Conference, "Plant Seeds For Retail Growth" are now available!

2-Day Event: Sunday, May 21, 2023 and Monday, May 22, 2023; 11am - 6pm EST
Momentum Day: Tuesday, May 23, 2023

Listen to this episode to learn all about this year's Virtual Conference.

Click here to see the full itinerary, ticket options, and a FAQ section to help answer some common questions:

Mark as Played

It’s the first anniversary of the Savvy Shopkeeper Quiz! In that time, nearly a thousand brick-and-mortar store owners have taken the quiz. 

The quiz helps retailers identify what stage of their shopkeeping journey they’re in AND gives them a comprehensive roadmap of resources to help them work less, profit more, and grow. 

Listen in to hear the backstory behind why I created this tool, what i...

Mark as Played

Hitting a slow season in retail can be disheartening, especially for indie retailers. It’s easy to get discouraged when sales are down!

But instead of focusing on the lack of sales, let’s consider how to make the most of your slow season—and what you can do to profit during it. 

Listen in to learn the greatest gift of a slow season, what you shouldn’t focus on, and what you absolutely should d...

Mark as Played

The people you surround yourself with constantly influence everything you do, from the clothing you wear to how you run your business to what beliefs you hold! 

And while you can counteract some of this subconscious conditioning with your thoughts, it’s hard to do that if you don’t recognize the types of people you surround yourself with in the first place. 

In today’s episode, I’m sharing a b...

Mark as Played
March 9, 2023 20 mins

In Q4 of 2022, I found myself reverting to old thought patterns, adding more onto my already full plate, and finally driving myself to burnt-out exhaustion. It was a very tough season that anyone could find themselves in. 

In today’s episode, I’m sharing my experience with the river of misery, the thoughts that were keeping me there, and the four ways that I was able to get to the other side of burnout. 


Mark as Played

After several years of attending AmericasMart in Atlanta, I was thrilled to attend a new-to-me wholesale market: Las Vegas Market! 

We had so much fun seeing how Las Vegas Market compares to AmericasMart, connecting with vendors, and meeting up with members of Master Shopkeepers

Listen in to hear what I learned at Las Vegas Market and how this market experience stacked up against our tried a...

Mark as Played
February 23, 2023 21 mins

In this bonus episode of the Savvy Shopkeeper Retail Podcast I’m sharing some Savvy Shopkeeper updates and making an announcement!

Mark as Played

Master Shopkeeper Stories are back! The first of the series is Anne, a Master Shopkeeper member.

Anne was set to take over her father’s consulting business when he retired. But another idea nagged at her: opening, running, and scaling a retail store. 

Anne’s dream took off quickly, with her first location turning a profit in her second year of business and her second location opening soon afte...

Mark as Played
February 9, 2023 21 mins

Joining a business mastermind is both rewarding and intimidating, especially if you’ve never participated in one before! 

If you’re considering joining a business mastermind, then this episode is where you should start. Listen in to learn why masterminds are so valuable, the six things you should consider before joining, and why Master Shopkeepers is the best group coaching option for independent brick-and...

Mark as Played

You’ve probably heard the term SEO before, but understanding what it means, why it’s essential, and how to implement it can be challenging! 

In today’s episode, I’m sharing how you can get more potential customers to visit your retail store’s website with six simple yet powerful search engine optimization fields. 

For show ...

Mark as Played

Every January, I’m excited to visit AmericasMart in Atlanta. Their annual market week is when we put in our orders for lots of the merchandise we carry in our store. It’s also an excellent opportunity to reconnect with our vendors, discover up-and-coming brands, and meet retailers from around the country. 

I always learn something new at AmericasMart, and today,...

Mark as Played

There’s a question that keeps lots of shopkeepers up at night: “How am I making money, but not making any money?!” 

They have revenue coming into their business, but they’re still unable to turn a profit or pay themselves. Unfortunately, that question will continue to keep them tossing and turning without a clear understanding of their numbers.

Mark as Played

Popular Podcasts

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

    Crime Junkie

    If you can never get enough true crime... Congratulations, you’ve found your people.


    In order to tell the story of a crime, you have to turn back time. Every season, Investigative journalist Delia D'Ambra digs deep into a mind-bending mystery with the hopes of reigniting interest in a decades old homicide case.


    It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Join us for a heavy dose of research with a dash of comedy thrown in for flavor.


    Unforgettable true crime mysteries, exclusive newsmaker interviews, hard-hitting investigative reports and in-depth coverage of high profile stories.

Advertise With Us

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.


    © 2023 iHeartMedia, Inc.