Escape the Everything Agency Trap, with Hannah Roth and Erik Jensen

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May 21, 2025 • 36 mins

Welcome to the Sell With Authority podcast. If you’ve been with us for a while, you’re probably expecting to hear Stephen’s voice kicking things off. But we’ve temporarily booted him off the mic — for a very good reason. His daughter is about to graduate, and we wanted to make sure he could soak up every moment with his family.

I’m Hannah Roth, Director of Strategy and mad scientist here at Predictive ROI and I’m stepping in as your host for the next few weeks. For this special four-part series, I’m sitting down with Erik Jensen — co-owner, Chief Strategy Officer, and my strategic co-pilot here at Predictive. Erik and I are in the trenches every day, helping agency owners like you solve the messy, complex challenges that keep your business stuck in place.

And one of those major sticking points?

Sales.

Today’s episode is part two, and we’re diving into what we call the Focus Fog.

Erik unpacks the risks of being the “everything agency” — and how your good intentions to do more might actually be clouding your sales process, confusing your prospects, and holding your agency back.

What you will learn in this episode:

Why the “focus fog” is quietly sabotaging agency growth and how to recognize it before it’s too late
The psychological drivers that keep agencies stuck as generalists
What happens when sales and ops don’t see eye to eye
How stacking 3-5 “lenses” helps your agency niche down without killing off creativity
Real research and stats proving highly specialized agencies land more right-fit clients
The hidden cost of one-and-done projects versus repeatable, scalable work
How clarity in your focus transforms sales, onboarding, marketing, AND lets you eventually escape founder-led sales