My Predictive team and I are here to help make 2025 the year you CRUSH your goals — and elevate your agency to new heights.
In this episode of Sell With Authority, we’re diving into a topic that’s essential for scaling your business development efforts. If you’re carrying the full weight of biz dev on your shoulders — it’s time to change that.
At Predictive, we’ve spent years experimenting in our lab, gathering data points, and refining our Sell with Authority methodology—a proven framework to help you sell more of what you do for a higher fee.
That’s where my very special guest expert, Jason Swenk, and I are focusing our time and attention in this encore episode.
Jason is the Founder of Agency Mastery 360, a unique consultancy designed to help marketing agency owners — just like you and me — grow their agencies faster.
You may remember Jason from episode 77 — we first tackled the topic of building a sales team.
Today, we pick up where we left off — digging deeper into designing the right offers, setting up pricing for success, and creating a team structure that works for your agency.
Whether it’s about enrolling more of your team into the business development fold or building out a dedicated sales team to take on some of the heaviest lifting — this episode is for you.
What you will learn in this episode:
- Why drilling down into your Ideal Client Profile (ICP) is the key to scaling faster
- How to craft and sell a compelling “foot in the door” offer that hooks clients
- Proven strategies for training and empowering a high-performing sales team
- Understanding prospect pain points and how to deliver exceptional value
- Using inbound, outbound, and strategic partnerships to build a robust lead generation system
- Key steps to lighten the sales burden off agency owners for more focus on growth
Resources:
- Website: https://www.agencymastery360.com/
- LinkedIn Personal: https://www.linkedin.com/in/jasonswenk/
- LinkedIn Business: https://www.linkedin.com/company/agency-mastery/
- Youtube: https://www.youtube.com/jasonswenk
- Instagram: https://www.instagram.com/jswenk/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!