How to Measure the Metrics that Matter, with Susan Baier

I am super excited about this very special episode of Sell with Authority — because we’ve got something extra special for you.

We invited Susan Baier — the Founder and CEO of Audience Audit and our brilliant research partner here at Predictive ROI — back for a rock-solid encore interview.

When we go into the field to uncover the golden nuggets of insight that we turn around and share with you, it’s Susan and her incredible team — alongside our very own Hannah Roth, Predictive’s Director of Strategy and resident Mad Scientist — who are doing all of the digging and heavy lifting to make that happen.

Susan joins Hannah and I today to peel back the layers on a timely topic — the growing demand for agencies to provide specific metrics and results to their clients.

At Predictive, we firmly believe — just like Susan does — that everything is measurable. But — sometimes, you and your team need to think outside the box to uncover the story behind the data. And that’s exactly what we explore in today’s conversation.

Susan shares recommendations for some unique and creative ways agencies can measure the metrics that matter.

What you will learn in this episode:

• How the increasing client demand for visible data over the last decade has affected agencies
• The challenges in providing the metrics that matter and how to overcome them
• Why strategic partners can offer the guidance you need in measuring the most meaningful data points
• Why asking the right questions is the Golden Ticket
• How to leverage AI in making data analysis more efficient and cost-effective

Resources:

• Website: https://audienceaudit.com/
• LinkedIn Personal: https://www.linkedin.com/in/susanbaieraz/
• LinkedIn Business: https://www.linkedin.com/company/audience-audit-inc./
• Facebook: https://www.facebook.com/AudienceAudit/
• Twitter: https://twitter.com/susanbaier