Is your team producing solid content… nurturing leads… showing up consistently in all the right ways — but your sales pipeline still feels like a big pile of question marks?
If selling feels harder than it should, the problem might not be your effort — it could be your leverage.
You don’t need another tool. Or another platform.
Or another shiny object promising quick wins.
What you need is a multiplier.
Something that helps you multiply the reach of your smarts without burning out your team, attracts higher-quality leads without blowing your budget — and packages your expertise in a way that makes your right-fit prospects say YES!
That’s exactly what today’s episode is all about.
We pull back the curtain on how real agencies are using AI to sell more of what they do.
Our guest, Lucas Petty, isn’t just another AI guy.
Yes, he knows the tech. But more importantly — he knows how to make it pay off inside an agency.
Lucas is the Founder of AI Daddy — a firm helping agency owners streamline ops, eliminate bottlenecks, and grow more profitably using AI.
Also joining today is our very own Director of Strategy, Hannah Roth. Hannah is in the trenches every day with our clients — helping them sell more of what they do and future-proof their pipelines. She also leads our AI strategy inside the Predictive Lab.
If you’ve ever wondered how AI fits into your agency’s biz dev engine — you’re in the right spot.
What you will learn in this episode:
- Why tool overload keeps agencies stuck — and how to break the cycle
- A framework for identifying true agency bottlenecks
- A candid, step-by-step approach to getting your team to ACTUALLY adopt AI — without the fear and resistance
- How to map agency processes to spot where every single friction point — and missed opportunity — actually lives
- Steps to move from overwhelmed to PRODUCTIVE if you feel behind on AI
Resources:
- Website: https://www.aidaddy.com/
- LinkedIn Personal: https://www.linkedin.com/in/lucapetty/
- LinkedIn Business: https://www.linkedin.com/company/aidaddy/
- TikTok: https://www.tiktok.com/@aidaddy.com
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!