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August 6, 2025 43 mins

Before I introduce you to our very special guest expert today, I want to ask you a question. I encourage you to give it some real, thoughtful consideration.

What if the real reason your agency's sales pipeline feels stalled has nothing to do with lead flow, your niche, or your team?

What if you're not actually missing content?

You're not missing knocks on the door.

You're not missing invitations to the right room at the right time — or any of the other usual suspects we tend to blame.

What if you're really missing momentum?

When momentum is on your side, effort feels effortless. Right-fit prospects seem to appear out of nowhere. Your proposals move forward. Your team operates like a single unit. You speak — and your audience leans in.

But — when momentum is gone — everything feels heavy. Wins don't stack on each other. Confidence fades. Right-fit prospects ghost you after receiving a proposal. The pressure to fix it fast makes you want to chase prospects — which feels like a whole lot of not awesome.

Here's the good news — momentum isn't magic.

It's measurable. It's repeatable.

That's exactly what we unpack in today's episode.

There's no better person to guide us through this conversation than our guest today, Don Yaeger. Don is one of the world's leading authorities on greatness, leadership, and momentum. He's the author of 35 books, including 12 New York Times bestsellers.

Most recently — alongside retired U.S. Army General Bernie Banks — Don has co-authored The New Science of Momentum — a book that answers one of the most pressing questions agency owners and their teams are facing right now:

How do you create momentum when it's missing?

That's where we focus our time and energy for this episode — how to find the spark.

And — how to turn that spark into sustained, unstoppable momentum that can change everything for you and your team.

What you will learn in this episode: 

  • Why momentum — not leads, content, or invitations — could be the missing link in your agency's growth engine
  • How to create the "spark" that shifts your team from stalled to unstoppable
  • Why strong leadership must shape your agency's culture
  • How to train your team to recognize and respond to opportunity
  • Steps to reverse lost momentum when confidence dips — and how feedback loops set winning teams apart

Resources:

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