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August 20, 2025 68 mins

What if business development for your agency didn't feel like chasing?

Or pitching?

Or trying to convince someone to say yes?

What if instead — you had a process of building trust so strong that your prospects convinced themselves?

That's what this solocast is all about.

In this episode, Stephen Woessner, CEO of Predictive ROI, unpacks our three-part "Trust Architecture" that our team uses to help prospective clients move from curiosity to YES — without pitching, pressuring, or posturing.

What you will learn in this episode:

  • Why most sales processes fall flat (hint: it's not the pitch — it's the posture)
  • How to structure a "Help Me Understand" session that builds immediate trust
  • What diagnostic tools, like "The Focus Finder," do to create clarity and urgency
  • How to turn your Meet & Greet into a confidence catalyst — not just a formality
  • What you can install today to build your own trust-driven biz dev process

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