Kevin King: Conference Season, Networking & The State of Amazon Selling

Kevin King: Conference Season, Networking & The State of Amazon Selling

The King is Back!

Host Danny McMillan welcomes back Kevin King, a well-known figure in the Amazon selling space. Kevin has been on a whirlwind tour, hitting 17 flights by March as he gears up for the busy conference season. In this episode, Kevin shares insider insights on key Amazon events, the evolving seller landscape, and why stepping outside the Amazon bubble is crucial for long-term success.

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The Amazon Conference Circuit

• Titan Event in Cancun: A high-level mastermind with seven and eight-figure sellers. Kevin notes a big increase in expertise at this year's event.
• Prosper Show (Las Vegas):
  • Not just an expo—MDS (Million Dollar Sellers) Inspire Event kicks off before the main show.
  • "Every night there are 2-3 major parties surrounding Prosper," Kevin says.
  • The growing trend of "satellite events" around conferences, similar to Amazon Accelerate in Seattle.
• Iceland: Billion Dollar Seller Summit (BDSS):
  • Kevin’s last BDSS in its current form before shifting to a new event model.
  • Over 120 high-level sellers attending, with an average revenue of $7.5 million.
  • AI Contest, Market Masters, and Ted Talk-style sessions.
  • Streaming available for those who can’t attend in person.
  • Post-BDSS event Elevate 360 focuses on non-Amazon marketing, featuring experts like Mr. Beast’s YouTube strategist and Google Ads expert John Moran.

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Why Amazon Sellers Need to Expand Their Horizons

Kevin emphasizes a major issue: Amazon sellers operate in a small fishbowl.

• “We stay in our little ecosystem and don't learn from general marketers,” Kevin warns.
• Successful sellers must learn skills from outside Amazon, such as YouTube, funnels, paid ads, and branding.
• Many Amazon educators only teach TikTok or PPC from an Amazon perspective, which limits sellers' potential.
• Kevin's Elevate 360 event brings in non-Amazon experts to teach sellers real marketing strategies.

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The Importance of Amazon Events & Networking

• Conferences aren’t just about content, they’re about networking and high-value connections.
• Kevin shares a powerful success story:
  • A seller with a multi-million-dollar supplement brand was suspended for 8 months.
  • After a hot seat