Main Image Monthly: Click-through Rate DOUBLED from 7% to 14%

Main Image Monthly: Click-through Rate DOUBLED from 7% to 14%

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The team is back for Main Image Monthly, diving into the art and science of Amazon listing images. This episode focuses on real-world testing, image optimization, and how small changes can lead to massive improvements in conversion rates.

 

🔹 Case Study: A Best-Selling Knee Pillow

• Sim introduces the featured product: a memory foam knee pillow that dominates sales but suffers from poor image presentation.
• High return rates and review challenges make image optimization even more crucial.
• The brand owner admitted the main image was weak—perfect for testing!

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The Testing Process: How to Find the Best Image

1️⃣ Qualitative Testing – What Do Shoppers Really Want?

Matt walks through the first step: asking real customers what they look for when buying a knee pillow. Key takeaways:

✅ Washable cover is a top priority.

✅ Orthopedic approval builds trust.

✅ People love to see brand credibility (GQ & The Guardian features stood out).

✅ Strap visibility was a key decision factor.

✅ Color choices impact buying decisions (darker colors seen as easier to maintain).

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2️⃣ First Round of Image Redesign

Dorian revamps the main image based on initial feedback:

✔ Better angle to highlight the pillow’s shape.

✔ Color contrast to make the image pop.

✔ Memory foam texture enhanced to visually communicate quality.

✔ Callout labels added (Doctor-developed, Washable cover).

🚨 First test result? Only a 1% improvement 😬

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